Chapter 507 New Ways to Make Money
"But from this, we can also see that variety shows have a huge market."
"So..."
Zhong Lei and Zhong Jun just complained to Su Chen.
Of course, they didn't expect Su Chen to come up with a variety show plan for them.
Su Chen is now busy with music, television, movies and animation, and he is already busy enough.
Besides, every profession has its own specialties, and it is impossible for Su Chen to understand everything and be proficient in everything.
"oh?"
Hearing these words, Su Chen was thoughtful.
"Mr. Zhong, please show me the market research report on variety shows."
This is a new way to make money.
You just need to come up with a plan and then you can collect the commission. This is a pretty good way to make money.
Mainly, it's quite relaxing.
When you make a TV movie, you have to write the script, shoot, produce and distribute it, which is a lot of tedious work.
But planning variety shows is completely different.
All you have to do is come up with a good plan and then sit back and enjoy the results.
The profit is not small.
Why not?
Zhong Lei and Zhong Jun were very surprised to hear Su Chen's words.
"Xiao Chen, are you also interested in variety show planning?"
Su Chen nodded: "Yes, let me see."
"All right."
It was impossible for Zhong Lei and Zhong Jun to refute such a small request made by Su Chen.
Maybe Su Chen was just interested and wanted to take a look?
The Zhong brothers really didn't dare to expect Su Chen to come up with a variety show plan for them.
Xingyi’s variety show planning department has been established for so many years, but it has never come up with a decent variety show planning proposal.
How can you ask too much of an outsider?
Therefore, the Zhong brothers inadvertently made a copy of the drug market research report they had prepared and gave it to Su Chen.
Back in his office, Su Chen began to read it with great interest.
To be honest, Su Chen had not paid special attention to this situation before.
After all, the time and space are different. Some of the familiar programs from the previous life are here, while others are not?
For example, all the variety shows that were popular on Mangguo TV in the past are available here.
Ten minutes later.
When Su Chen finished reading the report, he had a general understanding of the variety show market in this time and space.
"I Am a Singer", "Day Day Up", "Happy Camp", "Got Talent", "I Love to Remember Lyrics"...
These variety shows have all of them.
But there are also some variety shows that are not available in this time and space.
For example, "Running Man", "The Voice of China", "Go Fighting", "If You Are the One" and so on.
Therefore, variety show planning task 3 was relatively simple for Su Chen.
All you have to do is choose a variety show that doesn’t exist in this time and space but was very popular in the previous life.
As for whether it will cause acclimatization problems?
Isn’t this how Su Chen has been walking all the way here?
If Su Chen had not adapted to the local climate, he would not have achieved what he has today.
However, Su Chen still needs to think carefully about which variety show to choose.
Su Chen mainly considers it from the perspective of long-term ratings and the vitality of the program.
After all, Su Chen is doing this for money.
Only variety shows with high ratings and strong vitality can bring Su Chen a steady stream of income.
When "The Voice of China" first came out, it was indeed a big hit.
But after a few episodes, the show was full of the same old routines, and viewers stopped watching it. The ratings for the later seasons were simply not comparable to those for the first three seasons.
The situation with "Running Man" and "Go Fighting" is similar.
The performances in the first few episodes were all amazing, but as the number of episodes increased, the same content caused audiences to become aesthetically fatigued, and the ratings could never regain their former glory.
However, "If You Are the One", a marriage and dating variety show, has been running for more than ten years and has maintained good ratings.
In its previous life, "If You Are the One" was criticized by netizens for being "full of tricks", but it is undeniable that love and marriage is a topic that is difficult to avoid in life, so this is a rigid need.
Therefore, the vitality of this variety show is unexpectedly tenacious and it has always existed in the market.
This is more to Su Chen's liking.
It can make money, and it can last for more than ten years, making money in the long term.
"That's it!"
So, after weighing the pros and cons, Su Chen chose "If You Are the One".
Next, Su Chen opened Ward and started working.
afternoon.
Su Chen ran to Zhong Jun with the "If You Are the One" plan .
"Boss Zhong, take a look at this."
"Oh? What is this?"
"A script?"
Zhong Lei and Zhong Jun were both very surprised.
The name looks like a script.
But didn’t you just come back from vacation? How could you come up with a new script so quickly?
Isn’t it too efficient?
However, after filming the first three TV series, the crew members are all on vacation.
To be honest, it’s not so easy to call the crew back at this time.
Because the company gave the crew a half-month holiday.
Su Chen shook his head:
"It's a variety show planning proposal."
“…”
This made Zhong Lei and Zhong Jun all stunned.
No, Xiaochen, aren’t you in the TV and movie business?
How do you know how to plan variety shows?
If it was someone else who suddenly threw out a plan, Zhong Lei and Zhong Jun would definitely think that this person was fooling around, but Su Chen's talent made them dare not take it lightly.
With great doubts.
Zhong Lei and Zhong Jun got together and opened the planning proposal for If You Are the One.
Ten minutes later.
"Very good!"
"Xiaochen, your idea is great!"
“I didn’t expect variety shows could be played like this!”
Zhong Lei and Zhong Jun were both impressed by Su Chen's brilliant idea.
In this time and space, the most popular variety shows are music variety shows, followed by game variety shows, or dance variety shows.
However, it is the first time that someone like Su Chen has turned blind dates into a variety show!
only……
Zhong Lei and Zhong Jun suddenly thought of a very serious problem at the same time.
Isn’t Su Chen a young man just in his early twenties?
No partner yet.
How come you are so familiar with blind dates?
In this plan, every aspect, every link, and every detail are arranged clearly and clearly.
With this plan, the platform only needs to follow the plan.
There is no difficulty in operation.
Is this a plan that an inexperienced young man could come up with?
"Xiao Chen, I ask, how did you come up with such a variety show plan?"
Zhong Lei couldn't suppress the confusion in his heart and asked curiously.
At the same time, Zhong Jun looked at Su Chen with great curiosity.
This made Su Chen a little speechless.
I am just hosting a dating variety show, right? What's wrong with me?
But okay, Su Chen can't say that.
“This is market-based creation.”
"I really haven't experienced anything, but haven't I still written so many songs and scripts?"
“These are all commercial creations.”
In the end, Su Chen could only explain it this way.
“…”
Zhong Lei and Zhong Jun always felt something was weird.
But I couldn't find anything wrong with Su Chen's words.
Yes, the songs written by Su Chen include various genres and various love stories.
But they knew better than anyone that Su Chen was just a fat otaku and his love life was blank.
But this does not prevent Suchen from writing so many great songs.
For example, the song "Billie Jean" which was just released and has become popular all over the world is a song about fooling around and illegitimate children. But how could Su Chen, a fat otaku, understand these things?
If you think about it carefully, there is no explanation.
So, after being stunned for a while.
Zhong Lei and Zhong Jun could only accept Su Chen's explanation.
"How do you plan to sell this plan?"
Then, the next thing is to talk about the price.
Su Chen: "I want to get a share of the profits."
Su Chen is aiming to make long-term money, so of course he wants a share of the profits. It is impossible for him to do a one-time deal.
"For the first phase, take 30% first."
"Starting from the second period, I will take 50% of the profit."
“…”
Such words shocked Zhong Lei and Zhong Jun again.
You should know that there are two ways of trading in the variety show planning market.
One is a buyout, which is a one-time deal. You sell your own plan to the platform. Whether the program is popular or how much money you make in the future has nothing to do with the planner.
The other is profit sharing. Under this form, the planner’s income is closely related to the effectiveness of the program.
However, the only planners that the platform is willing to share the profits with are usually the top planners in the industry. It is difficult for new and unknown planners to get a share contract.
But that’s not the point.
The point is, even if they are ace planners, the share they can get is at most 20%.
But now, Su Chen asked for 30% of the profits right away.
How could the platform agree to this?
"this……"
Although Zhong Jun didn't want to upset Su Chen, he still had to tell the truth.
"We can probably help you get 20%, but 30% might be a little difficult. Maybe starting from the second episode, we can help you get 30%."
There is no denying that what Su Chen came up with was an excellent plan and there would be no problem in selling it.
Considering Su Chen's current popularity sweeping the world, the 20% starting point is still negotiable.
Zhong Lei actually had the same idea.
So Zhong Lei just looked at Su Chen quietly, waiting for Su Chen's statement.
Su Chen shook his head: "No."
"In the first phase, you must take 30%."
Zhong Jun helplessly spread his hands:
"Xiao Chen, I know you have your own pride. But when it comes to variety shows, you're just a newcomer."
"If you want 30%, I don't think any platform will want your proposal."
Su Chen thought for a moment and said:
"You can contact Lizhi TV. They should need it."
Su Chen has already learned that the Lizhi TV in this time and space is somewhat similar to the early period of his previous life. There is no variety show with audience appeal.
Lizhi TV tried its best to solve this problem, but to no avail.
Maybe this is fate's arrangement.
This show "If You Are the One" is suitable for broadcast on Lizhi Satellite TV.
"oh?"
Hearing these words, Zhong Jun raised his eyebrows.
Indeed, he is also aware of the situation of Lizhi TV and is committed to creating a top variety show.
Su Chen's variety show planning proposal exactly meets the needs of Lizhi TV.
But what about the terms of the profit sharing?
Of course, Zhong Jun couldn't say no at this time. He would definitely try his best to help Su Chen get good treatment.
In fact, at this time, Lizhi TV was really racking its brains to create a ace variety show.
It’s a pity that I just can’t achieve any results.
Station Director Zhou Li and Variety Department Director Xi Wenhong are currently discussing a solution.
“The ratings of ‘China’s Most Dazzling Voice’ did not meet expectations.”
"Old Xi, it's time to change the variety show!"
Xi Wenhong was very helpless.
In fact, in recent years, Lizhi TV has entered a vicious circle.
Variety shows are constantly being updated, but each updated variety show fails to meet expectations.
Just like that, they keep changing and cutting, and no variety show’s ratings can break 1.
This has earned Lizhi TV the nickname "variety show black hole" in the industry.
"I'm thinking about it."
"But, Director, based on the several variety show proposals I've received, it's better not to change."
Yes, Lizhi TV has been looking for good variety show planning proposals through various channels, but the proposals collected are not particularly outstanding.
Zhou Li: "I don't care about that."
"If there is no good plan, find me a good plan."
"The variety show on Lizhi TV must be promoted."
Mangguo TV has a lot of ace variety shows, and Lanmei TV also has several variety shows with explosive ratings.
In fact, except for Lizhi TV, the other four of the five major first-line satellite TV stations have more or less some popular variety shows.
With such a comparison, Zhou Li felt even more unbalanced.
The five major first-tier satellite TV stations compete with each other in terms of all-round strength.
Zhou Li is worried that if things continue to develop in this way, Lizhi TV might be downgraded in the future.
Kicked out of the ranks of first-tier satellite TV stations.
This is a pain that Zhou Li cannot bear.
"Yeah, okay."
Since the director had given the order, Xi Wenhong had no choice but to agree.
Left the director's office.
Xi Wenhong returned to his office.
"Have you received any new manuscript submissions recently?"
Xi Wenhong asked his assistant.
The assistant replied: “There are actually quite a lot of submissions.”
After all, Lizhi TV offered a large reward, and people from all walks of life enthusiastically submitted their works.
“But the quality is just so-so.”
"I have sent the relatively good quality copy to your mailbox."
"Um."
Xi Wenhong actually knew this would be the result.
So the assistant's answer was not surprising.
At that moment, Xi Wenhong returned to his desk, turned on his computer, and logged into his email.
Under the heavy pressure from the station director, Xi Wenhong did not dare to slack off at all when it came to selecting new variety shows.
"What a bunch of rubbish!"
However, after reading the copywriting selected by these assistants, Xi Wenhong couldn't help but complain.
They are all music competition and game competition variety shows.
Moreover, the gameplay is unoriginal and lackluster!
Instead of launching such a rubbish variety show, it would be better to continue with "The Most Dazzling Sound of China".
This is it, and it’s sent to you after being screened.
This made Xi Wenhong lose control of his emotions all of a sudden.
The station director has asked him to prepare a new variety show for some time.
But after so long, there has been no progress at all.
No matter how well-educated he was, Xi Wenhong couldn't hold it in under such circumstances.
