Volume 2: Storm Rising 2015 Chapter 406 Fan Economy
Yinian Media, inside the deputy general manager’s office.
Behind the desk, a short-haired woman in her thirties, dressed in formal attire, sat on a chair. Her mature and pretty face was serious, and she exuded the aura of a smart and capable working woman.
When the phone on the table rang, the woman looked at the phone and the aura of keeping strangers away from her was like a mixture of ice and snow, and in the blink of an eye, she put on a different face.
"Hey, Mr. Zhou, how come you have the time to call me? I thought you were a forgetful person and had even forgotten the existence of Yinian Media." There was a hint of sarcasm in his playful tone.
Since handing this business over to Xu Ruoan, Zhou Dongsheng has indeed rarely asked about it. If it weren’t for [Papi Jiang]’s sudden success…
Zhou Dongsheng coughed, not feeling guilty at all. His thick skin had become as good as his ability to deceive people, which he had perfected to perfection.
"I have full confidence in Sister Xu's ability. As the saying goes, 'trust people when you employ them, and don't employ people if you don't trust them.' I think Sister Xu doesn't need an outsider like me to give her instructions, right?" Zhou Dongsheng said calmly.
Xu Ruoan smiled. For a strong woman who had failed in her business before, Zhou Dongsheng's "trust" was indeed a blessing in disguise, which was exactly what Xu Ruoan wanted.
"Since the boss has said so, I must not let him down. I just happen to have some good news to report to you."
As the saying goes, you get the job done if you’re paid. Since Xu Ruoan accepted the job, he naturally fully utilized his professional qualities. Even though he had entrepreneurial experience, he had no second thoughts.
After all, according to her personality, even if she wants to start a new business again, she will never hide it. After all, she has had enough of the experiences of hiding things in the entertainment industry.
This may be a blessing in disguise.
And after exploring for some time, she couldn't help but become interested in this path of internet celebrities, which at first glance seems to be similar to that of stars , but is actually completely different.
Especially compared to the well-established entertainment industry, this emerging field obviously has more uncertainties and opportunities, which can't help but bring Xu Ruoan a sense of pleasure in exploring new fields .
What's more, in this circle, her previous connections and experience can also be used, and sometimes even produce the pleasure of "dimensionality reduction attack", which makes Xu Ruoan even more addicted to it.
Recently, the IP [Papi Jiang] has been able to make rapid progress , which is also due to her operation. She has also combined her previous methods to create a profitable path for the IP [Papi Jiang].
As far as she knows, there is still a blank in this area in the industry. If this cooperation can be negotiated, she will definitely be the first to win!
Just thinking about it makes Xu Ruoan feel full of motivation, just like his own entrepreneurial venture that ended in failure...
When Zhou Dongsheng heard the good news, his eyes lit up and he asked with interest, "That's great, tell me what you think. I just happen to have some good news to share."
"Okay, then I'll speak first." Xu Ruoan said neatly, not playing the "you speak first" trick with Zhou Dongsheng.
"Recently, Papi Jiang's IP has exceeded one million fans on all major online platforms, and the cumulative number of fans on the entire network is about to exceed ten million. In particular, the number of views of each video has been steadily increasing, and some of its works have exceeded ten million views..."
"The growth rate of Papi Jiang's IP in just a few months is quite amazing. This model of attracting audiences through short videos is even more efficient than the traffic stars in the entertainment industry. Of course, it is slightly lacking in terms of influence."
As a veteran agent from the entertainment industry, Xu Ruoan's words still carry some weight.
Zhou Dongsheng was not surprised by this. After all, the internet celebrity economy is just getting started and is far from being able to compete with celebrities in the future. Even a few top-tier celebrities are far behind.
"Compared to the more commercialized entertainment industry, the commercial value of stars is generally reflected in endorsements and film remuneration, but in the final analysis, the core of the star effect is the fan economy."
"Whether fans buy into a star's business determines its commercial value, and this underlying logic is actually similar to the internet celebrity economy we are working on!"
Xu Ruoan said excitedly: "It also relies on the fan economy as its foundation, but compared to the entertainment industry's business system that has been mature and operating for many years, the current internet celebrity economic model is too simple, and the monetization and commercialization of traffic are a bit crude."
"Despite this, many internet celebrities have shown amazing commercial potential in monetizing their traffic by just selling goods."
"This business potential has actually received a lot of attention a long time ago, but no one has taken the plunge yet, so everyone is just waiting and watching."
“But I believe that once a successful typical case of traffic monetization appears, it will inevitably attract a lot of capital to flock in…”
Listening to Xu Ruoan's story, Zhou Dongsheng was able to grasp her true thoughts and couldn't help but smile.
"Sister Xu means that we should be the best in this industry?"
Obviously, in Xu Ruoan's view, those single methods of selling goods and realizing cash flow can at best be regarded as self-monetization of internet celebrities, and cannot be regarded as a mature business model.
"Of course, Papi Jiang has this influence now, and I also have this network and resources. As long as the two are combined, we can become the number one leader in this industry!"
"Also, I have already contacted many people. Currently, many people are very interested in the IP of [Papi Jiang], so I am going to hold an advertising bidding meeting and invite all the brands that are interested in [Papi Jiang] to come together and bid together!"
"As long as it is handled properly, our groundbreaking bidding will not only push the IP of [Papi Jiang] to a new height, but also will surely spread the image of this IP to the public..."
"By then, once the commercial value of internet celebrities has been proven, they will naturally be able to compete with celebrities, and our [Papi Jiang] will be the current number one internet celebrity and the industry leader!"
Xu Ruoan's words were full of confidence and powerful. This model was naturally nothing to the entertainment industry, but it was the first time it was applied to Internet celebrities.
Of course, there are risks. If the commercial value of the IP [Papi Jiang] cannot withstand market scrutiny and no one is willing to pay for it, it will undoubtedly be a failed marketing campaign that will destroy itself...
There are always two sides to everything. There is no such thing as a business that is guaranteed to make a profit without losing money. Even the money in the bank is no exception (funny)!
"Sister Xu's proposal is really amazing. I really didn't misjudge you. I thought I had overestimated Sister Xu's ability, but I didn't expect that I still underestimated you so much."
Zhou Dongsheng praised him endlessly. After all, praise is free, and giving verbal commendations to subordinates is a must-have for every boss, it doesn't even count as a skill.
"It just so happens that the good news you told me doesn't conflict with it. I think these things can be done together next year. By then, the combined effect may bring us unexpected surprises."
Zhou Dongsheng smiled and told Xu Ruoan the whole story about the Golden Second Award. From the current perspective, it is almost certain that Papi Jiang will win the award, and it cannot be considered a shady deal.
"That's great! I'm very familiar with the process of the award ceremony, and I can also contribute . This kind of positive marketing is absolutely invaluable to influencers."
When Xu Ruoan heard this, he couldn't help but respond positively. This also made Zhou Dongsheng very satisfied. He only needed to act as a matchmaker and let Yang Luyu and Xu Ruoan do it.
There is still more than a month left, and with Xu Ruoan as a professional, it is enough time to organize a qualified award ceremony!
As for this award ceremony, of course, there must be some heavyweight guests...
