Chapter 355: Do you all have systems?
Something bad is going to happen.
Seeing the screen full of reports about Longing for Life, Shen Miaomiao couldn't help but shudder and thought to herself that something was wrong.
Entertainment variety shows have always been a hot commodity in the eyes of capital.
Whether it is the works of artists or variety shows, it can be said that as long as there is entertainment, you can see the presence of capital.
And now!
With the popularity of "A Longing for Life", it goes without saying that profit-seeking capital will flock to it.
In fact, Shen Miaomiao has always held a neutral attitude towards the word capital.
After all, her family is capital, and even she herself is now the spokesperson for capital.
but!
Now for Shen Miaomiao, capital is definitely not a good word.
Because if the life you long for is targeted by a large amount of capital at this time, it will definitely bring about -
"…The quotations from 18 advertisers are all here. My initial suggestion is to select four. Which ones do you think are suitable for us to choose?"
Damn it!!!
Whatever you fear will come to you!
Here, Shen Miaomiao hadn't even thought of the horrific result of the explosion!
Gu Sheng had already stepped into her office and placed a whole stack of advertising quotations in front of her!
I! Just! Know!
Shen Miaomiao only felt her head buzzing!
I said that when I woke up this morning, my right eye was twitching wildly!
"no……"
Seeing the whole stack of quotations on the table, Shen Miaomiao couldn't help swallowing her saliva:
"How many?"
"Eighteen families,"
As Gu Sheng spoke, he sat down and poured himself a sip of water:
"Originally, 27 companies were reported, but some were screened out by Mango TV in advance due to their products or other reasons, and finally these 18 companies were left,"
"Because we are the investor, you gave us the relevant price list and we want to hear your opinion."
"We will then gather opinions and make final considerations, and finally keep six or seven companies."
Gu Sheng said it very lightly.
It can be said that it was not surprising for him that the life he longed for could achieve such results.
First of all, with Huang Lei and He Jiong as the main cast, the ratings of this show cannot be too low. After all, this lineup is already top-notch among online variety shows.
Secondly, with these two permanent members, you can bet that the star lineup that will be invited in the future will not be bad even if you just use your knees to think about it.
Therefore, whether it is the audience's heated discussions and expectations, or the degree of jealousy of various investors for this program, it is all expected.
But Shen Miaomiao was completely confused!
Big brother, it’s so easy for you to say that!
Twenty-seven advertisers offered bids?!
If I remember correctly, we should just be an online variety show!
How is this comparable to a TV variety show!
Even the advertising placements on ordinary TV variety shows can’t be as outrageous as ours, right?
"I...you..."
For a moment, Shen Miaomiao was even a little speechless. She opened her mouth, then lowered her head to look at the stack of quotations on the table.
It’s okay, Shen Miaomiao, calm down, calm down!
Although there were many manufacturers submitting quotations this time, more than twenty of them at most, even the final eighteen were selected after screening.
But this is an online variety show after all.
Although she didn't know much about variety shows and entertainment, she had heard of some commercial advertising quotations.
In recent years, the income situation of variety shows has not been particularly ideal.
Even for TV variety shows that have always had high quotes and advertising revenues, it is definitely not an easy task to get investments of over 100 million yuan from advertisers now.
It is even said that for an S+ variety show launched earlier this year, the total amount of advertising spent barely exceeded the "passing line" of 50 million until the end of the show.
And this is a TV variety show!
In comparison, the situation of online variety shows is of course more difficult!
Even among advertisers for online variety shows, it is hard to find one willing to bid more than 10 million.
Generally speaking, the final advertiser sponsorship fees for online variety shows are about 20%-40% lower than those for TV , and it is not uncommon for the fees to be cut in half.
Think of this!
Shen Miaomiao's originally anxious mood calmed down a little bit, and she grinned, looking calm and composed as if she would not smoke at all.
"With so many advertising sponsors, it's obvious that they are all small fish and shrimps."
Hearing this, Gu Sheng also laughed and raised his hand: "Take a look."
"Is there any need to look at this?"
Shen Miaomiao saw that Gu Sheng's smile seemed to be a bit meaningful, and thought that he was a little embarrassed, so she picked up a quotation sheet:
"Take this water heater for example. Let me see. Isn't the price only 8.27 million..."
Shen Miaomiao: ...
Finished!
The smile on Shen Miaomiao's face didn't even have time to disappear, and her whole body seemed to be held in place by Lao Bai's mother from a distance, and she remained motionless.
Tens, hundreds, thousands, tens of thousands... eight hundred... twenty-seven thousand... ten thousand?
A brand of water heater for you... 8.27 million?!
Shen Miaomiao felt as if her brain suddenly went offline!
Are you sick?!
Just a water heater brand!
You are not in the normal shots. At best, a guest will mention in the show that this water heater is really easy to use, and then there will be a spoken comment.
You're offering more than 8 million?!
"ah?"
Shen Miaomiao was confused and raised the quotation sheet in her hand:
“Is this the price for the main sponsor?”
Generally speaking, sponsors are divided into different levels according to the price they offer.
The so-called main sponsor is naturally the one with the highest bid. They usually enjoy the best publicity effects by playing advertisements at the beginning and end of the film, guest announcements, brand logo implantation, product implantation, etc.
This water heater brand, which offered a price of more than 8 million yuan right from the start, gave Shen Miaomiao a thunderbolt at the opening, causing her to naturally conclude that it was one of the main sponsors.
"Please turn it over again."
Seeing this, Gu Sheng shrugged ambiguously, signaling Nezha not to make a fuss and to look at the quotations from other sponsors.
Little Nezha felt goose bumps all over his body and his scalp was tingling.
He swallowed his saliva and picked up another sponsor quotation sheet on the table.
Qidian Reading quoted a price of 13.77 million.
Turn it over and read it again!
Luhua peanut oil, quoted price: 16.45 million.
The live class of Little Helper is priced at 15.99 million.
Tianmiao Supermarket, quoted price: 19.72 million.
even!
Among these colorful quotations from advertisers, she even found an advertiser whose quotation exceeded 20 million!
Extra concentrated Su milk, priced at 21.99 million!
Jiang Zhong Hou Gu Rice Cereal is priced at 23.52 million!
You guys... me... ah???
Shen Miaomiao only felt a warm current rising from her heart!
It seemed like she hadn't felt like vomiting blood for a long time!
Big bro!
This is an online variety show!
Online variety show!
You guys are reluctant to spend over 10 million on advertising on TV variety shows , so why are you so willing to spend money here?
He would always throw away tens or twenty million dollars!
I originally thought that the more than 8 million yuan spent on the water heater was just a waste of money.
I never expected that when it comes to spending money, each of you is more ruthless than the other?
No... Don't you guys have systems too?
no!
Shen Miaomiao made a prompt decision!
We must not allow them to use this price for advertising sponsorship!
Because according to what Lao Gu had said to her before, now that Golden Wind is the largest sponsor of Xiangwang, its dividend share has reached 55.55%!
If we select five or six advertisers from them, then based on the average advertising sponsorship amount of 20 million per company, six companies would get 120 million, accounting for 55.55%. After this wave, their revenue from the program will reach nearly 67 million!
But our total investment, including the villa and the program, is only 26 million!
I'll lose nothing if you play like this!
A project that was originally thought to take several years to recover its costs actually made nearly three times the profit?
no!
I have to try to save my project which is doomed to lose money!
Think of this!
Shen Miaomiao frowned slightly, waved her hand, and said three sentences:
"This price... doesn't it not fit the positioning of our variety show? (Have you ever seen an online variety show sponsor with such expensive advertising fees?)"
"Why don't we talk to the sponsors and ask them to reconsider the amount of sponsorship? (Be a little more reliable. My system of returning money from losses is unique. If you don't have a system, wouldn't it be a nuisance if you guys just waste money like this?)"
"In short, I personally don't agree with the current offer. (If it's lower, I can still consider it reluctantly.)"
Three sentences are enough.
Gu Sheng raised his eyebrows slightly in surprise, then thought for a moment and nodded:
"Okay, I understand. I'll communicate with Mango TV right away and have Yuan Quan and the sponsors convey the message."
…
"This is it, representatives. After our communication with the investor Golden Wind, Mr. Shen from Golden Wind gave you three instructions on your quotation proposals. I will convey them to you now—"
soon!
The online meeting for advertiser sponsorship organized by Yuan Quan was held two days later.
It’s not that the program crew is in a hurry, but that the advertising sponsors are in a hurry.
Now, the second episode of the show is about to be released, and they are definitely late for it.
But if they cannot secure a sponsor this week, they will miss the third episode next week.
But the guest in the third episode!
This is definitely something they cannot miss!
Then Yuan Quan said:
"During this communication with the investors, Mr. Shen only gave three suggestions..."
Speaking of which!
In the video conference, eighteen advertisers of all sizes were attentive and listened attentively!
So cool.
Yuan Quan looked at the advertisers' respectful expressions and felt a sense of coolness as if he was taking advantage of the power of others.
Our sponsor is so awesome!
As the saying goes, don't judge by the monk, look at the Buddha. If you don't know Golden Wind, do you know Shen's Capital?
It's nice to lean against a big tree to enjoy the shade, and it's nice to hug a big tree to show off...
“Hum!”
Yuan Quan cleared his throat and said:
"The first sentence is: Your current offer does not seem to be in line with the positioning of our variety show."
"You know, as the first slow variety show in China, "Wanting Now" has attracted widespread attention from all walks of life since its launch. Today, the effective broadcast is heading straight for 100 million times. This influence is hard to be matched by most TV variety shows, not to mention online variety shows!"
"So, what Mr. Shen meant is - don't simply define us as an online variety show, because our specifications are no longer limited to online variety shows."
Oh - yes, yes, yes -
Upon hearing this, a group of advertisers nodded in agreement.
you do not say!
Although Yuan Quan's words sounded arrogant, there is no doubt that he has the capital to be so arrogant!
The crazy statistics of the show are right there, how can you not accept it?
That makes sense! That makes sense!
"Then what about the second sentence? Director Shen said: Let us talk to the sponsors and let them consider the sponsorship amount."
Seeing everyone writing furiously, recording Mr. Shen's important instructions, Yuan Quan was very satisfied and continued:
"I think what Mr. Shen meant is very obvious."
"Since this is our positioning, then each company must think twice about the amount of sponsorship. After all..."
"I don't think I need to say much about our Mr. Shen's family, right?"
Hiss——yes, yes, yes——
The advertisers nodded again and took a deep breath.
Yes, Ms. Shen is the daughter of Shen Capital. Although she is a layman in the entertainment industry, her family has tens of millions of assets. She can find out the bottom and upper limits of investing in the entertainment industry by just asking around.
Can the little money they have be enough to support this popular program?
You can't fool people!
This money needs to be increased! It needs to be increased!
"So what about the third sentence? Ms. Shen said: In short, she personally doesn't agree with the current offer."
Yuan Quan spoke, and then added his own explanation:
"Everyone, Mr. Shen didn't emphasize any particular company in this sentence,"
"In other words... do you understand what I mean?"
Hearing this!
All the advertisers understood what he meant and couldn't help but blush!
Don’t you understand this?
Senior Brother Duan Shuiliu said it well: I am not targeting anyone, I am saying that everyone here is garbage!
Every one of you who talks about sponsorship with just a few dollars fails!
Think about Mr. Shen’s background.
Shen Wanlin is the daughter of a wealthy tycoon!
Look at what Mr. Shen has achieved now?
Chairman of Golden Wind, turned 500,000 into 1 billion in three years!
With their current timid and mean attitude, their stingy bids, and their attempt to test others' bottom line... wouldn't they be exposed in seconds in front of this young female entrepreneur who was singled out for praise by the China Daily?
Now, people don’t want to waste time talking to them anymore. After all, Golden Wind’s main business is not entertainment variety shows.
If you want to catch this popular ride, the best way is to quickly show your utmost sincerity!
Everyone!
Now is not the time to hide!
It’s as hard as it can be!
The offer is full! Full!
All filled up!!!
