Volume 2: Storm Rising 2015 Chapter 407 Hidden Dragon in the Abyss
"By the way, boss, there's also [Mu Ziqi]. If we're giving out awards, we can't leave her out. At least in the field of food creators, the [Mu Ziqi] IP definitely has a place."
After having a pleasant chat with Zhou Dongsheng, Xu Ruoan did not forget to be fair and mentioned both of his two generals at the same time, even though Mu Ziqi has fallen behind Papi Jiang in popularity so far.
But in Xu Ruoan's opinion, Mu Ziqi's style has unlimited potential. This type of style that relies purely on the accumulation of works is very similar to those powerful stars in the entertainment industry who speak with their actual strength.
Even without relying on traffic and hype, these pure talents can still have a place in the entertainment industry. It can even be said that they are the backbone of the entertainment industry.
As for traffic stars, they obviously take another path...
Especially when promoting the IP "Muziqi" to overseas markets, Xu Ruoan found that its unique Chinese pastoral style seemed to be more popular in overseas markets.
Whether on YouTube or in the musical.ly short video community, the account [Muziqi] has received a lot of attention and received unanimous praise.
This made Xu Ruoan pay more attention to it. If the two major IPs, one focusing on internal affairs and the other on external affairs, were managed well, it would be enough to make Yi Nian Media completely famous and rank among the best in the industry!
"Of course I will not forget this. Although Mu Ziqi's update frequency is relatively slow, I have always admired her personal works and style. This kind of craftsman spirit of striving for perfection has unlimited potential in the future..."
Zhou Dongsheng said with a smile, after all, no one knows better than him what heights and influence the IP [Muziqi] can reach!
"By the way, I previously offered a million-dollar bonus to encourage the creation of short videos at Xiaorenren Media, but I didn't pay attention to Yi Nian Media for a while. I didn't expect that [Papi Jiang] would be the first to complete the target."
"Of course I won't treat her unfairly. Her reward will be calculated separately. We can also set up a similar million-dollar bonus incentive within Yi Nian Media as a benefit for employees."
Zhou Dongsheng said that it was fair and just. After all, before anyone could do it, this incentive was just a pure pie in the sky, so naturally he would just draw as much as he could.
If this can help a group of outstanding creators with the potential to become grassroots internet celebrities emerge from within the company, then the money will be well spent.
In terms of quality, Zhou Dongsheng has done his best to lay a solid foundation for the two media companies and made a good start. However, if he wants to achieve greater quantity, he naturally has to rely on the self-generating ability of the two companies and the personal abilities of the two leaders.
Obviously, Zhou Dongsheng cannot control the variables in this regard, but at least he has a guaranteed harvest. No matter how the future develops, it will be pure profit.
Zhou Dongsheng, the hands-off boss, thought very optimistically.
…
Time flies, and it is mid-November, and the annual e-commerce carnival shopping festival has also arrived.
The current Double Eleven shopping carnival is not as popular as it will be in the future. The preheating and hype started a whole month in advance, which has exhausted the consumers' consumption desire.
From 2009 to now, Double Eleven has just come to its sixth year, and only since last year have several major e-commerce platforms tacitly joined in the competition for this shopping carnival.
All major e-commerce platforms, whether it is the host Alibaba, or Jingdong and Suning, are trying their best to throw all their resources into this competition in an attempt to shake the host's position.
However, Alibaba's 57 billion yuan transaction record last year is already a chasm that is beyond reach, not to mention that this year, who knows what kind of record the host will create...
However, in the opinion of Zhou Dongsheng, a veteran, this " mere" transaction record of tens of billions is really too small, and is not even a fraction of what will happen in the future.
In the future, the Double Eleven Carnival, which has reached its extreme, has long forgotten its original intention. The endless rules and gameplay make Zhou Dongsheng feel overwhelmed at a glance.
To the point that I don’t know when it started, Zhou Dongsheng lost all interest in even taking another look. He was truly desensitized to consumerism.
Of course, it’s definitely not because Zhou Dongsheng has no money (funny).
But now, starting over again, the current Double Eleven is no longer that slutty thing, but can still be considered fresh and refined. However, Zhou Dongsheng now obviously has no shopping needs that need to be satisfied on this day.
Therefore, he just watched the fun, but when he thought of this e-commerce carnival, he couldn't help but think of Pinxixi.
I wonder how the “dragon-slaying sword” that I showed to Pinxixi in advance is going?
Although it has to be said that this social cancer can be regarded as the root of all evil for Pinduoduo, it is also relying on this social cancer that the original accumulation of traffic for the Pinduoduo platform was completed.
As one of the former victims, Zhou Dongsheng has now transformed himself into a vested interest holder, and is looking forward to the success of the "Pinxixi Cut Price" campaign...
However, before Zhou Dongsheng could go chat with Huang Zheng and check the progress, his mobile phone suddenly rang with a WeChat notification. When he opened it, he found that it was from his mother.
For some reason, Zhou Dongsheng had a bad feeling. According to Murphy's Law, no matter how small the possibility is, it will always happen!
As expected, when Zhou Dongsheng opened the dialog box, there was a familiar yet unfamiliar link icon and content, as well as a voice message from his mother...
Zhou Dongsheng couldn't help but feel a sense of horror, as if he had dreamt about this scene.
"Dongsheng, please help me cut the price quickly. The price is really affordable!" The old mother's extremely happy voice came from the microphone.
He even seemed to be afraid that Zhou Dongsheng hadn't heard him, so he called him immediately. He was not so urgent when he was concerned about Zhou Dongsheng on weekdays.
Zhou Dongsheng touched his nose. Was this considered shooting himself in the foot?
Zhou Dongsheng picked up the phone and said quickly, "Mom, there are a lot of fraudulent links on the Internet. Don't click on them casually. But this event is real. How did you know about it?"
There is no anti-fraud center at present, Zhou Dongsheng muttered casually, and then curiously asked his mother how she knew about the Pinxixi event.
"I know, this activity is not fake. Many people in the company have bought cheap goods, and some have even received money. I heard that new users can provide the greatest support, so I found you!" the old mother said excitedly.
When it comes to being greedy for small profits, middle-aged women who are used to being frugal are definitely the first group to be affected, and this group often controls the daily expenses of a family...
There is no doubt that Pinxixi’s price-cutting campaign is clearly the right approach by taking this group as a breakthrough point in the sinking market!
The temptation brought by this small bargain, coupled with the crazy spread of social fission attributes, has already spread to Zhou Dongsheng. It is conceivable that this activity is already in full swing.
The most important point is that it wins by being hidden. While several e-commerce giants are still fighting for the Double Eleven Carnival, little do they know that there is such an e-commerce platform that has quietly established a foothold in the sinking market...
