Volume 1: Little People Return 2014 Chapter 063: Ambush First
"Old Xu, please talk to President Dong first. I'll take a call." Zhou Dongsheng apologized to Dong Chengjie, then stood up, walked a few more steps, and answered the phone.
Naturally, this call was not from Chen Shijie. How could there be so many things happening just now in the world?
All coincidences were just pre-arranged.
The essence of business is information asymmetry, even in emerging industries.
What Zhou Dongsheng has in hand is precisely the extremely critical information gap. Therefore, even if the status of both parties is unequal, he can still occupy a dominant position, even psychologically.
The main reason for wanting a one-year contract, in addition to the fact that Principal Wang may have started the live broadcast platform in advance, is that the value of the top anchors will develop to an outrageous level in the future.
The rise of the live streaming industry has made countless investors smell the scent of profit, and they have set up platforms to enter the market. The leading anchors of major platforms have become the hot commodities in the eyes of investors.
With the scramble of capital, the value of popular anchors began to grow explosively, and they have become the valuable "pigs" in the live broadcast industry.
Not to mention the distant past, in just less than 2 years, Huchi platform will sign Miss, known as the No. 1 goddess of e-sports, for a sky-high nine-digit price, setting an industry record!
At this point in time, neither the platform's traffic nor the value of popular anchors can be compared with the next one or two years.
In addition to taking money from the platform, popular anchors have more options of using e-commerce channels to earn money from fans and monetize their traffic by selling peripherals and meat floss biscuits.
In this situation, there are already top anchors who can earn over 10 million yuan, but there are only a few anchors who can make the platform spend tens of millions to sign them.
After all, nowadays, the anchors still have to rely on the platform for their livelihood. But when the top anchors can occupy one-third or even more than half of the platform's traffic, the roles of both parties may be reversed.
Neither the platform nor the anchor may have imagined how crazy the future will be. After all, not everyone can see future trends.
Zhou Dongsheng, who had mastered this information, had already made preparations before entering the office.
Even though the Huchi platform is now wealthy, it will not spend a fortune on its current bargaining chips. Although its current chips are significant, they are only significant.
Therefore, Zhou Dongsheng chose to use all his advantages, raise the flag and add smoke bombs to confuse the other party's judgment as much as possible and gain the greatest benefit for himself.
This is Zhou Dongsheng, a small man. The only thing he can think of is a little "cleverness". Zhou Dongsheng is a little worried whether it will be useful or not.
But there are some things that I just have to try. After all I am not without the cost of trial and error.
After pretending to make the call, Zhou Dongsheng returned to his desk and sat down again.
"Sorry, Mr. Dong, I just received a phone call. I don't know where we were just now." Zhou Dongsheng asked with a casual smile.
Quietly, the positions of both sides seemed to have undergone a subtle change.
After hearing Zhou Dongsheng's informative speech and the phone call, Dong Chengjie remained calm on the surface, but he was actually agitated. He knew exactly who Mr. Chen was.
Dong Chengjie smiled and took the lead in extending an olive branch.
"Of course we talked about cooperation. A one-year contract is not a problem. As long as the cooperation is pleasant, I believe that with the advantages of the Huchi platform, Mr. Zhou will understand that we are the best choice."
"If we can cooperate for a long time, we can also give your company the rights of the Platinum Guild of the Tiger Tooth platform. I believe that since Mr. Zhou is an anchor agent, he should understand the guild system of our platform."
As the big brother in the industry, Huchi platform does have its own unique features. Whether it is technical capabilities or the guild system and gift system, they are all mature systems used by its predecessor YY Live.
This is also the source of Dong Chengjie's confidence. Although the Shark platform is now gaining momentum, its profit model is not even mature yet. How can he compare with them?
If it only relies on financing and spending money, can it compete with the Huchi platform, which is backed by a listed company and can provide its own funds?
But the competition still has to happen, and we must first win over the three major shark platform anchors in the hands of Xiaorenren Media!
"That's great. I hope we can have a pleasant cooperation. After all, we are just following the platform to get the soup."
Next, after some conversation, the two sides reached a preliminary cooperation intention on the signing of the three anchors of Xiaorenmin Media.
The three main anchors of Xiaorenwu Media: PDD, Su Qian, and Lin Kaixin were all taken away by Dong Chengjie because Zhou Dongsheng was only willing to sign a one-year contract with a package price of 15 million.
PDD alone earns eight million a year, making him the undisputed number one in the media.
If Zhou Dongsheng was willing to sign a long-term contract, Dong Chengjie would be willing to make concessions on price and even provide more traffic support, but Zhou Dongsheng remained unmoved.
It may be cost-effective in the short term , but if it is bound to the Huchi platform, it will be equivalent to missing the best bonus period in the next few years, which is not worth it in Zhou Dongsheng's eyes.
As for the specific signing matters, it was naturally handed over to the company's people to coordinate. This was also the main reason why Zhou Dongsheng brought Xu Kaidao with him.
"It's a mutually beneficial thing. Happy cooperation, Mr. Zhou." Dong Chengjie also stood up and stretched out his hand, and shook hands, which meant that the deal worth tens of millions was done.
Afterwards, he personally escorted Zhou Dongsheng and the other man out of the headquarters building, which was considered a great respect.
After returning to the company, Dong Chengjie immediately notified all departments to hold a meeting. Naturally, they had to find a way to maximize the benefits of the money spent.
How could it be enough to just poach the three anchors from the Shark platform? They also had to publicize the news and dampen Shark's enthusiasm!
…
When the two of them got back to the car, Xu Kaidao couldn't help but ask, "Boss, wouldn't this completely offend the Shark Platform?"
As the three major anchors in Xiaorenren Media’s hands, the fact that they can be sold at high prices is naturally inseparable from the support of the Shark platform.
Ever since Liu's famous "reverse smoking" scene, his emoticons and various videos have been spread all over the Internet, and he has also become famous among game anchors.
Liu also seized this opportunity and converted the popularity into his own traffic through his hard work in live broadcasting with various "banana pig skin" catchphrases, which also brought a lot of traffic to the Shark platform.
It is a little bit inferior to the current Shark No. 1 Dazhi, but it is also among the best, so the Shark platform provides a lot of support.
Liu did not eat alone, and from time to time he played the ward rounds game with the audience, focusing on his own people, which also brought a lot of popularity to Su Qian and Lin Kaixin.
These three anchors also have their own fixed audiences and traffic, otherwise Dong Chengjie would not offer a high price to take them away.
However, in the eyes of the Shark platform, this is no less than "repaying kindness with enmity", as Xiaorenren Media has more than three anchors.
Zhou Dongsheng sat in the back row with his eyes closed.
"It's just a normal business behavior. There's no offense. Besides, there are only permanent interests, not permanent friends."
"What's more, we still have so many anchors on the Shark platform. At most, we can just apologize to Mr. Chen tomorrow."
Zhou Dongsheng had his own considerations, and there was no need to tell Xu Kaidao all of them, as he might not understand even if he did.
A tree that doesn't move will die, but a person who moves will live. The three major anchors' move to the Huchi platform is equivalent to cashing out the traffic accumulated by the Shark platform.
Bringing a group of loyal audience fans to develop on the HuChi platform is equivalent to bringing a wave of traffic to the HuChi platform, and may also receive feedback from the HuChi platform's own traffic.
Dong Chengjie wants the traffic of the three major anchors, and Zhou Dongsheng also wants to develop with the help of the traffic of the Huchi platform.
Of course, if the live broadcast style is not suitable for the new platform, it is possible that the host will lose his own traffic in the job change and fail to get new traffic, thus becoming a shooting star in the anchor industry.
Where there are rewards there are risks, and there is no such thing as a business that is guaranteed to make a profit.
As for the Shark platform, there will certainly be a loss of traffic, but the departure of the three major anchors means more vacancies, which is also a good opportunity for some anchors.
Zhou Dongsheng doesn’t only have three cards in his hand. If he can train three major anchors, can’t he train a few more?
For example, the curly-haired baboon that was just signed?
With two of the three mythical gods in hand, one person develops on one platform and accumulates traffic. In Zhou Dongsheng's view, this is the best script.
