Chapter 306: Reminder from Tang Jun
Just when players are in full swing, studying all kinds of cool tricks in "Minecraft".
The news that the sales of the third-generation console of the giant hardcore had surpassed that of the original one spread everywhere at a rapid speed, causing an uproar among manufacturers at home and abroad.
Those who had previously said that the outcome had been decided and that the game was narrowly defeated, all looked as if they had seen a ghost, looking at the data in disbelief.
"It's exceeded. It's really exceeded."
“Are you sure this sales data is correct?”
"The difference of four million was made in less than two weeks!"
"Nintendo, which has dominated the console market for many years, lost?"
Yes, lost.
And they lost completely.
It was released a month in advance, with the addition of a major IP sequel to promote the game, and hundreds of popular games on sale at discounts.
They only lasted two months before being overtaken by a powerful latecomer.
In their view, this was already a miracle.
After all, many people know that before the release of the third-generation console, Microsoft was still running around to protect its masterpiece and looking for new partners.
At that time they felt that there was no hope.
No matter how powerful the means are or how abundant the funds are, it is impossible to win this turnaround battle.
But the result now.
The result surprised everyone.
In just over three months, Juying has really come up with a masterpiece, and it is a pixel game that countless people were not optimistic about.
Even with this weird game, it managed to pry open the already solid console market, and in front of their shocked and stunned eyes, it stepped on the console big brother Ren Tiandi!
And this.
Just because of a game.
That pixel game called "Minecraft"!
"Go, contact Honghuang right away and ask them if they have any plans to release it on the PC platform after the six-month exclusivity period!"
"If the console can sell 20 million copies, it means the potential of all platforms is at least 60 million, a full 40 million sales gap!"
"40 million! There are !"
"Forget it, I'll go there myself! Make an appointment with Honghuang for me and tell them I want to visit you!"
"We must obtain the agency rights for this game!"
All of a sudden, all major gaming platforms took action, eyeing the release of the exclusive rights to Minecraft six months later.
Even some foreign manufacturers sent people here to discuss agency matters.
As practitioners in the gaming industry, their estimates are very accurate.
Today, the three major gaming markets, PC, console, and mobile phone, account for 4:3:3, which is basically the same. Even if there are fluctuations, it is still this ratio.
With only 30% of the sales on the console side, the game has nearly 20 million sales, which means that this game still has a sales potential of 60% to 70% on PC and mobile phones. It is definitely a huge hot commodity!
Not to mention the person in charge of Steam Asia.
As soon as I realized what was happening, I went straight to Honghuang Works to inquire about the future platform launch intentions.
The speed is so fast that countless colleagues are astonished.
At the same time, I was also very shocked.
You should know that the Steam platform is one of the best PC platforms in the world. In China, only game manufacturers have been able to curry favor with it, but few have visited it in person like this.
He is also the head of the Asia region, and his status is half a level higher than that of the extremely tough Tang Jun.
"What a joke! If it were me, I would shamelessly run over there if I knew there was a game that was sure to sell over 10 million copies."
"Steam has taken the lead, and other PC platforms may not have a chance."
"Just plug it in, I haven't bought a console yet, I'm just waiting for the PC version to come online."
"Same, I almost bought a console after watching the streamers playing it recently."
“I don’t know if Honghuang will have a mobile version.”
"It will take another three months for the exclusive to be released. I can't wait any longer!"
After all, there are only a few players who buy equipment just for a game, after all, a console costs several thousand dollars.
Therefore, many PC and mobile gamers can only watch and count on their fingers the half-year exclusive time of the game.
Just wait until the time comes and "Minecraft" will be available on PC.
Especially after seeing the recent live broadcasts and various exciting videos of survival, adventure, construction, etc., they became even more envious and kept urging the official account to go online as soon as possible.
Finally after a few days.
Chen Lin asked the publicity and promotion department to respond.
[Honghuang Studio (official): Thank you for your love for Honghuang games. Minecraft is working hard to optimize multi-platform porting and will be officially launched on PC and mobile platforms in three months. 】
[At that time, we will adopt an operation mode of data interoperability across all platforms, allowing players on all platforms to work together to create their own world. At the same time, we will open up new gameplay such as character face shaping, end-of-world boss battles, ruins exploration, and village merchants. Please stay tuned. ]
An announcement was made.
It instantly caused a huge sensation in the country.
"It's on! It's coming to PC!"
“It’s even available on mobile phones!”
“Actually, all platform data is interoperable?”
"Great! This is what I've been waiting for!"
"Honghuang is awesome! (broken voice)"
The player community was beating drums and gongs and celebrating together.
Tang Jun was in a very uncomfortable situation.
It was not because Chen Lin issued an announcement to take away his customers at this time, but because he regretted that he had only signed an exclusive contract for half a year.
If he had known that this game was so powerful, he would have signed a contract for three years or even longer, and it would be even better if it could be permanently exclusive.
It's too late to say anything now. I just regret that I was too conservative in my estimation of the prehistoric world.
"Mr. Chen, you really made me suffer."
On the phone, Tang Jun complained helplessly.
"What? Is it inappropriate for me to issue an announcement now?" Chen Lin said with a smile.
"There's no such thing as being suitable or not. Being able to achieve such results has far exceeded my imagination. I should thank Mr. Chen. It's a pity. I originally wanted to renew the exclusive contract with Mr. Chen for another half a year."
At this time, Tang Jun had already determined that Honghuang was his brand, so it was impossible for him to get angry over such a small matter.
If a game with sales of tens of millions is produced in the future, he will also be able to benefit from it.
For a game manufacturer with such huge potential, those who build platforms are already busy building relationships with it.
"Half a year of exclusivity is the longest time I can accept. You also know that we have been porting to multiple platforms since the beginning."
"Of course, I just speak my mind."
Tang Jun smiled, then his expression became serious: "But there is one thing I must remind Mr. Chen. The old guy Guchuan is very vindictive. Honghuang helped us step on them this time, I'm afraid he will bear a grudge against us."
"Although Sony and Sony have been competing for the console market, they are from the same country after all. They will definitely not let us in so easily. They can't stop this Minecraft, but they can't guarantee that future games won't be targeted."
A phenomenal game like "Minecraft" is hard to come by.
No matter how powerful Honghuang is, it is impossible for it to always come up with such a hit game that leaves the two companies helpless.
Honghuang helped Juying to seize their market this time, and he will definitely be hated.
Suoni may choose to make friends with Honghuang for the sake of interests. After all, it is an unspoken rule in the industry that platforms do not fight with manufacturers.
But Furukawa has always held grudges, and because of Ren Tiandi's strong position on the host side, he is blindly arrogant and has a history of bullying customers.
It is really possible that they will target Honghuang because of this.
"Furukawa?"
Chen Lin muttered to himself, falling into deep thought.
He had previously sent people to the Rentiandi branch to discuss the profit sharing, but was unsuccessful.
Basically, many manufacturers get a 70% share, and only a few of Ren Tiandi’s partners or investors can get a higher share.
This is enough to show Ren Tiandi's arrogant attitude.
But there's nothing I can do.
Who makes him the host boss?
Although Microsoft can dominate other fields, it is really no match for it in the field of console games.
Otherwise, they would not be so willing to give Honghuang or other manufacturers a higher share.
As for Suoni, he is more like a neutral party most of the time. If used well, he may become a helper in suppressing the barbaric growth of Ren Tiandi.
after all.
He doesn't want to see a situation where one platform dominates the market.
That is definitely not a good thing for game manufacturers like them.
"Okay, I see. Thanks for the reminder."
"Then I won't bother Mr. Chen. Let's have dinner together when we have time."
After saying that, the two hung up the phone and continued to do their own things.
Simply tidy up.
Chen Lin got up and left the office, went to the Dawn team, and found Lao Li who was supervising the development of the mobile game.
"How is it? Did the platform transplant go smoothly?"
He came to the computer and asked.
"It's OK, but the character's face can only be changed by changing the color of the blocks, which feels a bit monotonous. We are trying to find a solution." Lao Li touched his chin and replied with a frown.
The disadvantage of the pixel style is that when it comes to detail processing, the lines cannot be changed as arbitrarily as in 3D images, which results in very few areas that can be changed.
Chen Lin thought for a moment and said, "In that case, let's open the material library and let players create character MODs themselves. They can also change the size and color of the blocks."
"By the way, we can add a community function that directly connects to the MC forum section of 'Honghuang Kaitian' so that they can share and download MODs directly there, and we can also put some custom skins there ourselves."
"Will this give away too much authority?" Old Li hesitated.
"No." Chen Lin shook his head. "This game focuses on player creation. It's all about the feeling of controlling the world. If you restrict too many permissions, it will limit the players' imagination and fun."
"It seems so. Then I understand!"
Old Li suddenly realized that since the permissions were going to be opened up, he might as well open up the entire material library and let the players play around with it.
After saying this, he went back to work, working hard to complete the porting of the game to PC and mobile phones.
Wait until Chen Lin leaves.
The employee next to him finally couldn't help but speak.
"Old Li, I heard from a friend in the same industry that our game can sell at least 60 million copies across all platforms. Is this true?"
"60 million! That's more than The Fistful of Dollars, right?"
"It's almost the end of the year, and I don't know how much bonus I can give out."
"Can Old Li reveal it in advance?"
As they were talking, a group of old employees couldn't help rubbing their hands and looking at Lao Li expectantly.
For people like them who get up early and work late, the most real thing is the bonus, and they don't like so many empty things.
If you can make me a lot of money, I will work hard for you.
As long as the money is in place, 996 and 007 are no problem.
"Look how anxious you are."
Old Li glanced at them and smiled, "I asked the finance department before, and the specific data is not out yet, but this year we launched two major projects, World of Warcraft and Minecraft. The bonus is at least twice the annual income, and there are additional rewards for outstanding performance."
Their studio has a clear bonus incentive system.
As long as you are willing, you can roughly calculate how much you can get.
So there is no need to be too shy.
But even so.
After hearing what he said, all the employees became excited and extremely thrilled.
The new assistants nearby also opened their mouths wide and looked at each other in shock.
I received two years’ bonus for just two projects, and that’s still a conservative estimate!
Is this the joy of participating in a big money-making project?
This moment.
They seemed to finally understand why the outside world said it was difficult to poach employees from Honghuang.
Even if you come to poach me now, I won't be willing to leave!
