Chapter 57: "Great Value for Money" Promotion Seminar
The fans were all in a cold sweat!!!
"Oh my god, this is too exciting."
"You must be sweating, brother!"
'It's bad, the boss is silent'
"Damn... Boss, are you going to just slap me?"
"It made me sweat."
'This is so fucking scary!'
'No, who said horror games are no longer scary once multiple people participate?'
'Who the hell knew that Brother Shengzi was so dark and used players to increase the horror!'
"That's right, if there wasn't that photo of Brother Shu, I guess the boss wouldn't have noticed the ghost riding on his back."
"The most important thing is that once the ghost appears, not only will your teammates be useless, but they will also raise your blood pressure."
'Hahahahahahahaha, Brother Shu has done something wrong and he has made things difficult for the boss.'
"This game is fucking awesome. Not only is it scary, it's also a friendship destroyer."
'Brother Shengzi has always been good at torturing people...'
'I just broke down because of the boss'
"……"
a long time!
In the sensory cabin, A Yin's trembling voice finally sounded slowly:
"...Damn, did Nana lower the alarm threshold of the sensor cabin to the lowest level?"
"Why did the sensory cabin kick me out just when I was feeling a little excited?"
"I haven't had time to get scared yet."
“How strange…”
As he spoke, A Yin walked out of the somatosensory cabin.
Holding the hatch, he began to pretend to check the equipment.
The barrage was full of boos——
"Okay, boss, stop pretending. Your legs are weak but you're still standing still, right?"
'My whole body is soft, but my mouth is still hard'
"You can brag, but can you please stop trembling in your voice?"
'It's so funny, I don't dare to reconnect'
"I'm just saying that you, Jinmen Yin, are not much braver than Teacher Piao. You only lasted five minutes."
'Friends, please understand that the old man is old after all, and can't stand big stimulation'
"Okay, boss, stop repairing it. You'll make the sensor cabin broken even if it's fine..."
On the screen, the netizens’ ridicule came in waves.
A Yin didn't even dare to look back.
It's so fucking embarrassing!
A lifetime of reputation is ruined in an instant!
Originally, he had a good idea. It was just a horror game and he had teammates. It couldn't be that scary no matter how!
But who would have thought!
How could Gu Sheng be so mentally abnormal?
He actually took advantage of the multiplayer setting and magnified the players' fear!
The most important thing is that the no-weapon setting is really terrible!
Especially when he stood there, watching the ghost flash closer and closer step by step, but was powerless to do anything, the fear almost broke through his physical limit!
If Jumpscare's sharp knife is like beheading someone, then the horror of phobia is like being stabbed by a blunt knife!
God knows!
When that little kid got in front of him just now, he almost peed.
A Yin squatted opposite the sensory cabin, trying to calm himself down.
"call--"
A Yin let out a long sigh and felt his heart rate slowly calm down.
Just about to stand up.
Sudden!
A small hand patted his shoulder!
"Xiao Yinzi! What are you doing sneaking around?"
"Oh my god!!!"
A Yin shuddered all over!
He was just scared to death by a child riding on his face, and now he suddenly heard the child's voice and couldn't help but feel a little PTSD.
When he turned around, he saw that it was his little daughter Yiyi.
“Ouch—”
Ah Yin covered his chest and almost fainted. He leaned over and touched his daughter's head, and said softly with a trembling voice:
"Dad, Yiyi is working..."
"No... Hi..."
"Yiyi, Daddy is at work, go play with Mommy."
The sudden fright caused A Yin to stutter for a moment.
After saying this, A Yin couldn't help but burst out laughing.
And the barrage exploded instantly!
The fans were all laughing like crazy——
'I couldn't hold it in, hahahahahahahaha'
'Haha ...
"So you've always let Yiyi play for you, right?!"
"Sure enough, this family can't live without Yiyi"
'Hahahahahahaha I laughed so hard I called the police downstairs'
'Yiyi: Let's talk about our own things. You call me dad and I call you Xiao Yinzi'
'I laughed so hard that my mom opened the door and asked me if I was crazy'
'The live broadcast effect is maxed out hahahahahahahaha'
'Famous scene reserved'
'Dad, Yiyi is working'
'I never thought that a horror game live broadcast [Xiaoguo] would be so good'
'My evaluation is - vigorously promote! '
"……"
After sending his daughter out of the live broadcast room, A Yin looked at the screen full of hahaha and found it quite outrageous and couldn't help laughing.
However, after this little episode, his fear was slightly relieved.
In order to maintain the reputation of "Yin Dadaner", to lead the team to complete the task smoothly, and to seek revenge on A Cui.
A Yin bravely stepped into the somatosensory cabin again!
However, when I reconnected to the game, I found that Brother Shu had also been disconnected.
"Hey?" Ah Yin was a little confused. He turned on the intercom and asked, "Where's Brother Shu?"
After a moment, the trembling voices of Liuliu and his sister came from the intercom:
"After you were offline, Brother Shu thought you were safe, so he went to the second floor to mourn your death, pretending to cry and shouting, 'Captain Yin, you died tragically, you damned evil spirit, take me with you.'"
"Then what?"
"Then...his wish came true..."
After two seconds of silence, A Yin let out a cry of revenge!
"Should!!!"
…
A night of horror! A night of laughter!
For all the anchors, this new form of phobia is a challenge to their physical endurance limits.
The unprecedented form of terror made people's heart beat faster, and the frequency of the alarm in the somatosensory cabin was almost becoming the background music of the live broadcast.
But for the audience watching the live broadcast!
Yesterday’s live broadcast was so great!
After all, who doesn’t want to see the anchors get scared to death after making some big statements?
Everyone says it's not scary!
Everyone was scared to death!
In the blink of an eye!
The first day of the game's release is over.
When night falls again.
At the headquarters of Zhongjing Yiyou Technology Co., Ltd., Yan Sheng and his many senior executives also took their seats.
The lights in the conference room were on.
On the projection screen, on the bright red cover of the PPT, there was a line of golden title written:
Seminar on the promotion and marketing plan for "Phasmophobia".
"Everyone is here,"
Yan Sheng nodded:
"Thank you for your hard work today. I believe everyone is familiar with the details, so I won't go into details."
As he spoke, Yan Sheng turned to the secretary with his hands hanging down and nodded: "Secretary Li, please tell me about the sales on the first day."
"OK."
Secretary Li nodded and motioned for everyone to look at the PPT.
Then, click the mouse, and several statistical charts of various shapes will appear on the projection screen:
"This is a summary of the 24-hour sales of Phasmophobia made by the Marketing Department and the Data Department,"
"For this key project promotion, we used the latest iteration of the 'big data precision positioning' algorithm developed by the Data Department,"
"As you can see, our aggregate data includes more than just underlying sales,"
"There are also eight different types of analysis charts specially compiled by the data department, including 'player population portrait', 'player regional distribution' and 'player playing time',"
"The purpose is to accurately promote our key project, increase game sales to the greatest extent possible, and satisfy customers,"
"Let's start with the basic sales data..."
good!
Ever since Shen Miaomiao obtained the login rights for Yiyoux1 at a price of 150,000, Yan Sheng has been busy arranging the promotion and marketing work for the game.
At the beginning, the company's senior executives were somewhat confused about why "Phasmophobia" was made a key project.
But later, after Yan Sheng's explanation, everyone understood -
Why would Golden Wind purchase login rights from them at a price far higher than the market price?
The executives didn’t understand.
But Yan Sheng, a veteran of many battles, understood it.
He knew that Golden Wind was still a small gaming company.
There are seven people in the company, including the cleaners, and one is a financial staff member specially sent by Shen Capital.
In other words, they do not have a dedicated publicity and promotion department.
But if a game wants to sell well, promotion and marketing are indispensable!
Therefore, Mr. Shen turned his attention to the Yiyou platform, wanting to replace "outsourcing of publicity and promotion" with "in-depth cooperation"!
Let Yiyou, who is experienced and has had pleasant cooperation experiences in the past, continue to promote their game Phasmophobia just like they promoted Vampire Survivor!
Although this kind of "deep cooperation" looks similar to the private ranking recommendations made by the veterans, it will affect the fairness of promotion of other games to a certain extent.
But in fact, the two are fundamentally different.
The veterans recommend private queues without considering the quality of the game, just paying the money, and they pocket the money themselves, which is a betrayal and does not comply with company regulations.
But the first criterion for "deep cooperation" is the quality of the game, which is not just about paying money. Moreover, the cooperation funds will enter the company's account and are one of the company's operating policies.
In terms of strength, it is completely feasible for Golden Wind to get policy support for in-depth cooperation. After all, the quality of each of their games is there, and they can almost be called inspection-free products.
But the problem is that Golden Wind’s current size is too small to meet Yiyou Company’s standards for being a deep cooperation partner.
So!
Mr. Shen just 'hinted' Yan Sheng to give them a green light by doubling the landing fee.
Yan Sheng is not a rigid guy who sticks to the rules.
He has always believed that as long as the quality of the game is good and beneficial to the development of the company and the game industry, there is no need to be rigidly constrained by the size of the company.
not to mention!
In Yan Sheng's opinion, this is also an encouragement and test from Mr. Shen to Yiyou!
Why did Mr. Shen offer a landing fee of 150,000 yuan, just to be on par with Yunwei, a world-class somatosensory cabin company?
Why didn't she pay 100,000? Why not 1 million?
Isn't that telling him, Yan Sheng: Come on! I am very optimistic about your Yiyou! In the future, you must become a somatosensory cabin manufacturer as famous as Yunwei!
And this investment is a test of their service!
Who is Mr. Shen?
That's the eldest princess of Shen Capital! Shen Wanlin's daughter!
Her encouragement to test Yiyou, does it mean that Shen Capital will extend an olive branch to Yiyou in the future?
This is definitely a unique opportunity for Yiyou!
If this time!
It can make Mr. Shen feel Yiyou’s caring and feel that this investment is worth the money!
Then the relationship between them will become closer!
This is what Yan Sheng has been wanting!
After all! In addition to being backed by Shen Capital, Golden Wind also has a designer daddy!
Gu Sheng!
This guy can be said to be the hottest supernova designer in the Chinese gaming circle today!
It's like a walking money tree!
If Yiyou can be deeply integrated with Golden Wind, then there will definitely be hit games in the future!
"With so many favorable conditions right before our eyes, why should we let the duck in our mouth fly away?"
Yan Sheng said so.
After listening to this in-depth analysis, all the senior executives suddenly came to their senses and praised Mr. Yan for his brilliant ideas. Their initial misunderstandings also disappeared.
So!
This is how today’s special seminar came about!
"…According to statistics, 2,085 copies of Phasmophobia were sold on the first day, with a total sales amount of 93,800 yuan."
Secretary Li reported.
Upon hearing this data, there was a rustling sound in the conference room.
The executives all looked at the projection, some frowned, some smacked their lips, and some whispered to each other.
"This data is a bit strange..."
"Yes, the sales of more than 2,000 copies on the first day were already very good for a game of this size, but the total sales amount..."
“Are they pricing it too low?”
"It's too low! This price is already the lowest price for a game of this size. However, considering the quality of their game, it shouldn't be so low..."
"Indeed, it might be a bit too much to say that this game will sell for hundreds of dollars, but it will definitely be no problem to sell it for around 75 dollars..."
"Maybe it's the first time to enter the somatosensory cabin market , and I don't have enough confidence, so I just set the lowest price."
"Well—very likely—"
A meal of analysis.
Then, Secretary Li slid the mouse again and conducted a three-dimensional analysis of the game from eight different aspects.
It took a full half hour to complete the data analysis.
Seeing that all the executives were thoughtful, Yan Sheng said:
"Okay, that's basically it for the data analysis, and it's very comprehensive,"
"Right now, we have done our best within the prescribed limits in terms of regular platform promotion,"
"Then, it's time for everyone to brainstorm on how we can extend the promotion of this game and increase its sales."
After a moment's silence, a senior executive wearing glasses from the marketing department raised his hand:
"I suggest starting with the media and asking professional gaming media to do some reviews."
"Well, that's a good idea," Yan Sheng nodded, "Tell me more about it."
The glasses executive nodded:
"Generally speaking, gaming media won't review games of this magnitude, but Pseudophobia is different."
"I watched the live broadcast and tried it myself for about five minutes last night,"
"The overall look and feel can be described as refreshing,"
"Different from previous horror games, it is not limited to Jumpscare, but adopts a deeper means of creating horror,"
"I'm not a reviewer, so I can't really explain it."
"But what I can be sure of is that this game is definitely worth testing, and its reputation will definitely not be bad!"
Upon hearing this, Yan Sheng and other executives nodded repeatedly.
Asking gaming media to review your game is indeed a good promotional tool.
After all, although reviews and news are both forms of media publicity, their effects are very different.
The popularity of news publicity is usually only temporary, superficial and very shallow.
Many times, even if players see relevant reports, they just laugh it off and don't care.
But the evaluation and publicity are different.
These are in-depth reviews of a game from professional media and professional gamers. They are usually quite authoritative and highly valued .
It can even be said that if a game scores high on major review websites, then its sales volume will definitely not be low.
"Xiao Li, please contact the evaluation website and ask them to help evaluate ghost phobia in my personal name."
Yan Sheng waved his hand and accepted this suggestion.
Then he continued to ask: "Anything else?"
As social animals, humans sometimes lack a leader.
With the advice of Brother Glasses, the meeting room soon became lively.
“I think we can use our official account to promote Douyin…”
"Should we ask the technical department to cooperate and make a somatosensory cabin theme specifically for phantomophobia, including interface styles and breathing lights, and give it to players who buy the game for free?"
"Can we have a lottery for showing the time you spend on social media? We can use a motion sensing cabin as a prize..."
"This is great. It not only promotes the project, but also promotes our own products..."
"Or this..."
For a moment, the conference room was filled with noise, and everyone was offering suggestions one after another.
A surplus of 80,000 yuan.
For conventional promotional methods, this amount of money is nothing.
But for a gaming platform, especially one of the level of Yiyou, this amount of money is simply not worth spending.
after all!
As one of the largest gaming platforms in China, Yiyou is not only well-connected in the gaming circle, but is also very versatile!
There are countless resources and connections!
There are even some promotional channels that Yan Sheng doesn’t even have to spend any money on. He just needs to mention it casually and the other party will agree to do him a favor!
A "value for money" promotion begins...
