It’s a pity that the two second-generation leaders of "Elegant" sanitary napkins are different from the first-generation entrepreneurs like Hu Qiongfang who started from grassroots.

They watched their parents easily achieve great success in entrepreneurship.

They mistakenly believe that they can replicate the success of their parents.

But we forget that sometimes, the success of a generation is not just because they work hard enough.

But it is because they have reaped the benefits of the times.

When "Elegant" sanitary napkins first came out, there was no sanitary napkin manufacturer in the province. They were the only one in the market, and consumers had to accept their products even if they were not perfect.

But it's different now.

"Elegance" thought their biggest competitor was "Anle", how wrong they were!

"Anle" is positioned as high-end, so it is impossible for it to keep engaging in price wars with them. Now it is just taking advantage of their illness to attack them, and it is starting a price war to kill "Youya".

When "Youya" goes bankrupt, the large market that is vacated will be used by "Anle" to pick up those high-quality customers who have become accustomed to their products and slowly raise the prices.

Once consumption habits are formed, they are difficult to change easily.

Just like the "Haosheng Hotel" under the name of Hu Qiongfang, consumption has been slowly increasing in the past two years, but because they are the most luxurious hotel in Shuangfeng Town, the wealthy people nearby are already accustomed to entertaining guests here, and no one will reduce consumption just because a table of dishes is a dozen yuan more expensive.

That was not a slap in the face of Hu Qiongfang, but a slap in the face of the person they were treating.

When Chinese people treat others to a meal, they want to show off their appearance. Hu Qiongfang keeps raising the prices, and the dishes and drinks are becoming more and more high-end. Instead of being angry, the customers who come to consume feel that spending the extra ten or so yuan per table is totally worth it.

After Anle sanitary napkins have screened out all the high-spending customers, the remaining low-end consumers who cannot afford Anle will either register a new brand by Anle and take the "elegant" path, leaving "elegance" with no way to go.

Otherwise, it will be completely divided up by other low-end sanitary napkin brands from outside the province.

Hu Qiongfang, the "first generation founder", knows this truth, but unfortunately, the two second-generation leaders of "Elegant" sanitary napkins started from too high a point and never thought about lowering their status and returning to the battlefield they are familiar with.

The daughter insisted on continuing to make high-end products, so she hired a technician from another place at a high salary, stopped work and production, improved equipment, trained employees, and vowed to compete with Anle in the high-end market.

The son-in-law was a man of affection and loyalty. He did not abandon his mother-in-law and wife at this time. However, he chose the most wrong way to help his wife.

He sold the defective products produced by the new production line to junior and senior high schools in the provincial capital and several cities below.

Who doesn’t know that students’ money is the easiest to make?

Moreover, many junior and senior high schools are semi-closed and have short get out of class breaks, so students have no time to buy things outside the school.

Especially when girls suddenly get their period, they have no time to run out to buy something and can only buy a pack of sanitary napkins from the school store as an emergency measure.

The son-in-law of the founder of "Elegant" happened to work in the provincial education system. Three generations of his family were in the education system and he had an extremely wide network of contacts. He just said hello to the leaders of those schools and directly had the batch of defective sanitary napkins delivered to the schools.

Probably, in the eyes of most men, sanitary napkins are just like toilet paper, as long as they can be used, right?

But no one would have expected that it was this batch of defective sanitary napkins that ultimately dealt a fatal blow to "elegance"!

Because the new production line was launched in a hurry, the workers did not have time to be trained and actually missed the most critical disinfection step!

The workers thought that the new production line had a built-in disinfection function, but in fact, the new production line required the direct use of disinfected raw materials. Both sides thought that the other side had already disinfected. In the end, the sanitary napkins produced brought great harm to the girls who were in their growth period...

In this day and age, families that can allow their daughters to go to junior high school or high school are not too poor.

What’s more, many parents of junior and senior high school students in the provincial capital are already in the system.

The "Elegant" sanitary napkins caused their beloved daughter to contract gynecological diseases before she even got married. The angry parents wanted to smash the factory, and the old factory director's daughter and son-in-law were invited to have tea with the public security bureau.

The poor old factory director was lying on the sickbed, having someone push her in a wheelchair to the factory to face those parents who were so angry that they had lost their minds. In the chaos, she was pushed by someone and fell down the stairs with her wheelchair.

The person died that night.

The Women's Federation only learned about the old factory director's accidental death from the obituary issued by his former unit in the newspaper.

When Hu Qiongfang came over, they were discussing whether to go and see off this highly respected old man in their personal capacity.

After all, "Elegant" sanitary napkins are the first sanitary napkins in their lives. Over the years, under the leadership of the old factory director, "Elegant" has been encouraging and helping so many rural girls to use sanitary napkins scientifically, thus preventing so many girls from contracting gynecological diseases.

Who would have thought that this old man who had been doing good deeds all his life would end up like this?

They didn't even dare to pay tribute in the name of the public.

Because this time, "elegance" really angered the public.

The people in the higher-ups made it clear that they were going to bankrupt "Elegant" this time. Even the former factory director's funeral was not held in a big way by the original unit. They only issued an obituary notice. Only people from the unit attended the funeral in their own names, not to mention other units. No one went at all!

The old factory manager passed away, and the new one caused such a big mess and offended a large number of powerful parents. Her husband is still in detention. The only way out now is to sell the factory and stop the loss in time.

Even if you keep the factory, you have offended so many parents and are being targeted. You are stuck at every approval link, and the tax and industrial and commercial departments take turns checking you every few days. You simply cannot do business.

If you don't sell it, will it rot in your hands?

I heard that Anle has already asked a middleman to find the new factory manager.

Unfortunately, the grudge between the two sides was too deep, and the new factory manager was unwilling to sell "Youya" to "Anle".

Hu Qiongfang's eyes lit up.

If you don't want to sell it to "An Le", you can sell it to her daughter~

It just so happened that Tiantian hadn’t found a good place to build a factory yet. If she could directly buy "Youya", the factory building, equipment, and workers would be ready. She would only need to change the brand and it would become a new sanitary napkin factory.

Anyway, the brand of "elegance" is now surrounded by negativity and is no longer valuable.