Chapter 815: Don’t Fall Into the Trap That Others Have Fallen Into
It was already past noon when Aida Jing slowly woke up.
He came from a wealthy family and had a distinguished background. In ancient times, he would at least be a son of a government official, so his job was naturally extremely easy.
And these days his life has been even more leisurely.
Because of the hotel incident.
The company has been actively helping him coordinate public relations and asking him to keep a low profile recently, so he simply stays at home, eating and sleeping, occasionally playing musical instruments, reading books, etc.
After slowly washing up, Aida Jing sat in front of the computer, opened the blog, and planned to see if there was anything interesting.
As a result, when I logged into my account, all kinds of 99+ came into view. I clicked on them and almost fainted from anger.
"Hello, Shepherd."
"So you are a foreigner's dog."
"I fuck your ancestors for eighteen generations, giving birth to a child is useless..."
"Since you like foreign countries so much, get out now. The denaturalization fee is 250. If you don't have it, I'll pay for it for you."
"I've learned so much in my life. People treat you like a pig but you still try to get ahead."
After reading all the private messages, Aida Jing's high blood pressure got worse.
The comments under his previous post were even more appalling.
Although he had been criticized a lot before, Aida Jing didn't take it seriously, but this time he was directly criticized. The majority of netizens gave full play to their subjective initiative, and all kinds of words were used, which was dazzling.
"What the hell is going on?"
Ada Jing was so angry that her eyes turned red and she couldn't help but roar.
He called Fang Dongxing and scolded him harshly.
Fang Dongxing finally sorted out Aida Jing's thoughts, then sighed and said, "Have you not watched the news recently?"
Aida Jing complained: "The negative news before almost pissed me off. I haven't been on my blog for a few days. I felt much better after a few days of rest, but when I came back, I saw that these people were getting more and more excited to criticize me. It's outrageous."
Fang Dongxing didn't know how to explain it to Aida Jing, so he said, "Then go to the news portal and you'll know what's going on."
Aida Jing entered those portal websites with doubts and saw the interview video at once.
Not only Yiwen, other portals also put the video in the most prominent position.
After watching the video, Aida Jing almost passed out.
As a senior intellectual who had studied abroad and had a foreign education, he had an infinite yearning for Europe and wished he could leave Asia and join Europe to become a superior person.
So he would do his best to flatter foreigners to show his loyalty.
The kind that brings its own dry food.
But Aida Jing never expected that some of the foreigners would defect, especially when a big shot like Dai Leman came out to express his position in person, which made everything he had done before become useless.
Aida Jing's mood suddenly fell to the bottom. The disappointment and sadness were much more serious than the curse on his ancestors just now.
He can no longer see his ancestors, but his foreign ancestors have actually abandoned him and given him two big bags.
Aida Jing burst into tears: How could there be a traitor among the foreigners? There is no reason!
I have tried so hard to lick your boots, but you actually turned against me. How embarrassed you make me feel!
Aida Jing gnashed his teeth and said to himself: "Since you Europeans don't want me to lick you, then I'll go lick Ah San!"
At this moment, the phone on the table rang. He pressed the answer button and said unhappily, "Hello? Who is this? So early in the morning..."
A serious voice came from the other end of the phone: "Comrade Aida Jing, this is the Personnel Department of Beijing Film Academy. Regarding your honorary alumni, honorary professor, and professional title evaluation, the organization has studied and decided that it may need to be carefully considered. When do you think you can come over and take back your professional title evaluation materials?"
When Aida Jing heard this, he immediately became anxious and asked quickly: "Wasn't the program normal before? Why did it suddenly stop working?"
Although it means careful consideration, we have been human for many years, so we naturally know what this means.
Isn't that just a polite refusal?
I originally thought that this matter was a done deal, but I didn't expect this to happen suddenly.
The two consecutive pieces of bad news were a big blow to Aida Jing.
On the other end of the phone, the HR department snorted, "How dare you ask? You've caused such a big mess. Do you know how much trouble you've brought to our school? Many students are dissatisfied with you now, and some parents have even written letters of denunciation. That's all I have to say. You can do whatever you want."
Having said that, he didn't give Aida Jing a chance to refute and hung up the phone directly.
In Zhang Chaoyang's office, Fang Xingdong sat on the sofa with his head down, like a person who had been caught committing a crime.
Zhang Chaoyang looked at Fang Xingdong with a dark face.
Fang Xingdong felt very stressed, and his forehead was covered with sweat.
Neither of them spoke, and the atmosphere was very depressing.
Finally, it was Fang Xingdong who spoke.
"The blog is over. We lost the war of public opinion. The campus network took up the largest amount of traffic and snatched away more than half of our new users."
There is no doubt that Fang Xingdong has been completely helpless in the war of public opinion.
The Internet water army can only be used to guide public opinion or muddy the waters, but it cannot itself change the established results.
What's more, the opponent also had a network of trolls. Fang Xingdong told Zhang Chaoyang, "Mr. Lu is not easy to mess with. In the field of online public opinion, I am convinced of my defeat this time."
Although Zhang Chaoyang had already received the data report, he was still very surprised to hear Fang Xingdong say this: "Are you convinced by him too?"
Although Fang Xingdong was the godfather of Xia's internet army, the Internet in Xia was still in its infancy at that time, and Fang Xingdong had not yet mastered his skills.
Unlike Lu Yiming, he had seen many rumors and trouble-making tactics used by internet trolls in later generations, and he was directly standing on the commanding heights of public opinion, so he attacked with a heavy punch, and a series of moves stunned Fang Xingdong's people.
An 18th-level silver player with six pieces of equipment faces a king player who just came out of the fountain.
A normal attack can kill you.
In a food stall in the back alley of Shuimu University, Lu Yiming and Li Quanwang were sitting in front of a greasy folding table, eating skewers with beer in their left hands and in their right hands, enjoying their meal very much.
Lu Yiming clinked his beer with Li Quanwang's and said, "Come on, let's go. You've worked hard these past few days."
Li Quanwang raised his head, drank half a bottle of beer, and then said, "Don't say that. This war of public opinion really opened my eyes. I didn't expect that doing business could be done this way. But isn't it a bit unsophisticated to do this?"
Lu Yiming asked while chewing the skewers, "Why is there no pattern?"
Li Quanwang complained: "Aren't business wars in TV dramas all about strategizing and fighting wits and courage? The male protagonist must have the style of a domineering CEO, and his first move is a killer. But you hired Internet trolls and hired someone to secretly take photos. It's a bit low no matter how you look at it, isn't it? You are the richest man in Asia, but you use these despicable tricks. This is too loser."
Lu Yiming couldn't help laughing: "You should watch less TV dramas. Real business wars are often not that high-end. The zipper gate incident in the United States happened only a few years ago? They used such despicable means to deal with the president of a country. This is a real bayonet, a ruthless move that can stab into the heart of the opponent."
Somehow, Lu Yiming thought of what happened to Dong Ge in the future. Just because of a peripheral girl, a business tycoon and a billionaire was made to look disgraced and return home with nothing. It can be seen that this kind of news is not only popular among the spectators, but also has great destructive power in itself.
Many people read some articles on WeChat public accounts and took a few online courses on success, and then they talk about the "pattern" all day long. What is the result?
With a monthly salary of three thousand, he is so poor that it can make a mouse cry.
The real big shots, whether in business or politics, don't really care about the big picture.
Take the Internet as an example. After becoming an industry giant, who cares about the overall situation?
pattern?
It's funny. Real capitalists make their money by robbing mud swallows' mouths, sharpening iron needles' tips, and scraping golden Buddha faces. They are very good at scraping the ground three feet deep. Otherwise, where do you think they make their money from?
Whenever he thought of these things, Lu Yiming felt ridiculous and sad for some reason. After all, he used to be full of passion but was poor and destitute.
Lu Yiming shook his head slightly , threw away those messy thoughts, and then said to Li Quanwang with a serious face: "We must seize the industrial chain of online water army, which will be of great use in the future."
The future of Xiaguo's Internet is destined to be filled with smoke and become a battlefield for capital competition. Countless people will wave their money and make huge bets. Although there will be no bloodshed, fame and fortune can still kill people.
Li Quanwang was a little depressed, curled his lips, and couldn't help muttering: "I'm afraid the navy industry is not very public, right?"
To be honest, Li Quanwang was a little envious of Lu Yiming who was so glorious outside all day long.
Lu Yiming said honestly, "It's true that it's not something that can be exposed to the public, but propaganda is a double-edged sword. If you don't master it, your enemies will master it. As the saying goes, you shouldn't have the intention to harm others, but you must be on guard against others. I don't want to wait until I run into trouble before I panic and try to cram at the last minute."
After all, after following Lu Yiming for so long, Li Quanwang should have learned something no matter how stupid he was. He nodded slightly and said, "I understand. Just like newspapers and media mouthpieces, the Internet trolls are also tools used to guide public opinion. Although they are not allowed to be seen in public, they cannot be absent. Otherwise, they will be at the mercy of others."
"Not bad, you have learned to draw inferences from one example."
Lu Yiming said approvingly, and then raised the wine bottle in his hand: "That's exactly the reason. From now on, you will be my factory master, in charge of the West Factory, with the imperial power, and you can scold people according to the emperor's order."
Li Quanwang understood what he said, and reacted immediately, saying with a smile: "Get lost, you are the factory manager, if I want to be a commander of the Imperial Guard, how can I be in charge of the Western Factory?"
After chatting, Lu Yiming continued to remind him: "I estimate that within five years, the number of Internet users in Xia Country will definitely exceed 400 million. By then, the main battlefield of public opinion will no longer be traditional media such as physical magazines and newspapers, or even TV news programs, but Internet social platforms."
“Four hundred million netizens!?”
Li Quanwang was extremely shocked.
There are only so many people in the whole country.
What do you mean one billion people are like Shun and Yao? Doesn’t that mean half of the people will use the Internet?
“Isn’t this too exaggerated?”
Li Quanwang didn't even dare to think about it.
If every netizen gave me one dollar...
Lu Yiming had no idea what strange things were going on in Li Quanwang's mind, so he continued, "By then, nearly one-third of the country's population will be connected through the Internet and communicate with each other. Any news published on the Internet will have a much greater impact than traditional media. The best-selling newspaper in Xia Country can only sell more than three million copies, but what about the Internet? With just a few clicks, you can create a hot search and reach tens of millions of netizens."
The comparison of data is always the most intuitive. Li Quanwang's mind worked rapidly, and then he was frightened. He had previously thought that Lu Yiming had recruited a group of Internet trolls to attack his competitors.
However, the real role of the water army is to guide and even influence the direction of public opinion!
When Li Quanwang thought about the importance the country attached to media organizations, he became a little weak. He looked at Lu Yiming worriedly and said, "I remember that domestic newspapers and TV stations are all state-owned, and private interference is not allowed. Can we really control the social platform?"
Lu Yiming said: "That's why we need to prepare for a rainy day. Right now is the pioneering stage, so the country is turning a blind eye to some chaos. We will wait for the industry to develop first, and then slowly regulate it. But we must first maintain our integrity and cannot wait until we are cut off before making corrections."
Afterwards, he comforted Li Quanwang and said, "Wangzai, don't worry. No matter what I ask you to do, I will not let you do anything illegal. Although I don't have a big vision, I will not sell out my brothers. And I also cherish my reputation. I can become the richest man in Asia without doing anything illegal. Making money is not difficult for me at all. There is no need to test the edge of the law."
Li Quanwang couldn't help but complain: "You posted pornographic pictures and then reported them. This is not called keeping upright."
Lu Yiming smiled slightly: "You did this, what does it have to do with me?"
Li Quanwang: “…”
After eliminating competitors, the number of campus network users quickly exceeded 10 million, and its valuation continued to rise, once again making Lu Yiming the center of attention.
The campus network is now following the same development path that Renren.com once took.
Renren, the previous generation , emerged in 2005 and can be said to be one of the earliest social networks in the country. It even threatened the dominance of QQ at one point.
The original intention of Renren was to provide a communication platform for college students, to help them get to know each other better and share their life and study experiences. It is precisely because of this core selling point that Renren has won the favor of young people and has developed very rapidly.
In 2008, Renren.com even had more than 100 million users, becoming the leader of the social network in China. Subsequently, its market value continued to rise. On May 4, 2011, Renren was listed on the New York Stock Exchange with an issue price of $14, valued at $7.482 billion. At its peak, it once reached a high of $9.4 billion. It surpassed Sohu, Focus Media, Youku, NetEase, Ctrip, Sina and other predecessors, becoming the second largest Chinese concept stock listed in the United States at that time, second only to Baidu, and the third largest Internet company in China by market value. It can almost be said to be the most beautiful boy in the crowd.
Unfortunately, Renren was too obsessed with its success on the PC side, and 2011 became the year when Renren began to decline.
The rapid rise of mobile social platforms such as Weibo and WeChat has set off a new social revolution. Computers are no longer the main battlefield, and smartphones are the battleground for social software. Renren, which made the wrong strategic choice, began to go downhill.
In 2014, the number of Renren users had dropped to less than 100 million, and its market value had shrunk significantly. Finally, in 2015, it was acquired by Qianxiang Interactive for 200 million yuan, which was a pity.
At the end of the month work report, Wang Xing excitedly showed all kinds of impressive data to Lu Yiming. Then he said: "Mr. Lu, I think we should seize the opportunity and increase investment. Now the layout of each university has been basically completed. If we want the data to continue to grow rapidly, we have to expand the user base."
Lu Yiming frowned slightly and said, "Are you planning to open the campus network to the whole society?"
Wang Xing said without hesitation: "Yes, we have basically tapped the potential of college students. There is no other way to go except to open registration."
The campus network was initially positioned as a social platform within the campus, and the positioning of the entire website is very clear.
However, there were only 3.88 million college graduates in 2005, including 4.13 million juniors, 4.95 million sophomores, and 5.59 million freshmen.
Nearly half of these users have already been won over, and the market potential has been exhausted.
If you want to continue to expand your territory, open registration is the only way forward.
But we must grasp the timing well. In its previous life, Renren.com opened its registration restrictions too quickly in pursuit of good data, which resulted in poor user experience and became one of the main reasons for its failure.
You should know that during the heyday of Renren in the campus era, at least 400 million people visited the website every day, and each time they browsed at least 4 pages and interacted with friends on the website at least 10 times.
But even so, after Renren blindly expanded its user base, it still led to a large number of user losses and eventually fell under the wave of the mobile Internet era.
The things that happened before us are a lesson for the future. Lu Yiming must learn from the lessons of other people's failures. There is no need for him to repeat the same mistakes that others have made.
In this regard, Facebook's success story is very worth learning from.
Facing Wang Xing, who was overwhelmed by the huge success, Lu Yiming said seriously: "For the time being, we will not open up to the public for registration. After all, real-name authentication for college students is easy to do and easy to manage. But after opening it up to the whole society, who knows what kind of monsters will come? In my opinion, user experience is the most important. As for data, the campus network does not need financing now, so there is no need to do all these fancy things."
Wang Xing was stunned for a moment.
