Chapter 467: Puns will be punished with fines!
With the help of Lu Yiming, Wang Dazhuang and Ni Cong solved one problem after another that they encountered before opening the store.
Looking at the thick business plan in front of him, Wang Dazhuang suddenly felt a sense of accomplishment.
"I never thought that starting a business is like this. A seemingly small lunch box actually contains so many tricks."
Lu Yiming smiled and said, "That's natural. The secret to success is nothing more than being bold, careful, and thick-skinned. These are all part of being careful. With this thing, we can open a store now. The two of you will run the store, I will be responsible for providing money and guidance, and you will invest in the company with your labor, and the three of us will be partners."
"Well, I have no objection."
"I have no objection either."
No matter whether it was Wang Dazhuang or Ni Cong, neither of them could come up with tens of thousands or even hundreds of thousands of dollars to open a store, so the money could only be paid by Lu Yiming. In addition, all the preparations before opening the store were completed under Lu Yiming's guidance, so it could be said that the two of them did not provide any value at all.
Lu Yiming is helping them.
Both of them were very clear in their hearts.
No matter who gets the hand of this plan, there is a high probability that they will not fail if they follow it.
For this, the two were grateful to Lu Yiming.
Lu Yiming said, "What about the name of the brand? Do you have any ideas? According to our plan, we want to create a high-end catering brand, so we must have a reasonable signature name."
Wang Dazhuang thought for a moment and said, "How about calling it 'Don't Sit Until You're Hungry'?"
Lu Yi understood him and said, "You will be fined for using puns!"
Ni Cong thought for a moment and said, "How about calling it a really fragrant lunch box?"
Lu Yiming smiled and said, "This name is good, simple and straightforward, and also quite elegant."
Wang Dazhuang's proposal was not passed, so he complained unhappily: "How is this elegant? It's not as good as my pun."
Ni Cong said proudly: "There will be a fine for using puns."
Wang Dazhuang became even more depressed.
Lu Yiming said, "Okay, okay, the signboard has been decided. The next step is to find a store and then decorate it. You two can do this. I won't accompany you."
Ni Cong asked: "After the store is opened, how do we solve the problem of publicity? Even good wine needs to be promoted in a remote alley. If the publicity is not in place, no one will come to buy our lunch boxes."
"Well, you're right, so after the store is built, we have to advertise."
Wang Dazhuang said worriedly, "Advertising? That would cost a lot of money, right?"
In his impression, advertisements on TV stations are calculated in tens of thousands per second. How long will it take for a mere lunch box seller to earn back the advertising fee?
Lu Yiming said: "Advertising doesn't necessarily require a lot of money, and you're talking about TV ads, right? There are so many forms of advertising, and we don't advertise on TV. The catering industry actually has a big limitation, and that is the scope of service. A store can only influence an area of a few hundred meters, and your advertising only needs to let people in this circle know about it."
"I don't know if you've noticed that the elevators in these buildings are bare. We only need to spend some money to post our promotional posters inside the elevators, and that's enough. Because our potential users go in and out of these elevators every day, it's hard for them not to remember us after seeing and hearing them."
Wang Dazhuang gave a thumbs and said with admiration, "It's you, Lu Yiming. How come every problem seems to be so easy to solve when it comes to you? This method is really great."
Lu Yiming smiled and said, "What are you waiting for? Just implement it step by step according to the plan. A beautiful tomorrow is waiting for you."
With Lu Yiming's financial support and the fact that they did not serve dine-in, the restaurant adopted a minimalist style for its decoration. In just half a month, Zhenxiang Fast Food was completed and opened for business.
Wang Dazhuang and Ni Cong are responsible for daily management, while the cooks are prepared by chefs hired from other hotels at high prices. They are all experienced chefs with more than ten years of experience, and the food they cook tastes very good.
The newly renovated store is located in an alley in Lujiazui. Lu Yiming was attracted by this store of more than 100 square meters and bought it directly. Now it is divided into three parts: one is the production area, one is the storage area, and the other is the packaging area. The three areas are strictly separated to ensure no cross contamination.
At the store entrance, Lu Yiming and two other people stood side by side looking at the brand new store.
Wang Dazhuang and Ni Cong were both very excited at the thought that they would soon become bosses.
Wang Dazhuang said: "I never dreamed that I would be a boss one day."
Ni Cong looked at the menu hanging on the wall and complained to Lu Yiming: "Isn't the minimum price of six yuan too high? The lunch boxes outside are usually two or three yuan, and you can eat very well with five yuan. Our starting price is six yuan, and they are all vegetarian dishes. If you want meat dishes, you have to start at eight yuan. Is there really anyone who would eat at this price?"
Lu Yiming smiled and said, "Of course, my products must not be priced too low, otherwise the quality will go down. Besides, we want to do a profitable business. Do you still want to compete with the cheap lunch box sellers on the street in terms of cost and selling price?"
"As for the worry that the price is too high and you can't sell it? That's easy. We can help customers make decisions."
Wang Dazhuang and Ni Cong both had questions on their faces: "Help clients make decisions? How do you make decisions?"
Lu Yiming did not answer his question directly, but decided to keep it a secret.
"Just watch it."
As he spoke, Lu Yiming took out his cell phone and dialed a number.
"Reporter Li, what are you doing recently? Please help me."
Li Zixian, who was far away in Baiyun City, suddenly received a call from Lu Yiming and immediately joked, "Boss Lu, you are a billionaire, do you still need help from a small TV person like me?"
Lu Yiming smiled and said, "Don't be so modest. I dare not underestimate you uncrowned kings. Let me be frank. I want to report some social chaos. I hope that the TV station can pay more attention to such social and livelihood issues."
When Li Zixian heard that Lu Yiming was going to send materials, he suddenly became serious: "Oh? What social disorder is Mr. Lu planning to report?"
Lu Yiming said, "I bought a box lunch at a restaurant last night. After eating, I had diarrhea all night. The next day, I took it to a classmate from our food major for testing. He told me that it was because the box lunch used waste oil, and the E. coli content exceeded the standard. Didn't Guangdong Province just break out the news about waste oil last year? The incident was a hot topic, but now I still see many businesses using waste oil. I hope you can expose this chaos."
Li Zixian was surprised after hearing what Lu Yiming said. She said, "There are still people using gutter oil now? This is really against the law."
Lu Yiming sighed and said, "In this world, there are people who do business that will get them killed, but no one does business that will make them lose money. What's the big deal about this? Reporter Li, you know that with my status and financial resources, the type of oil used in this ordinary lunch box has nothing to do with me. But I can't tolerate any sand in my eyes. I just can't stand this kind of thing, so I will report it when I see it."
Upon hearing this, Li Zixian immediately praised: "Mr. Lu is truly an entrepreneur with a sense of social responsibility! Don't worry, I will definitely report this matter to the station and ask them to send a team of reporters to follow up on the report."
Lu Yi said righteously: "Okay, we must expose these illegal acts!"
Li Zixian said: "I should thank you, Mr. Lu, for speaking up for justice on behalf of the ordinary people."
"Okay, that's it. Go ahead and do your work. I'm hanging up now."
"Goodbye, Mr. Lu."
"goodbye."
After hanging up the phone, Lu Yiming found that Wang Dazhuang and Ni Cong were looking at him with strange eyes, and immediately asked: "What's wrong? Is there something wrong with my face?"
Ni Cong said with emotion: "How on earth can you lie with your eyes open? You reported the gutter oil so that Zhenxiang Fast Food's lunch boxes could sell better, right? If I hadn't known in advance that you were an investor in Zhenxiang Fast Food, I would have been moved by your noble moral sentiments."
Lu Yiming waved his hand and said, "That's how business works. In order to defeat competitors, of course you can do whatever you want. And I didn't break the law. On the contrary, it was the competitors who didn't abide by the law first. I just helped them correct their mistakes."
Ni Cong gave a thumbs up and said, "Now I know why you are so rich. A tree without bark will surely die, and a person without shame will be invincible."
A few days later, Guangdong Provincial Television issued a report that some unscrupulous businesses were found to be using gutter oil for cooking again, and food safety issues remained serious.
Subsequently, Guangdong Province dispatched a special task force to crack down on this type of phenomenon, and the matter caused a sensation.
Afterwards, the people in Zhonghai were quickly outraged. In those dual-income families, both husband and wife had to go to work and had little time to cook, especially at noon, so they basically chose to eat out.
As a result, now all the fast food sold outside uses gutter oil!
What is gutter oil?
Experts on TV have said that gutter oil is sewage plus sulfuric acid. Are these two things edible for humans?
It's not cost-effective to save a little money but end up getting seriously ill.
Zhonghai is known as the Magic City. It is the richest city in Xia Country, so the locals have always been arrogant. It is the city in China where the petty-bourgeois sentiment is most prevalent.
Originally, many people in China Overseas felt that their quality of life was pretty good. Although it was still a level below Hong Kong, which had just returned to China, it was far superior to other places in the country.
Unfortunately, their self-confidence and pride have now been shattered, and the culprit is the notorious gutter oil!
I am a Zhonghai native, and all I want is dignity and style. And you actually want me to eat gutter oil?
This is intolerable!
Under pressure, the authorities had to make great efforts to start rectification. Many restaurants were forced to close down, and those that were punished with lighter penalties also had to suspend business for rectification.
After all, the matter has become too serious, and it will be difficult to explain to the public if it is not handled seriously.
It would have been better if we hadn't checked. Once we checked, we found that there were too many problems. Gutter oil was everywhere and could penetrate every pore. Even some enterprises and institutions were using this oil!
There's no way, the price is cheap.
Even Lu Yiming didn't expect that the wildfire would spread to Fu Ri University.
One of the school's canteens was revealed to have used gutter oil to cook food. Many students were not happy with this and immediately protested to the school. There was even a trend of a strike.
On this day, when Lu Yiming came to Long Qiquan's house to discuss the technical details of cloud storage, he was invited to stay for dinner.
During the meal, several people talked about the issue of using gutter oil in schools.
Long Qiquan's wife Jiang Meifan couldn't help but say, "Mr. Zhao from the canteen's purchasing department looks kind and amiable on weekdays, but I didn't expect him to be so evil that he actually let students eat gutter oil."
Long Qiquan also had a headache on his face and said, "Principal Wang has been holding meetings for several days in a row about this matter. His face is black. I guess he is very angry."
As the instigator, Lu Yiming didn't dare to tell the truth at this moment. After all, for some things, only the results mattered, regardless of right or wrong.
Lu Yiming said: "The school cafeteria used gutter oil. This might be a mistake made by someone in the purchasing department who took bribes. But people outside the school won't believe it. They will only suspect that there is something fishy going on, or even that the school really didn't know about it."
When Long Qiquan heard this, he nodded repeatedly and said, "Yes, that's right!"
Then, he humbly said: "Lu Yiming, you actually thought of this. So, do you have any good suggestions?"
Lu Yiming pretended to ponder, and after a moment, he said, "This is simple. Just pick a positive teaching material and focus on promoting it."
Long Qiquan's eyes lit up, and he slapped his thigh and said, "Haha, that makes sense."
But then he was in trouble again: "What kind of positive teaching materials should I find? It has to be related to the school."
Lu Yiming smiled and said, "Recently, a Zhenxiang fast food restaurant opened in Lujiazui. It is a startup project of me and my two roommates. As long as we use the media to promote it and make it a star enterprise, when it becomes well-known, who will pay attention to Fudan University's cafeteria? They will only see the shining Zhenxiang fast food restaurant and the excellent academic style of our Fudan University."
After hearing this, Long Qiquan was so excited that he slapped his thigh and said, "Great! Great!"
Junzi Interactive Entertainment Network Technology Co., Ltd.
Although the company's location has not changed, this entire floor now belongs to Junzi Interactive Entertainment. After all, with Lu Yiming's investment, and Lu Yiming also issued a task. Jiang Rongfa naturally has to expand the territory and recruit more people.
Early in the morning, people came into the company one after another.
Pan Chunhui and Yue Hongwei were both former employees of Junzi Interactive Network Technology Co., Ltd. - to be more precise, former employees. They both ran away long ago because the company could not pay their salaries.
But just yesterday, Jiang Rongfa called them back.
Pan Chunhui said with a puzzled look on his face: "Did Mr. Jiang win the lottery? He actually wants to pay us back wages, and also said that he will start paying bonuses next month."
Yue Hongwei said indifferently: "How would I know? Anyway, I'm unemployed at home during this period. Since he called me to come over to do it, I'll just continue to do it."
Pan Chunhui said with emotion: "Mr. Jiang is a good person, and it is not easy to find a job in our industry. Forget it, let's see what the situation is. If Mr. Jiang can really fulfill his promise, it will be good to stay in this company."
The two of them walked into the elevator while chatting.
Suddenly, Yue Hongwei saw a huge poster inside the elevator. In the center of the poster was a bowl filled with food, surrounded by smoke, as if the food had just come out of the pot.
On the upper part of the poster are the four words "Zhen Xiang Fast Food".
At the bottom of the poster are the names and posters of more than a dozen dishes.
Next to the rice bowl, there is a line of eye-catching large characters: Our store promises: We will never use gutter oil, and all ingredients will never be reused!
The painting on this poster is very good, and the paintings make people very appetizing. Especially this line of eye-catching big words, it makes people feel at ease.
"Old Pan, when was this posted? I don't think we ever saw it yesterday? He actually thought of putting an ad in the elevator. He's definitely a talent!"
At that time, domestic advertising companies had not yet set their sights on indoor advertising resources such as elevators. Instead, they were competing fiercely for street billboards with higher exposure rates. It was not until a few years later that Focus Media created a huge storm in the field of elevator advertising that swept the entire industry.
In fact, advertising in elevators is definitely a genius idea.
Nowadays, there are more and more high-rise buildings, especially office buildings, which have dozens of floors. It often takes several minutes for the elevator to go from the bottom floor to the top floor. During these few minutes, people have nothing to do. The functions of mobile phones nowadays are limited, and they can only make calls and send text messages. If you take the elevator alone, it is impossible to chat. People can only stare blankly at the elevator car.
In such a situation, if some text appears in the elevator, people will read it involuntarily to pass the time.
It's like when you go to the toilet and forget to bring your phone, and you can read the shampoo instructions with great interest.
Yue Hongwei looked at the poster and couldn't help licking his lips. He said, "The dishes look delicious. How about trying it at noon today?"
Pan Chunhui glanced at it and sighed, "The lowest price is six yuan a piece? Isn't that too expensive?"
Yue Hongwei complained, "Is it expensive? Not at all? Didn't you watch the news? Recently, Guangdong Province has been hit by the issue of gutter oil. I guess it's not much better here. Hey, office workers like us don't have time to go home and cook for ourselves at noon. Don't we have to buy fast food? Other fast food restaurants are only three or four yuan, and the price is obviously problematic. This Zhenxiang fast food restaurant is only six yuan. Didn't they promise not to use gutter oil and not reuse ingredients? It's expensive for a reason. You get what you pay for."
