Chapter 439: The Factory Director's Sea of Card Questions, Lost 100 in Three Days
"In 2017, the number of viewers of the LPL professional league exceeded 10 billion, the total viewing time exceeded 1.7 billion hours, and the highest number of viewers in a single day exceeded 140 million."
Jin Yibo, head of the League of Legends China brand and e-sports, first listed a set of data: "After observing for a period of time, the promotion of alliances has had positive effects, achieved the goal of industrial upgrading, and ushered in a new era of e-sports."
"In 2018, our goal is to increase last year's figures by another 50%."
Although the League of Legends market has reached saturation, the number of players has shown a significant decline.
But there is no necessary connection between whether you play the game and whether you watch the game.
Consider the blessing of the Asian Games.
A target of 50% is not too high.
“In addition, we need to conduct deeper cooperation, explore the sports attributes of e-sports, open up offline channels, and create a global vision for LPL…”
“Provide players with high-quality and stable viewing experience…”
"Cultivate fan culture, integrate LPL events into players' lifestyles, expand the number of fans, and increase fan stickiness..."
"What cannot be ignored is the level of live broadcast and competition, as well as the fairness of the competition..."
“We strive to generate independent income through copyright sales, sponsorship contracts, ticketing, IP derivatives, etc., so that the e-sports industry can mature.”
It took more than ten minutes to express the general goals.
Jin Yibo talked about the specific projects: "Then there is the implementation of the star-making plan. No. 001 player Clearlove7 is seeking transformation, and the leader of the AD position UZI has not performed well in recent years. I think we should go with the flow and invest resources in General."
As soon as the words fell.
A discussion broke out.
"General is indeed good, but he still lacks some accumulation." A bald man expressed a different opinion: "He is not one of the first batch of players who have come step by step. His current popularity is mainly based on his winning streak throughout the year. If he loses in a key game, he will lose a lot of fans."
“I’m worried that I won’t be able to recoup my costs.”
The so-called 'star-making' plan.
It is not as simple as simply doing some promotion in the client, posting an official blog, or changing the web page pictures.
It also involves a series of specific operations.
For example, the most basic trending searches, hype, online trolls, deliberate creation of controversial topics, etc.
in short.
It is to keep the object of "star creation" in the players' sight for a long time.
Whether you like it or not, you have to know that this person exists.
Whether you are a fan or a hater, you are willing to watch the game.
As for whether it is for flattery or to find flaws...it doesn't matter at all.
What Tencent wants is ratings.
Questions like whether or not you like a particular contestant are not even trivial.
but.
If the player's strength plummets, or even he leaves the game, it will easily lead to the corresponding audience group's "quit playing".
It is truly a loss.
"General will fail?" Someone immediately raised an objection.
"Any player will fail, we have to look at this problem rationally." The bald man spread one hand on the table: "Basic support, basic support is very important. General is actually a castle in the air. It seems that there are many fans, but in fact they are all champion fans. They come and go quickly."
"I don't think so." The fat man who took up two seats on the right side of the table and looked more like a sumo wrestler than an executive rubbed his pen with his orchid fingers: "General is a very charismatic player. Even if he can't win the championship, he can still be one of the most popular people."
"Yes, General's performance and professional attitude are both first-rate, it's just that Rank lets him down occasionally."
"Professional players practice heroes in Ranked. This is normal."
"Not only does he have a professional attitude, he also has high quality. Compared to those half-wits who would fuck their PCs if they had a little bit of success, General is a saint."
"Hey, do you think he is not good enough..."
"Puff, cough, cough!"
"Depend on!"
"Be serious, we're in a meeting!" Jin Yibo knocked on the table with his knuckles. "Everyone, please vote on whether to allocate resources to General. I vote in favor."
"Yes."
"Yes."
"Yes."
“…”
"If you all agree, I'll agree too. There's no point in opposing it." The bald man, who looked at the problem very rationally, raised his hand.
"OK, unanimous approval." Jin Yibo wrote it down: "Let's look at the next item..."
…
The outside world is still unaware of the discussions among Tencent’s top management.
Inside the EDG training room.
Xing Dao is testing the waters with Jiejie.
The communication process between Abu and Jiejie went much smoother than expected.
After Jiejie entered high school, she obtained her parents' consent and dropped out of school to play on the Korean server at home.
There is naturally no obstacle to joining the EDG club.
but.
After LPL abolished the promotion and relegation system and entered the league system, professional players must sign contracts with clubs during the transfer window.
This means Jiejie needs to sign a letter of intent with EDG first.
When the summer transfer window comes, the official contract will be finalized and the information will be submitted to Tencent for official filing before they can appear in the game.
I definitely won’t make it to the spring season.
We can only cultivate mutual understanding, improve our level and find out the shortcomings.
certainly.
It is not realistic for an ordinary street king to jump directly into the professional league in the S8 season when overall skills and cognition have improved a lot.
Let Jiejie practice more, as sharpening the knife will not delay the chopping of wood.
The factory manager, who had taught Ai Loli for a long time, has developed a new interest.
Sit behind Jiejie.
From time to time a detail is brought up.
"When playing as the Prince, it's best to bring 'Ruthless Hunter' to increase movement speed. The Prince's EQ combo can't be used casually. Whether chasing or being chased, a faster movement speed is very useful..."
"A jungler who develops can wear the free shoes of the Enlightenment system. When playing in a game, you, as a jungler, don't need to buy shoes to force the rhythm. The free shoes also give you 10 points of movement speed, which can save 1,100 in the early stage..."
"Take a look here..."
After the factory manager's unreserved guidance, Jiejie lost more than 100 points in three days...
It’s not that there’s something wrong with the pointers.
In fact.
With the factory director's experience and vision, what he said made a lot of sense.
The problem was that Jiejie had previously used the skills learned in random rankings, with controlling the tempo as the primary goal. He then changed to the map control + support style in the competition, so naturally there was a period of discomfort.
After becoming familiar with it, adjusting it, and then optimizing it with personal understanding, it can be transformed into your own foundation.
This is also a stage that all passers-by must go through on their way to becoming professionals.
Three days later.
That is January 27th.
EDG ushered in the fourth battle in the Western Division.
He faces Snake who is also on Lingshi Road.
From the outside, it seems that EDG was able to easily and happily shut out WE, which was also one of the top three teams last season, and there would be no problem in beating Snake, which is barely considered one of the "small top five".
Unexpectedly.
The final score was 1-2, EDG lost.
The winning streak was once again interrupted by Vietnam’s richest man…
