Chapter 814 This is the pattern
Dai Leman and Andre looked at each other, and Andre spoke up, "Mr. Lu, we don't have any difficulties, but fashion is something that is hard to summarize in one or two sentences. In fact, DIAO is very clear that such cooperation and hype will attract criticism and be scolded by many people. But Mr. Lu, think about it, who are the people who scold DIAO? Who are the people who scold this model? They are all poor people who can't afford DIAO. Who is the one who treats DIAO as a daily consumer product and speaks out? Mr. Lu, do you know why?"
Lu Yiming raised his eyebrows and said, "I'd like to hear more details."
Andre said: "This must first start with the definition of luxury goods. What is luxury goods? They are defined as 'an expensive consumer product that is beyond the scope of people's survival and development needs and has unique, scarce, and rare characteristics.' Many luxury goods themselves do not have any practical value, such as umbrellas that cannot be soaked in water and clothes that cannot be washed... But this is not important. What is important is the shocking price and personality they provide. It is a symbol of noble status and identity - at least consumers should think so."
It is normal for people to buy a pair of plywood slippers for five dollars, but it is the truly wealthy who wear a pair of plywood slippers that look like they cost five dollars but actually cost five hundred thousand dollars. The only thing that luxury goods manufacturers have to do is to make as many people as possible recognize at a glance that these are a pair of plywood slippers worth five hundred thousand dollars.
"Now that you understand this, let's talk about why most so-called luxury brands come from Europe, and why the countries with the most brands are France and Italy. It's not that other countries don't have luxury goods, but that the luxury goods industry in the world in modern society has always been based on European standards, especially France, a long-established European power. The definition of standards is very important. In other words, whether something is a luxury product is defined by Europe, do you understand?"
Lu Yiming nodded slightly.
In fact, this is the right to speak.
If I say you are you, then you are it; if I say you are not you, then you are not it either.
If I say you are not, then you are not; if I say you are, then you are not.
Just like the case of Lu Yiyan, they say that squinty eyes are a high-end aesthetic and a European and American fashion, and some people take it as a guiding principle and believe in it without a doubt. This is the right to speak.
Why France and Italy?
This is certainly not because the French understand romance and fashion the best, but because they have "ancestral heritage."
From a historical perspective, France and Italy are both countries that have made great contributions to the Western Renaissance, occupying an important position in Western cultural history and having great historical significance for the development of the entire Western modern society. Both countries are the birthplaces of European Renaissance culture, and they have produced many art masters and top designers, so they have enough "foundation" to attach themselves to the rich and powerful.
Secondly, the developed textile and handicraft industries created the economic foundation for the birth of luxury goods.
France's colonial rule around the world brought rare treasures from all over the world, laying a solid material foundation for the country to become a world luxury center.
The last and most important point is that the personal preferences of the royal families in the Middle Ages provided a huge influence on luxury goods, giving these brands "historical stories" to tell.
Even America is helpless on this point. You either accept European standards and join their circle as a younger brother, doing things to lick their boots and eat the leftovers, or you can only roll aside and be ostracized by the entire fashion industry.
Relying on the first-mover advantage of the Industrial Revolution, Europe accumulated capital and fame. Many artisan families that originally served the nobility transformed themselves into giants in the luxury industry. They then relied on various fashion competitions to export culture and concepts, thus successfully monopolizing the entire industry chain and becoming giant companies.
Why are wealthy people in China rushing to buy European luxury goods?
Are rich people stupid?
No, it is because only by buying these luxury goods can you "get in" and have the opportunity to enter the powerful social circle of Europe, which is equivalent to a "ticket".
The so-called model competitions and various fashion shows, to put it bluntly, are about exporting ideas and culture, defining aesthetics, and defining various concepts.
This also includes the mentality of many old European aristocrats who feel they are superior to others.
So the purpose of choosing Lv Yiyan as an international supermodel is self-evident. They just want to control the discourse of aesthetics, to make fun of you, and then smugly step on your face and ask: "Why, you don't accept it?"
Obviously, neither Andre nor Dai Leman wanted to offend the entire luxury goods industry in Europe because of this matter.
While talking about luxury goods, Lu Yiming suddenly changed the subject and said to Dai Leman, "Five years later, Xiaguo's e-commerce industry will achieve tremendous development. My Luming Mall will focus on the B2C field and will have very high requirements for the timeliness of transportation, so the scale of air transportation will continue to increase. Can you make your plane faster? Otherwise, it will be difficult for me to continue placing orders."
After hearing this, Dai Leman took a deep breath, his eyes almost blinded by the shining light of money on Lu Yiming.
The orders Lu Yiming had placed before were enough to keep the company busy for a long time, but Lu Yiming actually wanted to place more orders!
What luxury or not, screw it!
Dai Leman said quickly: "Ah, Mr. Lu, you are technically savvy. We have been working 24 hours a day to produce it for you. Please continue to cooperate with us for your new aircraft."
Seeing that Dai Leman had easily gotten the benefits, Andrei became anxious and said hurriedly, "Actually, Mr. Lu, you know me. I am a person who is full of justice. What I hate most is the various injustices in society, especially the distortion of aesthetics by some people, which simply makes all of Europe lose face! As a gentleman, I cannot turn a blind eye to this. Mr. Lu, please rest assured that I will definitely stand up and speak for justice!"
Lu Yiming gave a thumbs up and said, "Mr. Andre is really a gentleman with a vision! The campus network is currently building a Chinese community with college students and young people as the main groups. We plan to first promote ten Internet celebrities and influence the lives and consumption of the new generation of young people by sharing their daily lives. We haven't found a suitable partner yet. I wonder if Mr. Andre is interested?"
When Andre heard this, he immediately knew that he had made the right bet.
What are the old Anglo-Saxon aristocrats and the European fashion circle? What are those things?
As long as the profit is big enough, it is not impossible to sell street lights personally.
Because of Lu Yiyan's incident, the campus network unexpectedly became "famous", and even old Europeans like Andre had heard of it.
Look at the development of Facebook now, the investors are making a lot of money. These old Europeans are already envious.
As a community website that competes with Facebook, Andre is naturally optimistic about the development potential of Campus Network.
Andre said to Lu Yiming with a serious face and a surge of emotion: "Mr. Lu, can you tell me more about this? How can we cooperate?"
Lu Yiming said: "We can sell goods online."
“Selling goods online?”
Andre and Dai Leman were both confused. It was obvious that this concept was too advanced for them.
Lu Yiming explained the concept of online sales to the two people.
It’s just that the current 2G network is too lame, and we have to wait another two or three years for the 3G network. Otherwise, Lu Yiming could start a live broadcast to sell goods and instantly kill all business models.
Of course , in addition to the Internet, there are many basic conditions for live streaming sales.
For example, the popularity of logistics and smartphones.
But despite this, Lu Yiming's online sales model still shocked Andre.
He said he was an art dealer, but actually he also had a lot of clothing, shoes and hats business, which was somewhat related to the fashion industry, but he was mainly in the middle and lower class.
It is precisely because of this that his main consumers are young people!
Therefore, the campus network’s subsequent star-making plan and sales model can be said to have touched his soul.
After a wave of exchange of interests, Dai Leman and Andre quickly decided to side with Lu Yiming. After all, as long as they gave enough money, it didn't matter whether they offended people or not. It didn't make sense to say that - we were declaring war on evil for justice!
Mizuki University.
In order to protect his goddess, Cao Hongchang argued with someone on his blog for an entire afternoon. He was exhausted physically and mentally, but in the end he still lost miserably.
Just when he was about to fight again and again, Zhao Kehan, who was sitting next to him, suddenly said, "Stop scolding and go to Yiwen to have a look."
Cao Hongchang was feeling annoyed and restless at the moment, and he snorted, "I don't have time. I'm already annoyed. What international event has happened?"
Zhao Kehan smiled and said, "There is a very explosive interview video in today's news section. I guarantee you will like it."
"Yeah?"
Cao Hongchang was skeptical and opened the anecdote. Sure enough, he saw a piece of news that was pinned on the homepage - Who wants to distort the aesthetic concepts of us Xia people?
After introducing herself, a beautiful reporter said straight to the point: "Recently, our reporter came to Europe and interviewed several authoritative figures on whether squinty eyes should be called the international standard of beauty."
Then Andre and Dai Leman appeared. They were both well-dressed and looked very stylish. At first glance, they were successful people who held high positions and had huge fortunes. Every word they spoke was very convincing.
"This is Mr. Andre, a famous jeweler from France who has his own unique understanding of fashion. And this Mr. Dai Leman is the president of Airbus, a top billionaire, and an absolute buyer of luxury goods. We are honored to invite you two to accept our interview today."
Cao Hongchang exclaimed, "What the hell, a billionaire and the president of Airbus? Is the reporter from Yiwen so awesome that he can interview such a big shot?"
Zhao Kehan said proudly: "You don't understand this, right? Yiwen is the property of Mr. Lu , and Mr. Lu is a major customer of Airbus, so he must give him this face."
"I see."
Cao Hongchang nodded slightly, and then his eyes were attracted by the content of the interview again.
The reporter took out two photos, which were artistic photos of Lv Yiyan and Hu Jiake. She held the two photos side by side in her hands and asked, "Mr. Dai Leman, which of these two ladies do you think is more beautiful?"
The reporter looked surprised and said, "Aren't women with squinty eyes more popular in Europe?"
Dai Leman also showed an incredible expression and said indignantly: "Who told you? Our European standard for beauty also requires big and bright eyes. Well, I have been invited to watch many fashion competitions and performances, and most European models are not selected according to the standard of squinty eyes."
The reporter said: "But DIAO Group's fashion consultant Christine said that Lv Yiyan's looks are the standard of oriental beauty."
As the president of Airbus, Dai Leman naturally did not take a mere fashion consultant of a luxury goods company seriously and said sarcastically: "Either he is lying or he has a problem with his brain."
After all, having received Lu Yiming's benefits, Dai Leman was still very professional and continued, "In the European fashion industry, there is a small group of people who like to discriminate. In our culture, squinty eyes represent pig eyes. In fact, this is a metaphor that the Xia people are pigs."
The reporter's expression changed, and his voice rose an octave: "Is that really the case?!"
She wasn't pretending, she was really angry.
Dai Leman shrugged and said, "As far as I know, that's the case. The European fashion circle has always excluded other circles. They used to call people from the United States vulgar and rustic. Regional discrimination is their 'traditional custom'."
The interview was not long, but the content was quite explosive.
By the time the interview was over, veins on Cao Hongchang's fists were throbbing. If the computer wasn't so expensive, he would have almost smashed it to vent his anger.
"I knew there was something wrong here. Oh, I was shaken before."
Zhao Kehan was also deeply moved and said, "It would be fine if an ordinary person said this, but the key point is that the person who said this is the president of Airbus. Given his status in the industry, there is no need for him to lie like this."
Cao Hongchang was extremely angry. He had finally been admitted to Shuimu University and had always considered himself a child of destiny, but he did not expect to be played like a monkey.
This is simply unbearable!
"That guy from DIAO must apologize!"
Zhao Kehan also nodded slightly and said, "We can't just let it go like this. We must ask them to apologize, otherwise DIAO Group will get out of Xia Country. They want to make money from us Xia people, but they also call us Xia people pigs? How can this be justified in this world!"
After the video was broadcast, the people of Xia were completely furious. No one likes to be called a pig.
"What are international aesthetic standards? It turns out that they are just people deliberately making fun of us."
