Chapter 668 Opponent
The advertising company received several big clients just after its establishment.
This was of course due to Song Yuanchao and Luo Yang themselves. As soon as the advertising company was registered, Song Yuanchao gave all the domestic advertising business of Si Te Company and Shenghua Group to Yan Yun without saying a word. The annual advertising expenses of these two major businesses alone were not small. The profits were enough to support not only a newly established advertising company, but also two more.
As for Luo Yang, it goes without saying that he also attracted several clients through his own connections. These clients were also quite large in scale, so before all the Yan Yun staff arrived, a thick stack of advertising contracts was already placed on the desk.
Lin Yan and Li Xiaoyun are very busy in their new jobs. Not only are they responsible for producing advertisements and building teams, but they are also responsible for liaising with major media outlets, establishing cooperation channels, and so on.
Of course, the same is true for Luo Yang. These days, he has been running around with people, not only contacting TV stations, radio stations, newspapers and other media in Yanjing, Shanghai, Tianjin and other places, but also negotiating with media in various provinces.
In a blink of an eye, it was Monday, October 22nd. Tomorrow was Gu Jie's wedding. Song Yuanchao had already booked a sleeper ticket back to Shanghai for tonight. After sleeping on the train for a night, he would arrive in Shanghai early tomorrow morning.
A meeting was held in the morning. In addition to the work agenda for Monday's meeting, the content of the meeting was about the procurement of raw materials.
Ying Anlun acted quickly. After a detailed discussion with Song Yuanchao in Chang'an last time, the two sides reached a preliminary intention for cooperation.
After Ying Annie and Sun Yaoliang's wedding was over, Ying Anlun accompanied his father back to his hometown in Jinling and visited the Xiast Company on the way.
After returning to the United States, Ying Anlun began to deal with the cooperation matters with Si Te Company. After several overseas phone discussions and communications between the two parties, they finally signed a formal contract.
After preparation, the specific operations were completed by the intermediary company. With the placement of the order here, the first batch of raw materials from the United States has been shipped. This batch of goods will first arrive in Hong Kong, and then enter the mainland through the channels of Hong Kong and Pengcheng, and then be operated by the intermediary company, avoiding some policy issues and finally arriving at the warehouse of Si Te Company.
This is a major event, one that concerns the company's long-term development and raw material stability.
Song Yuanchao and his men have made a lot of preparations, and now is the time to see results.
In order to be absolutely sure, each subsequent link needs to be monitored. Song Yuanchao reiterated the importance of this matter at the meeting and asked General Manager Ruth to be personally responsible for it, and Ying Annie and the company's purchasing department to cooperate throughout the process. In addition, other departments of the company, such as finance, logistics, office and other related persons in charge must all be responsible for their own responsibilities and no mistakes can be made.
The meeting lasted until after lunch time. After the meeting, Song Yuanchao went to the cafeteria to get food and then ate in the office.
Just after finishing his meal, when Song Yuanchao lit up a cigarette and took a puff, preparing to take a break, there was a knock on the office door.
"Mr. Song, excuse me for disturbing you, okay?" The person who came was Executive Vice President Zheng Guoyuan.
"Come on, Old Zheng, please sit down first. What would you like to drink? Tea or coffee?" When Song Yuanchao saw Zheng Guoyuan coming, he quickly stood up and greeted him, while walking towards the cabinet beside him.
"No more. I drank a lot of tea at the meeting in the morning and I'm still full now." Zheng Guoyuan smiled and waved his hand.
However, Song Yuanchao still made him a cup of tea, put it on the coffee table, sat down next to him and asked, "Have you eaten?"
"I just finished eating. I want to talk to you about something at work. " Zheng Guoyuan replied.
Song Yuanchao handed him a cigarette and lit it for him, then asked what he wanted to talk to him about.
It has been half a month since Zheng
Moreover, at Si Te Company, Zheng Guoyuan was full of energy and vitality. He had long lost the decadence he had when he was fired from Quanlin Factory. He devoted himself to his work, which made Song Yuanchao very happy.
Now, Song Yuanchao has gradually transferred some important tasks to Zheng Guoyuan, allowing Zheng Guoyuan to take up the burden bit by bit.
Zheng Guoyuan also felt that Song Yuanchao valued him and was very grateful. In addition, because of his sister and Li Daqi, the relationship between the two became closer.
"Take a look at this first." Zheng Guoyuan took out a newspaper from his pocket and handed it to Song Yuanchao. After Song Yuanchao took it, he immediately noticed a report in the newspaper.
This is a newspaper from a few days ago, reporting on the follow-up reports of the 23rd Olympic Games which just ended.
In 1984, the 23rd Olympic Games was held in Los Angeles. This was the first time that China sent a large-scale delegation to fully participate in the Olympic Games, leaving a deep mark in history.
Many years later, many people still talked about the grand occasion of this Olympic Games, especially when Xu Haifeng broke the record of zero and won the first gold medal, which made all Chinese people jubilant.
The Olympics have ended, but the enthusiasm remains unabated. These days the media are still following and reporting on many behind-the-scenes stories of the Olympics. Everyone likes to read these contents, so they are widely reported in newspapers, on television and on radio.
But in addition to the story of the Olympic athletes, there is another reason why Zheng Guoyuan reported the content in the newspaper. That is, the report focused on a beverage product and called this beverage product "Oriental Magic Water".
"Jianlibao?" Song Yuanchao frowned slightly as he looked at the newspaper.
Zheng Guoyuan nodded: "Jianlibao has been very popular in the past two months. This report is just a single one. I have noticed that there are dozens of reports about Jianlibao in national newspapers and magazines alone, not to mention some local tabloids."
"A few days ago, I contacted an old classmate in the south and asked him to find out. According to his feedback, the daily shipment volume of Jianlibao Factory is increasing. In addition, everyone is promoting the Oriental Magic Water. The speed of their production and sales growth is very alarming..."
Zheng Guoyuan told Song Yuanchao about Jianlibao with a serious expression. Jianlibao was just born last year. At the beginning, Jianlibao was just an inconspicuous small factory, and its scale was similar to that of Zheng Guoyuan's Quanlin Factory.
But in just one year, with the holding of the Olympic Games, Jianlibao suddenly became a nationally famous beverage product and was also dubbed the "Oriental Magic Water". The reason for this achievement is all because of Li Jingwei, the founder of Jianlibao.
Li Jingwei not only created the product Jianlibao, but also boldly became the first person to try it out. He had a unique vision for the influence of the Olympics and worked hard to promote Jianlibao through the opportunity of the Olympics, making it the designated beverage product of the Chinese delegation.
When Chinese athletes broke the record of zero in Los Angeles and won the fourth place in the number of gold medals, Jianlibao, a product that was unknown, became a household name overnight. Especially in the past two months, with the continuous coverage of major media and the promotion of Jianlibao Company, Jianlibao has soared to the sky like a bird with wings.
Listening to Zheng Guoyuan's story, Song Yuanchao's expression became a little serious. After he finished speaking, he did a self-examination in front of Zheng Guoyuan.
This matter was the result of Song Yuanchao's negligence. Although Song Yuanchao had experienced this incident in his previous life, because it happened too long ago and this year's affairs were so busy, he actually overlooked the major event of the Olympics.
It was not until the beginning of this spring when Song Yuanchao decided to launch canned beverage products and began to introduce can production lines and develop new beverage products that he remembered the Olympics.
But it was too late at that time. When we tried to contact them, we found out that Jianlibao had already negotiated cooperation with the Chinese delegation, while Sitter's canned drinks had just started trial production and the official products had not yet been launched on the market. Of course, it was impossible for them to force their way in and replace the company.
From this point of view, it is not an exaggeration to say that Song Yuanchao made a mistake in his decision. After all, Song Yuanchao only considered market demand and market purchasing power in terms of beverages, but ignored other factors. Because of this, the beverages of Sit Company in the past two years have mainly been bottled traditional beverages and soft-packaged beverages.
The former is aimed at local sales in each factory, while the latter is aimed at the national market.
Especially the latter, Sit's soft-packaged beverages are currently the best-selling in the country. In the northern market, Sit's lychee beverages are in short supply. In other regions, sales of various beverages have remained high. It is precisely for this reason that Song Yuanchao ignored this problem.
Business is like a battlefield, if you don’t advance, you will retreat.
Just one negligence led to the sudden emergence of Jianlibao. While Song Yuanchao felt regretful, he also admired Li Jingwei's courage and vision.
Admiration is admiration, but now Jianlibao is starting to grow bigger. Although its current sales volume is still far less than that of Sitar, as time goes by, Jianlibao's rapid growth cannot be stopped. Song Yuanchao knows that he will soon face a strong opponent. This opponent is not the previous Quanlin Factory, nor the current Xinyoumin Factory. This is a brand that can compete with Coca-Cola for a period of time.
"Mr. Song, this is not your fault. After all, no one has the ability to predict the future. I am sure that even Jianlibao was just taking a chance when they did this. They would never have thought that their product would become so popular now." Zheng Guoyuan comforted Song Yuanchao.
Song Yuanchao smiled bitterly in his heart. Although what Zheng Guoyuan said was correct, he knew his own business. It was indeed he who was negligent in this regard and missed the initiative, thus allowing Jianlibao to become so powerful all of a sudden.
"Old Zheng, what do you think about this matter?" Since Zheng Guoyuan came to see him today and specifically talked about this matter, Song Yuanchao felt that Zheng Guoyuan should have some ideas, otherwise he would not have come here specially.
"It's not that I don't have an idea, but it's just a preliminary concept. I'll have to discuss it with you whether it will work or not." Zheng Guoyuan replied. After hearing his words, Song Yuanchao immediately perked up, sat up straight and asked Zheng Guoyuan what his idea was.
