Volume 2: Storm Rising 2015 Chapter 309: Southern Music and Northern Skills
At an internal meeting of Wenxue Network, the topic of naming the localized version of the musical.ly software sparked heated discussions throughout the company.
Yang Luyu even announced that whoever's naming proposal was adopted would receive a bonus of 10,000 yuan, which he would distribute personally.
After all, the company has just completed a new round of financing, which has injected a large amount of financial support for the company's development. Naturally, this joy should be shared a little with the company's veteran employees.
As the saying goes, there is always a brave man under a big reward. The employees were very enthusiastic to participate. A brainstorming session swept the entire company. For the bonus of 10,000 yuan, dozens of people racked their brains to come up with a name.
As for domestic short video software, there are already some well-known names such as Kuaishou, Miaopai, and Xiaokaxiu, so if you take a little reference, you can still come up with some names.
“I think, how about calling it Musicians? It can directly integrate the characteristics of our music community into it, and at the same time let users know what we do at a glance…”
"It sounds weird. I thought it was a software for making music. The positioning is not precise enough and it doesn't highlight our short video business..."
“Then we call ourselves Paike. Just like our overseas users of musical.ly call themselves Musers, this clapping is to accurately locate our user group. Use Paike to record your life~”
"Eh? This name is interesting. It sounds good, but it seems that the group of photographers has been around for a long time. Maybe someone has already registered this name..."
"How about immediately? Using your mobile phone to show your beauty instantly echoes the purpose of short videos. It is also similar to the 'double chin challenge' we are playing..."
"Don't mention it, this name sounds interesting and easy to remember. It's even better when combined with your slogan. I vote for you!"
In front of the sparks of inspiration created by the creative collision of all employees, Yang Luyu was particularly pleased sitting on the main seat, as if he had already seen the grand scene of his software becoming popular both at home and abroad...
However, Yang Luyu didn’t think that the name he came up with would be that bad. Thinking of this, Yang Luyu coughed.
“Seeing that everyone is discussing this so intensely, I’d like to make a fool of myself. I think Muse is also good. Localization doesn’t necessarily have to be in Chinese. Using the name of the ancient Greek goddess Muse is also quite memorable.”
As soon as Yang Luyu finished speaking, everyone in the conference room looked at each other, and someone immediately clapped his hands excitedly.
"Mr. Yang, that's a good idea! Muse is one of the goddesses in charge of poetry and music in ancient Greek and Roman mythology. It's a perfect name for our short video software."
Seeing that some people had already started to flatter, naturally there were many people who did not want to be left behind and immediately followed suit and spoke up.
"Besides, our musical.ly originally started from overseas users. Returning to the mainland does not mean that we have to completely localize. We still have to stick to our own style ..."
"Indeed, if we want to compete with these domestic short video giants, we must definitely play to our strengths and avoid our weaknesses, and our biggest advantage comes from the overseas market..."
"I think so too. I'll vote for President Yang!"
"Me too!"
Looking at the subordinates who were rushing to express their agreement, Yang Luyu couldn't help but sigh, with such generals, there is no need to worry about the failure of the great cause!
"Hehe, it's over, it's over. If that's the case, I'll just accept the ten thousand yuan bonus myself." Yang Luyu said with a smile.
"Mr. Yang has worked so hard, it's only right for him to reward himself." "I think so!" "Me too!"
"Okay, okay, if everyone thinks my plan is good, then I'll give everyone this ten thousand dollars as afternoon tea money. Everyone can have a share and enjoy it as they please."
"Mr. Yang is so generous!"
In this joyful atmosphere, matters regarding the domestic launch of musical.ly and its domestic name were basically finalized.
Although this falls within the scope of the company's operations, and as a member of the founding team and the largest shareholder, Yang Luyu does not need to report these details to Zhou Dongsheng.
However, considering that Zhou Dongsheng's question was very difficult and he was very familiar with short videos, Yang Luyu still humbly called to ask for advice.
After all, financing is not only a resource exchange, it also means that everyone becomes a member of the same boat, a community of interests where everyone prospers together and suffers together.
Since everyone has a common goal, it is very necessary to communicate with each other and work together.
The most important thing is that this kind of relationship must be maintained through more contact and more caring so that the relationship can become more familiar.
As soon as the phone call was connected, after a few pleasantries, Yang Luyu went straight to the point and told Zhou Dongsheng how popular the "Double Chin Challenge" was overseas.
At the same time, Yang Luyu also mentioned that the domestic version will be launched under the name of muse, which was not surprising to Zhou Dongsheng.
After all, the fact that this "double chin challenge" can become popular is a fact that has been verified by history.
The so-called various challenges are just an insignificant form. The platform just needs to give users a reason to create and a platform where they can fully vent their creative desires...
Then, what remains is to hand over the brushes to the users and let them create freely. As long as they actively participate and enjoy it, the platform will naturally gain the traffic and vitality they need most.
The "double chin challenge" is just a brick to start the discussion.
However, when Zhou Dongsheng heard Yang Luyu proudly say the localized name, he roughly understood why Wenxue Network missed the domestic market in its previous life.
In addition to neglecting the domestic market, which led to Toutiao taking the lead with music short videos and forming a pattern of southern music and northern hands, this less prominent name may also be one of the potential reasons.
After all, even "Tik Tok" went through a lot of detours before determining its strategy and name. Before finally finalizing the name, it seemed to be called "Ame".
Maybe it means self? But obviously, if it had always been this name, it would not have been possible to stand out from Watermelon and Volcano and become the thickest one in the trident of Toutiao.
Zhou Dongsheng also has his own thoughts on this. Since the "double chin challenge" has been tested in the market and is still effective, then...can he also get ahead of the game with this name?
Hehe, after all, how can the things done by a reborn person be called stealing?
Of course, Zhou Dongsheng is not in a hurry to use this killer weapon, especially before the first year of short videos, it will not play a crucial role.
Zhou Dongsheng naturally understood the principle that it is better to provide timely assistance than to add icing on the cake.
"Yes, I think this name is OK, but it lacks taste. However, we have no say, it still depends on the users. Whether it is good or not, let the market judge."
"The domestic version should be launched as soon as possible. We should first try to grab a certain number of users as the base, and then we can work out the rest slowly."
Zhou Dongsheng said slowly, even if he couldn't replace the status of Southern Music and Northern Music, then... a three-kingdoms situation would also be good.
