Chapter 36 Standing Up
The photo was first published in a Houston entertainment tabloid. When it was first printed, it did not attract much attention.
But when the DoubleClick company received tens of millions of US dollars in investment and the news that Song Yang became a new multi-millionaire came out , everything changed. Nearly a thousand entertainment tabloids were sold out, and even reporters from New York and Los Angeles came specifically to look for this newspaper.
The picture was then reprinted by major technology, economic media, newspapers and even TV stations, and along with it came the news that Song Yang started from scratch and became the youngest multi-millionaire in America.
Whether it is Wall Street or Silicon Valley, there is actually not much difference between the two groups of people. As for people working in Silicon Valley, it is certainly not wrong for them to say that they like technology, the Internet, etc.
But in essence, it is still for fame and fortune, and no one can escape this. When the news about Song Yang came, it was enough to stimulate the nerves of countless people.
He is only a month away from turning 18, and the company he founded is valued at nearly 50 million US dollars, making him one of the multi-millionaires. He is young, rich, and surrounded by beautiful women. Isn't this what countless men dream of?
People working in Silicon Valley are not monks who have seen through the world. They see that all the things they have dreamed of are obtained overnight by a young man who is less than 18 years old. It would be strange if they were not stimulated. The key point is that Song Yang is in the same line of work as them!
If everyone still had some doubts about the emergence of Marc Andreessen and Netscape, thinking that they might be exceptions, and some people were watching the much-rumored Yahoo, but when Song Yang, the "lucky guy", could get tens of millions of dollars in investment for his DoubleClick company, how could those people in Silicon Valley hold back?
That’s right. Now many people in Silicon Valley still think that Song Yang was just lucky. He happened to establish DoubleClick and was then valued by Netscape. Only then did he take advantage of the digital advertising business and take off.
Since Song Yang, this "lucky guy", can do it, how can those ambitious geniuses in Silicon Valley be willing to give up? For a time, the Internet wave in the entire Silicon Valley and San Francisco was surging.
There was also a huge reaction on Wall Street. WPP Group's investment in DoubleClick was like setting off a domino effect. Netscape's valuation had exceeded US$1 billion, and there was also the aggressive Yahoo behind it. Now DoubleClick has emerged. The entire Internet company has sprung up like mushrooms after a rain.
This is an undeveloped gold mine. All Wall Street investors can see that if they can find the next Netscape, Yahoo, or DoubleClick, they will get huge returns. Even if they can go public, Wall Street can't even imagine what kind of returns they will get!
"Advertising and media giant WPP announced today that it will invest US$12 million in the emerging digital advertising company DoubleClick. This is the first time that WPP Group has started investment and acquisitions after a lapse of four years. Four years ago, due to debt problems, WPP Group was once facing a split. This restart of investment indicates that WPP Group has completely overcome the crisis!"
The BBC TV station, which is good at using the "hell filter", first reported the incident in London, but the focus was not on Double Click. This was the first time that European media heard of the name Double Click. The WPP Group is well-known, and WPP has been placing large amounts of advertisements on major European TV stations for many years, making it a cooperative sponsor.
This time, BBC TV naturally also worked hard to report on the WPP Group's "rebirth from the ashes" under the leadership of Sir Martin.
Just like Wang Laboratories wanted to use the double-click acquisition to announce its return as the king, WPP Group also had the same goal. Although Martin's teaching of Song Yang's "Building Block Theory" seemed very grand, four years ago, Martin almost killed WPP because of this set of dragon-slaying techniques.
Years of high leverage, high debt and continuous acquisitions have left the WPP Group with a large amount of debt. Coupled with the economic recession in America four years ago, WPP went bankrupt and has been recuperating in recent years.
By investing in DoubleClick, Martin may have taken the opportunity to tell his advertising colleagues that he, the king of the advertising industry, has stood up again!
Investing in DoubleClick Company may be just an appetizer for Martin. The WPP Group, which has been patient for four years, may start a more violent acquisition next.
European media reported on the WPP Group, while American media focused on Yu Song Yang because there were so many highlights.
"Bruno Song, founder of DoubleClick from Houston, became the youngest self-made multimillionaire in American history after receiving investment from advertising giant WPP!"
A New York TV station was also reporting on this incident, with the cover directly using a photo taken by a Houston entertainment tabloid. The program was very effective, and it was obvious that many people liked to see the realization of this "American Dream."
ABC TV also reported, "Our reporter interviewed the FTC, the trade commission that manages the American advertising industry, but has not yet received the attitude of the FTC director towards DoubleClick and digital advertising!
In addition, affected by WPP's investment in DoubleClick, the share prices of traditional advertising giants such as Omnicom, Accenture, and Exlon fell by more than 2% today... "
There are many departments in America that can manage the advertising industry, including the Trade Commission, the Communications Commission, the Food and Drug Administration, etc., but the one that gives advertising giants the most headaches is the FTC. Those huge fines of hundreds of millions of dollars all come from this department.
Digital advertising is still an emerging issue, and the Trade Commission has not yet taken a clear stance. Right now, people are in a free-for-all mode, advertising anything and everything.
As for the traditional advertising giants listed in America, it is nonsense that their stocks plummeted due to the double-click.
However, according to reports from media such as ABC, it seems that with the emergence of Double Click, the traditional advertising industry is already in jeopardy. This makes many people feel that Double Click is very powerful. It can be regarded as a wave of advertising, but it also successfully sets Double Click against traditional advertising companies. It has to be said that these media are really good at fanning the flames when it comes to making trouble!
However, there was also a lot of controversy about Song Yang. In the NBC TV studio, Professor Tristan from New York University and Wall Street investor Christian Barnard were invited again.
But this time, the expressions on both sides were completely different. Tristan couldn't suppress a smile on his face, and he looked very smug.
"I said that Song is a genius and WPP Group made a wise choice. This may be the best investment Martin Solo has ever made in his life!"
Tristan naturally boasted a lot. Now that DoubleClick Company and Song Yang were doing well, the more it showed that he had a good eye for talent.
In comparison, Barnard, who was sitting opposite Tristan, looked a little downcast. He had previously said that the Internet was a scam, but in the blink of an eye, Song Yang became a multi-millionaire.
However, at this time, Barnard absolutely cannot admit defeat, otherwise how can he gain a foothold on Wall Street in the future.
With a sneer, Barnard said to Tristan, "There is a famous saying in the investment world that money won by luck can also be lost by luck. I don't see any place worth investing in this so-called technology star DoubleClick. It's a complete scam!"
"A company that has been established for less than half a year and has no profit at all is actually worth 50 million US dollars?!" Barnard waved his arms vigorously and slammed the table from time to time, trying to resonate with more people. "Do you think that Song is worthy of such a huge fortune?!"
Barnard switched the concept from whether DoubleClick Company was worth 50 million US dollars to whether Song Yang deserved a net worth of tens of millions of US dollars.
This certainly made many people unhappy. They had struggled for so many years, but were left behind by a young man overnight. The psychological gap was too huge.
The conservative investors who were watching the show also agreed with Barnard's point of view. They felt that the Internet industry was still too risky. How could that crappy Netscape, which didn't make any money at all, be worth 1.2 billion US dollars?
Hearing the director's feedback from backstage in the headset, Barnard became more confident and started to confront Tristan again. This time, he even included Song Yang, who became the "little liar" in his words.
Tristan seemed to take these lightly, with a smile on his face, "I will remember it, and I hope the TV station will also remember what Mr. Barnard said today!"
"In the agreement between DoubleClick and WPP Group, there is a requirement for investment and listing. Before 1999, DoubleClick was required to complete the listing. Although I have never met Song, I feel that it will take Song less than four years. On the day of DoubleClick's listing, I will let Song give you, Barnard, an admission ticket, so that we can witness DoubleClick's listing together!"
“Let’s wait and see. I also hope that when the double-click listing fails, Professor Tristan still has the courage to come here!”
Bernard also retorted, but looking at the mysterious smile on Tristan's face, he didn't know why he felt a little guilty.
Tristan actually does have some confidence. Of course, he is not sure about Song Yang. He has never even met him. He is just praising Song Yang. The key is that Tristan can see the current situation of the Internet clearly.
Now that Wall Street is pouring into the Internet, Tristan doesn't know what this industry will become, but Tristan, who has some experience, knows that in order to cash out the invested money, Wall Street will definitely hype up a few companies and then take them public to cash out.
What are the famous companies on Wall Street now? They are nothing more than Netscape, Yahoo, and DoubleClick.
None of those smart people on Wall Street would do a losing business. As long as Song Yang and WPP are not stupid, they will know what to do. Even if they don't know, it doesn't matter. Just because Song Yang calls him "spiritual mentor" and "the first Internet scholar", it is not impossible for him to go to Double Click to remind the company in person. He must do it to annoy Barnard's stinky mouth!
When Song Yang woke up in the morning, he felt a sharp pain in his head. He rubbed his head and put down his arms, feeling something soft. Feeling something was wrong, Song Yang suddenly opened his eyes and saw a pretty face lying on the pillow looking at him.
The girl in front of him had brown skin and black eyes like Song Yang. She had short dark permed hair and was very pretty.
Song Yang glanced at the girl, quickly pulled open the quilt, and then sighed. It was obvious that he had not kept his dignity last night. When the girl saw Song Yang's actions, she couldn't help but chuckle.
"Song, what are you doing?!" The girl sat up, and the quilt slid down, revealing a large area of beauty.
As a gentleman, Song Yang certainly wouldn't look at it for too long, but his original instinct made him take a quick glance. It wasn't as big as Jenny's mountain, but the scenery of this mountain was also quite beautiful. After all, as a model, she certainly had a pretty good figure.
"Your name is..." Song Yang was thinking about the girl's name. He only remembered that the girl was Haley, who was pushed next to him yesterday. Yesterday, a group of models surrounded him, and it was obvious that this girl won the first place in the end.
"Elsa, Elsa Benitez!"
As soon as Elsa finished saying her name, there was a knock on the door and Greg's voice came from outside, "Song, come out right now, I have something to talk to you about!"
Song Yang made an apologetic gesture to Elsa, then found his own clothes from the pile on the ground. As soon as he went out, he was pulled aside by Gray.
