Chapter 409: When the battle fails, cut off the white part along the dotted line
World War I in the gaming world!
That's right.
Just before the opening of this year's Cologne Game Show, under the secret manipulation of Vivendi, Konami, which has always been at odds with Golden Wind and has had many encounters with it, announced that it would start merger negotiations with Vivendi, intending to work hand in hand with Yunwei to establish a comprehensive gaming group alliance that would cover the sky with one hand.
And at the same time.
Also at the instruction of Vivendi, Phantom Games, one of the world's largest commercial game engine development companies, announced that it would adjust the engine licensing price and discriminate against Chinese game companies, comprehensively suppressing a number of game companies, led by Golden Wind, that have always relied on the Phantom Games engine.
Say goodbye to the old and welcome the new.
At this time of transition between the old and new year, it should have been a time for various manufacturers to rest and recuperate.
The war in the gaming circle, brazenly launched by Vivendi, broke out suddenly.
The incident happened suddenly.
However, the Chinese gaming community, led by Golden Wind, responded quickly and united a total of 18 group companies in just half a month to jointly develop their own engine.
But an engine cannot be made in a day or two.
And it is under such an absolute disadvantage!
Golden Wind, the leading representative company of the Chinese Game Alliance, and Vivendi Games Group, the face of the Vivendi Game Monopoly Alliance, launched the first confrontation of the World War at the Cologne Games Show in Germany!
In the eyes of almost everyone!
For Golden Wind, this was an extremely arduous battle, and one could even say that the chances of winning were slim.
After all, in the early promotion and marketing, Yunwei has occupied most of the market with its absolute advantage, and its reputation is overwhelming and unstoppable!
Perhaps the best outcome for Golden Wind is to barely resist under the suppression of Yun Wei and avoid total defeat!
but!
When "The Lord of the Rings: Gollum" and "Minecraft" appear on the same competitive stage!
Everyone then realized how wrong they were!
They never imagined that for a game that had an investment of 500 million US dollars and was fully promoted, the quality of the game could be so appallingly low.
They never imagined that a pixel-style block game that was created by hand in just two and a half months without any engine support would have such incredibly high quality!
This is a battle of breaking the lower limit and breaking the upper limit!
Especially Yunwei!
That shameless performance was jaw-dropping!
Whether it is colleagues, players, or gaming media, it is hard to believe that this is the flagship 3S produced by the world's leading comprehensive gaming company!
[Tiantianyoubao: It’s hard to imagine that this is a game produced by Yunwei. The platform jumping design is unoriginal, the loopholes are deliberately made to increase the difficulty, the strange and depressing perspective limitation, and the speechless assassination setting... I can’t imagine who the audience of this game is.]
[Sensing World: From the perspective of the game, it is a torture to the game players; from the perspective of the IP, it is an insult to the name of The Lord of the Rings! I think no one should regret it more than the senior executives of Warner New Line Cinema! ]
[Black Box Review: Platform jumping + stealth assassination! When these two elements appear together, you might think, "It can't be too bad", but when you actually play it, you will find that Yunwei has really turned magic into decay...]
A lot of cursing!
In China, game review media of all sizes gave a score of 1/10 to "The Lord of the Rings: Gollum" for its quality performance at the game exhibition!
Of course!
Some people may say that the reason why the Chinese media made such comments is that as another protagonist of this game world war, Golden Wind is a Chinese company, so the Chinese media will naturally be more biased towards their own people and belittle other countries' game works.
So!
Please take a look at the comments from well-known comprehensive game review media around the world——
[SLGamer: This is a game designed at the beginning of this century! The script design is inexplicable! Stupid enemies, stupid protagonists, stupid gameplay! All the stupid elements put together make this game undoubtedly 1/10 stupid! ]
【Europa Games: Generally speaking, it is difficult to find a game that is bad in all aspects. After all, a game should always have some points worthy of recognition in terms of gameplay, art, plot, physical experience, and even text copywriting. However, the emergence of "The Lord of the Rings: Gollum" completely overturned this perception and showed us what a game with no merits looks like】
[SNG: Terrible stealth, extremely boring jumps, incomprehensible plot, it is difficult to convince yourself to play such a game - even if you are already bored]
Bad review! Bad review!
…
“Still a damn bad review!”
Although at this time!
Gamescom is only one day away!
But as the exhibition came to a temporary end, the winner was already clear!
This was a one-sided massacre that was truly tragic!
At this moment, even Sarah Gascoigne, who knew nothing about the gaming industry - a core director of Vivendi who was one-quarter Gallic noble - had a clear understanding of their current situation!
Take a look at the media’s reports on Minecraft!
"The first day is over! My World amazed the world! SNG editor-in-chief Simon called it "the best in the world"!"
《A groundbreaking game mode! The golden wind is about to sweep across new game categories! 》
"A huge victory for gameplay! Minecraft makes a stunning debut and is a huge hit!"
《World War I? The First Bloodbath!》
《Crush! The undisputed king of Cologne! Golden Wind's chief studio, Golden Experience, shows off its power again! Easily wins 500 million Yunwei!》
"If you want to see the upper limit of the imagination of today's games, come to Cologne! If you want to see the lower limit of the quality of today's games, also come to Cologne!"
《……》
If we say that the "EuroTruck" vs. "Burning Wheels" at the Europa Expo not long ago was a clever move by Gu Sheng!
So this time, the battle between "Minecraft" and "The Lord of the Rings: Gollum" is a one-sided and indisputable crushing massacre!
It seemed that at this moment, Sarah finally understood why Golden Wind did not compete and gamble with Yunwei for the publicity and promotion position during the previous publicity and promotion stage as it did with Konami before.
Because they don't need to do so at all!
This time, Gu Sheng’s self-confidence is unprecedented!
He was convinced that even without investing any money in publicity and promotion, he could still easily achieve a dimensionality reduction attack on Yunwei and completely crush it with this simple pixel-style block game in his hands!
It is not an exaggeration to say that Gu Sheng had already predicted the outcome before the war began!
No one can match him! No one can stop him!
His confidence in "Minecraft" is even greater and more certain than that in "Call of Duty", which they spent 312 million dollars to create!
This is a casual open world sandbox game for ordinary players.
But for Yunwei, and even for Vivendi, it is a real horror game!
So horrible!
In just one day!
The 8.75% market value of Yunwei, which was previously supported by IP and high-profile publicity, has been reduced to its original state!
Compared to the initial promotion of "The Lord of the Rings: Gollum", Yunwei's market value has not only not increased, but has decreased by 0.2%!
That is to say!
It took them hundreds of millions of dollars and a full month to increase the market value!
In just one day, he died suddenly and even owed 0.2%!
and!
There are still four days left until the closing of the Cologne Games Show!
The plummeting market value caused by the cliff-like stock price will continue to affect them until it falls to an unprecedented freezing point!
Ding ding dong dong…
Sarah's hands were shaking slightly as she held the teacup, causing the lid to tremble constantly on the rim of the cup.
Sarah, who is one-quarter Gallic noble, knows this.
At this point, it may be time to follow the instructions in the flag's instruction manual: when the battle fails, cut the white portion along the dotted line.
We must respond!
After all, if at this moment, they, as the top management, did not take any countermeasures to such a sharp drop in stock prices,
Then their related chaebol investors should cut off the blue part along the dotted line; and the studios and basic programmers below should cut off the red part along the dotted line!
then!
Just as the first day of the Cologne Games Show came to an end!
Yunwei's top management urgently issued an announcement, which was full of content, talking about how bumpy it was for "The Lord of the Rings: Gollum" from acquiring the IP to the final production, how tortuous the project establishment and adjustments were in the middle, and how much determination they made to produce this "anti-routine protagonist" work, etc.
but!
Although the announcement is quite long, the reasons behind it are varied.
But in the final analysis, it is just one sentence -
…
“…The quality presented at this exhibition does not represent the final quality of the game, and it will continue to be updated and improved in the future.”
Putting down the tablet, Gu Sheng shook his head and laughed.
He was very familiar with this routine.
Obviously, Yunwei is now in a state of panic due to the sudden plunge in its stock price and market value.
The evaporation of 8.77% of the market value is definitely a devastating blow to a large company like Yunwei.
And now, the best explanation from Yunwei is "We haven't finished the game yet! Don't be in a hurry! Don't be in a hurry!".
Anyway, it's just a game exhibition now, and the games released by each company are just demos, which indeed cannot represent the final game quality.
What Yun Wei said was actually a good excuse.
"And then what?"
After that, Dajiang, who was sitting asked:
"So they are going to make some adjustments, and then determine the release date and make a comeback? Then should we prepare for the release period early?"
Hearing this.
Before Gu Sheng could speak, Moriya, who was sitting on the other side of the sofa, smiled first, took out a cigarette and handed it to Dajiang:
"Mr. Xu is worrying too much. They will most likely never get up again."
"Ah?" Dajiang was a little confused: "A $500 million project? They're not going to sell it anymore? They're just going to cancel the project? Isn't this price a bit too high?"
"It's a good thing to survive by cutting off one's arm, compared to the evaporation of their market value,"
Facing Dajiang's question, Lu Bian, who was leaning on the armrest of the sofa next to him, laughed and said:
"It's better to cancel this shitty project now and postpone its release indefinitely than to stubbornly put it on the shelves with a 1/10 rating,"
"Otherwise, not only will the game not sell many copies, but the market value will evaporate again and negative public opinion will explode. Let alone Yunwei,"
"Perhaps even Vivendi will be implicated..."
