Volume 1 2009 Chapter 35: Thunderbolt
For the next period of time, the three people living together had a smooth life and gradually adapted to the life of living together.
Yi Haoyan is responsible for breakfast and dinner every day.
I have to say that he has indeed inherited his mother's excellent genes in cooking. Over a period of time, he and his aunt learned a lot of new Chinese and Korean dishes, and the ones they made tasted pretty good.
This stimulated Son Eun-hee and Bae Joo-hyun's appetite, and they kept complaining that they had gained weight without realizing it and needed to improve their body management.
Bae Joo Hyun attends the company's various courses and practices on time. She spends most of her time in SM's practice room, working hard to improve her basic dancing and singing skills every day, and sometimes practices dancing until late at night. Sometimes it's too late, so she calls Yi Haoyan to pick her up.
Although the practice days were hard, Bae Joo-hyun still insisted on going home every night to cook with Yi Haoyan.
Sun Enxi and Yi Haoyan both advised her not to work so hard, but she insisted that she didn't want to eat and live for free. From time to time, Jiang Seqi would come to help, and everyone would have a good meal together.
Sun Enxi goes out early and comes back late every day.
Some time ago, I successfully finalized TVXQ's next Korean advertising agency plan on behalf of CJ Advertising and SM, involving more than a dozen brands. Everything is going smoothly now and we just need to proceed step by step.
Having secured the advertising agency contract for the top boy band in Korea, and even in Asia, Sun Eun-hee was very proud of herself. When she went home to visit her uncle and aunt on the weekend, she received unanimous approval, which made her feel very happy.
Even the relationship between Yi Haoyan and Quan Eunfei, who have never met each other, is heating up rapidly.
The young girls who are just beginning to fall in love and the young boys who are trying to open their hearts are fifteen or sixteen years old. To use a Korean proverb, this is the age when "you will smile even when you see the leaves falling."
Although we didn't meet again, the text messages and phone calls became more and more frequent. I don't know how two little ones who don't even know each other's names can have so much to say to each other every day.
Sun Eun-hee has given up on "monitoring". She expressed her inability to understand these two people who can laugh foolishly when talking about the weather and food.
Yi Haoyan also found it strange.
Those words and topics that seemed childish at first became inexplicably vivid and interesting once they came out of the rabbit's mouth, as if they were cast under a magic spell, making oneself inexplicably happy.
Although his brain, which he was so proud of, could not analyze the reason at all, this feeling of happiness made him indulge in it and he was reluctant to lose it.
This was a feeling Yi Haoyan had never experienced before.
For a while, the three of them spent a happy and fulfilling time.
However, living in peace and prosperity for too long will give people the illusion that life is peaceful and smooth.
Little do people know that beneath the calm sea surface there are so many hidden reefs, shoals and undercurrents. If you are not careful, there will be huge waves and dangers everywhere.
Calmness is often the precursor to an explosion.
On June 25, 2009, TVXQ suddenly unilaterally cancelled the plan to shoot the album cover for "2009 SUMMER SM TOWN"!
After receiving the news, Sun Eun-hee immediately called TVXQ's main agent Kim Hyo-wook.
The other party just kept apologizing and said that the company would bear the corresponding consequences. The reason for canceling the filming was that a member of the group was unwell and needed to rest.
Regarding other subsequent promotional plans, the other party also stated that the plan will be temporarily suspended and the follow-up will depend on the members' recovery.
This obviously abnormal statement made Sun Enxi suspicious.
You have to know that SM's artists are well-known "iron men". It is common for them to go on stage with intravenous drips and injections, and they have also rushed to catch up with their schedules after having broken bones and put on a cast.
Even if someone cannot attend due to illness, a notice will be released in time so that other members can take their place. It is extremely rare for the trip to be canceled directly without the participation of all members.
She immediately asked someone privately, but this time the information was strictly controlled and she could not find out anything through the sources in the circle.
As time went by, she had a vague feeling that something serious was about to happen.
On July 31, 2009, due to slave contracts and unfair income distribution, three members of TVXQ, Kim Jae-joong, Park Yoo-chun, and Kim Jun-su, jointly sued their agency SM and submitted an application for "Litigation Preservation to Suspension of Exclusive Contract" to the Seoul Central District Court in South Korea.
This news immediately detonated the entire Korean entertainment industry like a bombshell.
TVXQ is the 5-member boy band of SM Entertainment following HOT and Shinhwa.
Today's top group in Asia, the backbone of the company, finally could not escape the same fate as their predecessors and the explosive news of their split broke out.
After 6 years of debut, he has won numerous honors.
Seoul Music Awards - Grand Prize, Korea Golden Disc - Album Prize, Grand Prize, MKMF - Highest Artist Award, Album of the Year Award, the first Korean artist to tour the five major domes in RB, and the first Korean artist to appear on the RB Red and White Songs Festival.
He has a huge fan base, with 800,000 officially registered fans, and is listed in the Guinness World Records as the artist with the most fans.
Such a top group at the peak of its power, a super money-making tool, has suffered an internal split. One can imagine what kind of storm this will cause in the entertainment industry.
For a time, the storm of public opinion was overwhelming, and major TV stations such as SBS, KBS, and MBC and newspaper media paid close attention to this prosecution.
The words "slave contract" and "sweatshop" continue to appear in the newspapers, and the public's attention is firmly drawn to the lawsuit between SM and TVXQ, making SM, an already popular entertainment company, even more at the center of public opinion.
Anyone with a discerning eye can see that no matter what the outcome of the lawsuit is, the split of TVXQ is inevitable. The result of being able to share the hardships but not the happiness is a huge blow to the group's image.
TVXQ went from being a popular commodity that advertisers were waving checks to, to being a poisonous apple that they were afraid to avoid.
Sun Eun-hee has received calls from several brands, asking them to change their endorsement and no longer choose TVXQ.
All of a sudden, all the plans she had prepared had to be scrapped and redone, and all the itineraries and schedules that had been planned had to be readjusted or even cancelled.
Thinking about how much effort I had put in, through various efforts and relying on my impressive historical achievements in the circle, I finally got the advertising endorsement contract for the number one boy band.
Now it has become worthless in the blink of an eye, and Sun Enxi is also crying without tears. Although the president did not blame her, the strange looks from her colleagues still made her feel uneasy.
Only by working hard can Sun Enxi relieve her inner anxiety and uneasiness.
However, after experiencing the financial crisis in 2008, in the context of a poor economic environment, the management and promotion strategies of major companies have become much more conservative.
The schedule adjustment that was easily negotiated before has become very difficult. In the absence of a clear understanding of the direction of events, all the partners who have suffered losses are now very cautious and the feedback they provide is very vague. The change of endorsement has not been going smoothly.
Sun Enxi worked until late at night for a week in a row. She looked very exhausted, but there was still no progress.
Seeing that his cousin’s health would collapse if this continued, Yi Haoyan couldn’t bear it any longer.
He decided to have a good talk with Sun Eun-hee.
