Chapter 498: Just to slap them in the face!
The two months of summer vacation
While “Dying to Survive” received numerous honors and praises, “The Fortress of Devil City” also received numerous negative reviews.
What is "the shame of domestic films".
What about "the door to domestic science fiction films was closed before it was even opened".
What is "a movie by the Xu brothers to 'prove' themselves".
etc.
This negative criticism is not just because of the poor quality of the film.
After all, if the movie is of poor quality, the audience can just ignore it.
The main reason for these negative criticisms is that the Xu brothers played the audience as fools.
Although the quality of the movie was obviously very poor, it was promoted as a masterpiece, deceiving countless audiences into watching it.
Such a bad movie actually achieved a box office of a terrifying 600...900 million.
This is simply collecting IQ tax.
So more and more people started to curse them.
However, under such negative criticism, the Xu brothers did not sit idly by.
In order to restore his image, Xu Zhaoqing, the younger brother of the Xu brothers, publicly apologized on Weibo and said that his company was also for the development of domestic films, so he wanted to make a science fiction movie.
After their internal preview, they felt that although the film was not a masterpiece, its quality was good.
Plus it’s the first science fiction movie , so they promoted it like this.
He apologized again on Weibo for disappointing the audience.
After his emergency public relations, the Xu brothers also mobilized a large number of internet trolls and media to start whitewashing themselves.
The core of whitewashing is:
"The Xu brothers have good intentions, but they don't have the ability to do so."
"There are so many science fiction movies abroad, but none in China. It's good enough that the Xu brothers can make science fiction movies under such great pressure."
"We need to be more tolerant of domestic films."
"After all, there is a certain gap between domestic films and foreign films. Without trial and error, or experimentation, there will never be progress."
Anyway, these are all words that don’t talk about the quality of the movie or false propaganda, but only about justice.
In that case, all that’s missing is tying “patriotism” to oneself.
It seems that criticizing this movie is unpatriotic.
This kind of PR is effective.
Domestic netizens and audiences are actually very kind, and they see that what they say makes sense, so gradually the negative criticism has been eliminated.
Originally, these things had nothing to do with Chen Yan.
At most, he was just a spectator, visiting charity organizations when he had nothing to do, holding a small cell phone, and watching with Yu Qiaoqiao and Zhao Ying how the Xu brothers were being scolded again.
As a result, who would have thought that as things developed, the fire would actually fall on him.
I don’t know whether he feels that if he continues to handle the matter this way, there will still be too much negative public opinion, or whether he is trying to reverse the reputation of his company.
So after the Xu brothers whitewashed their film by saying “the idea is good, but the ability is insufficient”, they actually began to gradually whitewash the quality of their own films.
They are trying to whitewash themselves by using the method of pulling one down and stepping on another.
So, after the news of the "incompetent but good-hearted" troll army, some more appeared on the Internet soon.
“In fact, the quality of “The Fortress” is also good. It just happened to be released at the same time as “Dying to Survive”, so it was outshined .”
"After all, 'Dying to Survive' is a masterpiece. The quality of 'Fortress of Devil' cannot be compared. The two films made at the same time were bound to be compared, so it was affected."
“If there was no Medicine God, perhaps people would have given a higher evaluation to The Fortress of Devil City.”
Then gradually, it developed into,
"Science fiction films are actually harder to make than feature films. When the director and actors have the same abilities, the quality of feature films is indeed higher. If 'Fortress of Devil City' was a feature film, it might be able to reach 70% to 80% of the quality of 'Dying to Survive'."
"The reason why 'Dying to Survive' became so popular is that it is a feature film and adapted from real events. It is easy for the audience to resonate with it. 'Fortress of Devil City' is different. It is a science fiction film, which is naturally difficult to shoot."
"Our country is not actually good at science fiction films. This is determined by our cultural genes. Compared with Hollywood, we are more suitable for making feature films. Therefore, it is not our fault that "Fortress of Devil City" lost to "Dying to Survive"."
Anyway, these whitewashing have become a routine, and they are starting to pile up layer by layer. It seems that they are trying to whitewash the black of "Magic City Fortress" and restore the reputation of the Xu brothers...
…
"This is too shameless! Do the Xu brothers have any shame?"
"Why don't they just say that their movie 'Fortress of the Demon City' can earn 4 billion at the box office!"
In Chen Yan's office, the newly crowned 5 billion box office queen: Miss Lu Man, was throwing a tantrum and swearing.
She walked around the office angrily with her long legs, cursing the Xu brothers.
However, because she received a good education since childhood, the only swear words she used over and over again were "shameless" and "too shameless"!
In the office, Chen Yan, Yang Rou and Sister Meili were sitting on the boss chair, sofa and chair respectively. They didn't say anything, but just watched her lose her temper quietly.
After a tantrum, Lu Man found that the three people present did not respond. She pouted aggrievedly, then ran to Chen Yan, shook Chen Yan's arm and said, "Chen Yan, do you think they are bullying? They are too bullying."
"I finally had a masterpiece, but what they said about it has almost ruined it."
"Cough cough." The beautiful sister next to him lowered her head and coughed twice, signaling Lu Man to pay attention to her image.
Lu Man rolled his eyes, then let go of his hand and stood up straight.
Sister Meili said, "Manman, don't be so excited. Even if you scold them ten thousand times, it won't change anything."
"Besides...a movie of yours that ranks third can't be considered your masterpiece."
Lu Man: ...
"I don't care."
"If a movie with a box office of 4.5 billion yuan can't be considered my masterpiece, what else can be considered my masterpiece?"
Obviously, even with Lu Man's current status and position in the film and television industry, he still needs a movie that ranks first in the historical box office to rely on.
Hearing her words, Chen Yan patted her arm gently, and then said, "Don't be so excited."
"It's just a 4.5 billion movie. Soon, you'll have a second one."
Hearing Chen Yan's words, Lu Man and the other two women in the room couldn't help but turn their eyes to Chen Yan.
Chen Yan half-leaned in the boss chair, looked at the three people, and then said, "I recently watched the rough cut of "The Wandering Planet". This movie will be a masterpiece that is no less than "Dying to Survive". "
"There will be no problem in reaching a box office of over 4.5 billion."
After hearing what Chen Yan said, Sister Meili said, "Mr. Chen, although I believe in your vision, the box office of a movie is not just determined by its quality."
"There are so many factors that can affect the box office."
"The reason why 'Dying to Survive' achieved such a high box office is really because the right time, right place, and right people all came together."
“Otherwise it would be difficult.”
She said, “There are many excellent and masterpiece films that did not perform well at the box office that year.”
"We recently released a movie of average quality but very good box office."
"so……"
She didn't finish her words, but everyone present understood what she meant.
She was not criticizing Chen Yan, but she felt that Chen Yan should not have such high expectations. She believed that every movie of the same quality as "Dying to Survive" would have such a high box office.
This will lead to errors in decision-making.
But Chen Yan didn't listen to her words.
He asked, "Then what do you think, besides quality, does a movie need to earn more than 4 billion yuan at the box office?"
Sister Meili was stunned for a moment, then said, "I need a good schedule, I need..."
Before she finished her words, Chen Yan said, "The release date of Wandering Planet is during the Spring Festival, which is the best time of the year."
Meili didn't expect Chen Yan to answer all of them. She paused for a moment, then continued, "The quality needs to be far superior to that of the same period. To the point where there is no rival."
Chen Yan nodded. "'The Wandering Planet' is definitely a movie of the same level as 'Dying to Survive'. In fact, because of the different genres, it may have a greater advantage."
Sister Meili, "Publicity. High box office requires a lot of publicity funds."
Chen Yan smiled and said, "We probably invested the most in film promotion."
Sister Meili was silent for a moment.
Because she found that what Chen Yan said was right. If the quality of "The Wandering Planet" is really good, can it really get more than 4 billion in box office?
Even though she thought so rationally, emotionally, she still couldn't believe it.
Because... so far, in the entire history of domestic films, there is only one movie called "Dying to Survive" that has broken the 4 billion box office.
Other movies don’t even make 2 billion.
As a result...the second movie that broke 4 billion was still produced by his own company?
This... is too fake, right?
Just as Sister Meili was thinking this, Yang Rou said calmly, "It's just that simple publicity is not enough."
"We need a gimmick, something explosive."
“Although the Xu brothers’ comments were biased, some of their judgments were correct. The success of ‘Dying to Survive’ has a lot to do with the social discussion it has aroused.”
Hearing Yang Rou's words, Chen Yan smiled, then picked up the phone on the table, opened Weibo, and posted a Weibo.
[Recently, I have seen a lot of news and discussions saying that domestic films do not have science fiction genes and can only make feature films. ]
【But I want to say, this is all bullshit. 】
[Good movies and bad movies are only related to ability and attitude. It has nothing to do with the genre. ]
[Since everyone says that our country can’t make science fiction films, let me make a bet. My new film “The Wandering Planet” will be released at the end of the year. It will be the first science fiction film in China in the true sense.]
[It will also prove that our country can also make good science fiction movies! ]
[If the box office doesn’t exceed 4 billion, I will live stream myself stewing in an iron pot! ]
After posting the Weibo, Chen Yan threw his phone on the table and said to the three women, "Now... we have a gimmick."
"Don't the Xu brothers want to hype it up?"
"Then let's just go with the flow and use this gimmick directly."
"Since they say that our country can't make science fiction movies, let's use this topic he created to show the world whether we can make a good science fiction movie!"
The three women stood up, gathered around, and looked at the content on the phone, all of them were a little shocked.
Yang Rou had a strange expression on her face and said, "Mr. Chen, you are... gambling too much."
Sister Meili continued, "Yes... What if "Wandering Planet" can't achieve this result?..."
Among them, only the funny guy Lu Man is the happiest.
After she read Chen Yan's Weibo, she danced with joy and said, "Chen Yan! You are so domineering! I tell you, this is how it should be! Slap the Xu brothers in the face!"
"Let them pull down and criticize us! Let them say our country is no good!"
"He is not good enough, why is he talking about the whole industry and the whole country?"
"snort!"
After being happy, Lu Man calmed down. She frowned slightly and said , "But... your bet is indeed a bit high."
"Box office of 4 billion. Is it really possible?"
"If you don't achieve it, you'll be in trouble."
Chen Yan glanced at her, turned away without caring, and said, "I'm miserable? Why am I miserable? I posted it on your Weibo."
"What?" Lu Man picked up the phone with a confused look on his face and looked at the username on Weibo...
