Chapter 335: What is more terrifying than [Mori Ya's resignation] is——
Stardew Valley!
That’s right, the special invitation entry that Gu Sheng prepared for the Mini Game Festival this time is “Stardew Valley” which was known as a masterpiece in his previous life!
Of course.
The people who had the golden experience were unaware of this and even felt unfamiliar with it.
"This is……?"
As all the members of the Gold Experience Group arrived, they looked at the game cover on the big screen, and the team leader Jiang Yun said with interest:
"Pixel style?"
Pixel Wind is of great significance to Golden Wind.
Back then, when Golden Wind was still small in scale, they relied on a pixel-style game to kill their way through the mini-game festival (and also knocked out Jiang Yun’s game by the way).
Therefore, pixel-style games can be said to be a blessing in disguise for Jiang Yun.
After all, if Golden Wind had not defeated his Fantasy Contest with a Vampire Survivor, there would not have been any incidents of secretly changing the votes and rankings later.
If the ranking stealing incident had not happened, he would not have joined Golden Wind and become the team leader of Golden Experience.
And now, when the pixel-style game is placed in front of him again, he has become the one at the helm.
To be honest, this feeling is quite amazing.
Jiang Yun was very interested.
"Yes,"
Gu Sheng nodded:
"A casual role-playing game in a pixel style, or...it also has another game classification name that is not particularly professional..."
Stardew Valley.
In theory, it should indeed be considered a role-playing game.
In this game, players will play the role of a young man who is squeezed to collapse by the 996 work schedule and receives a letter from his grandfather by chance one day.
In the letter, Grandpa wrote: "When you read this letter, you must be in urgent need of a change. A long time ago, the same thing happened to me. I forgot what the most important thing in life is... "
Grandpa left an abandoned farm to the protagonist and said it would be the perfect start for the protagonist's new life.
Therefore, the protagonist finally couldn't stand the dark and gloomy life of a working animal, so he packed his backpack and came to the town of Stardew Valley, starting his pastoral life.
The game is overall relaxing and fun. Planting vegetables, fishing, quarrying and mining are very enjoyable. In addition, during festivals, the town will hold unique and interesting activities.
The hustle and bustle of reinforced concrete and the debauchery seem to have disappeared here.
All there are here are carrots growing from the soil, truffles dug out by pigs, sweet and delicious star fruit wine, and gossip about the mayor that makes people smile.
Just as Haizi said in his poem -
From tomorrow on, be a happy person
Feed horses, chop wood, and travel the world
From tomorrow, care about food and vegetables
I have a house facing the sea, with flowers blooming in spring...
Instead of calling it a "role-playing game", Gu Sheng prefers to call it——
"Farming game."
"Farming game?"
Hearing this, Jiang Yun, Kailang and Jiang Shan exchanged glances, obviously not understanding.
You must know!
In this world, although there are many types of game themes, they all ultimately have one ultimate mission goal.
Just like the scores in sports games, the number of kills in shooting games, the ranking in racing games, etc.
Even games like Tetris and Mario, at the end of the day, have an ultimate goal -
Eliminate blocks to accumulate points, and overcome difficulties to rescue the princess.
Can I “farm”… ?
What is the purpose of the game?
The growth of crops?
Once a crop of crops grows, does that mean the mission is completed?
For a moment, the members of the Golden Experience studio looked at each other, unable to understand what the gameplay of the "farming game" that Mr. Gu mentioned was.
However, amidst everyone's questioning and puzzled gazes, Gu Sheng's answer was even more shocking:
"The purpose of this game... is to have no purpose."
After saying that.
Gu Sheng thought about it, then shrugged and smiled:
“In other words, the ultimate goal of this game is to make players feel relaxed and live a good life.”
The joy of planting in spring and harvesting in autumn can be the purpose of the game.
Fish kings can be game targets all year round.
Medals for various activities can be the purpose of the game.
Battles in mine exploration can also be a game objective.
Our purpose is to have no purpose.
Because success or failure in life is never judged by scores and rankings.
Of course! The number of kills is even worse!
Perhaps in real life, we cannot live the life we want because of one reason or another.
But in the game, Golden Wind is willing to provide such a spiritual harbor for everyone, to heal the painful and tired souls, and to give players a little pause and leisure in their life journey.
This is the charm of farming games.
Wow——
After hearing what Mr. Gu said, all the employees of Golden Experience couldn't help but sigh in their hearts.
Our president is really good at showing off.
He really knows how to stir up the players' nerves.
These simple words are like Zenyatta's ultimate move, making people feel peaceful on the spot.
The key is!
Think about it from the president's perspective: after work, you can go home, hold the controller, plant flowers, grow grass, feed chickens, touch sheep, and say hello to your neighbors.
Even if it's just fishing at sunset.
Come to think of it, it seems to be a good experience indeed.
There is a feeling of being both bored and fun.
After all, no one had ever made a game like this before.
Don’t say you haven’t done it, you’ve never even heard of it!
But having said that!
A small pixel-style game like this wouldn't cost much money in the end. At most $1.5 million would be enough.
After all, Plants vs. Zombies only cost $1.15 million.
The production costs of these two games are estimated to be roughly the same.
Think of this!
The designers of the Golden Experience looked at each other, then smiled and nodded:
"Then leave it to us!"
A little leisure project!
It is absolutely appropriate to hand it over to the Golden Experience Studio at this time.
After all, before this, they had been busy for more than half a year, working hard for the globally popular "Overwatch".
Nowadays, playing a small game for fun can be considered a vacation in disguise.
Besides, Gu Sheng didn't have high expectations for the sales of Stardew Valley.
Yes.
He didn't think that Stardew Valley could create the legend of Plants vs. Zombies, and even Overcooked might not be able to surpass it.
Such concerns are, of course, well-founded.
Firstly, Stardew Valley is the world's first casual pixel game with elements such as "farming, fishing and mining games", and players may not accept it.
Secondly, and most importantly -
The release date of "Stardew Valley" will clash with that of "Resident Evil 7".
Yes.
I hit myself.
Very embarrassing.
But there is nothing I can do.
Because the release date of Resident Evil 7 had already been confirmed, they clashed with Konami again this time. The two sides were confronting each other and refused to give in, so they set the release date of the game on the same day.
And on the second day after the release of Resident Evil 7!
Yiyou’s mini-game festival will only open when Stardew Valley becomes the main flagship work of the festival, bringing a number of Chinese mini-game manufacturers and works to go overseas for the second time.
When "Resident Evil 7" meets "Stardew Valley"?
It is obvious who is more talked about.
not to mention!
Now, almost all of Golden Wind’s publicity and promotion focus is on Resident Evil 7!
Because of this wave of Resident Evil 7, Shen Miaomiao must make it profitable!
It doesn’t matter how much you earn, but you absolutely cannot lose money!
Why?
Because she's going to lose money on Resident Evil 8!
As we all know!
Now, Resident Evil 7, strictly speaking, is not yet "Golden Wind's Resident Evil".
Shinji Misaka simply authorized the Resident Evil IP to them, and at a price that was a penny, gave them a chance to show themselves and see whether Resident Evil 7, after returning to horror, could turn the tide and reverse the previous decline of the Resident Evil IP.
And if they can pass this test successfully!
Until then!
Only then would Shinji Mishang contact and negotiate with them and sell his copyright to Golden Wind.
That's a huge expense!
According to Lao Gu, if the super IP of Resident Evil is sold to the outside world, the starting price will be 500 million US dollars.
The IP purchase cost of 500 million dollars, plus the related production costs of Resident Evil 8...
The total cost is easily $600-800 million.
Don’t even mention that the longest document settlement time is four weeks. Even if you give them another four weeks, such a huge cost is definitely not something they can recover in a short time!
And she!
Shen Miaomiao!
At that time, she just needs to keep an eye on her man and prevent this prodigal son from coming up with the "dual platform" sales model again. At the same time, she should supervise the two scary whales, Xun Teng and Yiyou, and prevent them from lowering the commission rate without authorization.
Then everything will be done, and you just have to wait for the 100-fold rebate inherited from Resident Evil 7.
Yes, Shen Miaomiao’s ambition is in “Resident Evil 8”.
In this way, Resident Evil 7 became the second work that Shen Miaomiao carefully supervised the promotion and marketing after Sekiro.
Konami is indeed unlucky.
The last time Shen Miaomiao's [serious promotion] power was also used on them.
But the difference is.
Last time, they had Tetsuya Moritani in charge, and although they ultimately failed due to Joetsu Keimasa's self-righteousness, looking at the entire promotion and marketing war before the game was released, Konami never lost out, and even had the initiative.
But this time!
Konami didn't just lose Moritani.
What’s even more terrifying is——
…
"...Now Moriya is firmly on the side of Golden Wind, and the propaganda attacks he launched against us have left us in a state of panic!"
In fact, Nakamura was originally quite confident about this game collision.
Although in theory, Golden Wind is backed by the "Resident Evil IP" and the demo quality seems to be slightly better than Silent Hill 2.
But Konami is rich and powerful!
With a total investment of 350 million dollars, Nakamura has enough confidence to fight against Golden Wind.
However!
With the closing of the E3 exhibition, the publicity and promotion war between the two sides officially began, and the two sides came into contact!
Nakamura was dumbfounded.
Golden Wind, which was originally good at defense, took the initiative this time and directly stood out with a high price, and once again won the huge advertising space in the Ginza Department Store not far from Konami.
Even this time, advertisements for Yiyou x2 and Polar Bear III motion sensing cabin also joined the battle, occupying two-thirds of the main road of Ginza shopping street and seizing the most advantageous promotional position.
Moreover, according to Nakamura, Golden Wind's bid this time is quite high, but at the same time the amount of liquidated damages is also an astronomical figure.
In other words, once these advertisements about Resident Evil 7 and the Artgame Xun Teng Motion Sensor Cabin are put up, there will be no chance of taking them down.
Unless Konami is willing to pay the dizzyingly high penalty for breach of contract, causing Ginza Department Store to default.
But that's impossible.
In other words, at the very beginning, Golden Wind occupied an advantageous position in mainland Japan and launched a plan to encroach on Konami's homeland.
This is not the end yet.
The very next day, because Konami did not respond promptly to Golden Wind's high-profile promotion in Japan, countless media and forum headlines were filled with the argument that "Konami surrendered without a fight."
Some say that the reason why Konami did not respond is that they were preparing to postpone the release to avoid the golden opportunity.
Some say that after the success of Night Owl, Nakamura is actually preparing to go solo and is suing Konami's top management.
There are also reports that Konami has a huge internal funding loophole, and the trial version shown at E3 was the result of their development, and the subsequent content was all rushed and half-finished products.
There are many different opinions, and a variety of negative arguments.
While they were still struggling to deal with the negative news, Golden Wind retook its target and, relying on the convenience of Tencel Bull, whose headquarters was in Siam, planted its flag in key promotional positions in half of Asia. It then took advantage of the convenience to extend to Europe, and at the same time deployed heavy troops in the western United States to seize the market!
For a moment!
Konami and its "Silent Hill 2" are like a turtle in a jar, in a situation where they are surrounded by enemies from all sides!
There is China in the west, Siam in the south, and Mississippi in the east.
It seems that nowadays, the closest publicity channel to Konami is Siberia.
hiss--
If I remember correctly, the last time Japan set foot in Siberia was during World War II when they went there to grow potatoes.
A blitzkrieg campaign without any polish!
Golden Wind did not spend too much money, but through its own connections and first-mover advantage, it used the sky-high penalty for breach of contract to consolidate its publicity and promotion share in important locations around the world.
And all of this!
All of this is inseparable from the secret manipulation of one person.
This person not only has a wide network of contacts.
Moreover, it is quite powerful in Japan.
Otherwise, Golden Wind's blitzkrieg would not have been so successful, and Konami would not have been surrounded by enemies in such a short period of time.
Tetsuya Moritani.
Yes.
What is more terrifying than "Moriya's resignation" is——
Moriya is across the street! ——
(Next chapter at 10 o'clock)
