Chapter 74: Treat, Behead, Accept as a Dog
"This... am I doomed?"
Across from him, Fang Hongwei, who also worked at Guangyao Games and was the chief planner, looked at the chess game on the table and couldn't help but burst out laughing:
"Boss Ding is still one step ahead."
Fang Hongwei made a double entendre and gave Ding Kai a thumbs-up.
Ding Kai waved his hand and laughed:
"Only by seizing the right opportunity can we achieve a surprise victory. This is also the fundamental reason why our Guangyao has remained standing for so many years."
Hearing this, Fang Hongwei nodded sincerely.
He has been working under Ding Kai for so many years and really admires Ding Kai's mind.
I have to admit that Ding Kai is indeed a person who knows how to seize market opportunities.
He knows exactly which games are popular or will be popular in the market, and can make predictions in advance.
Just like this time!
After seeing that Left 4 Dead caused a sensation in the industry at the China Entertainment Electronics Media Conference.
Ding Kai acted promptly and called Fang Hongwei without waiting for the exhibition to end, asking him to immediately organize an emergency development seminar for "Fearless Sniper".
As for himself, he took the next flight back to Shenzhou!
That night, Guangyao Game Studio held an emergency seminar overnight with only one purpose -
Delayed release date, add second generation FPS settings to your own game!
At that time, at the meeting, Ding Kai's first words were:
"I know you may have objections, but just swallow them and work hard. Once you get the bonus, your objections will disappear."
Immediate results.
Therefore, after more than two months of "urgent polishing", Fearless Sniper added the "second-generation FPS setting" on the original basis.
The specific form is to introduce the gun aiming action while retaining the virtual crosshairs, UI design, and competitiveness of the first generation of FPS games.
Although!
Ding Kai did not expect that after Left 4 Dead was officially launched, Golden Wind would actually add many special moves, such as sliding and climbing.
But in his opinion, they were just trivial matters.
If the effect is good, we can add it to the game later.
Now, the most urgent task is to put it on sale immediately after Left 4 Dead stirs up the popularity of the second-generation FPS!
Because only in this way can they take advantage of the strongest east wind and, like in the chess game just now, drive the car to kill the pawns and seize the general's position!
Yes!
General Market, not General Golden Wind!
Because in Ding Kai's eyes, Golden Wind is just like those countless small manufacturers that he once stepped on, they are just tools to provide creativity and are not worth mentioning.
and.
As time goes by, Ding Kai, with Xun Teng as his backer, can still use the same old tricks again, confusing the origin of the "second-generation FPS" through various forms of publicity and promotion.
Let Guangyao become the leading figure who holds the banner of this field alone, and even become the benchmark flagship of the second-generation FPS!
The inferior drives out the good, and the cuckoo takes over the magpie's nest.
This is what Ding Kai and Guangyao do.
Yes, that's how he evaluates himself.
Ding Kai knows very well what he is doing, but he enjoys doing it and is proud of it.
After cleaning up the chess game, Fang Hongwei brewed a pot of tea, poured a cup of fragrant tea and handed it to Ding Kai. Then, while pouring tea for himself, he said:
"I have arranged it,"
"Tomorrow's promotion will be on all platforms, whether it is large or small media, self-media or game bloggers,"
"You can see our name in every promotional outlet, big or small."
As he spoke, Fang Hongwei picked up the teacup and took a sip, then continued:
"Also, I've said hello to the sharks."
"During tomorrow's prime time, all the big anchors in various categories will broadcast our game live,"
"And I also... hinted at the shark aspect,"
"As for the Golden Wind's Road to Survival... let's just step back for a bit..."
After listening to Fang Hongwei's report, Ding Kai nodded with satisfaction:
"Well done. It's true that they should be asked to step back a bit. Anyway, I don't think they have any intention of promoting it, haha."
The two clinked their glasses to celebrate their success in advance.
Then, Fang Hongwei hesitated for a moment, and then continued, "By the way, President Ding, after that, we still have to deal with Golden Wind..."
As he spoke, Fang Hongwei stretched out three fingers.
If an outsider came, he would definitely not understand the meaning of Fang Hongwei's gesture.
But Ding Kai has worked with him for so many years, how could he not know what Fang Hongwei meant.
now!
The two believed that Golden Wind's sales failure was a foregone conclusion.
After all, this is not the first time that Guangyao has used this method to squeeze small factories.
Success after success has proven countless times——
Once they have figured out the core gameplay of a game and claimed it as their own, no one can resist the torrent-like publicity and promotional offensive of Xun Teng Games, which is backed by its huge financial resources.
certainly!
Ding Kai and his Guangyao are not heartless people.
After all, when small factories are beaten to a pulp, they will inevitably resort to desperate measures.
Although those impotent and furious people can't make any waves in front of Guangyao Games.
But allowing those unreasonable and unruly "factories" to continue their troubles will always be annoying.
It's disgusting when there are too many flies flying around.
Then, at this time, it is time for Ding Kai to use "merciful means" -
Treat him to a meal, behead him, and take him as a dog.
As the name suggests, treating someone to a meal means that both parties sit down and have a good chat, trying to make things smaller.
certainly!
Bones can be soft or hard.
When those small manufacturers are not satisfied with just one meal to solve their problems, Ding Kai will draw the next two cards:
One is a beheading.
As for those who are not willing to be dismissed with a meal, they are unreasonably demanding that Guangyao remove the game from the shelves and compensate and apologize, which is beyond their ability to force the small factory to do something.
Ding Kai has nothing to talk about.
Since you don't want to show your respect and try to shake a tree with an ant, I'll just kill you.
Whether it is market suppression, platform blocking, smear campaign or deliberate flattery.
In short, for Guangyao, a man with a huge fortune, it would be easy for him to destroy a small factory.
As for the other card, it is naturally "accept it as a dog".
You said I copied your game? Where's the evidence? How about you sue me? I'll help you find legal aid?
joke!
Not to mention that Nanshan Pizza Hut rarely loses, even if you sue this kind of thing to the king of kings, you will never win!
Since that’s the case, why not do this - I appreciate your talent and support your creativity.
If you insist that this idea and gameplay are yours, that's not a problem .
Join us at Xun Teng Games, become a member of Guangyao Studio, and work hand in hand with us.
In this way, I can publicly acknowledge that the idea of this game came from you and was your original creation.
And that’s not all!
I will also hand over all subsequent development tasks to you, and you will be fully responsible for building this IP!
And they claim to the outside world that "the original team has worked hard to create it"!
Then!
If you need money, you have money; if you need people, you have people; if you need resources, you have resources; if you need publicity, you have publicity!
As long as this project can make a profit, a huge profit, then you will be the well-deserved godfather of this game!
I can even make you a leader in this type of game, and the backbone of the entire Chinese game industry!
Three trump cards, three magic weapons!
Invincible and victorious in every battle!
Since Guangyao was founded, Ding Kai and Fang Hongwei have encountered numerous representatives from small factories!
But every time these three cards are played, there has never been a failure!
And today! This time!
This is exactly what Fang Hongwei meant by his three fingers!
Tomorrow, their "Fearless Sniper" will be launched, and Golden Wind's "Left 4 Dead" will inevitably be gradually squeezed out.
So, how to appease the golden wind becomes the problem they need to consider immediately.
"Um--"
Knowing what Fang Hongwei meant, Ding Kai groaned and thought for a moment:
"That's a problem..."
Seeing this, Fang Hongwei smacked his lips and said, "They have always had a very close relationship with Yiyou, so I'm sure they won't agree to be taken in as dogs by us."
"In that case..."
At this point, Fang Hongwei raised his hand and made a beheading gesture:
"cut?"
but!
As soon as he finished speaking, Fang Hongwei realized that something was wrong. He shook his head and thought to himself that he was confused.
no.
The boss of Golden Wind is surnamed Shen!
Although always!
The golden wind is all due to the supernova designer named Gu Sheng, who is in the spotlight and at the center of the storm.
Whether it is an exchange meeting or a media exhibition, he is the one leading the trend and stealing the limelight, looking like he is in control of the golden wind.
But Fang Hongwei did not forget that the real helmsman of the Golden Wind is Shen Miaomiao, who looks like a mascot and can do nothing!
That’s Shen Wanlin’s daughter!
As for Shen Wanlin, in terms of status, he is on par with the head of the entire Xun Teng, and their Pony is always on an equal footing!
Kill someone's precious daughter? Tired of living?
Besides, there was already a precedent with the Star Game. By now the grass on the grave is probably more than three meters high.
This is difficult!
Fang Hongwei also frowned.
He secretly thought that it would be great if the Golden Wind was really controlled by Gu Sheng alone.
That way, it would be much easier for them to do things.
No matter beheading or keeping him as a dog, the initiative is in their hands. It can be said that they are at the mercy of others.
But now...
Fang Hongwei smacked his lips for a long time, but he couldn't come up with any solution. He turned his eyes to Ding Kai helplessly:
"It's not okay to accept him as a dog, and it's not okay to behead him either. What should we do? Is it possible to compete fairly?"
After these words came out, Fang Hongwei couldn't help himself and almost laughed out loud.
I actually could say these four words one day, it's really ridiculous...
However!
Just when Fang Hongwei was at a loss!
Then I heard Ding Kai on the other side groan:
"Actually - it's not impossible to kill -"
"ah?"
Hearing this, Fang Hongwei was shocked:
"But this company... is backed by Shen Capital..."
"What happened to Shen's Capital?"
Ding Kai asked back:
"Can Shen's Capital cover up everything and not allow us to hire headhunters to poach their executives at high prices and dismantle their team?"
"People always want to move up, even Shen's Capital can't restrict others' freedom of employment, right?"
"Besides, Golden Wind has Shen Capital behind it, and we have Xun Teng Technology behind us. We are all equals, and the competition is nothing more than a business strategy."
"Isn't that unreasonable?"
hiss--!!!
After hearing what Ding Kai said, Fang Hongwei couldn't help but take a breath.
This is a good idea!
Too.
Since you and Golden Wind have a good relationship with Yiyou, I can't take over everything. And you have Shen's Capital behind you, so I can't use despicable means to maliciously attack you.
Then I'll poach your girls!
I will just dig your company into a hollow shell and tear your production team into pieces, and then you will be dead!
This kind of method is unbearable for a small factory, let alone ordinary medium and large manufacturers!
Think of this!
Fang Hongwei couldn't help but clap his hands!
"Boss Ding is really smart!"
"On the one hand, we will suppress Golden Wind with publicity and promotion, snatch their market share with our size, and hit their sales with fair competition!"
"On the other hand, we secretly hired headhunters to poach people and offered high prices to tempt them!"
"This move of cutting off the firewood from under the cauldron will surely be called the golden wind, and the dumb will swallow the bitter herb——"
…
I have so much pain that I can’t express it!!!
The next day.
Shen Miaomiao looked at the cell phone on the table with the speaker turned on, her face full of pain as she held her cheek with her hand.
Early in the morning!
Yan Sheng called her!
The first sentence almost gave her a myocardial infarction——
"Haha! Congratulations, Mr. Shen!"
I bow to your mother!
Shen Miaomiao wanted to throw the phone away on the spot.
No need to ask!
Since Yan Sheng called her personally, the weight of this "good news" must be quite significant!
Shen Miaomiao could guess with her eyes closed that their game must have been a big hit again!
"I...where does my joy come from..."
Shen Miaomiao patiently asked with a frown on her face, her tone a little uneasy and a little hopeless.
“The first day sales results are out!”
Yan Sheng didn't notice that Shen Miaomiao was in a bad mood at all, and said happily:
"I wonder if Mr. Shen has looked at the first day's data,"
"But when my secretary reported the sales of your game this morning, I was shocked!"
Shen Miaomiao felt a little stuffy in her chest, and her fingers were trembling slightly: "Yes... is that so..."
"Of course!"
On the other end of the phone, Yan Sheng's tone was happy, but also a little unbelievable:
"Total sales in 24 hours: 32,772 copies, total sales of 2.78 million! Mr. Shen, your game has broken the 100,000 sales mark in the first week, that's a foregone conclusion!"
Yan Sheng's words, one after another, were like knives, piercing Shen Miaomiao like a sieve.
You must know!
For this time's investment rebate, Shen Miaomiao activated the Hundred Times Bonus Card!
In other words, the game has only been on sale for one day!
She has already lost 200 million?
That’s two hundred million!
and!
According to Yan Sheng, there is a high possibility that the number of copies of Left 4 Dead might exceed 100,000 this week?!
Based on the selling price of 85 yuan per copy, 100,000 copies would be 8.5 million!
If all this money was converted into proportional rebates for failed investments, it would be more than 800 million!
Thinking of this, Shen Miaomiao felt like her heart was bleeding.
However, seeing that game live streaming is becoming more and more popular on various platforms, she felt a sense of helplessness.
Damn it! Is there no hero in the FPS market of the Chinese gaming circle who can stand up and punish Lao Gu? !
However.
Just thought of this.
Shen Miaomiao heard her cell phone ding-dong and received a text message -
[A groundbreaking gameplay breakthrough! Redefining the new mode of shooting games! "Fearless Sniper" is on sale today! Come and experience it first!!!]
