Chapter 468: I wish there was no gutter oil in the world!
At nine o'clock in the evening, in dormitory 303, Ni Cong and Wang Dazhuang pushed open the door with tired faces, walked in, and then collapsed directly on the chairs.
"I'm so tired, I feel like my legs are going to break."
Ni Cong screamed in pain and kept beating his thighs with his hands, as if this could make him feel better.
Although he didn't live a life of luxury, he had never suffered from hardship since he was born. He had never been hungry, nor had he worked the fields. It was obvious that the intensity of today's labor had exceeded the limit of what he could bear.
Even Wang Dazhuang, who came from a rural background, looked exhausted.
Although he has been doing farm work at home since he was a child and knows everything from planting rice to plowing the fields, he cried out today that he couldn't handle it.
"I didn't expect it, I really didn't expect it, that starting a business would be harder than farming."
Although both of them were complaining, there was a glimmer of hope in their eyes.
Wang Dazhuang said excitedly: "Although it is hard work, I think it is worth it. Today is the first day of opening, and we have sold more than 2,000 orders, and the total turnover has exceeded 20,000 yuan! According to the gross profit margin we agreed before, which is not less than 50%, our profit has reached 10,000 yuan! This is only the first day of opening, and it can be said to be a good start. Before, Lu Yiming asked to hire ten chefs, and I thought it was extravagant and wasteful, but now it seems that it is far-sighted!"
Ni Cong also raised his finger cheerfully: "We don't even count how much money is left. Ten thousand yuan a day, three hundred thousand a month, three million six hundred thousand a year! I never dreamed that I would make so much money."
"Me too! Although Lu Yiming owns 50% of Zhenxiang Fast Food's shares and the two of us each own 25%, even if we calculate it this way, each of us can get at least 900,000 yuan a year!"
This amount of money was an astronomical figure for a child like him who came from the countryside.
He vaguely remembered that when he was in junior high school, the tuition for one semester was only more than 200 yuan. Even when he went to high school and studied in the county town, the tuition for one semester was only 1,000 yuan.
Nine hundred thousand yuan, what does that mean?
Ni Cong said with emotion: "Although we still have to deduct the water and electricity costs, it's nothing! The cost of rent, water and electricity is actually not that much. It's really that Lu Yiming's idea is too amazing. It's obviously a small store, but the utilization efficiency is shockingly high."
Wang Dazhuang echoed, "That's right! When Lu Yiming first insisted on not serving dine-in customers, I couldn't understand it. After all, which fast food restaurant doesn't set up tables and chairs to entertain customers who come to order food? Now I understand that serving dine-in customers is too troublesome. It takes up space and doesn't make much money. It's better to just focus on serving boxed meals. It's much more efficient this way."
Ni Cong said: "In the final analysis, it was Lu Yiming's strategy that was brilliant. Not only did he plan the location of the store and require that customers not eat in, but the most important thing was his two advertisements, which were the essence. The elevator advertisement, who would have thought of advertising in that? When you are riding in the elevator, you can't help but see the advertisements. And the gutter oil, it was simply a stroke of genius! After such hype, everyone was terrified of gutter oil, and we took the opportunity to promote the slogan of not using gutter oil, which directly attracted everyone."
At this time, Lu Yiming pushed the door open and saw the two people chatting excitedly. He immediately smiled and asked, "What are you two talking about? You look so excited."
Wang Dazhuang laughed when he saw that it was Lu Yiming and said, "We were just talking about you. Lao Ni and I are in awe of you! Do you know how much our turnover was today? A full 20,000 yuan! The net profit is at least 10,000 yuan!"
Ni Cong also said sincerely: "Lu Yiming, we really want to thank you. If it weren't for your support, we wouldn't have this opportunity."
Lu Yiming smiled and said, "In fact, the credit is still yours. Even if I am willing to support you, it is because you are willing to work hard that you can achieve such results. Moreover, today is the first day of our opening. Many people have not yet considered ordering food from us. There will definitely be more and more customers in the future."
In fact, Lu Yiming learned the trick of selling boxed lunches from Li Jian, the founder of Xinliangji.
When Li Jian was young, he opened a restaurant near an office building in Beijing. The name was Quan Yi Da. At that time, he did not do dine-in service, but only sold boxed lunches. As a result, the business grew bigger and bigger, and he contracted the employee restaurants of more than 50 office buildings, including the headquarters of Xiaguo Bank, Guomao, Kerry Center, etc.
Around 2001, Li Jian's business reached its peak, with annual turnover reaching 300 million.
And that year, he was only twenty-six years old!
Today, Zhenxiang fast food, with the same product positioning and marketing tactics, targets white-collar workers in big cities and fills the gap in their dining market.
People need to eat to live, and this is especially true for workers.
Unfortunately, most of the boxed lunches on the market are cheap, and cannot meet the food and drink needs of people who are particular about the quality of life.
Zhenxiang Lunch Box saw the gap in the market and successfully carried out advertising, so its development speed was naturally incredibly fast.
Lu Yiming was not at all surprised by this result.
After all, Li Jian’s annual turnover is estimated to be tens of millions at this time. In comparison, Zhenxiang Fast Food is nothing.
Lu Yiming said, "We have almost figured out our model. The next step is to expand rapidly. Before that, we have to advertise first. It just so happens that our school is in trouble because of the purchase of gutter oil for the cafeteria, and we are urgently needed to save the situation. Principal Wang just found me and the school wants to focus on promoting our new company. You guys get ready, and someone from the TV station will come to interview you."
When the two heard this, they sat up straight involuntarily.
Wang Dazhuang said in a panic: "Why is there a TV station interviewing us?"
Ni Cong stood up and started looking for his clothes: "I'm going to take a shower."
Lu Yiming smiled and said, "Don't worry, it's not today."
They really had no preparation for the interview. They were sweating all over and their clothes were covered in oil stains. If they appeared in front of the media like this, wouldn't it bring shame to the school?
Lu Yiming said calmly, "It's just a special interview. You just need to tell the truth, including the positioning and concept of our Zhenxiang fast food, and our sincere attitude to serve customers. In short, we want to establish the image that our Zhenxiang fast food lunch boxes are of high quality."
Ni Cong took some clothes to change into and said with a smile, "Isn't it just bragging? I still know how to do this."
Wang Dazhuang finally caught the opportunity and complained: "Is this an advantage? Look how proud you are of it."
Then, Wang Dazhuang suddenly remembered a key point: "That's not right, Lu Yiming, you came up with the idea for this business, you also provided the money, and you are also the major shareholder of the company, why don't you accept the interview?"
Lu Yiming sighed and said, "As everyone knows, I am a very low-key person. If my identity is exposed, can I still live a stable life in college for four years? I still prefer a quiet life."
Ni Cong and Wang Dazhuang were stunned after hearing this, and then their faces were full of confusion and doubt. Wang Dazhuang asked: "What is your identity? Are you some big shot?"
Even though Lu Yiming is now on the Hurun Rich List and has appeared in many media magazines before, in fact, not many people in the student community know him, or there are very few people at all.
After all, Lu Yiming is not a big star, and many of the things he does are too far away from ordinary people.
Especially students, they may know who King Liu is and like to watch Stephen Chow's movies. As for who is the richest man in Xia Country, probably not many people know him, not to mention that Lu Yiming is not even the richest man in Xia Country now, so not many people can remember his name.
In this era, information dissemination is still mainly in the form of text, and Lu Yiming's photos do not appear in front of everyone every day, so even if everyone is familiar with a person named Lu Yiming, they will not associate this name with the college student in front of them.
Of course, Lu Yiming didn't want to reveal his identity to Wang Dazhuang and Ni Cong, so he lied to them and said, "I'm an investor, so of course I'll leave the troublesome matter of accepting interviews to you, the people who actually do the work."
When Wang Dazhuang heard this, he immediately laughed and scolded, "You are treating the two of us as coolies. It's hard enough for me to run errands today, and now I have to be your tool when I come back. What sin have I committed?"
However, although they said so, both Wang Dazhuang and Ni Cong knew in their hearts that Lu Yiming was deliberately giving them the opportunity. After all, accepting interviews from media reporters sounded very impressive!
Everyone talks about fame and fortune. In life, besides making money, isn't it all about hoping to become famous and make yourself look impressive?
Hearing the word "running errands", Lu Yiming's mind moved, and he asked, "You two have run a lot today, right?"
When Lu Yiming mentioned this, Wang Dazhuang and Ni Cong burst into tears. Ni Cong waved his hand and said, "Stop talking about it. The past is too painful to look back on! I tell you, today, I almost made smoke out of the elevators in those office buildings around me! Up and down, time and time again! Now I feel like my legs are not my own. If I hadn't been unable to run at the end, I estimate that today's turnover could have increased by a few hundred yuan!"
Wang Dazhuang also said: "Yes, I feel like it's hard for me to climb onto this bed tonight. I want to sleep on the floor directly."
Lu Yiming thought about it and felt that the two people were probably not lying. They were running thousands of orders a day. Even if there was an elevator in the office building and they could deliver dozens of orders on each floor, they couldn't handle it. It was estimated that within three days, the two of them would be sick from exhaustion.
"Well, I didn't think this through. How about this? We can post a job posting on the school bulletin board and say that we are looking for part-time runners. Students are welcome to sign up. You can use your spare time to help us deliver food. We can give them 20 cents for each order, no upper limit."
Don’t underestimate each order, as it only makes 20 cents. If you can deliver 1,000 orders every day, that’s a full 200 yuan!
That’s an income of 6,000 yuan a month!
In 1999, what did a monthly salary of 6,000 yuan mean?
It only takes two or three years to buy an apartment in China Overseas!
“This is good!”
Wang Dazhuang was so excited that he couldn't help clapping when he heard this: "You should have done this a long time ago! My God, I carried more than a thousand lunch boxes back and forth in a basket today. There were several times when I felt like I was going to faint from exhaustion."
Although each lunch box costs 20 cents, it is a drop in the bucket compared to the money earned from improving efficiency!
After all, we just opened today and we received 2,000 orders. There will definitely be more in the future. Maybe 3,000, 5,000, or even 10,000 orders a day?
Although it is impossible for a store to achieve 10,000 orders a day.
In fact, one thousand orders a day is already a very extreme number.
Store expansion is imminent!
Ni Cong said: "I will post the advertisement tomorrow!"
Early the next morning, Ni Cong went out to find someone to do advertising. After the morning class was over, he and Wang Dazhuang hurried to Zhenxiang Fast Food.
Lu Yiming was not idle either. He began to look for storefronts around him that could be purchased to open a branch.
He was rich now, and this was Zhonghai! In the future, even a public toilet would be worth every inch of land, so he never thought about renting a shop, but just bought the shop he liked.
Apart from anything else, the value of this one benefit alone will be unknown in the future.
A few days later, the school notified Wang Dazhuang and Ni Cong that reporters would come for an interview.
The interview was deliberately conducted in the boys' dormitory in order to highlight the identities of Ni Cong and Wang Dazhuang as Fudan University students.
Wang Hongsheng naturally had no objection to this, but instead tried his best to promote it.
The person who came to interview them was Zou Yingjie, a well-known host of the People's Livelihood Channel of China Overseas Television. She was wearing a white slim-fit suit, which showed off her good figure.
Wang Dazhuang and Ni Cong, two rookie students, were so stunned that their eyes widened.
Zou Yingjie has become a well-known female host in Zhonghai TV Station. Her appearance is outstanding, but her confident and elegant temperament makes her look even more charming.
"Hello, students. I am Zou Yingjie, the host of the People's Livelihood Channel of China Overseas Television. I am very happy that you two students can accept our interview."
Zou Yingjie speaks in a very gentle tone and her voice is very pleasant.
Wang Dazhuang and Ni Cong became extremely nervous facing the camera. They stuttered when introducing themselves and couldn't utter a complete sentence.
After the opening remarks, Zou Yingjie asked, "As far as I know, you two are freshmen who have just entered college. How did you suddenly think of starting a business?"
The two looked at each other, but didn't know how to answer this question.
You can't say that Wang Dazhuang broke up because of poverty, and then he thought about making money, right?
I'll probably get scolded by the school if I say this.
Too LOW.
Lu Yiming asked them to tell the truth. Can they tell the truth about such a thing?
Fortunately, Ni Cong reacted quickly and took over Zou Yingjie's words and said, "The idea of Zhenxiang Fast Food was actually thought up by another roommate of ours. He also told us that we should become famous as early as possible and make money as early as possible. So even though we hadn't even graduated from college, we had already started thinking about how to start a business."
When Zou Yingjie heard this, she was immediately surprised and asked, "So there is a third person in the entrepreneurial team? Where is he?"
Facing the beautiful reporter's question, Ni Cong decisively sold out Lu Yiming, saying, "He is a low-key person and doesn't like to be interviewed, so he asked us to come forward."
His words actually aroused Zou Yingjie's curiosity even more, but after hearing Ni Cong say that the man was rather low-key, she wisely did not ask any further questions.
The reason why she was able to hold this position at such a young age is naturally due to her high emotional intelligence.
"I see. Let's get back to the point. Your promotional poster says that your lunch boxes never use gutter oil or recycled ingredients. Is this true?"
Wang Dazhuang said without hesitation: "Of course it is true! There is a scale between heaven and earth. If you do evil, God will punish you. You must also be conscientious in doing business! This matter is mutual. You don't want to eat gutter oil, and others don't want to eat gutter oil either. You can't use gutter oil without conscience and ask others not to use it, right? There is an old saying that harming others will eventually harm yourself. As a perpetrator, you don't know that you will also be a victim. So we set an example, start with ourselves, start with small things, treat others sincerely, and do things seriously. I hope that our behavior can also drive other colleagues, and we will work together to promote the progress of the industry and make the world free of gutter oil!"
After hearing what Wang Dazhuang said, Zou Yingjie couldn't help but applaud: "That's really great! You're absolutely right! People always set strict standards for others, but indulge themselves. Little do they know that the perpetrators will suffer. You are so young, yet you have such awareness. You are indeed worthy of being the top students of Fu Ri University!"
"As we all know, Zhenxiang Fast Food has been popular since its opening, which shows that everyone agrees with your philosophy. So, what plans do you have for your future?"
Wang Dazhuang said: "We will continue to expand our stores and make more healthy and delicious fast food to provide to our consumers."
"Okay, our interview ends here. Thank you again for accepting our interview."
The interview was brief, but all the necessary information was included.
Seeing Zou Yingjie and her group leave, the two people who had been sitting upright suddenly became limp like deflated balls .
Wang Dazhuang muttered, "Why do I feel more tired than after a day of running orders?"
Ni Cong complained: "Me too!"
"But this female host is really pretty, and she doesn't look much older than us."
Wang Dazhuang looked at Ni Cong with strange eyes and asked, "What do you want to do?"
