Volume 3: Taking Roots 2016 Chapter 464 Give me some sweetness
Joking aside, Zhou Dongsheng has no intention of interfering too much in personal affairs. It would be a good thing if the two of them could really get married.
At that time, Zhou Dongsheng will definitely send his sincere blessings. After all, Xu Ruoan is just a capable man under him, and he has no other ideas.
Even though he had a twenty-year-old body with endless energy, Zhou Dongsheng was not a human-shaped beast.
However, Yang Luyu's words reminded Zhou Dongsheng of Douyin's mature advertising profit system in his previous life.
Whether it is official traffic distribution or an advertising alliance based on platform experts, it is a very mature traffic monetization system.
Advertising revenue is also the bulk of its profit model, accounting for more than 80% of its revenue. This mature advertising system not only benefits the platform, but also allows video creators to monetize their traffic through the platform system.
At the same time, the high-quality traffic and huge daily active users provide advertisers with very direct traffic feedback, which in turn can continuously attract sponsors.
Platform users do not need to spend a penny. They can easily reap the joy of dopamine feedback with just a few taps and swipes of their hands. This four-party benefit system naturally forms a perfect closed loop.
Of course, Zhou Dongsheng only knew the results but not the reasons. As a user, it was impossible for him to know the full picture of the specific operating logic of this system.
However, no matter how perfect a closed loop is, it cannot be achieved overnight, just as Rome was not built in a day. Now, Wenxue Network, which is at the forefront, has sufficient time and advantages to lay a solid foundation.
“This is indeed a good idea. The idea of using advertising to monetize is itself the most effective profit channel for many established and mature platforms.”
Back to business, Zhou Dongsheng verbally affirmed Yang Luyu's idea, and then continued: "But precisely because this system is too mature and can be used right away, we need to lay a solid foundation for our platform and expand our traffic."
"After all, the main factor that really determines advertising monetization is platform traffic. As far as our current platform traffic is concerned, even if we use advertising monetization, the revenue we can generate is just a drop in the bucket."
"This little bit of revenue is not crucial to our current development. Instead, it is a bit like drinking poison to quench thirst. It is better to use this little bit of revenue to give a taste of sweetness to high-quality content creators."
Zhou Dongsheng repeated the same old tune and smacked his lips when he said this. The eye-catching Yang Luyu served the tea to Zhou Dongsheng, and while Zhou Dongsheng was drinking the tea, Yang Luyu asked.
"Isn't this the purpose of the Golden Second Award? Isn't that enough?"
In Yang Luyu's opinion, the reputation of "spending a fortune on horse bones" has already been made known. Isn't this reputation attractive enough?
"It's not enough. We need to work harder. After all, the Golden Second Award is more like a palace of dreams. The annual screening is as difficult for creators as a carp crossing the river to leap over the dragon gate."
“After all, only a few people can truly enter the Golden Second Award stage, and a mature platform cannot have only top creators. It must have thousands of ordinary creators, and even some media companies that make a living from this. We must give them some hope.”
Zhou Dongsheng paused here. After this nonsense, Yang Luyu was obviously led into a ditch by Zhou Dongsheng, and asked with an itchy heart.
"What does Mr. Zhou mean by this hope?"
"Papi Jiang's advertising bidding..." Zhou Dongsheng said meaningfully.
Yang Luyu frowned and thought for a moment, then his eyes slowly lit up, "I understand, Mr. Zhou. As long as [Papi Jiang] can successfully monetize its own traffic, it means setting a benchmark for traffic monetization..."
When Yang Luyu was really excited and wanted to say something, he was interrupted by a knock on the door. He couldn't help but said unhappily: "Come in, what's the matter!"
The subordinate pushed the door open and walked in, looking excited. He didn't notice the displeasure in Yang Luyu's tone at all, but said excitedly: "Boss Yang, there are a few people outside, saying that they are the person in charge of the pig farm investment department..."
Yang Luyu immediately stood up and said with a look of surprise, "Please ask them to come over quickly. Oh no, I'll go and greet them."
Zhou Dongsheng also stood up and prepared to go with Yang Luyu. As for the idea of showing off, it never appeared in Zhou Dongsheng's mind from beginning to end.
Especially after the Wuzhen dinner and witnessing the elegance and easy-going nature of the bigwigs, Zhou Dongsheng increasingly understood that status and respect are earned through one's own strength.
When he arrived at the front desk, a group of people in suits were standing there. When they saw Zhou Dongsheng, their eyes lit up and they came up to him directly.
"Hello, Mr. Zhou! We were assigned by Mr. Ding to discuss financing matters. Mr. Ding wanted us to listen to Mr. Zhou..." The leader was polite and stretched out both hands to hold Zhou Dongsheng's hands.
Ding Sanshi, the big boss, has already given Zhou Dongsheng enough face by attending the Golden Second Awards. As for financing matters, there is naturally no need for him to come in person to negotiate. After all, his time is also very precious.
As for handing over the leading power of financing to Zhou Dongsheng, it is just the icing on the cake. Such a big face has been sold, so what's the harm in adding a little more?
The final specific financing conditions must be reviewed by Ding Sanshi before being decided. After all, Zhou Dongsheng is not from the pig factory.
Of course, in Yang Luyu's opinion, it was the ability of Zhou Dongsheng, the strategic investor, who not only invited Ding Sanshi, but also led the pig farm investment department...
"You're welcome. This is Mr. Yang from Wenxue Network. Please come in and we can talk in detail." Zhou Dongsheng introduced both parties with a smile.
Afterwards, the group politely walked to the conference room and began to negotiate matters related to financing, which turned out to be quite tedious.
Even if Ding Sanshi gives more face, he will not give the money away for free. Precisely because he is optimistic about Zhou Dongsheng and this short video project, he should fight for every inch.
This is also another meaning of sending out the pig farm's investment department. After all, they are people who work for the pig farm, so naturally they will strive for benefits for the pig farm.
As the saying goes, first courtesy, then force. Enough face has been given, so naturally the two sides will haggle over every penny. The two sides engaged in a war of words over valuation and financing ratio.
Zhou Dongsheng watched the fight with great interest. Although it also concerned his interests , he watched the show like an insignificant spectator.
After all, this kind of thing certainly can't be discussed in just a few words. At this moment, the phone in my pocket dinged.
Zhou Dongsheng smiled apologetically and motioned for them to continue. Then he took out his cell phone, muted it, and checked his messages.
As for Zhou Dongsheng's transcendent status as a third party, both parties obviously recognized it and continued their negotiations without saying much.
I haven't seen my phone for a while, and I remember there are so many messages.
[Principal Wang]: How was it? How was ? You are indeed one of my kind (smirk).
Zhou Dongsheng burst out laughing, sent an emoticon in reply, and then looked at the message, only to see an unexpected message.
