Chapter 485: Cut off! Poor and happy module!
Giant Panda orders takeout.
I have to say, Gu Sheng is really good.
His precise grasp of the gaming market and players' psychology enabled him to make the most targeted response to Yunwei's "major masterpiece".
This is a targeted strategy tailor-made for Yunwei.
After all, in the gaming market, there have always been many cases of people making inferior substitutes for a game.
Even some of Golden Wind's own works have been reproduced at low cost by some small and medium-sized manufacturers.
For example, the Battlefield, which was released not long ago, now has a pixel-style Battlefield with the same setting on PC, and it only costs $10.
But why did Pixel Battlefield have no impact on Golden Wind?
The different platforms are only one factor.
A bigger factor is that Battlefield was originally developed and released by Golden Wind.
Any other so-called "lower-level substitutes" are actually "tributes" or "imitations" of the original Golden Wind.
The origin of "Battlefield" is gold.
Therefore, even if there are many similar games on the market, Golden Wind can still stand proudly among the crowd and remain standing at the top of the mountain.
But "Endless Dark Tide" is different!
It is modeled after the game mode of Golden Wind's "Left 4 Dead", and various skill props are also extracted from Golden Wind's other multiplayer competitive games!
It is no exaggeration to say that all the designs of the game "Endless Dark Tide" originated from the Golden Wind!
At this time, Golden Wind suddenly used the "original" of "Endless Dark Tide" to launch a wave of authentic backstabs!
Kotick soon learned the lesson...
…
Just after the first day sales results of "Alien: Infinity War" were announced!
Various game review media have also given their own ratings!
Among them, review forums such as SLGamers, Players’ Bonfire, and Hummingbird Games all gave scores of [9.3-9.5/10] and gave quite pertinent comments:
[As a tribute to the classic game mode, coupled with the support of a new generation of engine technology, "Alien: Endless Tides" obviously does everything a multiplayer online cooperative FPS game should do. If you are a player who pursues technical experience, then this work is definitely a taster that you cannot miss this year. However, it is undeniable that the price of $80 per copy is indeed a test for some ordinary players...]
As the editor-in-chief of the world's largest comprehensive game community game review, SNG Simon also gave his own fair review:
[9.6/10: This is a decent game that has learned a lot from the advantages of its predecessors such as Left 4 Dead and Overwatch. The exclusive augmented reality technology makes people feel an extremely immersive experience in the Yunwei somatosensory cabin for the first time. Perhaps in terms of quality, it should get 9.5 points, but in order to reward it for not repeating the mistakes of Gollum, I am willing to give it an extra 0.1 point in my personal name as a sign of encouragement...]
even!
Even "Tiantianyoubao", a Chinese gaming media, maintained an impartial attitude and gave "Endless Tides" a score of 9.4!
For a while, it seemed that the entire Yunwei had really swept away the haze of the past with this "Undertrace", and completely overcame the negative impact and clouds brought by "The Lord of the Rings: Gollum".
Recognition from the media, excellent sales on the first day, and approval and praise from Vivendi’s top management.
The continuous flow of good news made Codick very happy, and he seemed to be radiant!
Immediately decided to [continue to increase publicity and promotion! Invest more resources in "Endless Dark Tide"! ]
You can’t catch a wolf without sacrificing your child, and you can’t catch a gangster without sacrificing your wife!
As a pure businessman, Kodick is still very capable.
Obviously, by doing this, he was no longer planning to make "Endless Dark Tide" a profitable project.
In fact, the symbolic significance of this work to him and even to the entire Yunwei is indeed greater than its profit significance.
At this time, turning the tide and regaining control of the situation is more important than anything else.
And this is "a victory over the Golden Wind".
Although it is a bit embarrassing to say, this is a unprecedented big victory!
Therefore, Kotick had almost no hesitation and arranged a series of subsequent publicity and promotion work as soon as the first day's sales results came out.
The main idea is a——
【Throw money at it】
Hit out some beautiful data, hit out a return to the top, hit the golden wind so hard that it dared not speak, and hit the industry's public opinion against itself.
after all!
This is just the beginning!
The beginning of Yunwei & Huanmeng VI!
As long as you take this step well, there will be plenty of money waiting for you to make in the future!
The publicity and promotion plan will be finalized soon!
This is a huge amount of money that is 150% higher than the initial publicity and promotion costs. The subsequent publicity and promotion costs investment of 350 million US dollars is even higher than the development costs of 90% of the games on the market!
At this time, the total investment in "Alien: Infinity War" has reached a terrifying amount of 900 million US dollars!
So it’s no wonder that Kotick gave up the idea of making a profit.
With such high costs, making a profit is indeed a distant dream.
but!
Cotick was happy and satisfied at the thought of being able to turn things around, return to the top, and even create the miracle of selling 5 million units in a single week!
Slurp——Huff——
Thinking of this, Cotick took a sip of coffee, sat behind his desk in front of the huge floor-to-ceiling window, calmly turned on his personal computer, and prepared to take a look at today's sales statistics.
Today, three days have passed since the release of "Endless Dark Tides".
There is no doubt that Yunwei’s cost-effective publicity and promotion has indeed achieved outstanding results.
Following the sales of 700,000 copies on the first day, "Endless Dark Tides" also performed well in the next two days, with the total sales of nearly 1.8 million copies in three days.
If this trend continues, 4 million units sold in a single week will be a sure thing, and if things go well, we can even look forward to the 5 million unit mark!
5 million sets!
You know, no one has ever achieved this in the history of motion cabin games!
Although the total sales of Golden Wind's "It Takes Two" exceeded 5 million in a single week, don't forget that the game was released on both platforms and was not exclusively available for the motion sensing cabin.
If I could create a record like this...
Kodick couldn't even imagine it!
Click!
Putting down the coffee cup, Kotick opened the webpage:
"Come on, let me see how far we are from our goal of 5 million!!"
The words of anticipation haven’t even finished yet!
The numbers that appeared in front of him made him let out an unbelievable cry!
This...this... ?
I was stunned for three full seconds!
As if he couldn't believe his eyes, Codick refreshed the statistics background again.
Click.
The page that popped up was exactly the same as before, without any changes at all——
【370,000 sets】
Three hundred and seventy thousand sets?!
Three hundred and seventy thousand?!
Whaaaaaaaaaat???
Codick looked at the data in front of him with an incredible look, even a little bit of fear!
What the fuck is going on?!
Is the data wrong? Or is there something wrong?
Judging from the speed of publicity and promotion, today is clearly the day when the publicity and promotion is fully launched and the data is rising?
Why did sales drop instead of increase, and even...halved compared to the first day sales? !
Click!
I was stunned for nearly half a minute!
The smug look on Codick's face disappeared immediately. He picked up the phone and was about to dial the secretariat's special line, asking the secretary to transfer him to Vice President Pétain to inquire about the situation!
Knock knock knock——
Suddenly, there was a knock on the office door from outside.
Click!
Kodick frowned and put down the phone: "Come in!"
The door opened and Pétain came to the door on his own initiative.
His face looked quite bad.
"Something went wrong... President,"
Pétain's thin face was also frowned, with a panicked expression, asking:
"It's convenient for you now..."
"Come in and talk!"
Caudillo waved his hand and told Pétain to come in and report quickly!
What the hell is convenient or inconvenient? Is there anything more important than the current halving of the market?
Hearing this!
Pétain hurriedly closed the door behind him, walked quickly to the other side of Cordick, his Adam's apple moving, and asked with great difficulty: "Have you... seen our sales yesterday?"
"Stop the fucking bullshit!"
Before Pétain could finish his words, Caudick interrupted him rudely.
I'm already upset, can't you see it from my expression? You have to ask a question and make things more difficult for me!
"Now I just want to know why and how to solve it!"
Kodick lowered his voice, and his fat face flushed red like a volcano about to erupt.
350 million dollars!
Their subsequent additional publicity and promotion expenses amounted to a total of 350 million dollars!
The result was not only that it failed to have a positive effect and lead to a sales surge, but it actually cut the project's sales in half?
The headquarters just recognized and commended me 48 hours ago! How could I slap a senior director of Vivendi in the face?
Kotick was going crazy:
"What on earth is the reason! Is there a problem with the data aggregation?!"
"I also hope that there is an error in the data aggregation,"
Facing Kotick's aggressive questioning, Pétain looked bitter:
"But the fact is—"
As he spoke, Pétain carefully pushed the tablet in his hand to Cordick.
On the tablet, there was a pinned post on the SNG player forum:
[80 dollars is too expensive? A mod for poor people to enjoy! Teach you how to enjoy the Alien: Infinity War experience for only 0.5 dollars! ]
Wo! De! Fa!
The moment I saw the title!
Codick just felt his head buzzing!
And as he continued to read on, wave after wave of posts were like hammers, dealing fatal blows to his complacent heart!
[With the release of Endless Tides, I believe many players are more interested in this cooperative online shooting game in the style of Left 4 Dead that combines skills from Overwatch and other games]
[But the price of $80 per copy is indeed a bit unaffordable for ordinary players. After all, the game is quite repetitive, and without the support of the Creative Workshop, the enthusiasm for the game will soon wane. After the exciting experience, it is easy to enter the sage time. This price is really not worth it. You can just wait for a discount before buying it.]
【And now! Good news for poor guys! As long as you have Yiyou x2 and "Left 4 Dead"! Search for "Alien Dark Tide" in the Creative Workshop, you can enjoy almost the same game content in Left 4 Dead! Even Yiyou x2's built-in full-sensory assistance technology can make up for the experience of augmented reality technology to a certain extent! As long as you are not a high-level rich guy who pursues the ultimate experience, "Alien Dark Tide" will definitely satisfy your experience and is a perfect substitute for the next level! 】
[In addition, this MOD is highly compatible, and has not yet encountered any conflicting situations where it cannot run, so poor guys can use it with confidence! ]
【Finally, keywords and links are attached——】
