Volume 1 2009 Chapter 68: Who do you like?
Director Gu hesitated for a while and said, "I agree with PD Park's opinion. The idea of the MV is also in line with the product positioning, but there is one shortcoming."
He elaborated: "The Chocolate series released this time are two different mobile phones. How to highlight the difference between the candy bar and the flip phone? In addition, isn't it a bit monotonous to just charm? How to cover other user groups?"
Seeing this, a director added: "Girls' Generation has nine members. We can divide them into two groups in the MV, using straight and flip-top styles respectively, to show them, and they can also be distinguished in style."
"But the overall integrity of the group will be weakened, and the overall unity of the large group will be lost."
Jin Yanping spoke up to object.
"Believe me, PD Kim, we are willing to cooperate with the filming. But in this way, the subsequent publicity plan will have to be divided into two groups, and the effect will not be better than promoting it as a whole!"
"Although we don't understand advertising, SM is professional in image promotion. Maybe there are better ways. We can think about it again."
Although Kim Ji-ho is the leader on the set, SM will respect his position. However, when it comes to the group's image, SM must get involved. After all, advertising and artists are one, and they need to coordinate the interests of both parties to try to achieve a win-win situation.
"That makes sense," Director Gu said, setting the tone. "We hope to have a better plan for the presentation. After all, for a long time after the plan is made, the characteristics of this phone will be associated with the image of Girls' Generation. It would be best to convey a clear image to the market. The setting will affect the publicity effect."
Seeing that there were objections to the proposed plan, the planners from CJ Advertising kept proposing new plans, but they were all unsatisfactory and did not receive LG's approval.
Yi Haoyan was sitting at the door and heard LG's opinion clearly. SM's concerns were not unreasonable.
He thought about it for a while, and suddenly an idea came to him, and he sent his opinion to Sun Enxi via text message.
Sun Enxi, who was thinking about a plan, saw Yi Haoyan's message, her eyes lit up and her thoughts became clear.
She looked up at the meeting room where heated discussions were going on and cleared her throat. "I understand everyone's concerns. Now I have a proposal that can solve the problems that LG and SM are considering without affecting PD Kim's plan. You may as well listen to me."
As soon as these words were spoken, everyone's attention was immediately focused on Sun Enxi, and the entire conference room fell silent.
"PD Kim's proposal actually meets LG's requirements. Using Girls' Generation's advertising song to show the theme of seduction, the characteristics of the mobile phone are pushed to the audience in a jazz-like style. This plan has been approved by Minister Gu."
Minister Gu nodded without saying anything.
"The problem is that the plan is limited. It is impossible to promote both the candy bar and flip models at the same time. A single promotional style is not conducive to leaving a deep impression on the market."
"In fact, my method is very simple. Since one plan is not enough, I will make a matching sister plan for joint promotion."
"Sister Program?"
"What's the meaning?"
When Sun Eun-hee's proposal was heard, there was a sudden whisper in the conference room. Even Minister Gu was intrigued by her proposal. He leaned forward and looked at Sun Eun-hee with interest.
Seeing that she had successfully attracted everyone's attention, Sun Enxi continued with a smile: "What is the most important thing in a good advertisement?"
"Topic!"
“When an advertisement is broadcast and can attract public attention and become a hot topic at the time, the advertisement is successful!”
“I think everyone here is aware of this. Regarding the current plan, I think the best way to attract more attention is to add a sister MV!”
"Add a sister group to endorse flip phones!"
“Make a new version of the previous advertising song! Re-arrange the music and shoot a MV with a group with a completely different style, forming two , and create a topic through contrast!”
"And I've even thought of the combination for this sister film."
“SM’s newly debuted girl group F(X) is just right!”
The words shocked everyone, and Jin Yanping looked at Sun Enxi in surprise. This scene was seen by Minister Gu who was standing next to him.
"This five-member girl group just debuted in September this year. It has become a hot topic because the youngest member Krystal is the younger sister of Girls' Generation's Jessica, which fits the definition of a sister group that I mentioned."
"The electronic music style of the group is completely different from the sweet and charming style of Girls' Generation, which can form a style contrast. The relationship between the sister groups and the setting of the MVs are sister pieces, combined with the comparison of the two mobile phone models of the same series, the candy bar and the flip phone, will definitely form a strong contrast and bring huge topicality! It will have a perfect publicity effect!"
"Hmm?" Director Gu's expression was obviously touched by this special plan. He turned to look at Jin Yanping and asked, "Does your company have such a combination?"
"Yes, Section Chief Sun is right." Jin Yanping replied with a complicated expression.
"Then I think this is a good idea, we can give it a try."
"F(X) has just debuted, and their popularity and status cannot be compared with Girls' Generation. Will they be unable to create a contrast and attract topics?" Some people questioned this.
"It doesn't matter," Sun Enxi explained confidently, "F(X) doesn't need to match Girls' Generation's influence. Their role is to attract the audience's attention. The focus of the entire promotional plan is still on Girls' Generation. Starting with their MV and introducing Girls' Generation 's MV, this can make the focus clear and leave a deep impression. Then, by coordinating with SM to appropriately promote the topic of the sister group, the hot spot of the advertisement is formed."
"Some details can be linked to each other, such as different styles of arrangement of the same song, the same eye-catching dance moves in two styles of dance, the strong contrast of clothing styles, Girls' Generation using white and F(X) using black, etc. These details can be set and guided after the ad is broadcast to prolong the popularity of the ad."
"Wow! As expected of Chairman Sun's daughter! As expected, a good father will have a good daughter!"
"If it can be carried out completely according to this idea, I can already predict the success of this advertisement. Let's proceed with the plan as you said! I have no objection." Minister Ju happily expressed his approval.
"We are also willing to fully cooperate. Although I am Girls' Generation's manager, I can assure you in advance that F(X) will fully support this plan, and the cost will be very reasonable. Please rest assured!"
After successfully sending the people from LG and SM away, Sun Eun-hee mysteriously pulled Yi Haoyan aside.
Yi Haoyan was stumped by just one sentence.
"Are you attracted to a girl from F(X)?"
