Volume 2: Storm Rising 2015 Chapter 414: Fire Before the Event
Although it will take some time to develop the effect Zhou Dongsheng mentioned, not to mention the subsequent improvement and bug fixing of "PUBG" is still a long way to go...
But obviously, the publicity work can be carried out in advance. Only by preheating in the game market first and attracting enough players' attention, can the heat be converted into popularity of the game as much as possible after the game is launched.
Even for the vast majority of games, the importance of publicity and promotion is far greater than the game itself. After all, without much change in the game type, many games are just old wine in new bottles with a new skin.
Precisely because innovation is limited, the success of publicity and promotion largely determines the success or failure of a reskin game. This is also the advantage of domestic game giants who have mastered the channels.
Whether it is Tencent or NetEase, there is no doubt that they both have huge advantages in publicity and distribution channels.
For example, Tencent controls the largest social traffic , without a doubt!
Relying on this unique trick, he has become the undisputed leader in the domestic gaming industry.
Compared with the strong performance of Tencent Games in channels, the channels of NetEase Games are naturally slightly inferior, but that is only not as good as the best, and it is more than enough than the worst.
At the very least, using it to promote the game "PlayerUnknown's Battlegrounds" is enough to benefit the game immensely, especially since the promotion efforts given by Zhuchang Games are not small.
After all, whether it is the care given by Ding Sanshi or Wang Yi's own idea of exploring the market prospects of this type of game, it is enough to provide great help.
On all major publicity and marketing channels, Zhuchang used the slogan "China's first multiplayer survival battle royale game" to promote PlayerUnknown's Battlegrounds.
The words "the first domestically produced" are eye-catching enough, and a game like "multiplayer survival battle royale" is as conspicuous as a firefly in the dark night in the domestic market that lacks innovation, making players want to find out.
Although there is already a competing product called "H1Z1" produced by Nisso Entertainment on the market, this game can only be regarded as a popular game at home and abroad at present.
It is still far from reaching the phenomenal heights of future battle royale games that will sweep the world. Except for some users who like to watch live broadcasts, most domestic players don’t even know that such a game exists.
Therefore, when Zhuchang came up with such a slogan, it was enough to attract the attention of many game players and create a certain expectation for this new type of game.
Especially when combined with some gameplay analysis and introductory videos for promotion, the unique charm of the battle royale genre is enough to firmly grasp the tastes of some players.
Even some players who have played "H1Z1" have also become very interested after seeing the promotion. Is there such a similar game coming online in China? Is there such a good thing?
A similar domestic game, as long as it is not bad, it is definitely more user-friendly to play domestic games , at least you don’t need to use an accelerator...
If domestic game companies were not so unambitious and only cared about making money by competing with each other, would the players be forced to this point?
Of course, there are still many players who are not optimistic about this domestic game at all. After all, even dogs don’t play domestic games!
Even if it is hyped up to the sky, the game will definitely be a mess. Even if it has a god-like start, it can still be ruined by pig-like planning and operation. After all, this is the nature of domestic games, and everyone who knows knows it!
Comments like this that speak ill of domestically produced games are common in many promotional channels, and there are many people who agree with them.
In order to break this prejudice, it is obviously necessary to have a domestic game that is truly convincing enough!
In a sense, this life of "PlayerUnknown's Battlegrounds" is indeed a pure domestic game, and even Brandon Green, the father of battle royale, has no objection to this.
Since clarifying the goal, Brandon Green, whose inner passion has been ignited, has been full of energy and has been working day and night to improve "PlayerUnknown's Battlegrounds" and make full preparations for the free trial version that will be launched soon.
At the same time, it is necessary to develop the major selling points mentioned by Zhou Dongsheng. For Brandon Green, even though the boss has said that CSGO can be used as a reference, he still has some professional ethics and naturally cannot copy it completely.
What is borrowed is only the model, while the content still needs to be developed completely according to the characteristics of the game "PUBG", so as to form the core competitiveness of "PUBG" itself.
With the promotion and publicity from zhuchang as a guarantee, it is obviously enough to make "PlayerUnknown's Battlegrounds" popular before it is released!
Therefore, Zhou Dongsheng is not in a hurry. One has to eat one bite at a time and promote the game step by step. The popularity of the game is not achieved overnight, but a long process of accumulation.
If it was just a warm-up, the promotion and publicity from the pig factory would have been enough. Professionals do professional things. In this regard, Dongsheng had no advantages at all last week.
When the game is officially launched and begins public beta, that is when Zhou Dongsheng comes into play. Apart from anything else, live streaming now has unlimited potential as an emerging channel.
Zhou Dongsheng happens to have a little influence in the live broadcast field. In addition to the anchor of Xiaorenmin Media, there is also Principal Wang, a shareholder who controls the Panda platform.
After all, Principal Wang also has a part in the game PlayerUnknown's Battlegrounds. He was not brought in to reap the fruits of others' labor. One has to work to earn a living.
Apart from this, Zhou Dongsheng touched his chin, what else could he do?
How about...finding a spokesperson for the game? Thinking of this, Zhou Dongsheng's eyes lit up, and an undisputed tough guy figure immediately emerged in his mind.
Although this person is slightly lacking in terms of traffic, fame and status, he cannot be compared with the strong sales ability of a number of traffic stars.
However, as time went on, this person transformed himself into a representative of the mainstream positive energy, and the number of stars who could truly compare with his influence became very few...
Although this outbreak took more than a year to brew, Zhou Dongsheng felt that it would definitely be worth it.
After all, in this period of time, if you want to invite a popular star, you will have to spend a lot of money, and the other party may not even look up to you.
Even if the money is spent, Zhou Dongsheng believes that the effect will at most be icing on the cake for "PlayerUnknown's Battlegrounds", and may even be counterproductive.
But if we invite this person, it will be different, especially with this positive image, maybe it can be used to resolve the crisis that the chicken-eating game will inevitably encounter...
By then, it would be like timely help!
The most important thing is that this person is not expensive now. If you spend this price now, it would be like finding a bargain!
There is no need to say who this person is. It is of course Brother Jing, who is about to shoot "Wolf Warrior 2".
Which other star is more suitable to be the celebrity spokesperson for PlayerUnknown's Battlegrounds than this tough guy on the screen?
