Chapter 667 Advertising Company
Since Gu Jie wanted to do this, Song Yuanchao thought his idea was good and of course supported him to do so.
Song Yuanchao also gave Gu Jie some ideas from a market perspective, and shared a lot of insights on how to select partners, choose shopping mall locations, determine product brands, business management, marketing strategies, and so on.
This was a great help to Gu Jie. Although he was not unfamiliar with the clothing industry, he had only dealt in mass-market clothing before, and this was his first time dealing in high-end clothing. Even though Gu Jie had read a lot of relevant magazines in Hong Kong some time ago and done a lot of homework, it was still just talk on paper after all. Many of the things Song Yuanchao said today were refreshing to him.
"Brother Yuanchao, how about we do it together?" Gu Jie excitedly wrote down what Song Yuanchao said in a small notebook and couldn't help but suggest.
Song Yuanchao shook his head. Seeing that Gu Jie's expression suddenly changed from excitement to a little disappointed, he patted Gu Jie on the shoulder and said, "Don't think too much. I will definitely help you with your matter. I said we are brothers. But this project is yours. It's not appropriate for me to interfere. You just do your job well. If you need money, tell me. Money is not a problem. As for shares, forget it."
Gu Jie finally understood what Song Yuanchao meant. Song Yuanchao wanted Gu Jie to have a real career. After all, Gu Jie was about to start a family. As men, they certainly knew what it meant for a man to start a family.
"Brother Yuanchao, you...what can I say..." Gu Jie held Song Yuanchao's hand and didn't know what to say for a moment.
Song Yuanchao laughed and said, " Why is a grown man acting like a woman?"
As soon as these words came out, Gu Jie couldn't help laughing.
"Okay, work hard on this project. It will have a bright future if you do it well. Although this project is yours, please remember to tell me if you need any help. Don't keep everything to yourself like you did before. In addition, don't forget that you are still a shareholder of Shenghua. You have to pay attention to Shenghua. It doesn't mean that you can just do your own thing and ignore Shenghua. After all, you still have to shoulder the necessary responsibilities as a shareholder, right?"
Gu Jie nodded repeatedly: "Don't worry, I know what's going on."
Seeing Gu Jie's sincerity, Song Yuanchao was relieved. Before leaving, he specifically told him to get the plan ready first. After the plan was ready, he would check it for Gu Jie and start working on it if there were no problems. Take a break these days. The wedding is coming soon, so there is no need to rush. Just wait until the wedding is done and settle down to work on it.
After leaving Gu Jie's house, Song Yuanchao felt emotional on his way home. He had indeed ignored Gu Jie's thoughts before, and Gu Jie was a little introverted, which was his fault. But now it's good that Gu Jie can do his own business, and it's a good business. As a friend, he is happy for Gu Jie from the bottom of his heart.
Of course, Song Yuanchao didn't have to reject Gu Jie's kindness. He could have cooperated with Gu Jie directly in his own name or in the name of Shenghua. But he didn't do that because he knew Gu Jie's true thoughts. Gu Jie wanted to prove himself in this way. In addition, Gu Jie was not short of money. Once Song Yuanchao and Shenghua Company got involved, the nature of the matter would change. What was the difference between this and Shenghua's own investment?
As a friend, Song Yuanchao must of course consider his friend's interests. It is worth being happy that Gu Jie can take this step.
After returning home, he told Lin Yan about Gu Jie. Lin Yan was also happy for Gu Jie, not only because of his idea of running a boutique clothing store, but also because of Gu Jie's upcoming wedding.
Song Yuanchao originally planned to return to Shanghai this time to deal with the company and meet Gu Jie before returning to Nanjing, but he postponed his trip because Lin Yan was preparing to resign.
Lin Yan was determined to resign. After she submitted her resignation report, her superiors specifically talked to her in an attempt to retain her. Lin Yan was not only a college student, but also a cadre from the higher-level department of Yanjing. With her qualifications and background, her future prospects were bright.
Once you resign, everything is gone. Your rank, organization, and everything in your unit will no longer exist. It's such a pity.
Moreover, during the past two years in Shanghai, Lin Yan has gotten along very well with her colleagues at work. Coupled with her extremely professional level and work ability, she has been highly valued by her leaders.
The leader asked Lin Yan in a friendly manner whether she had any difficulties, or whether she had encountered any unpleasant things in the unit or at work, and told her that she could talk to the organization about anything.
Despite the leader's attempts to retain her, Lin Yan still insisted on her own ideas and was determined to resign. She even refused the leader's suggestion that she apply for a leave of absence without pay. In Lin Yan's words, if she wanted to leave, she should leave cleanly and neatly. There was no need to drag things out. Besides, the company had a limited number of positions. If she still occupied the position, how would she arrange for the people behind her? Lin Yan didn't want to be gossiped about when she left, and be accused of taking advantage of the public.
In this way, Lin Yan completed the resignation procedures as quickly as possible. When she walked out of the office building where she had worked for a long time and was extremely familiar with, Lin Yan looked back at this place with great emotion in her heart.
"Done?"
"It's done." After getting into Song Yuanchao's car parked outside, Lin Yan responded to Song Yuanchao's question.
"Do you feel uncomfortable?" Looking at Lin Yan's slightly lost expression, Song Yuanchao asked softly.
Lin Yan smiled and shook her head, "It's not that it's uncomfortable, it's just that I'm a little uncomfortable. An hour ago I was a government official, and now I'm an unemployed vagrant. Life changes so fast..."
"I'm sorry for putting you through this..." Song Yuanchao said guiltily while holding Lin Yan's hand.
"It's okay. I made this decision on my own. I don't regret it and I don't feel wronged." Lin Yan said with a smile. Although she said so, Song Yuanchao still saw a hint of loneliness in her eyes.
Song Yuanchao understood Lin Yan's current mood. Although it was Lin Yan's decision to resign, it would be a bit depressing for anyone to leave so suddenly. However, Lin Yan quickly recovered and started to laugh and chat with Song Yuanchao about the next arrangements. Seeing Lin Yan like this, Song Yuanchao was slightly relieved. The two chatted and drove back home.
In the following days, Song Yuanchao continued his normal work and life. After Lin Yan and Li Xiaoyun resigned, they quickly set up an advertising company in Shanghai.
This advertising company was established in Shanghai under the name of Hong Kong, and its parent company is Luo Yang's company in Hong Kong.
However, the advertising company's equity structure is mainly composed of Lin Yan and Li Xiaoyun, of which Lin Yan accounts for 35% and Li Xiaoyun accounts for 40%. The remaining shares are held by Luo Yang's company in Hong Kong and Shenghua respectively. Li Xiaoyun serves as the chairman of the advertising company and Lin Yan serves as the general manager of the company.
It was Luo Yang's suggestion to set up an advertising company. After all, the door to private enterprises in China has just been opened, and it is very difficult to set up a film company privately. Even foreign investment in domestic film and television has many restrictions.
At present, Yanjing has just established a private film company, but although this company has been established, it can't do anything at all. Because of the "license", private film companies can't make films on their own. If they want to make films, they can only rely on major state-owned film and television studios, using this "curve-saving" method to achieve their goals.
This situation lasted for a long time until the new temporary licensing system was promulgated in 1995. However, this opening was very small and also had many restrictions. It was not until the "Radio and Television Management Regulations" in 1999 and the "TV Drama Management Regulations" in 2000 were successively issued that private capital began to be tacitly allowed to truly enter the film and television industry...
Luo Yang is an insider in the industry and is very familiar with some policies. He has also asked relevant personnel about operational issues.
The only way to enter the mainland film and television industry at present is to cooperate with state-owned film studios and produce films and television in a cooperative mode. Although Luo Yang currently has a good relationship with Shanghai Film Studio, and the first cooperative film will be officially released soon, the two sides have also negotiated for later cooperation.
But such cooperation is, after all, subject to the control of others . In Luo Yang's view, such cooperation has no real benefits other than paying capital and waiting for returns. Moreover, in many aspects it is subject to the control of state-owned film studios, which is not conducive to its own development.
After carefully studying various policies and consulting many professionals, Luo Yang decided to enter the industry through an advertising company.
Advertising companies can have some rights to produce and distribute films and TV programs. Although they are far from real film and TV companies, some basics remain unchanged. It must be said that Luo Yang's idea is very good and has great operability. He uses the name of an advertising company to operate and cultivate his own talents and teams. In this way, the advertising company named "Yanyun" was established.
The company's name is taken from Lin Yan and Li Xiaoyun, which is also a very grand name.
After the company was established, it bought a small Western-style building to the north of Shanghai Film Studio for use as the company's office.
Some of the company's employees are professionals that Luo Yang transferred from Hong Kong companies to Shanghai or recruited in Hong Kong. In addition, he also poached a number of non-staff personnel from the Shanghai Film Studio.
Since the annual funding and film production plans of state-owned film studios are always insufficient, a large number of professional personnel are idle in state-owned film studios. They have nothing to do when they go to work every day. They receive a fixed salary and have little work to do except reading newspapers and drinking tea.
Because of the good start of the cooperation with Shanghai Film Studio, Luo Yang directly proposed to them the idea of temporarily hiring staff from the studio.
This request was finally agreed after discussion among several leaders of the factory, but a condition was put forward, that is, direct employment was not allowed, and a commercial contract could be signed in the form of cooperation between the advertising company and the Shanghai Film Studio. This would be a business cooperation model between units rather than between units and individuals.
Although this method would bring the lion's share of profits to Shanghai Film Studio and the actual "labor costs" received by individuals would be much less, Luo Yang still accepted this suggestion.
Luo Yang knew very well that although Shanghai Film Studio was a big company, it was actually not having an easy time. As one of the largest film studios in China, the number of employees and cadres at Shanghai Film Studio alone was a huge number, and the monthly expenses were even more staggering.
In addition, the funding from the superiors and the annual filming funds are very limited, and it is difficult for the factory to support so many people. Through this kind of cooperation, the financial burden of the factory can be reduced, and at the same time, it can also give the employees who usually have nothing to do some work to earn some bonuses (extra money), which is the best of both worlds.
As for the employees, they don't have to worry. The advertising company selects people according to the needs. As long as they go there, the settlement will be based on the project and working hours. Even if the bulk of the money goes to the company and the individuals only get a small portion, the remuneration is already considerable. If there is a lot of work, the money earned can even be higher than a month's salary. Why not do it?
