Chapter 490: The God of Medicine Kills
The more he thought about it, the more heroic Chen Yan felt.
After all, being able to directly change an industry and eliminate the chronic problems of the entire industry is such a fulfilling thing.
As to whether it will cause a monopoly and lead to state intervention.
Chen Yan felt that... he didn't even have a monopoly yet, so it was too early to worry about this.
And... he is not preventing other film and television companies from developing or deliberately setting up industry barriers, but rather building his own industry system.
Generally speaking, this does not reach the level of antitrust.
Thinking of this, Chen Yan looked at Yang Rou.
Then he realized that Yang Rou seemed to have been watching him ever since he got the plan.
Her eyes were bright, as if she had found a new passion and a goal to strive for.
Even her usually calm face couldn't help but become a little excited.
Chen Yan nodded seriously, and then said, "Let's give it a try!"
Yang Rou stretched out her hand and said, "Give it a try!"
The two held hands together.
Yang Rou's hands were soft and boneless, but they were burning hot...
…
Yang Rou’s plan was actually very simple.
In fact, there is no difference between it and what Chen Yan is doing now.
It can be roughly divided into two steps.
The first step is to build your own brand and industry system.
The second step is to defeat the Xu brothers and other film and television companies and overthrow the previous corrupt system.
So it would be more accurate to say that Yang Rou formulated a plan for Chen Yan to dominate the entertainment industry, rather than helping Chen Yan sort out the sequence of the plan and helping Chen Yan find a goal.
The reason why Chen Yan targeted the Xu brothers in the past was, in the final analysis, just "counterattack".
At first, it was the Xu brothers who oppressed Chen Yan and Lu Man in various ways. Later, it was the Xu brothers who took the initiative to attack Chen Yan's company.
After that, the Xu brothers joined the Zhao Group and used their funds to compete with Chen Yan.
Chen Yan didn't intend to let them go. But he was actually a little confused: that is, even if he defeated them, what would be the point?
Apart from revenge and making yourself feel better, you won't gain anything.
In this society where profit comes first, such impulsive behavior is actually a bit childish.
Therefore, Chen Yan gave himself only one reason at that time: happiness.
Chen Yan was unhappy because he was constantly bullied by the Xu brothers.
And if he can defeat them, Chen Yan can gain happiness.
But now, Yang Rou helped Chen Yan find the reason.
This made Chen Yan suddenly feel that the road ahead was clear. He knew what to do and how to do it...
…
After setting a goal, Chen Yan's subjective initiative was indeed much stronger.
He once again began to devote himself to the operation of the company with full enthusiasm.
The money earned from Hong Kong City was continuously invested in several companies.
Especially for the two key companies, Morning Dew Pictures and the agency, Chen Yan made almost unlimited investments, which directly led to the vigorous development of Morning Dew Pictures and the agency.
Time goes by day by day.
After Morning Dew Pictures burst out with its own energy, the Xu brothers also followed suit as if they were risking everything.
Therefore, before the two movies "Dying to Survive" and "The Fortress" were released, the pre-sale box office exceeded 200 million and 300 million respectively.
The 200 million is for "Dying to Survive", and the 300 million is for "The Fortress".
With the participation of top-tier traffic stars, and the first large-scale science fiction film in China, plus the production of the old film and television company: Xu Brothers Pictures, the audience obviously prefers them when choosing the first movie.
However, this matter, which obviously made the Morning Dew haters excited, did not cause much waves in the industry.
The industry was frightened by Chen Yan's slap in the face. They counted the things that happened after Chen Yan entered the industry and found that every one of them was successful.
Moreover, after all, it is only a pre-sale now, and it has not yet been released. Who knows if there will be another twist?
Therefore, they would rather wait for the bullets to fly for a while, and then make sarcastic remarks after the films produced by Morning Dew Pictures are released and flop.
And just like that, time passed.
Summer vacation is finally here.
Every summer vacation is a feast for the film and television industry, especially the big screen, which is a battlefield where life-and-death battles are fought every year.
But this year is obviously a little special.
In previous years, there were a hundred flowers blooming and a hundred schools of thought contending, but this year, it has become a two-horse race.
"Dying to Survive" and "Fortress of Destiny" monopolized most of the publicity and promotion resources before the release of the film, leaving other films with almost no publicity channels.
Therefore, this also led to the screening shares of these two films directly reaching a crazy 43% and 46%.
Together, they account for 89% of the screenings.
The other seven or eight new and old films only share 11% of the remaining screenings.
Therefore, on the first day of the summer vacation, most of the audiences in cinemas across the country came to watch "Dying to Survive" and "The Fortress of Devil City"...
…
Tiandu.
The screening room of "The Fortress of Devil City".
Domestic audiences are lovely and have always done their best to support domestic films.
Therefore, because of the overwhelming publicity before, many viewers believed that "The Fortress" was indeed a groundbreaking domestic science fiction film, so they chose to support "The Fortress".
The seats in the screening room were almost full before the film was released.
It was a bit noisy with everyone talking about their expectations for the movie.
Soon, the screen lit up, the surrounding lights slowly turned off, and the movie began.
The audience gradually stopped talking and began to stare at the screen, waiting for the movie to start.
The Dragon Emblem and the theme song began to play on the screen. One minute later, a huge title of "Demon City Fortress" appeared on the screen!
Time passed by minute by minute, and all the audience watched intently.
Five minutes, ten minutes, fifteen minutes passed.
Many viewers began to frown.
Twenty minutes, thirty minutes passed.
There was a slight noise in the screening room.
Just like that, the expressions on the audience's faces became more and more strange and confused.
The movie is over.
All the audience were a little confused.
That’s it?
What did we see?
What kind of movie is this?
Is this a science fiction film?
Even though there are explosions, mechas, and alien invasions, but... this movie just feels weird.
The above are the thoughts of more kind-hearted audiences.
And some of the guys who had just finished watching a movie and had a bad temper were almost going crazy.
When their children were on holiday, they brought them to support domestic science fiction films, and this is what they got in return?
Some of the angry guys even stood up and cursed, "What the hell is this? Is this a science fiction movie?"
The ending song and cast credits were also playing on the screen.
At this moment, it's so ironic.
Amidst the cursing and low spirits, the audience left the theater of "The Fortress of Devil City".
Then... they met the audience who also walked out of the "Dying to Survive" screening room.
The audience in the screening room also looked depressed, with their heads down and heavy expressions.
For a moment, the audience of "The Fortress of Demon City" inexplicably felt a sense of psychological balance.
It seems...the other movie isn't good either.
If I had to choose between the two, it didn't seem like I made the wrong choice.
As a result, when they arrived at the entrance of the cinema and met the staff doing the questionnaire survey, they realized that they seemed to have misunderstood something.
"Hello. May I ask you two or three quick questions? Here is a gift for you."
"Can."
"Can."
"Excuse me, what movie did you watch?"
"The Fortress of the Demon City."
"Dying to Survive."
"Excuse me, what are your feelings about this movie?"
The grumpy old man in "The Fortress of Demon City", "Feelings? I only have one thing to say: Fuck your mother! Refund! Refund!"
After the grumpy old man finished shouting, he looked at the audience of "Dying to Survive" next to him.
I wanted to see if he was as excited as I was.
As a result... he heard the audience sigh deeply and say, "I think the movie 'Dying to Survive' is really the best movie I have seen in the past three or four years. It can be said to be a masterpiece."
“There are moments of laughter, tears, thought, and depth.”
"The only problem is that it's a bit depressing."
"It is a great progress that domestic films can produce such high-quality works."
“I hope that in the future, there will be more excellent domestic films like this.”
The investigator recorded the audience's words truthfully, and then continued to ask, "If you were to rate this movie, how would you rate it?"
"Dying to Survive" audience, "10 points. Full marks."
At this point, the grumpy old man in "Devil's Fortress" was completely confused.
What?
A masterpiece?
A masterpiece that you don’t see in a few years?
10 points?
Haven’t we all watched bad movies?
How come the expressions are the same, but the comments are completely different?!
Is this movie so good?
…
This cinema in Tiandu is like a microcosm of major cinemas in the country.
The audiences of "The Fortress" and "Dying to Survive" are like two extremes.
An extremely tormenting one.
An extremely sentimental one.
After coming out, the attitudes of the two groups were completely different.
A group of people wanted to scold the Xu brothers to death.
Another group of people are eager to praise Morning Dew Pictures to the sky.
As a result, less than half a day after the two films were released, their reputations became polarized.
The professional rating of "Fortress of Demon City" is 3...7 points. The audience rating is 5...6 points.
"Dying to Survive" received a professional rating of 8...7 points and an audience rating of 9...8 points.
This is the initial score, and it will continue to change over time, but it already illustrates the gap between the two movies.
So, when the first day's box office came out, "Dying to Survive", which had originally been pre-sold for over 100 million yuan, miraculously made a comeback.
On the first day, the box office of "Dying to Survive" was 300 million...300 million yuan, while "Fortress of Devil City" was only 200 million...700 million yuan.
Afterwards, due to the influence of word of mouth, the box office trends of the two films became even more different.
First up is "Fortress of the Demon City". Thanks to the publicity, the box office on the first day of its release was 2...700 million yuan. It looks pretty good.
But the next day it dropped to 1...400 million. This was because of the pre-sale support.
On the third day, "Magic City Fortress" continued to decline, 0...800 million.
Day 4, 0...500 million.
On the fifth day, there was a slight increase, but it was only 0...600 million.
A week later, "Fortress of Devil City" got 640 million at the box office, far exceeding the box office that the quality of this movie could get.
This is the result of publicity. The huge amount of publicity expenses invested by the Xu brothers before has indeed reaped great rewards.
After all, for a movie that grossed over 600 million yuan, the result is already very good.
However, this is probably the climax of the film.
Due to the plummeting reputation and the fact that the first wave of profiteers had been harvested, fewer and fewer viewers were deceived into watching this movie.
In the end, the box office of this movie will most likely be around 700 million.
Moreover, I don’t know if it’s because of the unpredictable nature of life, but the Xu brothers had made all kinds of plans and only thought of increasing publicity to reap the benefits.
But he inadvertently made things difficult for Chen Yan.
The early promotion of the summer vacation season was dominated by "Dying to Survive" and "The Fortress".
Now, with the sudden death of "Magic Fortress", the audience's choice has changed from choosing between two to choosing between one.
In addition, the reputation of declined and its screening schedule was reduced.
"Dying to Survive" started to become a big hit during the summer vacation.
