Chapter 53: The First Promotional Video
pretty!
Same recipe, same taste.
Shen Miaomiao took a deep breath, her nostrils slightly flared, like Mr. Krabs taking a deep breath while standing in a pile of gold coins.
That's the smell of money.
An investment of two million has far exceeded the scope of "mini-games" stipulated by the Yiyou platform and no longer enjoys the commission-free treatment.
In other words, this time, if you want to make your money back.
Then this game must generate revenue of more than 2.5 million within a week at least!
After Shen Miaomiao tested the system as much as possible and reduced the price, the price of "Phasmophobia" was only 45 yuan!
Forty-five yuan per unit! Two and a half million yuan in weekly sales!
This means they need to sell more than 55,555 copies within a week!
Only then will it be possible to recover the cost!
Looks like!
The achievement of more than 50,000 copies in a single week does not seem difficult to accomplish.
After all, their previous work, "Vampire Survivor", sold more than 40,000 copies in just one day.
But don't forget.
The reason why Vampire Survivor has such terrifying sales is that it happened to be at the center of the trend!
Even in Shen Miaomiao's words, in this situation, let alone Gu Sheng, even if you put a pig on it, it would still be able to fly!
First, it has 14 days of free play, which is a long fermentation time.
Secondly, it was a victim of vote-rigging, which generated plenty of hype.
Third, it received endless and high-intensity recommendations from Yiyou, and its publicity and promotion efforts were unprecedented.
Finally, and most importantly -
The PC platform has a large user base! And it is much larger than the somatosensory cabin !
After all, personal computers have been developed for so many years, and configurations range from high to low, and prices are all available. It can be said to be a pan-electronic platform that serves everyone.
But the somatosensory cabin is different!
This thing used to only serve the high-end market!
Even though breakthroughs have been made in mass production technology in recent years, due to limitations in manufacturing costs, it has only been able to initially extend to the mid-range market.
The price of tens of thousands of dollars makes many people feel daunted.
According to a market research report released last year, the home computer penetration rate in my country's major cities is 50.2%, which means that on average there is one personal computer for every two households.
And what is the popularity of somatosensory cabins?
0.95%
Even among every hundred households, there may not be one somatosensory cabin device!
Fifty times difference!
and!
Yiyoux1 currently has a national market share of only 17%, less than one-fifth.
Plus, this is the type of horror game that no one cares about!
Shen Miaomiao grinned.
She herself feels miserable!
According to the data, among games of the same size, the best-selling game on the Yiyux1 platform sold approximately 2,500 copies on the first day.
It was a racing game with excellent quality and reputation, and its genre was also very popular in the motion sensing cabin.
Even if we take a step back!
Phasmophobia was able to match the sales of that game, and keep it up!
So its single-week performance was only 17,500 copies, with total sales of 787,500 yuan.
After deducting the 20% commission on turnover, the total profit is only 630,000.
(200-63)*10.
Simple elementary arithmetic.
Rebate of 13.7 million yuan.
What's more, this is only the best case scenario.
After all, their game genres are so unpopular that they can't be more unpopular, and no game's sales can remain the same as on the first day.
Bang!
Thinking of this, Shen Miaomiao clapped her hands, spread her hands and shrugged.
Sometimes, money just comes so easily.
Sure enough, a systematic life is so plain and boring.
It’s just a small profit of 18 million.
Just have hands.
Shen Miaomiao laughed and happily opened Gu Sheng's personal Weibo interface.
As expected, just now, Gu Sheng released the latest news about the release of "Phasmophobia".
And below the game introduction, there is a short promotional video.
In fact, generally speaking, Shen Miaomiao would not click in to read it, and she has no interest in it.
But she had to watch this promotional video today.
because--
This game's trailer is Golden Wind's first game trailer.
At the same time, it was also the first time that she and Gu Sheng personally performed a live show.
…
“… Bud, Golden Wind is really good at making things happen, hahahahaha!”
Eight o'clock in the evening!
In the Shark League of Legends section, bdd, known as the "Esports Dong Zhuopiao Teacher", was leaning back in his chair, happily browsing Gu Sheng's Weibo.
He is the golden wind who got into the industry through "Who is the Daddy?"
I have a particularly deep understanding of the level of vitality of this company.
And today!
As soon as Gu Sheng’s Weibo post was published, some viewers in the live broadcast room reported the situation to Teacher Piao.
bdd clicked on Weibo and saw that, as expected, Golden Wind had released a new work again after three months of silence.
And it’s also an individual sensory cabin game!
Immediately!
Bdd asked his apprentice Xiao Ma to push out his Yiyou x1 which had been gathering dust for a long time.
As a gamer, especially a wealthy one, Mr. Piao has implemented the saying "I can not play, but I can not live without" to the end. He owns every mainstream motion sensing cabin on the market.
Let Xiao Ma help clean up the motion sensing cabin.
As for himself, he browsed through Gu Sheng's Weibo and got a general understanding of the format of this game.
But the abstract thing is that although this game is marked as a horror game.
But the promotional video below is performed in real life form!
And the actors are not outsiders!
It was none other than Mr. Ou, CEO of Golden Wind, who had shined at the previous exchange meeting, and Brother Shengzi, the Supernova Game Director!
Bdd really couldn't understand how two company executives could lower themselves to do such a thing.
This is unprecedented in the history of games.
The comments in the live broadcast room were even more abstract!
"The sensor cabin still needs some adjustment,"
Bdd looked at the cover and laughed for a long time, then waved his hand:
"Let's take a look at this promo first. This is so funny."
Talking!
bdd put the mouse on the play button and maximized the picture——
"We conducted a comprehensive inspection of your villa, including the use of Ouija boards, thermometers, and the like..."
As Gu Sheng's voice sounded, the title of the promotional video appeared on the screen : "The Next Day"
The timing of the film's introduction is very strange.
It is not difficult to see that the ghost investigation has ended at this time, and the investigator played by Gu Sheng is holding a notebook and reporting to the employer played by Shen Miaomiao.
"We didn't find anything at first, but then we detected level 5 EMF on the second floor of the house, which is ghost vibrations,"
As he spoke, Gu Sheng pointed to the second floor of the villa with his pen:
"After our inspection, I can tell you with certainty that there is a Phantom in the villa."
"ah?"
Gu Sheng's speech left Shen Miaomiao somewhat confused:
"What is Phantom...?"
"It's just a kind of..." Gu Sheng looked down at his notebook with a calm expression, as if he was used to it: "A ghost that can fly and pass through walls."
Shen Miaomiao was full of question marks, with fear in her eyes: "Are you saying that there was a ghost in my house?!"
"No, not before," Gu Sheng shrugged and gave a professional smile: "That thing is still in your house now."
"You didn't chase them away?!" Shen Miaomiao was about to explode.
"I'm not in that line of work. I'm only responsible for identifying the types of ghosts."
Gu Sheng kept smiling and looked very professional:
"If you want to catch ghosts, I suggest you contact Zha Kang... or Lin Zhengying."
puff--
Seeing this, bdd, who was drinking water, couldn't help but spit it out!
“Lin Zhengying is too fucking outrageous hahahahahaha…fuck!!!”
