Chapter 805 Million
Sales companies are now establishing branches in various provinces. In addition to the consideration of keeping all sales channels in their own hands, control over capital is also a major reason.
Therefore, compared with Jianlibao, Sit has much less financial pressure. Although Sit has been expanding in recent years and has invested huge amounts of capital, the health of its capital operations is obvious.
While Li Jingwei was preparing to increase his bid amount, Song Yuanchao was also considering this issue.
This National Games beverage sponsorship bidding is a great opportunity, and Song Yuanchao is determined to win it.
Song Yuanchao knew very well that he had two biggest competitors, one was Li Jingwei's Jianlibao, and the other was Shenmei representing Coca-Cola Company.
Compared with these two competitors, Jianlibao focuses on sports drinks, which gives it a certain advantage. Although Song Yuanchao told Li Jingwei that Si Te could also produce sports drinks, in fact, Si Te's sports drink project has not yet been officially launched.
Perhaps in the future, this product will be officially launched, but it is impossible in a short time.
To put it bluntly, Song Yuanchao actually looked down upon the so-called sports drink of Jianlibao. As a colleague, Song Yuanchao knew very well that the so-called sports drink of Jianlibao was just a wolf in sheep's clothing. The product of Jianlibao was not a real sports drink at all. It still belonged to the category of carbonated drinks, but some electrolytes were added to the carbonated drinks.
However, consumers do not know much about sports drinks, and the advertising and publicity of Jianlibao have led to a misunderstanding among consumers. If that were the case, Sit could have made a "sports drink" that was the same as Jianlibao, but Song Yuanchao simply ignored it. He either did not do it or made a real sports drink.
Coca-Cola's main product is naturally the cola series. It is essentially inappropriate to use cola as a sponsored beverage product for the National Games. However, the classification of beverages in China is not very detailed, and the distinction between carbonated beverages and sports drinks has not been established in this regard. This gave Coca-Cola and Stewart an opportunity.
In his previous life, Song Yuanchao did not know who would eventually win the beverage sponsorship for this National Games. After all, this was just the National Games, not the Olympics. In addition, Song Yuanchao was just an ordinary person at the time, and his industry was related to telecommunications. How could he possibly deliberately understand this situation?
But judging from the current situation, if there was no intervention from Sit, the only sponsors besides Jianlibao would be Coca-Cola, and Song Yuanchao felt that the former was more likely.
Although Coca-Cola has strong capital and greater strength, the Coca-Cola company, which has just entered China by establishing Shenmei, has not yet formed its positioning and attention to the domestic market. In other words, in the next long period of time, both Coca-Cola and PepsiCo, which is about to enter China, will have problems with "acclimatization" in the Chinese market. Coupled with the decision-making and attitude of the headquarters of the two major companies, they have overestimated the situation to some extent.
This situation did not change until the early 1990s. After undergoing internal adjustments and paying more attention to the Chinese market, the two major companies simultaneously changed their strategic direction for the Chinese market, thus launching a series of dazzling operations.
Taking advantage of their own financial strength, they competed in the Chinese market through various means, and combined with a series of mergers, their market share began to rise. By the 21st century, once strong competitors were eliminated one by one, the two major cola companies accounted for a very high proportion of the domestic carbonated beverage market and became the ultimate winners.
Of course, this is all a matter of the past. At least for now, Sit still has a great chance, but future threats must also be guarded against. While there is still an opportunity now, Sit must firmly grasp the current market and be prepared for the final showdown.
Three days later, the organizing committee officially started the bidding for beverage sponsorship. On the day of the bidding, Song Yuanchao and his team arrived at the scene on time. When he entered the venue, he saw Li Jingwei and others who had arrived earlier.
With a smile, he nodded slightly to Li Jingwei, and Li Jingwei also nodded. Both sides were polite on the surface, but in fact there was an invisible smell of gunpowder.
In addition to Sit and Jianlibao, there were several beverage companies at the venue, which were also participants in this bidding.
Seeing Song Yuanchao and his group arrive, several company CEOs couldn't help but whisper to each other, with expressions of surprise and frustration on their faces.
It seems that they feel that with the strong competitor Jianlibao, even the current number one beverage company, Stewart, has come, and the probability of a successful bid is much lower. There is a high possibility that the bid will fail this time, and the probability of success is very small.
Coca-Cola was the last to arrive. After all, they are a large multinational corporation, so it is normal for them to arrive later.
Soon after the Coca-Cola people arrived, the staff of the organizing committee started the bidding.
First, the leader of the organizing committee came to the stage and gave a speech, and everyone applauded warmly. Then the organizing committee explained the bidding process for this beverage sponsorship, reiterated some details and key points, and after that, the bidding officially began.
The bidding is conducted in a blind bidding manner, that is, everyone marks the bid price and then bids in the form of a tender document. After the bidding is completed, the organizing committee announces the results of each company's bidding and selects the company with the highest bid as the winner.
Song Yuanchao already knew the procedures. After the organizing committee announced the start of bidding and that all companies could bid, Song Yuanchao signaled his staff to take out the prepared bid documents and then submitted them according to the procedures.
After confirming that the bidding procedures are correct, the bids will be temporarily sealed and will be opened and announced after all bids are completed.
Time passed by minute by minute, and Song Yuanchao waited patiently. After about half an hour, all the companies on site had completed their bids . At this time, the organizing committee announced that the bidding for the tender documents had ended. There was a one-hour break, and the organizing committee split and compared the results of each bid. The results were officially announced one hour later.
"Mr. Li, nice to meet you again." During the break, Song Yuanchao stood up with a smile and walked towards Li Jingwei, extending his hand and shaking hands with him.
"Mr. Song looks very happy today. It seems that he is very confident about this bidding?" Li Jingwei asked with a smile.
Song Yuanchao said modestly: "This is our first time bidding. We have never done this before. Mr. Li has much more experience in this kind of sponsorship than us. And I see that Mr. Li is full of confidence. I am afraid it is a sure win?"
"Hahaha, what Mr. Song said is true. There is no such thing as a sure thing in this world. The result is not important. What matters is participation."
"That makes sense. I'm here to learn today. The result is not important, participation is what's important. By the way, Mr. Li, the bidding is over now, can you tell me how much you bid?" Song Yuanchao asked, deliberately winking at Li Jingwei.
Li Jingwei said happily: "Some things will not be a surprise if they are announced in advance. Anyway, the results will be announced soon. Isn't it better to leave a suspense? Since Mr. Song asked this, I am a little curious. I wonder how much Mr. Song's bid is?"
"Hahaha, what Mr. Li said makes sense. It's just like watching a movie. Once you know the plot, the movie becomes boring. It's better to leave the suspense to the end."
The two looked at each other and laughed at the same time. But they were a little nervous inside. Both Li Jingwei and Song Yuanchao were guessing how much the other party would invest and who would be the final winner of this competition.
After talking with Li Jingwei for a while, the CEOs of several other companies nearby also came over. They were all colleagues in the industry. Although they didn't have much communication on a daily basis and many of them met for the first time, they were not strangers to each other.
They chatted for a while, from today's bidding to other things in the industry. They were secretly testing each other, but also on guard against each other. On the surface, they were in a friendly mood, as if they were old friends.
On the contrary, Coca-Cola did not participate in the conversation with Song Yuanchao and his team, especially the two foreigners led by Coca-Cola, who looked calm and relaxed, whispering something to each other. Song Yuanchao did not care, as they were not of the same kind. He chatted with a few CEOs for a few words, said some meaningless words, and then returned to his original seat after seeing that the time was almost up.
A moment later, the organizing committee members came on stage again and began to announce the results of the bidding.
The results announced were from low to high. First were several domestic peer companies. The lowest bid was only 180,000 yuan, and the second to last was 210,000 yuan. According to the sponsorship amount of Jianlibao in the last Olympic Games, these bid numbers are actually not low. You should know that Jianlibao's sponsorship amount for the Olympic Games was only 200,000 yuan. This time the sponsorship is for the National Games. In terms of influence, the National Games is far less than that of the Olympic Games.
As the bidding results were announced one by one, the company CEOs who heard the results showed obvious disappointment, because the first bids were low, which meant they were the unsuccessful companies.
At the same time, they were also wondering and puzzled: their bids were not low, so who would be the real winner? And how much did they bid?
Soon, the bid amount reached 360,000. At this time, all other companies had already submitted their bids, and only the last three companies, namely Coca-Cola, Jianlibao and Sit, had not yet submitted their bids.
"Shanghai Shenmei Company, bidding amount... 1 million!"
When the bid amount from Coca-Cola was announced, there was an uproar at the scene. You know, the highest amount just now was only 360,000, and now it has jumped to 1 million! The difference is really too big.
