Chapter 308: Complete Exit from the Host Market
boom!
As soon as the Honghuang announcement was issued, the entire Internet was in an uproar.
First day.
Ten million sales!
Although I had expected that the performance of "Minecraft" on all platforms would be exaggerated when it was first released, I didn't expect it to be exaggerated to this extent.
It directly broke the record of "Red Dead Redemption" which made 10 million in three days, becoming another groundbreaking work under Honghuang!
The joint attack by the two big companies against them was simply a joke and collapsed on its own.
Those who thought that the prehistoric world would remain silent finally woke up at this moment.
There is no such thing as silence in the ancient times.
He's just planning to make a big move!
"It's so funny. I heard that Ren Tiandi has shelved all of Honghuang's games on their platform. As a result, people simply don't use their platform anymore."
"You can still get such an outrageous first-day result . This is a slap in the face."
"The title of Big Brother on the console side is a bit hollow."
"As expected of the top guy, he just refuses a game worth tens of millions of dollars. He is rich and willful. (Funny)"
"There are also those shameless copycat mobile games, saying that the original game lacks stamina and will fail on mobile phones. Now it seems that their sales can't even reach a fraction of theirs."
Compared to the manufacturers' shock.
Players are more likely to watch the show and gloat over other people's misfortunes.
Those who supported Honghuang Games burst into cheers, as if they had combined their efforts to give those big companies a slap in the face.
Before, I was bullied by those players who plagiarized my game, but when the situation turned around, I had the confidence to scold them back.
That lively scene.
This added fuel to the fire.
It has become a topic of discussion among countless people.
…
At this time
Inside the Honghuang studio.
After this period of movement, all payments, except for the current quarter, have been basically settled and are being counted.
"In the four quarters of last year, except for the first quarter, the revenue of almost every quarter was more than 18 billion, and the net income was about 10 billion."
"DNF and Warcraft account for the majority of the revenue, providing nearly 5 billion in revenue every quarter, which is our current stable source of funds."
"After deducting the overseas market investment in the second and third quarters, the establishment of the R&D team, and the purchase of cutting-edge equipment, there is still 24 billion in working capital left."
At the conference table, Lao Song was holding a document and roughly summarizing the recent payment collection situation with a happy look on his face.
“Is it already 18 billion?”
Chen Lin took a deep breath.
18 billion per quarter, or 72 billion per year.
Although it cannot be compared with the level of Penguin and Nintendo, there is not much difference between them and those game giants with hundreds of billions of revenue.
All along, he has been adhering to the principle of accumulating development funds through stand-alone games and providing continuous income through online games, and step by step has built Honghuang into what it is today.
With the support of more than a dozen games of all sizes, they finally have the power to truly rival capital.
"Our current advantage is that we are not listed and do not need to release financial reports every quarter. They don't know our true strength and may think that we will not be able to keep up with the funds if we make so many big moves. Therefore, this financial report must be kept well and not leaked."
After thinking about it, Chen Lin gave instructions.
"Don't worry, I know about this kind of thing. It's like pretending to be a pig to eat the tiger." Old Song gave him a look of understanding.
People outside thought that they would not have too much money as they were expanding overseas markets and maintaining such intensive game development and various large-scale activities.
But I don’t know.
The money-making ability of these games is unmatched by ordinary games.
Even if you only invest a small amount of krypton gold in the project.
With a huge player base, you can make a lot of money.
This is also one of the reasons why they can always maintain the image of a "conscientious manufacturer".
The only thing that he couldn't understand was "Minecraft", a game that he made in just over three months while on a business trip abroad.
The sales volume is so exaggerated.
It's even more terrifying than the Red Dead Redemption that their Dawn team spent half a year to create.
"So, you knew that this game has the potential to become a big hit?" Old Song couldn't help but ask.
"Almost." Chen Lin smiled mysteriously, "I'm just a little bit confident."
joke.
In the past, the total sales of this game reached over 100 million.
And it only took 7 years.
Nowadays, Honghuang’s influence is not low, and coupled with the hype some time ago, he is confident that he can shorten this time to half!
This is also the reason why he is not at all panicked when facing attacks from big companies.
"To be honest, I didn't expect the performance of this game to be so outrageous. With this, we have completely broken up with Ren Tiandi."
As he said this, Old Song sighed.
If Nintendo was just a second- or third-rate console platform, they could just ignore it.
The current discord between the two companies is equivalent to losing 50% of the console market, which has a huge impact.
"Let's just break up. Those guys thought we would be like other manufacturers and show weakness to them so that they can profit from it. They are so naive. Do they think we have no temper and can be bullied at will?"
"Besides, a new era is coming soon."
"A new era?"
Old Song was stunned, a little confused.
But he didn't ask much.
After discussing some operational issues, they left to start working on the full rental of the office building.
Because now Honghuang has more and more employees, nearly a thousand people.
In addition, the equipment he recently purchased requires a larger private space, so he plans to buy the entire building.
It just so happens that many companies upstairs and do not plan to renew, so we can take over the entire business.
With their financial resources.
How can you not have your own office building?
…
Time flies.
A month passed in the blink of an eye.
Because of Honghuang's intervention, the entire gaming industry has become a mess.
Countless manufacturers were jealous of the terrifying performance of "Minecraft" and launched their own pixel games, setting off a pixel craze.
to this end.
Chen Lin also organized an online construction competition for one month.
Each player can build any building in his own world, and then display it publicly for scoring by other players.
The winner will be awarded official titles such as Architecture Star and Construction Master, which can be worn and displayed in the game.
When the news came out, players were excited.
Rush into the game frantically and start building your own buildings enthusiastically.
The total sales of "Minecraft" have also been soaring. After a wave of explosion, it directly broke through the 50 million mark, surpassing Red Dead Redemption to become the best-selling game under Honghuang.
It only took half a year in total.
It immediately caused an uproar on the entire Internet.
but.
Other big companies didn't just stand by and watch.
Major projects that have been held back for several years have all been launched.
Penguin's Greasy Sister, Giant Engine's new martial arts mobile game, the gorgeous immortal masterpiece Zhumo 3...
A series of IP masterpieces have been released, attracting the attention of players and further increasing the popularity of "Minecraft".
This also makes the first half of the year a rare period of high-explosion in gaming.
It has become a carnival season for players.
However.
It was at this time that Chen Lin suddenly received an unexpected message.
"Mr. Chen, Soni has temporarily removed most of our games from the shelves on the grounds that they do not comply with regulations!"
The manager of the channel department came up to Chen Lin and the other two who were discussing something and spoke anxiously.
"What did you say? They're all off the shelves?"
Old Song and Old Li stood up suddenly, shocked by the sudden news.
"Yes, I just contacted the person in charge there. He said that it was a request from above and we need to go back and make corrections..."
"fart!"
Before he could finish, the hot-tempered Old Li yelled, "What you're saying is not in compliance with the regulations? It's clearly targeting us!"
Old Song also had a serious look on his face: "It seems that they have colluded with Nintendo to mess with us, trying to drive us out of the console market, or put pressure on us to give in."
If you say.
Before, it was just Ren Tiandi, and they could still barely bear it.
The joining of Sony undoubtedly made the situation worse and almost cut off their console market.
"I don't know what benefits Ren Tiandi gave to Suo Ni that could make Suo Ni, who has always remained neutral, change his attitude. They want us to choose between ."
Chen Lin didn’t quite believe that the Soren and Ren families looked down on the huge potential of Minecraft.
The actions of the two companies are simply to force them to take sides.
Choose Juying's 20% market share, or the two of them's 70% market share.
To put it bluntly.
They are just victims of the competition among the three major families.
"This is capital." Old Song said with emotion, "Losing us as a manufacturer is not a big deal to them, but we will suffer a big loss."
"Are we just going to let them continue to be so arrogant?" Old Li's eyes widened with anger.
"Then are you planning to give up the console market?" Old Song asked back, choking him back again.
Then, the three of them looked at Chen Lin at the same time, wanting to see how he would decide.
Feeling their gazes, Chen Lin raised his head and said, "Go, remove all the games from the two platforms, and publish an announcement that Honghuang Games will be permanently withdrawn from the two platforms!"
His voice was very calm, without any ripples.
But to the ears of the three people, it was like a thunderclap, and even the hot-tempered Old Li opened his mouth instantly.
"Mr. Chen...Mr. Chen, do we really want to do this?" The channel manager swallowed.
Not only did they remove the game from the shelves, they also had to issue an announcement.
This is undoubtedly cutting off one's own retreat and openly declaring war on the Suo and Ren families.
Business is all about profit. If you leave a way out, you will always have room for maneuver.
"I was just talking casually just now, Mr. Chen, don't take it seriously." Old Li was a little panicked, thinking it was because of what he said.
But those were just words spoken in anger!
Only Old Song thought of something and asked, "Do you have any plans?"
"Yes, but you won't need it for now. Just do what I say. At worst, I can launch a giant hard platform in the future. It's not like there's no money to be made."
Chen Lin didn't explain too much.
But anyone could see that he was determined.
The three of them originally wanted to persuade him, but after hesitating for a moment, they finally turned around and left to prepare for this matter.
Then not long after, an announcement was issued.
Due to certain force majeure reasons, Honghuang will permanently withdraw from the NS and PS platforms and remove all games.
As soon as this announcement came out, the entire Internet was in an uproar.
The entire gaming industry was shaken.
"Fuck! Am I seeing things?"
"Honghuang is going to withdraw from the host platforms of Suoni and Rentiandi?"
"And it's permanent! Not temporary!"
"Big news, absolutely big news!"
"WDNM! What the hell is going on?"
“Can someone explain this to me?”
"Is it because of the mess we made last time?"
"Public announcement, how cruel!"
"Honghuang doesn't plan to enter the console market?"
"So I won't be able to play their games on either platform here anymore?"
"I just checked and it's all off the shelves. I can't find it even when I search for it!"
"hiss--"
This sudden news was like a bombshell that directly blew up the entire gaming industry.
Even people from other industries are paying attention to this matter.
Although they have been in the industry for so long, this is the first time they have seen the relationship between platform operators and suppliers get to this point, even going so far as to issue an announcement to terminate the cooperation.
An entry titled #洪荒检查主主机平台# also quickly became a hot search, sparking widespread discussion and inquiries about the inside story of the matter.
Among them are some insiders and well-informed people.
They all felt that Honghuang was too impulsive this time and made such a decision just because of momentary anger.
Today, PCs, consoles, and mobile phones divide the market into three parts.
Exiting the console market would undoubtedly be a self-defeating move.
Do you really think this can have an impact on the Suo and Ren families?
Even those manufacturers who were on good terms with Honghuang called to inquire about the situation, their tone full of confusion.
Even Honghuang’s own employees had doubts about this decision and did not understand why it was done this way.
until.
A phone call.
Suddenly the call came to Chen Lin’s personal cell phone.
"Chen Lin! Success! Our research was successful!"
