Chapter 806 Take Down
Coca-Cola directly bid 1 million, which was five times higher than the previous Olympic Games' 200,000. It was also much higher than the previous 360,000, which was jaw-dropping.
But even so, Coca-Cola did not show any joy, because before the amount was reported, there were still three other bids that had not been announced. Now that Coca-Cola's bid has been announced, it means that Coca-Cola is not the highest bidder, which also means that Coca-Cola has failed in this bid.
The two foreigners who had been sitting still with arrogant looks suddenly looked a little ugly. They talked to each other in a low voice for a few words, then forced a smile and applauded with everyone.
At this time, Li Jingwei's expression became obviously a little nervous, because it was time to reveal the answer to the mystery, and success would depend on who would bid next.
Li Jingwei leaned forward slightly, his hands clenched, and although his face remained calm, his eyes were fixed on every move of the staff on the stage.
The staff on the stage announced the bid amount of Coca-Cola Company, unfolded the bid document for everyone to see, then put it aside. Then he picked up another bid document from the table on the left and unfolded it.
"Next, we will announce the next bid amount..." As the staff's voice rang out in the conference hall through the microphone, Li Jingwei clenched his fists tighter, and even a little sweat seeped out of his forehead.
"Sanshui Jianlibao Food Co., Ltd.... the bidding amount... is 3 million!"
With a loud bang, there was a sudden cry of surprise in the conference hall.
3 million? Did you hear that right? Jianlibao actually marked a high price of 3 million? It's simply too outrageous!
Coca-Cola's bid of 1 million just now was already extremely shocking, but in the blink of an eye, Jianlibao bid 3 million, which is three times the bid of Coca-Cola!
We all make beverages and know very well what the profit margin of beverages is. After deducting the costs of raw material procurement, production and sales channels, plus the backlog of funds and turnover losses, as well as the share of distributors, etc., the actual gross profit of general beverages is only about 50%. Especially for a company like Jianlibao, which has invested heavily in sales channels, the share ratio given to distributors is also higher than that of other beverage products. So Jianlibao's profit is about 30%.
In order to sponsor a beverage for the National Games, Jianlibao actually bid 3 million yuan for the sponsorship, which is incredible. According to the profit ratio, the 3 million yuan sponsorship fee of Jianlibao is almost equal to the full profit of Jianlibao for one month. Is it worth spending such a high price just to grab the title of beverage sponsorship?
Just as everyone was shocked, including the Coca-Cola Company, Li Jingwei's face looked extremely ugly.
Although the bid amount of Jianlibao was as high as 3 million, when Li Jingwei heard the organizing committee staff say the name of Sanshui Jianlibao Food Co., Ltd., he was shocked at first, and then he withered like a deflated ball.
Li Jingwei's face turned pale. He couldn't believe his ears. How could this be possible? He originally planned to bid 2 million. But because of Song Yuanchao's appearance, Li Jingwei changed his original decision and temporarily added another 1 million, raising the original bid amount from 2 million to 3 million.
In Li Jingwei's opinion, Sit Company is his strongest opponent, and the bid this time will probably not be low. If Sit had not participated, the 2 million originally prepared would have been very safe. However, with the uncertainty of Sit, Li Jingwei felt that 2 million was a bit risky, so he gritted his teeth and increased the funds by 1 million, raising the amount to 3 million. In this way, there should be no problem.
But he never expected that his 3 million bid was still not the highest bid, because there was still a bid from Sit that had not been announced yet. This also meant that Li Jingwei failed in this bid, which made Li Jingwei, who had always been full of confidence, feel like he was hit hard on the head and was a little dazed.
After being shocked, everyone soon realized that there was still a company whose bidding amount had not been announced. This company was Song Yuanchao's Si Te.
Now Jianlibao has failed in the bid, but Jianlibao paid 3 million and still failed. So how much did Si Te pay?
For a moment, the venue was a little chaotic. Everyone couldn't help but whisper to each other, marveling that even Jianlibao's bid of 3 million was not the highest, so how much would Si Te bid?
At this time, Coca-Cola also noticed this. The two foreigners also showed surprised expressions and looked towards Song Yuanchao at the same time.
"Quiet! Everyone please be quiet!"
Seeing the noise in the venue, the staff of the organizing committee couldn't help but shout a few reminders, and finally the venue gradually quieted down .
At this time, Li Jingwei's face gradually returned to normal. Although there was still reluctance and frustration in his expression, he was also extremely concerned about the final result that had not yet been announced.
He took a deep breath, sat up straight, glanced in Song Yuanchao's direction, then quickly looked away and headed back to the staff on the stage.
"Finally, the winner of the beverage sponsorship bidding for the 6th National Games is... the Sino-foreign joint venture Stein (China) Food Co., Ltd.... The bid amount is... 3.25 million!"
As soon as he finished speaking, warm applause broke out in the venue. Everyone was amazed that Sit actually bid 3.25 million. This amount was beyond everyone's imagination.
Hearing this amount, Li Jingwei felt a pang of pain in his heart. It was only 250,000 yuan short! He couldn't help but regret that he was still a little timid. If he had directly increased the budget by 1.3 million instead of 1 million, he would have been the final winner.
The difference between 3 million and 3.25 million is not that big, and Li Jingwei can definitely afford the difference. Unfortunately, there is no if in many things. Victory is victory and failure is failure. Although Jianlibao made sufficient preparations this time, it became the loser in Si Te's hands. It is a pity.
When the results were announced, Song Yuanchao stood up with a smile on his face and applauded with everyone. At the same time, at the signal of the staff, he walked onto the stage and shook hands with the staff.
To be honest, before the results were announced, Song Yuanchao was a little worried because he had no idea how much bid Jianlibao would put forward.
Originally, Si Te was planning to offer 3 million, but this morning Song Yuanchao was still worried, so he temporarily decided to change the 3 million to 3.25 million, and finally submitted this number.
Fortunately, Song Yuanchao came up with the idea at the last minute, otherwise the bids of Si Te and Jianlibao would be the same, if that were the case, there would be uncertainty in the future. Now, Si Te has bid 250,000 more than Jianlibao and won the beverage sponsorship. It can be said that luck is on Song Yuanchao's side.
He accepted the congratulations from the organizing committee staff on the stage and signed the final confirmation document, completing the final procedures.
Song Yuanchao walked off the stage again amid applause .
"Congratulations, congratulations to your company for getting this sponsorship." When Song Yuanchao stepped down from the stage, two foreigners from Coca-Cola Company came over. One of them extended his hand to Song Yuanchao to congratulate him, while the other also smiled and congratulated Sit on his success.
"Thank you." Song Yuanchao shook hands with the other party neither arrogantly nor humbly.
"I know your company. Sit is also a joint venture of an American company in China. I have to admit that you did a good job today. I hope we will have the opportunity to cooperate in the future." The other party said politely to Song Yuanchao.
"There will be a chance." Song Yuanchao answered politely, while thinking about the other party's real intention of saying this. He has always been very wary of Coca-Cola. Compared with Li Jingwei's Jianlibao, the two major cola companies are his real competitors.
The other party took the initiative to hand over his business card to Song Yuanchao, and Song Yuanchao returned his business card out of politeness. He took the other party's business card and took a look at it. The business card had the other party's position and name printed on it. The foreigner was called R. Fenton-May, the manager of Coca-Cola China, and the other was his deputy Louis.
R. Fenton-May, translated into Chinese as Fyodor, is not only the manager of the China region, but also the Coca-Cola representative of Shenmei Company. Since Shenmei Company was just established, the Greater China region of Coca-Cola has not been established yet. The China region is currently only a part of the Pacific region. It will take two years until the Greater China region is established before David Lu and Li Lisheng will serve as chairman and president respectively.
Although the bid failed, Feodor still behaved very gracefully and first congratulated Song Yuanchao. Perhaps it was because compared with Jianlibao, Sitco, as a joint venture company of American capital in China, was better for Feodor to let Sitco get the bid than Jianlibao.
But no matter what Feodor thought, Song Yuanchao didn't care at all, because they were still competitors, and Song Yuanchao would never relax his vigilance against Coca-Cola because of such goodwill. However, he still had to be polite on the surface. After a brief conversation between the two sides, Song Yuanchao took the opportunity of other company CEOs coming to congratulate him and got away.
Sit became the final winner in this bidding, and defeated Coca-Cola and Jianlibao with such a high bid amount. This was a sensational news. In addition, Sit is now the company with the highest market share in the domestic beverage industry, so it received even more attention.
After finally shaking hands with everyone and expressing his gratitude for their congratulations, Song Yuanchao finally remembered Li Jingwei. But when he looked in the direction of Li Jingwei, he found that Li Jingwei and his people were gone. After asking his subordinates, he learned that when Song Yuanchao came down from the stage to talk to Fyodor and others, Li Jingwei, who had lost the bid, left with a gloomy face.
Originally, Song Yuanchao planned to have a few words with Li Jingwei to express his apologies for losing the bid, but he didn't expect Li Jingwei to leave first.
This made Song Yuanchao shake his head and smile bitterly. It seemed that he had offended Li Jingwei badly this time. However, it didn't matter to Song Yuanchao. After all, they were rivals. There were wins and losses in the business competition. If Li Jingwei was the winner today, Song Yuanchao could imagine how proud he would be.
