Volume 1 2009 Chapter 89: Self-destructive Hype
In just a few words, Yi Haoyan expressed everything he needed to express, and also conveyed some meanings that were inconvenient to express. Then he changed the subject and talked about the other side.
"Besides Sister Xixi who needs to work harder, the other members should also be mentally prepared."
"Are you going to talk about the negative public comments?" Amber is deeply aware of the pressure of public opinion because of her own style.
"Yes," Yi Haoyan shrugged and said helplessly, "Korean society has always had high standards for artists. After this MV is released, you will definitely be criticized for your style."
"But this is the company's decision and we have no way to refuse!" Krystal said helplessly.
"The public doesn't care about this. The fact is that there are four minors in the group. SM will definitely be criticized, and you can't escape it. And, I guess this is what your company intended. Because it's even worse if no one criticizes you, which means no one pays attention to you, and this plan will be a failure."
"Why does it sound like the company is looking for trouble?" Luna said puzzled.
"Haha! It doesn't sound good, but that's the truth. The biggest fear of hype is lack of attention. Everyone wants good reviews, but it's hard to get them. Bad reviews are also a very effective way to create attention."
Yi Haoyan added with a smile: "And Korea's unique anti-culture will not let you go either. I think you should be prepared for this."
"Woo! This is my first high-end advertisement since my debut, and I was very happy about it. But after hearing what you said, it doesn't seem so good!" Shirley pouted and complained.
"Haha, there's no need to be depressed. It looks like your group's popularity will definitely increase after the ad airs."
Yi Haoyan comforted him, "This is a good thing. If you want to wear the crown, you must bear its weight. Success is not easy. Just think about what Girls' Generation has been through and you will understand."
“Yes, my sister also had a hard time during the filming of ‘Black Sea’,” Krystal recalled.
"Well, no matter what kind of situation we will face in the future, this is a rare opportunity after all. Everyone cheer up and do your best! Come on!"
As the captain, Victoria Song should take on the role of stabilizing the morale of the team.
Yi Haoyan also followed them out of the waiting room and went to the shooting site together.
This ad song is the same as Girls' Generation's, but with a different arrangement. F(X)'s version has a much faster tempo, less lazy, more dance music, and a completely different overall style, forming a sharp contrast with Girls' Generation's version.
The clothes of Girls' Generation are all feminine long-sleeved gauze dresses and suits. The makeup is also very delicate and elegant, and it feels like the daily dress of a noble lady in the palace.
The colors are simple pure white or pure black, with lace embellishment, which looks dignified and generous. And the clothes of the nine people are basically the same.
The dance moves are all consistent and they dance in unison. The dance of nine people together is very impactful.
Coupled with the finishing touch of the feather fan suggested by Yi Haoyan, the whole dance is more in line with the positioning of Western European aristocratic style. With the background props in the style of the palace, it looks noble and elegant, subtle but charming, with a beautiful woman's smile and a subtle fragrance, which makes people unable to stop.
F(X) also saw SM's good intentions. They prepared three sets of costumes, all of which were sexy and stage-ready, with miniskirts, black stockings, leather boots, leather pants, off-shoulder, and even backless close-fitting cute outfits.
The colors are mainly black with white and red as embellishments. The clothing styles are also very avant-garde and futuristic, making people feel that they are dedicated to nightclubs and stages. Everyone wears heavy makeup, almost a bit like smoky makeup.
The overall impression given is that of a young generation with wild personalities and flamboyant behavior (although the boy doesn’t understand why the image of Korean young people must be associated with nightclub style, probably influenced by Europe and the United States?)
The dance moves are also different from the Girls' Generation version. There are very few group dance parts, and most of the parts are changes in formation among the five people. The movements are complicated, and everyone's movements are different.
And in order to echo the Girls' Generation part , the group dance part retained the two moves that impressed Yi Haoyan the most in the Girls' Generation version.
One is to make fists with both hands, and slowly rub them up and down on both sides of the face to the rhythm of the music, while swaying the waist and hips slightly left and right. The whole movement is like a lazy cat stretching.
Another action is somewhat similar to this one, with one hand on the waist and the other hand raised to the ear, fingers spread out, and the fingers move in rhythm with the shaking of the head like a flower, but the rhythm is a little faster, which makes it more sexy.
It seems that SM's choreographer also put a lot of effort into it.
The constantly flashing electronic screens and dynamic color effects in the background create a sense of futurism, fully highlighting the concept that this dance wants to convey: gorgeous, bold, alternative and undisguised sexiness.
The dance effects of all three sets of costumes need to be filmed once.
According to the director's request , the members professionally repeated the actions over and over again, constantly adjusting their expressions to achieve the best effect.
The advertising director of this MV is not Kim Ji-ho. I heard from Sun Eun-hee that he seems to have recently participated in the shooting and preparation of a new variety show. I wonder if he has a new goal.
The new director's surname is Quan, and he is a veteran employee of CJ Advertising. He also participated in the last Girls' Generation segment. Son Eun-hee also told Hao-yen to tell Director Quan directly if he has any ideas, so Yi Hao-yen stayed by the director's side throughout the filming.
The boy's behavior this time was a bit strange. During the filming, he communicated with Director Quan from time to time. His expression became more and more weird, and he looked a bit amusing and helpless.
After a shoot, the members gathered together to watch the playback. Victoria Song noticed Yi Haoyan's strange expression and couldn't help asking, "How was it? Any suggestions?"
"It's more inconsistent than I expected... I really am..." Yi Haoyan smiled bitterly and shook his head: "This ad will definitely be a hit! You will definitely get scolded!"
"Why do you say that?"
"What are you four minors wearing?" Yi Haoyan looked at them one by one: "Sister Amber is better, she wears long sleeves and long pants, sister Luna shows her belly, Shirley wears a miniskirt and black stockings, and there is also Zheng Xiujing! You actually have clothes that show your back, you are only 16 years old, 16 years old! You SM are self-destructive hype!"
"Hahaha!"
“Angry!”
"You're very dissatisfied with my real name. You're calling me by my real name!"
"Self-destruction!"
Seeing Yi Haoyan's frustrated look, all the staff present laughed. The staff from SM company also smiled, showing no sign of anger at all.
