Chapter 327 He Gave Too Much
Chen Lin's expansion strategy was very successful.
Driven by a host of new and old games and movies, the once empty virtual platform has now exploded in content, attracting more people to buy devices.
This huge market potential has also attracted many industries to enter the market, gradually consolidating its position as the "number one virtual company" in the world.
certainly.
This is a situation where other world-class consortiums have not entered the market.
Once they successfully develop virtual technology, with the operation of huge capital, I wonder if they can fully cope with the chaos that has only been accumulated for a few years.
"So, in addition to Sword Art Online, we need a few more blockbusters to keep the market going."
Inside the meeting room.
The top leaders of Honghuang gathered together.
As a representative, Lao Song analyzed the current market situation.
Everyone knows.
The competition among platforms is actually the competition in the number of games and the quality of games.
On the host side.
The reason why Juying has always lagged behind.
The biggest reason is that there are not many exclusive features, which leads to players' low willingness to buy.
On the other hand, Nintendo and Sony have accumulated many exclusive masterpieces over the years on the console side.
In addition, the continuous output of popular IPs has established its unshakable position.
"You mean, before they get too late, we should accumulate more exclusive games?"
Although Lao Li didn't understand operations, he understood the key and couldn't help but speak.
"That's about right." Old Song glanced at him. "Nowadays, manufacturers are very smart and are unwilling to sign exclusive contracts for more than ten years. At most, they will only sign for two or three years."
"Then we have to do it ourselves." said a team leader.
"But the problem is that the production cycle of a blockbuster game is not short. If the performance is not good, we will have wasted a lot of time."
"Indeed, even for us, the virtual end game is still in the exploratory stage, and there is no guarantee that we will achieve the desired effect."
"I think so. We already have a big advantage in terms of the number of games. What we lack now is more blockbusters."
Once the conversation started, the meeting room became lively.
Everyone expressed their own opinion, or weighed the pros and cons and discussed the best solution.
Chen Lin sat in the first seat, listening to their discussion and fell into deep thought.
to be honest.
He now really wants to use 3A items like Old Man Ring and God of War to launch his ultimate move.
But the conditions do not allow it.
The PC version is fine.
They are capable of producing it.
The virtual side does not work.
Given their current level of proficiency in the virtual engine, it would take at least one or two years to complete the project, so it is obviously not appropriate to start the project at this time.
That is to say.
They can only target big companies below .
Thinking of this, Chen Lin looked up at Lao Song and Lao Li and said, "Now, the people in your two teams have mastered the production process of virtual games, right?"
"Well, I've been using old games to get used to it, and I've basically gotten the hang of it, but it'll take some time to master it."
“It’s pretty much the same here.”
Old Song and Old Li spoke up.
It’s not that they don’t want to improve efficiency.
Rather, it is too difficult to train virtual technology talents.
Even the most talented people in their team, who had the technical foundation, took nearly half a year to master it.
It's okay to port old games.
Developing a new game is much more difficult.
Especially those blockbuster works that cost hundreds of millions of dollars in investment.
"Since time does not allow, I do have a suggestion."
At this time, A Guang next to him suddenly spoke.
"What is it?"
Everyone looked at him.
“Acquire IP and develop sequels!”
Ah Guang took a deep breath and said slowly: "I don't know if you have seen the news a while ago, the CEO of Dongbao Company died suddenly... No, Bobby is up to no good again."
"Oh, you mean that. I heard about it too. It seems that Bobby and the top executives of EA have both taken a fancy to a game from Respawn Studios and want to acquire their IP. You don't want us to get involved, do you?"
Everyone looked strange.
Let’s not talk about EA for now.
The name "Bao Si Jia Dick" is well-known in the gaming circle and everyone knows it.
Since taking office, various mysterious operations have almost destroyed the Dongbao company and ruined countless game studios with great potential.
He is known as the Class A war criminal in the gaming industry.
For example, the popular game "Prototype" a few years ago.
Bobby acquired the parent company of "Prototype" studio for several well-known IPs.
I thought it would be a good start.
But Bobby was interested in the parent company's IP, not theirs.
So as soon as he took over, he laid off dozens of people in the studio, resulting in the cancellation of the "Prototype 2" that was currently under development and a sharp drop in quality.
This is not the end yet.
Later, Bobby used the poor sales as an excuse to accuse the studio of not being good enough and carried out large-scale layoffs in the studio.
This ultimately led to the sudden death of the "Prototype" IP, which disappeared forever in the long river of history.
And this.
It's just the most basic operation of that guy.
Later, they even deliberately delayed paying their partners so that they could no longer sustain the business, and then purchased their IP at a low price.
even.
Member of Rebirth (RE) Studio.
It was founded by the former employees who left during the acquisition crisis, and the name "Rebirth" came from this.
Now that they have developed a good game IP, they actually turned around and wanted to buy it back. It's really...
"Bah! It's such a disgrace to us as game professionals!" The employees below started cursing, appearing extremely disgusted.
"Rather than saying he is a game practitioner, it's better to say he is a profit-seeking capitalist."
Old Song shook his head helplessly.
Having been in the gaming industry for so many years, he had certainly heard of these things, but he could only say that he had never seen anyone so shameless.
In his hands, games are just a tool to make money, and he doesn't even consider the players' opinions.
Such a company can survive until now.
All I can say is that he has a big family and a big business.
"So you want us to buy the Prototype IP?" someone couldn't help but ask.
"No." A Guang shook his head. "Didn't I tell you? Recently, EA and EA have been targeting RE Studios. I mean to buy the RE game."
"RE's game, if I remember correctly, seems to be a game called "Titanfall"?"
"Yes, that's it. It's been a hot topic in the circle recently. How about this method? Is it feasible?"
A Guang looked at Chen Lin, Lao Song and Lao Li eagerly.
As a senior model maker, he also has a deep love for mecha.
Since Mr. Chen said that people are welcome to speak freely and offer suggestions during the meeting, he is of course pushing this type of game.
Although the performance of the first "Titanfall" was not very good...
“This game…”
Chen Lin touched his chin, looking thoughtful.
There is no news about the development of the second part of "Titanfall" in this world.
It would be a good idea to buy the IP copyright and game files.
Most importantly, he couldn't stand Bobby's disgusting behavior, which was simply a piece of shit in the gaming industry.
If we snatch the IP from them, we will definitely gain the support of players.
Even in the American market, we can get support from players.
Because what Bobby did was so outrageous that he offended almost all the violent game players.
Think of this.
He made the decision right away: "I think it's okay. Let's let the people in the branch contact RE first. As long as the price is not too outrageous, we can consider buying it."
"Really!? Does this mean we can drive the mecha in the virtual terminal?" A Guang stood up excitedly.
People around: ...
"Hold on, your plasticine smell is leaking out."
"It's just that we can talk about it, but it's not certain whether the other party will sell it or not."
"Mecha shooting games, there don't seem to be any good ones in recent years."
"Let's talk about it first. If the price is low, we can still do it."
They did not question Chen Lin's decision, but only considered the prospects of this type of game.
Although they have the support of the virtual terminal, the performance of the first part of this game is not very strong after all. Who knows what the effect will be if the sequel is developed and ported to the virtual terminal.
final.
After discussion.
The person in charge of the overseas marketing department was responsible for arranging this matter, while the others went back from the meeting and began to make preparations.
…
The other side.
Inside the RE studio on the other side of the ocean.
The atmosphere is tense and several founders are facing painful decisions.
"Pete, I mean I will never agree to hand over "Titanfall"! Especially to that damn guy Bobby!"
A man in his thirties with thinning hair said angrily.
After Bobby acquired their parent company, the series of actions he took were so outrageous that they were forced to resign and set up this studio outside.
Now that I have finally made some achievements, I actually come back to them again. It's so shameless.
They would rather be acquired by EA.
I won't hand over the game!
"But... we are running low on funds, and we urgently need a large sum of money to make ends meet." The man called Pete said worriedly.
He also hoped that he could be tough and directly reject the other party's acquisition.
But if they refuse, the studio they have worked so hard to build will eventually face bankruptcy.
"Humph! All this is caused by Bobby's malicious default on our payments. Next time we meet, I will definitely teach him a lesson!"
"I didn't expect that guy to be so shameless. He can do anything to achieve his goal. He is still the same as always."
"I would rather believe the homeless man on the street than believe him! "
Several studio executives were filled with indignation, and their curses echoed in the conference room.
The final conclusion is.
Refuse to riot.
Throw yourself into the arms of EA!
After all, EA is one of the largest PC platforms besides Steam.
With their funds coming in, things will at least be much better than they are now.
Stalled game projects can also be started again.
Just as a few people stood up.
When preparing to reply to EA.
A figure hurriedly ran in from outside.
"Mr. Pete! There is someone claiming to be a representative from the Honghuang Studio branch, and he wants to discuss the acquisition of the game copyright with you."
"Honghuang Studio?"
"Is it the Honghuang Studio that built the virtual platform?!"
Pete and the others turned their heads and looked outside the door in shock and surprise.
immediately.
Their expressions suddenly became anxious.
"Quick! Please invite him in!"
After saying that, he hurriedly tidied up the messy desk and turned off the report projected on the screen.
After the visitor entered the meeting room, the door was closed tightly to prevent any sound from reaching outside.
No one knows what they talked about.
All I know is that when the representatives of the Honghuang branch came out, Pete and others greeted them with smiles.
Wait until people leave.
Only then did they breathe a sigh of relief and look at each other excitedly.
1 billion!
The other party actually offered 1 billion to buy the IP copyright of their game!
You have to know that "Titanfall 1" only earned 300 million. Even if they make a sequel, they have no confidence that it can exceed 1 billion.
This doesn’t even include development costs!
Is Honghuang sure that he can create higher value?
Although they tried to struggle.
But Honghuang really gave too much.
It was much more than what Riot and EA gave, enough to bring them back to life, and there was no reason to refuse it.
final.
I had no choice but to agree to the deal.