Chapter 777 The Future
The scale of Si Te is no longer what it was at the beginning.
In addition to its headquarters in Jinling, Si Te now has branches (subsidiaries) in major cities across the country.
The products are divided into two categories, namely beverages and instant noodles.
Not long ago, the group had two major divisions: beverage division and instant noodles division. With the formation of the two divisions, Sit's management structure began to adjust, and all branches (subsidiaries) on the industrial line were re-divided according to different product categories and placed under the management of the divisions.
At the beginning of this year, Song Yuanchao had private communication with Sun Yaoliang and others, preparing to adjust the sales company according to the adjustments and progress of the group's business units.
The focus of the sales company's adjustment is to directly transfer the original company-affiliated business department structure to the local level, establish independent sales branches in each province, assist the two major business units in providing comprehensive sales network coverage for the group's products, and integrate the entire sales model.
The sales company managed by Sun Yaoliang is the main component of the group and is responsible for the sales business of the entire group. From the beginning of the establishment of the first branch factory to the present, the sales company has been developing synchronously around the expansion of the headquarters. Now the sales company's business departments are relatively complete. The country, including the local market, is divided into eight business departments, and each business department is responsible for the sales business of one or two provinces.
But now it is different. According to the current situation, Song Yuanchao decided to directly transfer the eight business departments to the local level. In other words, provincial sales companies will be established in all provinces across the country, instead of having the business departments manage sales as before and implementing sales strategies through local agents at all levels.
In this way, the business department originally at the headquarters becomes a provincial sales branch. The provincial sales branch is usually located in the provincial capital of the market area it is responsible for. Each provincial sales branch is further subdivided according to the market conditions within the province, and corresponding business departments and responsible persons are established one by one.
This approach has obvious benefits. The biggest benefit is that it can further penetrate the market through the establishment of provincial sales branches, bypass traditional agents (distributors) to directly control sales terminals, and respond and execute in the first place when the market changes.
In recent years, Si Te has been expanding continuously, but at the same time other similar enterprises have not been idle. Now in the market, whether it is the beverage industry or the instant noodle industry, countless brands have sprung up like mushrooms after a rain, the market competition is getting more and more intense, and the struggle between them is getting more and more fierce.
It is no longer the case that, as in the past, one could just place an advertisement on TV or in newspapers and leave a phone number in the advertisement and countless customers would come to purchase goods, or even line up directly at the factory gate with cash to wait for the goods. However, this phenomenon has gradually become less common, as changes in the market and different marketing strategies have necessitated corresponding changes in sales methods.
In addition, Song Yuanchao has always said to Sun Yaoliang that "channels are king". As an important department of Si Te, the sales company is responsible for almost all sales work of the entire group. Its importance is enormous.
The old sales methods will gradually be eliminated as the market changes, and the new sales model must keep up quickly. Moreover, after the establishment of the two business divisions, the sales company will have a heavier task. If it still relies solely on the previous sales department to manage sales, Song Yuanchao is absolutely not optimistic.
This time the sales company was adjusted, and sales branches were directly established in provinces across the country. It seemed like the medicine remained the same, but in fact such an operation was to extend Sit's marketing tentacles into every corner of the market, especially skipping the traditional sales channels and directly controlling the sales terminals.
This approach is somewhat similar to the direct supply sales that Song Yuanchao originally implemented in a branch factory, but it is also different. But no matter what, the ultimate goal is the same, that is, channels! Channels! Channels!
A company's sales channels or sales network is one of the company's lifelines. The reason why Miss Dong was able to build such a large enterprise and become one of the most famous entrepreneurs in China, in addition to her efforts in products, was also closely related to her sales background.
Among all the major companies, Ms. Dong’s company may not be the strongest, and its products may not be the most advanced, but it cannot be denied that the company she controls has the most complete sales channels and the strongest control over market terminals.
It is precisely because of this reason that she has been able to achieve such results and become a famous entrepreneur, which is something that cannot but be admired.
This was the real reason why Song Yuanchao took action against the sales company this time. Moreover, Song Yuanchao was very clear that the current market competition was far from the most severe moment. Although all kinds of products were coming and going in the market and the competition was very fierce, it was now a competition among domestic brands, and the real international giants had not yet come out.
In a few months, around February next year, Shenmei will be established.
Song Yuanchao had already heard the news through his own channels. Others might not know what the establishment of Shenmei represented, but Song Yuanchao, as a person who had experienced it, knew it best.
The establishment of Shenmei, a company with an investment of up to 140 million US dollars, marked the official entry of the international beverage giant Coca-Cola into China. Next came the emergence of Pepsi and other brands. When the two major cola companies joined hands to break into the Chinese market, it was bound to set off a storm, and the impact and impact on the Chinese beverage market would be enormous.
In addition, there are Japanese and Taiwanese companies that will also have a huge impact on Sit's instant noodles. Although Sit is now the leader in the beverage and instant noodles markets, Song Yuanchao knows that if he lets down his guard, the seemingly huge market will be lost in an instant, so he dare not be careless at all.
Taking all these factors into consideration, adjustments to the sales company are imperative. The most important task for the sales company at present is to directly move the business department down to the provincial level and establish provincial branches.
Of course, considering that it will not affect the current operation of the sales company, the eight business departments of the sales company will not be cancelled for the time being. The sales company will adopt a coexistence of business departments and provincial sales branches to carry out this work for a period of time.
As the provincial sales company was about to be established, the candidates for the heads of the provincial sales branches were required to be determined as soon as possible. Sun Yaoliang held a meeting within the sales company and announced the group's decision. At the same time, he hoped that the backbone members of each business department would take the initiative to sign up to go to the provinces to prepare for and establish sales branches.
He Xiao and his brother were discussing this matter. He Wei had his own ideas. Compared with his brother He Xiao, He Wei was relatively stable, but stable was also relatively conservative. In addition, his children were still young and their family was in Jinling. Once they went to other places, they would be separated, so he had such concerns.
However, He Xiao is different from his second brother. He Xiao is more extroverted and has more ideas in his mind, otherwise he would not have thought about doing the rag-and-bone business after losing his job.
Although He Xiao is now a salesperson at the manager level, He Xiao has always wanted to further prove himself over the years.
He is very capable in sales and does an excellent job, but from the establishment of the sales company to now, He Xiao has only been doing specific sales, which is the actual work arranged by the leadership.
Under such circumstances, He Xiao has always wanted to be independent and transform from actual sales to sales management, but he has never had a suitable opportunity.
It just so happened that the sales company's major adjustment allowed He Xiao to see this opportunity. In his opinion, although staying in the headquarters has its advantages, going to the local area also has its advantages. What's more, he is still young and can give it a try. Even if he fails in the end, it is better than regretting it in the future.
As for the matter of children and daughter-in-law mentioned by He Wei, He Xiao had also thought about it. But he believed that his daughter-in-law would support him, and he believed in the relationship between him and his daughter-in-law.
Besides, he is not going to the countryside to be an educated youth like in the past. He is going to work in another place and can still come back when he has time. The company also has regulations that cadres stationed in branches outside the province have more than ten days of vacation every year, plus a half-month vacation during the Spring Festival at the end of the year.
The child is still young now, it doesn’t matter, just ask your wife’s family to help take care of him. When you are assigned back in a few years, the child will be about to start elementary school, so it won’t delay the child’s growth.
There is one thing that He Xiao did not mention to He Wei. In addition to these reasons, the subsidies for personnel sent to branches in other provinces announced by Sun Yaoliang at the meeting were also an important factor in He Xiao's decision.
After going to a branch company in another province, with He Xiao's current level, there is a great possibility that he can take a step further and become the manager of a branch company. This will not only allow He Xiao to realize his ambitions, but also the overseas assignment subsidy will be very considerable.
According to the company's regulations, the expatriate allowance is almost the same as the normal salary income. Add to that the performance bonus ratio, and after a year's work, it may be double what you would earn at the headquarters.
As his horizons have broadened over the years, He Xiao has long had the idea of educating his son well. Having worked in Si Te for a long time, he knows the importance of culture. He suffered from his low academic qualifications, so if possible, he plans to send his child abroad to study when he grows up.
Studying abroad costs money. Even though He Xiao's current income is good, much better than that of ordinary people, it is nothing compared to overseas consumption. He Xiao has been thinking about saving as much money as possible in recent years to prepare for his son's future study abroad. This is another major reason why he decided to sign up for a branch in another province.
After chatting with his second brother He Wei for a long time downstairs, seeing that He Xiao had made up his mind, He Wei stopped talking about it after a few unsuccessful attempts to persuade him.
When I returned upstairs, my wife had already washed the child's feet and was feeding him cod liver oil. The little guy seemed to be a little resistant to taking cod liver oil every day, so my wife pinched his nose and forced a pill into his mouth. He stared at him with a bitter face until he swallowed it, and then she smiled and carried him to bed to let him sleep.
"Second brother is back?"
"Let's go home." He Xiao also went to wash up, and then returned to the couple's bedroom.
"What does second brother want to talk to you about?" the daughter-in-law asked curiously.
"It's just a small matter at work." He Xiao didn't tell his wife about his decision right away. After all, the matter had not been finalized yet. Although he had made up his mind, the sales company would still have to conduct follow-up conversations and make specific arrangements after registration. He Xiao planned to wait until everything was finalized before briefing his wife.
He Xiao's wife didn't care either. She said "oh" and lay down next to He Xiao. He Xiao reached out and hugged his wife in his arms, gently touching her long hair. He suddenly felt a little guilty, but soon he smiled again, because in his opinion his decision was right, not only for himself, but also for his family, and for the future of his wife and children!
