Chapter 357 is officially released, and the masterpiece is released
Three days passed in a flash.
Amid the enthusiastic pursuit of players and media, the annual E3 exhibition finally came to a successful conclusion.
This exhibition has definitely had the most dramatic impact on the entire gaming industry and has also brought about the most changes.
Not only are various masterpieces released frequently, but many virtual technologies are also introduced. As soon as the news reached back to China, it instantly ignited the Internet in various countries and set off a heated discussion.
The most eye-catching ones are the virtual sports games and virtual reality technology launched by Honghuang, as well as the birth of several virtual platforms.
The end of the exhibition.
It also represents the wave of the virtual age.
It’s finally here!
"Let's go, it's time for us to go back."
After staying in the United States for a few days, I resolved the problems of the branch and negotiated a few business deals.
Chen Lin took Lao Li and others and boarded an international flight back to China.
There were also many domestic players on the same plane with them, and they were all extremely excited.
"Finally, I'm going back~"
“I have gained a lot this time.”
"I'm the same. I have two full suitcases and I'm a little worried that I won't be able to pass security."
"It's a rare opportunity to come out, it's a pity that I can't play for a few more days."
"I guess the Internet in China is going crazy right now, right?"
There was so much chatter and discussion on the plane, it was just like a vegetable market.
Most of the topics discussed are about what they encountered at the exhibition, or when a certain game will be launched.
They were the last group of players to return.
Naturally, I had heard some news from China a long time ago and knew that the domestic gaming circle had long been in chaos.
Because everything brought by this exhibition is really too shocking.
There are even various industry experts who have begun to appear, providing professional reviews of several new virtual devices and game selection guides.
"It's hard to say how the virtual competition will play out this time."
"Except for Honghuang, the gap between the other companies is not that big. They all pre-sold 2 to 3 million devices in three days. The most popular ones, Xbox and Sony PS, only sold over 4 million."
"I think we have to wait and see how they perform after the release of their big game. Although it was fun to play at the exhibition, that's only part of it."
Generally, the games exhibited are the more mature parts that are played for trial, but they do not represent the final overall level.
These years.
There are many games that fail suddenly after being played.
It is precisely because the subsequent production failed to maintain the level and other places collapsed that the quality of the game was greatly reduced.
So many people are still waiting and watching.
certainly.
The rich simply ignored it and bought them all.
When the time comes, just go to whichever platform has the most fun games.
And just as they were discussing intensely.
Inside the first class cabin.
Chen Lin also received a call from Lao Song.
"You don't know, during the few days you were abroad, I was almost annoyed by those companies asking me whether there would be advertising in the virtual sports event."
Lao Song's helpless and tired voice came slowly from the phone.
Chen Lin glanced at the employees who had fallen asleep and said with a smile, "We will definitely add more. After all, it's such a big annual event, and there will be a lot of people coming to watch."
"It's just that the price is hard to determine, and I can't give them a definite answer."
"Indeed." Chen Lin nodded. "It's easy to decide if it's a single game, but if we can expand it in the future and add other game events to it, and make it like the online Olympics, it won't be something we can just decide casually."
"Then you should hurry back and we can have a meeting to discuss it when you come back."
The virtual sports event is definitely their top priority right now, and may even become the key to the long-term prosperity of their Honghuang platform, so they cannot be careless.
"Then we can discuss it when we get back."
Chen Lin hung up the phone after saying this.
I put away my phone, lay down, looked out the window, watched the night view getting farther and farther away below, and fell asleep unknowingly.
The next day at noon.
After they returned to the studio with their luggage, they called all the senior executives of the studio to hold a meeting.
The discussion ended up taking several hours.
Finally, the basic quotation was finalized and sent to those larger companies.
"Hiss! 10 million a day for a regional competition exhibition?"
"20 million for the central booth, double the amount for the global competition??"
"Is Honghuang's offer crazy?!"
When people from major companies and enterprises received Honghuang’s quotation form, they were shocked.
According to their estimates, even for the most central booth, 5 million would be the maximum.
Remember, this is just the price for one day!
An eSports competition lasts more than just one day!
If it lasts longer, the franchise fee would probably be hundreds of millions!
This price.
It’s enough for them to hire the top celebrities to endorse their products for several years!
"It's too expensive. If the publicity is not effective, it will affect our capital chain."
"It's really a bit too high. It's better to hire a celebrity to endorse it. They only make 10 million a year."
"This price probably won't even cover the cost."
The top executives of various companies all frowned.
It is true that they value the potential of Honghuang's new project, but they are not stupid enough to be exploited.
The price sent by Honghuang was obviously beyond their expectations, which made many people shake their heads and completely give up the idea of joining.
"What should we do? Should we still talk?"
In a massage products company called Anmeng, a group of senior executives gathered in a conference room with worried looks on their faces.
Their publicity budget is only 30 million.
That means it can only be exhibited for three days.
If you ask a celebrity to endorse a product, even the top celebrities can only endorse it for three years, which is a huge difference.
"The problem is that the effect of celebrity endorsements has not been so good in the past two years. If we miss this opportunity, once the first online sports meeting of Honghuang is successfully held, the price will not be the same next time."
Today's Honghuang platform.
The number of users may reach more than 800 million.
And it covers the whole world, which is of great appeal to companies like them that export overseas business.
The only thing I'm not sure about.
That is, how big the traffic of online sports games will be.
Not to mention 800 million, even if it's only 10 million, it would be a huge profit for them.
If we can reach 50 million, it is possible that we can take off directly.
But if you can’t achieve it…
all in all.
This is an investment with great risk!
Everyone who was undecided turned their eyes to the CEO who was sitting at the top seat.
Feeling their gazes, the boss was silent for a long time, and finally raised his head with a firm look: "Let's talk. The competition pressure in the overseas market is getting greater and greater. After all, the fame of these domestic stars overseas is limited. We might as well give it a try!"
Think for a long time.
In the end, he chose to place his bet on Honghuang.
As soon as he finished speaking, he felt relieved and let out a long breath.
I just hope that this time.
It might give them hope.
Otherwise, the company will really go bankrupt if this continues.
at the same time.
There are also many companies like them who, with the idea of giving it a try, have sent people to the Honghuang headquarters to discuss cooperation matters and prepare to secure an advertising franchise position.
As for the most central location.
It had already been booked in advance by big-name companies such as Bilibili, Tianhe Pictures, Jianghai Entertainment , and Sanleng Automobile, which had cooperated with Honghuang several times, and they had also booked the entire competition.
As soon as the news came out.
It caused a sensation in the industry.
They really couldn't believe that there were companies that could accept such an outrageous price. Did they have so much money that they had nowhere to spend it?
Even if Honghuang's "Pokemon" performed well at E3, it hasn't actually been launched yet. What if the actual sales are not good?
Don't understand.
I really don't understand.
…
“That’s right, you don’t understand!”
Station B headquarters.
Su Peng, who had just finished a phone call, curled his lips, full of disdain for the online discussions.
Those short-sighted guys did not understand the terrifying potential of Honghuang, an "online sports event", and actually just treated it as an ordinary competition in a game.
Nothing else to say.
Just this center advertising space.
He had to rely on that little bit of connection to finally snatch the spot from Honghuang.
At the same time, we also received a definite piece of news.
This project is Honghuang’s major project this year!
Could something that Honghuang attaches so much importance to be just an ordinary thing?
The best thing to do is to get on the bus as soon as possible!
"Fortunately, I reacted quickly, otherwise those old guys would have almost taken my place away."
Recalling the intense scene when negotiating the price before, Su Peng still felt a little scared.
The guys competing with them were all shrewd people. They also saw the potential of online sports games and quoted prices without hesitation. Some of them even thought about booking next year's competition.
Even the board of directors called just now to praise him for his good work.
It really is true.
Your vision determines what kind of money you make.
This has nothing to do with how hard you work.
The present chaos is actually like the steam back then.
Steam has built a springboard into the domestic market through the platform.
Honghuang relied on the platform to build a springboard to enter overseas markets.
Only by seizing this opportunity can we go further and further in the wave of the virtual age!
"By the way, it looks like those virtual devices are going to be released soon, so we need to prepare for them first."
While murmuring, Su Peng stood up and left, going to find someone else to arrange a job for him.
…
A few days later.
Players are still discussing the E3 exhibition enthusiastically.
Several major manufacturers, including Sony, Nintendo, and Juying, have also successively issued announcements to lift the ban on virtual devices.
Many players couldn't wait to get their hands on the new machine to experience the flagship games and various exclusives promoted at the exhibition.
Not long after that.
Honghuang also quickly released an announcement, and "Pokemon" was officially launched, once again setting off a wave of virtuality.
“Wow! So many games launched at once!”
"What should I do? I don't know which one to play."
"The super tough war machine is good."
"Soni's GT car looks pretty cool."
"Mario Adventure in Nintendo is also fine."
“A lot of big titles are exclusive to their platforms.”
As one of the former Big Three console companies, their experience and foundation in developing gaming platforms are unquestionable.
Just came online.
It almost overshadowed several other competing platforms.
In China, only Penguin and Steam are engaged in PC development, and they can barely compete with them.
Overseas, EA and EP also performed very well. They quickly occupied various regional markets by relying on their own advantages, giving a feeling of division among warlords.
And the center of the vortex.
It is the Honghuang that is currently leading the virtual industry!
"How about playing the ancient Pokémon first?"
In a university dormitory.
Several roommates sat on their beds early, choosing the first games to play.
"I think it's okay. Other games don't have anything new except for the different graphics. They're all about shooting monsters or racing. I can play them later."
"And I heard that Pokémon has opened both online and offline modes, which should be very lively."
"Then it's decided, the first release of Pokémon!"
After that, several people lay down on the bed, put on their helmets, entered the game, and did it all in one go.
but.
When the light fades.
When we arrived at the central square of Pallet Town.
They were stunned by the scene before them.
"Aaaaah! Is this the world of Pokémon?"
"So many people! So lively!"
"Where is Professor Oak's house?"
"I'm going to catch the most powerful pet today!"
"Does anyone know where to get the initial pet?"
"Here I come Pokémon!"
The entire central square was almost packed with players who had just come online, and exclamations could be heard one after another.
Those veterans who had watched the exhibition, after adapting themselves, followed the mission instructions and went straight to Professor Oak's house to receive their first Pokémon.
