Volume 2: Storm Rising 2015 Chapter 308 Cyber Courtship
In the following days, Zhou Dongsheng finally got his wish and broadened his horizons. Under the hospitality of Young Master Qin Feng, who was suddenly very enthusiastic for some unknown reason, he saw why the Magic City is called an international metropolis.
I have to say, blonde hair and blue eyes do have a unique charm. As for the process, it can only be said that it is unspeakable.
Without saying too much, Zhou Dongsheng had many more "vague" new product ideas in his mind. It turned out that making products cannot be done on paper.
During the days when Zhou Dongsheng was enjoying himself, Wenxue Network was also not idle. Yang Luyu attached great importance to the "strategic guidance opinions" that Zhou Dongsheng casually showed him.
The "Double Chin Challenge" was listed as the first official event of musical.ly's overseas expansion strategy. With a large amount of financing, it was confident enough to invest a lot of resources to operate this event.
The software musical.ly is currently the hottest social choice among young people in Europe and the United States. Its interesting short video social networking and community attributes have successfully attracted a large and stable audience of young people.
Therefore, when the "Double Chin Challenge" was re-launched as an official event by musical.ly, a large number of young people in Europe and the United States quickly tried to join this challenge out of curiosity.
It has only been a year since the Ice Bucket Challenge that swept the Internet at home and abroad, but this "challenge craze" did not end with the end of the Ice Bucket Challenge. There are still various challenges popular on the Internet.
However, there has never been another phenomenal event like the Ice Bucket Challenge that has all the right people, at the right time. For musical.ly, the double chin challenge, which can be created with just a simple tap, is virtually effortless to participate in.
Not only is the threshold extremely low, but one can also highlight one's appearance through contrast. The musical.ly community is a show for a large group of handsome men and beautiful women from Europe and America.
After all, people with good looks will never be reluctant to show off their looks, especially in the open-minded overseas Internet.
For these handsome men and beautiful women, the "double chin challenge" is just another stage to show off their "ordinary" looks, so they naturally participate enthusiastically.
With the participation of the first batch of handsome men and beautiful women, and with the official promotion of musical.ly, this activity became popular in the entire community without any suspense.
At the same time, with the sharing of a large number of users and the convenience of the Internet, the "double chin challenge" easily broke the circle and spread on the overseas Internet.
A dynamic piece of music, the contrast from pretending to be ugly to showing one's own appearance, the short video of just ten seconds is refreshing, and the way of showing appearance through contrast is also eye-catching.
For European and American users who are already happy to show off themselves, the threshold for participation is almost zero. At the same time, it is a popular social game, which can easily arouse their eagerness to try .
Especially since such a simple short video can easily win tens of thousands or even hundreds of thousands of likes online , it is really hard for most competitive young people to resist.
Therefore, a wave of "double chin challenge" started with the musical.ly community. With the enthusiastic participation of many young people in Europe and the United States who represent trends, it became a hot social game on the Internet in a short period of time.
It is called a "challenge", but in fact it is a disguised form of "showing off". For people who are born with good looks, such a game is really hard to resist. After all, with just a click, you can become the "darling" under the spotlight!
In fact, this kind of temptation is not only for beautiful women and handsome men. For the general public, there is also a heart that desires to be noticed. Who has not fantasized in his heart about becoming famous overnight and winning the hearts of goddesses and gods?
The principle of seeking change at all costs is consistent both at home and abroad. Since we are born with deficiencies, we can only make up for them through acquired efforts, which is... roll up!
By taking advantage of others' strengths and making up for their weaknesses, the originally extremely simple "double chin challenge" is given more fancy tricks.
For example, by using fancy makeup to make the character look ugly, with freckles, big lips, loose hair, etc., they first lower the audience's expectations, and then further create a contrast of surprise by making a stunning appearance after dressing up.
As the saying goes, if you don’t have good looks, you can make up for it with makeup!
At the same time, male compatriots are not far behind. What's wrong with having ordinary looks? Is eight-pack abs good or is it good to have a bomb hidden in the crotch?
With the enthusiastic participation and passionate creation of users, the event has been upgraded from the "double chin challenge" to the "makeup challenge" and "abdominal muscle challenge", and it is still evolving...
Under the stimulation of the crazy secretion of hormones, men and women of all kinds, like peacocks spreading their tails, use their own means to show themselves on the Internet, just to win a like.
I would like to call this process "cyber courtship."
As the initiator, the musical.ly community naturally became the biggest winner. Both daily active users and new users have exploded with the ever-escalating "double chin challenge".
Yang Luyu, who was far away on the other side of the ocean, almost smiled from ear to ear as he looked at the data reported by the operators. He had thought that this challenge would have a certain effect.
But the result was far beyond Yang Luyu's expectations. He didn't expect that a simple "double chin challenge" could have such a miraculous effect!
At the same time, Yang Luyu was deeply moved. He did not expect that Zhou Dongsheng, as an investor, was so familiar with the concept of short video social networking. He just came up with a challenge and made musical.ly go further!
This also made Yang Luyu even more fortunate. It turned out that choosing Dongsheng Investment was the right choice he made!
Wenxue Network is also further improving the domestic version launch. With this support, Yang Luyu is inexplicably full of confidence in re-entering the domestic market and competing with big players such as Miaopai.
After all, Wenxue Network now has Dongsheng Investment to support it. According to Yang Luyu's understanding, the channels and resources owned by Dongsheng Investment will be of great benefit to Wenxue Network.
As long as resources are shared, it will be a powerful combination and it will not be difficult to achieve the effect of 1+1>2.
Thinking of this, Yang Luyu couldn't help but feel more confident. At the same time, people from the R&D department came to report the situation to Yang Luyu.
"Boss Yang, the domestic version is almost ready and can be launched at any time, but... do we need to change it to a simpler and easier to remember name to facilitate our localization..."
"Emm, you're right. The name musical.ly was originally chosen for the overseas market. If it is used in China, I'm afraid it will not be accepted locally. Let's hold a meeting and brainstorm."
Yang Luyu immediately made a decision that the name is as important to software as a person's appearance, especially the first impression , which sometimes directly determines life or death.
This is especially true on the impetuous Internet. It is for this reason that many junk mobile games and software have emerged that rely on promotional videos and names to cheat people into making a living.
In Yang Luyu's heart, he already had a name that he really liked, and he was ready to throw it out at the meeting to make a splash.
