At this time, Jiang Tian had already returned from Nanyang. Seeing her mother sighing, she knew that she was worried about her mother not going to high school. After thinking about it, she simply found a job for her to do.

"Mom, weren't you selected as the county's March 8th Red Flag Bearer last year? Is there any way you can help me contact that 'Elegant Brand' sanitary napkin factory in the province?"

Hu Qiongfang's attention was finally diverted.

"Do you want to visit their factory and learn a little?"

Jiang Tian shook her head: "No, I want to find out where they bought the sanitary napkin production line in their factory."

In fact, she could have directly contacted the factory and asked them to produce a new brand of sanitary napkin for her according to her requirements.

However, on the way back from Nanyang, Jiang Tian suddenly changed her mind.

She still wants to create her own sanitary napkin brand.

A sanitary napkin brand that is inexpensive, affordable, and will not cause gynecological diseases.

She also knew that this path was much more difficult and would cost more money than directly finding a sanitary napkin factory and asking them to process the products for her.

You may also lose a large sum of money.

But so what?

Han Jisong was right, in this world, only the dead people don't make trouble.

As the king of the new era, you should live and roll until you die!

In order to realize the freedom of sanitary napkins for the sisters in the slums, go for it~

Seeing how motivated she was and that she didn't look like she was depressed by her high school entrance exam results, Hu Qiongfang didn't know whether to laugh or cry, and finally asked her connections to find out for her daughter.

You don't know until you ask. Once you ask, Hu Qiongfang is shocked.

What the hell? How could Elegant Sanitary Napkins go bankrupt?

Hu Qiongfang is an old customer of Elegant sanitary napkins. Although in the past two years, women who are a little more particular about the quality of life prefer to go to department stores to buy "Anle" sanitary napkins from other places, Hu Qiongfang also buys "Anle" brand sanitary napkins for her daughter.

But she herself is more accustomed to using the elegant card.

There's no other reason, it's just convenient to use.

It stands to reason that for sanitary napkins, which are essential products for women, even if there is now a new brand of "Anle" sanitary napkins competing with them in the market, the province is so big that it should not be unable to support a sanitary napkin factory, right?

It was also a coincidence that the person Hu Qiongfang was looking for was the office director of their county women's federation. When the county launched the women's hygiene campaign, he had cooperated with Elegant sanitary napkins and held dozens of township promotion activities. He was also an acquaintance in the factory. Hearing Hu Qiongfang's curiosity, the director sighed:

"It's all because of greed~~"

If "Elegant" sanitary napkins continue to make their products well as they did before, with their product cost-effectiveness, as Hu Qiongfang said, they will not be able to survive even if "Anle" takes away a part of the market.

But the bad thing is that the new factory director is too greedy.

The founder of the "Elegant" brand sanitary napkins is a very famous gynecologist in the province. When he was young, this doctor received many women in the hospital who contracted various diseases due to menstrual hygiene problems.

Later she found that most of these women who were infected with gynecological diseases used sanitary belts improperly, and many of them had never even heard of the term "sanitary napkins".

After retiring, this gynecologist traveled around and set up this sanitary napkin factory.

Because the sanitary napkins produced are of good quality and inexpensive, ordinary families can afford them. "Elegant" sanitary napkins quickly became popular throughout the province.

The original small factory run by the street office has gradually expanded to its current size.

At its peak, there were more than 200 female workers on the assembly line alone.

Unfortunately, the old doctor was old. Three years ago, he had to stay in bed and recuperate due to a serious illness. The sanitary napkin factory had to be handed over to his daughter and son-in-law.

I never expected that neither of these two spendthrifts would be easy to deal with.

My daughter is proud and arrogant. She can't stand people saying that their "Elegant" sanitary napkins are a low-end brand and not as good as the "Anle" sanitary napkins sold in department stores, so she spent a huge amount of money to purchase two sanitary napkin production lines that are said to be the most advanced.

The one who sold her the production line was not the original manufacturer, but a middleman who had changed hands countless times. They promised to provide her with after-sales technical support, but when the technician arrived, she found out that he was a part-time worker hired by the other party temporarily. He hadn't even learned how to do anything, so how could he provide her with any support?

Because of poor employee training, although the production line was new, the sanitary napkins produced were not as good as their original ones. Either the adhesive on the back was not evenly adhered or the wings were not cut properly. In addition, a large number of sanitary napkins had uneven fillings of cotton and pulp, and their water absorbency was not as good as the original "Elegant" sanitary napkins.

Now the sanitary napkins produced by the new production line cannot be sold. The old sanitary napkins that originally had stable sales have insufficient production capacity, and all the workers have been transferred to the new production line. The vacant market has been snatched away by the rival brand "Anle".

The development of consumption habits is a behavior that is difficult to reverse.

Simply put, as long as economic conditions permit, ordinary people will only choose things of better quality and are unlikely to pay for sentimental reasons.

Just like people in later generations, after experiencing the benefits of smartphones, who would still buy traditional button-type phones?

What's more, in order to seize the market in the early stage, "Anle" sanitary napkins started a price war with Youya. In the end, a sanitary napkin was one cent more expensive than Youya!

Just because of this insignificant price difference of one cent, the "Elegant Brand" directly lost half of the market.

This is not the worst.

The worst thing is that this old doctor not only has a daughter who is overconfident but also has a son-in-law who is arrogant and proud.

If this matter were handled by a cautious entrepreneur like Hu Qiongfang, when he found that he could not compete with Anle in new technology, he would probably make a prompt decision and quickly sell the two new production lines.

Then they would recover the funds and launch a counterattack before Anle completely took away their low-end market.

They would rather lose one to two years’ profits than not stabilize the market that originally belonged to them.

Since Anle has positioned itself in the high-end market from the beginning, it is impossible for it to keep engaging in a price war with them. Otherwise, not only will its profits not increase, but its original high-end customers will also gradually disappear.

As long as they can survive this price war, they will still have a chance to regain their own low-end market.

After all, ordinary people have just solved the problem of food and clothing, and not every family can afford to go to the department store to buy sanitary products.

What's more, sanitary napkins are not something that can be reused. They are a necessity that needs to be used every month. As long as "Youya" can regain this market, there will be absolutely no problem for it to make a living in this province.

What happened to the low end?

Hu Qiongfang never felt that there was anything shameful in earning the 3.5 cents from ordinary people.

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