Volume 1 2009 Chapter 88 Victoria Song's Opportunity
"I said, this is not your problem, it's the audience's problem." Yi Haoyan ignored Shirley's complaints.
"Movies and commercials are different and cannot be compared. Look, SM Entertainment has never asked you to play any role that requires sexy qualities, right? They understand this as well." Yi Haoyan paused as he spoke, rubbing his hair and talking to himself: "But why do they ask you to go for a sexy style? That's obviously unreasonable. Even if you go for an electronic dance style, it should be more appropriate. This is illogical?"
He paced back and forth in the waiting room, thinking about SM's strange arrangement.
The five girls saw him lost in thought and didn't know what to say. After all, what Yi Haoyan said was beyond their understanding. That was the work of the company's senior planning department.
There was silence in the waiting room for a while.
"Oh! I see."
A voice of sudden realization broke the silence.
The boy clapped his hands excitedly and said, "That should be the reason."
Looking at the curious eyes of the five girls, the boy smiled and said, "I'm just guessing, it may not be correct! One possible reason is that you shot the commercial together with Girls' Generation. As a popular girl group, their influence must be far greater than yours. After the commercial is broadcast, their part will definitely receive more attention than yours."
"But if the commercial you shot gets too little attention, it will not only be a failure for the advertiser, but also a huge blow to you as a girl group of Girls' Generation. SM is so actively preparing for this commercial because it wants to use Girls' Generation's influence to bring you popularity. It is a common practice in the entertainment industry for seniors to lead juniors, so your commercial this time must attract enough attention or topicality."
"That's true, but what does this have to do with the sexy style we chose for this commercial? Although I tend to agree with what you said before that the two youngest members are not suitable." Amber asked.
"This is about how to create attention!" Yi Haoyan said excitedly, as if he had found a soulmate: "Attention is not necessarily a good thing. Good reviews will bring attention, bad reviews will also, and it is even easier to attract people's attention! This kind of method of using human nature to hype, SM is an expert."
"Hype? What does that mean?" Victoria Song asked in confusion.
"Sister Song Daqian! You are the one who will benefit the most from choosing the sexy style!" Yi Haoyan looked anxious for your IQ: "After all, in F(X), you are the only one who can be called a 'sexy bombshell'."
“Ohhhh!”
"Sexy bomb!"
“So direct!”
"Wow, 19+!"
"Ah! Cover Xiujing's ears!"
"I am also a minor. Doesn't my sister care about me anymore?"
"Hahaha! "
The little ones began to make a fuss and make noise without restraint.
Obviously, the "adult" topic related to the eldest sister of the group made them very excited , and they cheered one by one.
"Tsk! Didn't you say I'm the eldest sister? Now you're talking about sexy." Song Qian didn't buy it and complained with a pout, obviously still upset about the blow just now.
No one knew who this sister learned Korean from, but she sounded very coquettish, which gave Yi Haoyan goosebumps.
"My sister Xixi! You are 22 years old, and according to the Korean calculation, you are 24! The kids in the group call you V Mom! In this Korean idol world where 17-18 year olds are everywhere, what else can you do if you are not sexy? Do you want to go for the pure style? Do you believe that your fans can directly complain to the TV station?" Yi Haoyan has a bad temper. If he doesn't give me a way out, then I will take the way out immediately.
"Hahaha!"
"Vote, complain about Qingchunfeng! That's too much!"
"V's mom is so miserable!"
“Too venomous!”
Song Qian held her neck with her hands and looked like her blood pressure was rising.
The waiting room became a sea of joy.
After laughing, the girls' faces were all red. The others were all laughing, but Victoria Song was the only one who was angry. This time, she finally experienced Yi Haoyan's temper. He was really a man who could kill people without mercy.
"Sister Xixi, no kidding, this advertisement is very important to you and F(X)!" After laughing, Yi Haoyan said to Victoria Song seriously, "You are the most suitable person for this style."
"You are the first Chinese female idol captain to debut in SM and even in Korea. You have filmed commercials before your debut. Add to that your age, your Chinese identity and your position as captain, and you will attract a lot of attention."
"Generally speaking, the development of a group requires the promotion of popular members. In this advertisement, you are the main character. This is a rare opportunity, so you must seize it!"
Looking at Yi Haoyan's serious attitude, Victoria Song nodded seriously. She knew the seriousness of the matter.
The girl understood how difficult it was for a Chinese to stand out in a country like South Korea, where national pride is so strong, let alone in the extremely competitive idol circle.
SM Entertainment chose me, not only because they recognized my own excellence, but more importantly because of the huge Chinese market. So my future development path will be different from that of other members of the group, and my focus will not be entirely on Korea. Of course, the prerequisite is that I must have a certain degree of popularity in Korea.
The ultimate goal of a company launching a group is to make money. A group that fails to make money is destined to be abandoned. Even a large company like SM that dominates the idol industry has no shortage of failed cases.
In order to make a group successful, in addition to the efforts of the members, the more important thing is the investment of company resources. Selecting songs, producing songs, shooting music videos, choosing costumes, and appearing on TV programs for promotion all require investment of resources, not to mention taking care of the members' food, clothing, housing and transportation.
And resources are always limited.
There is no guarantee that all group members will receive the same treatment, and in order to avoid large differences in the group's popularity that could affect stability, companies generally adopt a strategy of rotating members.
In the early stage, concentrate resources on making the most popular member of the group famous. After the situation is established, transfer the resources to other members to fully demonstrate the charm of the group and expand its influence.
When the group becomes popular, the company will gradually reduce its resource input and start making money by using the group's popularity, while investing resources in new "products". The company can only grow and develop by repeating this cycle.
The style of this commercial song is obviously aimed at highlighting Victoria Song's image. Her looks are very much in line with Koreans' preferences, and her good figure from the Beijing Dance Academy can fully digest the sexy style. The broadcast of the commercial will definitely bring her a wave of popularity.
Yi Haoyan's implication was to tell Victoria that this was an opportunity for the company to concentrate resources on her, so she should grab it. As a foreigner, such opportunities were few and far between.
