Volume 2: Storm Rising 2015 Chapter 415: Live broadcast!
Perhaps influenced by the internal competition among the employees of the pig factory , Brandon Green's work efficiency at full capacity was beyond imagination. The day when "PlayerUnknown's Battlegrounds" was launched came earlier than Zhou Dongsheng expected.
Originally it was thought that the public beta would not be available until December, but after rushing around, near the end of November, Zhou Dongsheng received the good news from Brandon Green that PlayerUnknown's Battlegrounds was ready.
This also made Zhou Dongsheng excited and motivated. Great! I can actually start eating chicken in advance in this life!
During the pre-promotion period of "PlayerUnknown's Battlegrounds", Zhou Dongsheng was naturally not idle. He had already prepared a series of measures to lead the arrival of this round of chicken-eating craze in advance.
In the previous life, the flow of funds returned to the domestic market from overseas markets. This time, let’s reverse the order and start with the domestic market first.
In fact, even in the overseas market, domestic players are the main group that has made an indispensable contribution to the chicken-eating craze. Whether it is the once popular red army of "h1z1" or the charge slogan of "China NO.1", they are all actions that have left a deep impression on overseas players.
At the same time, the live streaming platforms, which are at the forefront of the times, have played a crucial role in promoting the chicken-eating craze. The top anchors of major platforms have almost all taken the lead.
This, in turn, led to games like PUBG sweeping across the country, becoming a national phenomenon, although its glory only lasted a few years...
But at least my ancestors were wealthy.
But now that time has reversed, everything has not yet settled, and it is hard to say what the final outcome will be. Zhou Dongsheng naturally wants to do his best.
It’s not that they want to restore the glory of “domestic games”, but they simply want to make this cash cow live longer. After all, a phenomenal game is a “cash cow” that can continuously provide blood for the company.
On this point, both QQ and Tencent have personally demonstrated this with facts. Even Ding Sanshi has lamented that after so many years of hard work, QQ still makes the most money from games.
The gaming industry undoubtedly played a crucial role in Ding Sanshi's ability to spend so much money.
After all, when the pig factory was at its wit's end, it was the game that revitalized the pig factory, and then made Ding Sanshi briefly the richest man in the country.
So when Zhou Dongsheng had such an opportunity, he naturally wanted to cherish it doubly.
As for the game license, even with the help of the pig factory, it will not be approved in a short time. However, the license affects the paid revenue link, and the formal internal test is not affected by the license.
As long as the filing is passed, you can officially launch the internal beta operation and start accumulating player audiences first. After the version number is obtained, you can open the paid content. By then, the stable player group can generate continuous revenue. Isn’t that great?
In fact, before the game license crisis, most game companies operated in this way, including large companies. Once they were stuck on the game license issue, the huge "sunk cost" problem was enough to easily crush some small game companies and studios.
For example, this was the case with the former "Battlefield", which was in internal testing for more than a year with great fanfare, but was unable to go online and charge fees due to the issue of the version number.
Rumor has it that Ma was crying because of the losses and almost cut off the entire project (funny).
As for the relevant filing issues, QQ Factory was fully responsible for solving them when the game development began. After all, they are professionals.
And since Brandon Green has said that everything is ready, it means that "PlayerUnknown's Battlegrounds " can go online for internal testing at any time!
Anyway, the subsequent development involving paid content will not be completed so quickly, so as long as the game version number comes, it doesn’t matter if it’s late.
The official opening of the internal beta is naturally no joke. Although you don’t have to look up the almanac to pick an auspicious day, you must at least choose a time period when players are relatively active.
The pig farm is naturally experienced in this regard, and after both parties discussed it, they set the time on Friday afternoon, November 27th.
After all, on Friday, in addition to the happy office workers who can have a double holiday, the main group of game players - students - will also have a double holiday, which will undoubtedly provide a sufficient user base for the data of the first day of the internal test.
As for how many players it can attract, NetEase Games has done everything it can in terms of promotion and marketing, and the rest is naturally up to fate.
The Pig Factory has done its best, but Zhou Dongsheng has not yet made any efforts. This period of time is not only a relatively active period for game players...
It is also the time when live streaming users start to become active. After a week of hard work, it is natural to reward yourself during this holiday. Watching live streaming as a way of relaxation has gradually become one of the mainstream choices for young Internet users.
After all, the girls and boys on the live streaming platform are all talented. They are good at playing games, singing and dancing. Oh, I love the feeling of watching live streaming. It’s so exciting.
Among them, game live streaming is still the mainstream of live streaming platforms. With the huge traffic, many game anchors are like the weather vane of the game market, reflecting the preferences of players.
Players’ preferences are naturally not static. Sometimes they themselves don’t even know what they want. When they see the hosts playing the game in an interesting way, they naturally want to play along.
Early reviews, rankings, and today's live broadcasts actually all play the same role and function. As a player, Zhou Dongsheng is naturally well aware of this.
Therefore, using this live broadcast to promote the internal test of "PUBG" was part of Zhou Dongsheng's plan, especially when the resources in Zhou Dongsheng's hands were not to be underestimated...
Thinking of this, Zhou Dongsheng immediately made a phone call, "Hey, Principal Wang, let's find some time to play a game together. Yes, our company's "PlayerUnknown's Battlegrounds" will start internal testing on Friday..."
"You kid, you must be up to something bad. Just tell me what you want to do!" Principal Wang said unhappily because he knew Zhou Dongsheng well.
"Hey, why does Principal Wang miss me so much? I just want to invite you to play games together. What's more, if this game is popular, you will also have a part in it..." Zhou Dongsheng said pretending to be aggrieved.
"Of course I know that. I have promoted it a lot. I have already told the Panda platform that once the game is launched, there will be a game anchor to broadcast it live..."
After all, he got shares, so Principal Wang naturally did not intend to stand idly by. After all, getting shares without doing any work is a good thing that only certain people can enjoy.
"Hey, how many anchors do you have? I think we can just gather a hundred people and hold a live broadcast of the anchor battle a day in advance to do some pre-promotion. What do you think?"
Zhou Dongsheng's true colors are revealed with a grin, and he is ready to add the final fuel to the promotion of PlayerUnknown's Battlegrounds to make the pile of dry wood burn more vigorously.
This is also the main reason why we choose to do this live broadcast one day in advance. After all, we must strike while the iron is hot. The enthusiasm of the players is limited. Even if they have the urge to play, their enthusiasm may fade after a while.
Especially those games that repeatedly fooled players and delayed their release dates crazily, how many of them ended up killing themselves...
"I knew it, but your idea is a good one. Even if there are not enough people, I can still get them all for you. But there are only 100 people!" Principal Wang said eagerly.
After all, Principal Wang is also a veteran player in every sense of the word.
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