Volume 1 2009 Chapter 67 LG Advertisement
Although Yi Haoyan's analysis sounds logical, based on the known information, the possibility he described does exist.
This new girl group is an experimental transitional group.
But how could the pain of losing the chance to debut be so easily overcome?
Seulgi thought that if possible, she would be willing to join even the experimental group.
After all, debuting is the ultimate goal of trainees. As for whether they can become popular after debuting, and to what extent, these are issues that can only be considered after debuting.
As an idol of SM company, I actually have very little autonomy.
What route a debut group takes and what style they adopt are not things that group members can decide.
Obeying the company's arrangements and working hard to carry out the company's requirements are what idols should do in SM's top-down, closely coordinated, and clearly divided system.
But Yi Haoyan also tried his best.
It happened suddenly, and the information about the new girl group was provided by Jiang Seqi herself. It was good enough to analyze the approximate positioning of this team in a hurry.
He himself was not sure whether it could have a good comforting effect.
However, Bae Joo-hyun, who was standing quietly aside, followed Haoyan's train of thought and thought of the example of senior Jessica, and persuaded Kang Seul-ki.
Jessica, whose real name is Jung Soo-yeon, is currently a member of the popular girl group Girls' Generation. She is also the member who has trained the longest in SM Entertainment among the 9 members, having trained for a total of 7 years.
In 2005, SM Entertainment was planning to let her debut as a member of Cheon Sang Ji Hee, but she was not selected for some reason. It was not until 2 years later that she successfully debuted as a member of Girls' Generation and became very popular. Cheon Sang Ji Hee, who debuted before, did not develop smoothly due to a series of reasons and has long been out of fashion.
Bae Joo Hyun comforted Seulgi softly, "Jessica senior must have felt worse when she was eliminated from the Cheon Sang Ji Hee program than you do now. But now it seems that being eliminated was actually better than debuting, otherwise we wouldn't have had the glory we have now."
"A blessing in disguise. Your failure to be selected this time may not be a bad thing. Besides, Haoyan also said that this new group may not be suitable."
After hearing what Joohyun said, Seulgi finally nodded in confusion.
Yi Haoyan on the side looked at her with a playful look as if he had just met Bae Joo-hyun for the first time.
"You can use idioms. Sister Zhuxuan is very knowledgeable!"
"You just found out about this?" Pei Zhuxuan rolled her eyes at him, looking smug without explaining.
It seems that their analysis and guidance worked. The next day, Seul-ki cheered up and started her hard practice again. Seeing that she was in good condition, Bae Joo-hyun breathed a sigh of relief and trusted Yi Hao-yeon more and more.
…
After nearly two months of trial, the verdict of TVXQ's lawsuit has finally arrived.
On October 27, 2009, the Seoul Central District Court of South Korea ruled that the exclusive contract between SM and TVXQ violated good customs and other social order, excessively infringed their economic freedom and basic rights, and that Korean law stipulates that "the validity period of an artist's exclusive contract is limited to 7 years." Therefore, the court ruled that the SM contract was illegal and invalid, and the three members were free to carry out their performing activities. From that day on, the three members were no longer artists under SM.
As the news came out, SM’s stock price plummeted by 14%.
This was a heavy blow to SM, which had been active in the music industry for many years.
The storm of the slave contract intensified and seemed to be about to drag everything related into it. In this turbulent time, SM company showed the foundation and skills of a veteran entertainment company. On the one hand, it looked for every opportunity to suppress the three people who left. On the other hand, it began to make obvious efforts to push Girls' Generation to the top.
The advertisement for LG's new mobile phone currently being planned by CJ Advertising is the result of SM's efforts.
This season, LG’s new Chocolate series of mobile phones will be released, and it has been agreed to use TVXQ to shoot the commercials.
However, unexpected events ruined the original plan. After the joint efforts of CJ Advertising and SM, LG agreed to change the spokesperson to Girls' Generation. In order to make up for the lack of status and influence, SM also added an advertising song to enhance the influence. This song was produced by Bloody&Avant, who had created the first American album for BOA.
It can be seen that SM is working hard to pile up resources to promote Girls' Generation this time.
The LG advertisement is a big-brand advertisement and its influence in the market is incomparable to the previous jeans advertisement.
In order to prepare this promotional plan well, LG Advertising Department, SM Company, and CJ Advertising held a meeting to discuss production ideas.
Because Yi Haoyan provided a good idea last time, Sun Eun-hee specially called Yi Haoyan to the conference room to listen in, and he sat in an inconspicuous position near the door. At the large conference table in the middle of the room, Sun Eun-hee, Jin Zhihao, Director Gu of LG's advertising department, and Jin Yanping, the head of Girls' Generation's agency, sat upright, listening to LG's staff explain the needs of this time.
"This time, we released two types of NEW Chocolate mobile phones, divided into straight and flip," the elite man in a suit was talking, "The main screen size is 4.0 inches, the screen color is 16 million colors, and it supports multi-touch. The CPU: Qualcomm MSM7200A528mhz QualcommmL4 platform, the body memory is 1.1GB, and it supports up to 32Gtf cards. The camera is 5 million pixels. The colors are mainly black + red. The weight is 129 grams. It is mainly aimed at urban fashion people. I hope this advertisement can have a good publicity effect on the expected market population."
After the elite man made a brief introduction and explained his needs, he returned to his seat.
Jin Zhihao took over the topic: "I have listened to SM's song. The lyrics show the appeal of New Chocolate and the sweet feeling . It is very charming. I suggest that SM can choreograph a charming dance to match this song. In the later shooting, the MV will be shot with the theme of Girls' Generation's unique pure sexiness. The scene will be arranged in a gorgeous court style. In order to highlight the red and black colors of the phone, the scene and the picture will be mainly white." As he spoke, Jin Yanping took notes from time to time. He had to prepare in advance for some parts that required SM's cooperation.
Jin Zhihao spoke briefly and quickly finished explaining his plan.
Since the last talk with Yi Haoyan, he has become much quieter. It seems that he has seriously considered the boy's proposal and has new plans for his feelings. He has become more stable. Sun Enxi even said that she felt that not only his appearance and dress have changed recently, but even his temperament is different from before.
She had no idea what kind of mental journey Jin Zhihao had gone through that led to such a nearly complete transformation.
After Jin Zhihao finished speaking, he looked at Director Gu. The main purpose of this meeting was to propose a general framework and ideas to see if they met the advertiser's requirements. As long as the general direction was determined, the project could be promoted, so Director Gu's opinion was very important.
