Chapter 306: Mr. Ma, you can’t smash it.
"Damn it, damn it, this old fox He Youlong is obviously taking advantage of us. We spent a lot of effort on advertising, but he just spent 100,000 yuan to sign that little doctor surnamed Li as our spokesperson, and just put two small ads on Douyin, and he got on our fast track. He took all the advantage."
Ma Wangcai was furious.
It was like the roar of a lion whose food had been stolen.
"Mr. Ma, how come Li Quan put two random ads in his short video on Douyin and it had such a good effect?"
Secretary Wang wanted to ask, how did it become such a big deal?
When I think about how my boss had just mocked Li Quan for not being able to make any progress in advertising on Douyin four days ago, and said that it was a quack medicine and not worthy of being displayed on the public.
As a result, just four days later, not only did they become a big name, but they were also showing signs of taking off.
The boss slapped himself in the face.
Now Secretary Wang is bringing it up again. Isn't that just bringing up something irrelevant?
"Humph, do you think that a small internet celebrity like him can really have such a good effect by just putting up two ads? He is just trying to take advantage of our popularity. It was indeed a mistake of mine not to sign that guy in the first place."
"But now He Youlong has gotten a great bargain."
When Ma Wangcai thought of this incident, he felt a little regretful.
If he hadn't taken advantage of the situation and deliberately proposed a lot of harsh conditions to force Li Quan to sign a contract, Li Quan wouldn't have gone to find He Youlong.
It's too late to say anything now.
"Damn it, our Hangu Group spent more than 180 million on advertising, and only then did we achieve the current results. And He Youlong only spent 100,000 yuan, and he sold like hot cakes along with us. We can't let him get away with it like this."
Ma Wangcai got furious when he talked about this.
The market for weight loss pills is so small, and both companies are selling Chinese herbal medicine-based weight loss pills. This is completely a smuggling business.
Every box of weight-loss pills sold by He Youlong's Yanhuang Pharmaceutical Company means one less customer for Ma Wangcai.
The cake was only that big and two people were fighting over it.
It would be strange if there was no fighting.
"Secretary Wang, have you found out how much weight-loss drugs He Youlong's company shipped yesterday?" Ma Wangcai asked coldly.
It is not easy to check the shipment volume of your competitors.
Because this is a business secret and will definitely not be known to outsiders.
"We can only make a rough estimate, not get accurate data. I managed to get He Youlong's Yanhuang Pharmaceutical Company's financial statements yesterday. You see, this ZJ199 should be the product code for Yanhuang Pharmaceutical's weight loss pills. This should be the sales that have been generated. As far as I know, the shipping price of a box of Yanhuang Pharmaceutical's weight loss pills is 4,990 yuan."
"I divided the unit price by the total sales, and their shipments yesterday should have been around 55,000 boxes."
Secretary Wang does have some tricks up his sleeve.
He was able to obtain the financial statements of Yanhuang Pharmaceutical Company in a very short time.
You should know that financial statements are the company's top secrets.
Only a few people have the opportunity to come into contact with it.
"Bang!"
After hearing this data, Ma Wangcai picked up an antique inkstone on the table and smashed it to the ground without saying a word.
Ma Wangcai bought this inkstone at a high price to show off his culture and put it on his desk to pretend to be a cultured person.
Now it fell and broke into seven or eight pieces.
What a pity.
Ma Wangcai was still not satisfied even after breaking a valuable antique inkstone.
He turned around and picked up the large coral ornament behind him that was more than one meter tall and was about to smash it.
Ma Wangcai has always had a violent temper. Once he gets angry, he has to smash a few valuable things to vent his anger.
"Hey, Mr. Ma, Mr. Ma, calm down. You spent more than 700,000 yuan to buy this coral tree ornament. It would be a pity if it broke."
Secretary Wang knew that if he stood there and did not try to persuade Ma Wangcai, Ma Wangcai would definitely blame him later.
Impulse is the devil.
It is easiest to do something extreme when you are impulsive.
Once you calm down, you will definitely regret it.
"Fuck it, He Youlong only sold 3,000 to 4,000 boxes the day before yesterday, but after just one day, they sold out. A full 55,000 boxes sold every day. Are those distributors crazy? They don't buy my Han Gu Group's weight loss pills, but are willing to buy He Youlong's rubbish instead."
Ma Wangcai was so angry that his neck became thick and he was breathing heavily.
"No wonder our sales volume has suddenly stopped increasing since yesterday. I'm afraid that many dealers have secretly started to purchase goods from He Youlong."
Distributors are actually powerful pharmaceutical agents in various regions.
Almost every pharmaceutical company will try every means to expand as many distributors as possible.
Because distributors directly control the large and small pharmacies in the sales terminal market and supply those pharmacies.
When a pharmaceutical company launches a new drug, there are usually two ways to sell it.
If it is a prescription drug or a drug with a national drug approval number, then medical representatives will be sent to promote it to hospitals of all levels. In addition, it will also be sold to drugstores of all sizes in the terminal city through distributors.
This is a sales network in the pharmaceutical market.
Pharmacies and hospitals belong to the end market, distributors are middlemen, and pharmaceutical companies are the source of supply.
They cooperate with each other to sell drugs to patients or consumers in need and share the profits.
The role played by dealers is actually somewhat similar to that of middlemen.
They are all profit-seeking.
We will sell the brand whose medicine sells best and makes more money.
Yanhuang Pharmaceutical's weight loss pills are more effective and have received better responses from customers. With many repeat customers and experienced distributors, they can naturally judge that Yanhuang Pharmaceutical's weight loss pills are easier to sell.
At this time, they will think of two aspects.
First, Yanhuang Pharmaceutical's weight loss pills are so popular and have received rave reviews from customers, they are going to be a big hit. I need to stock up more.
Otherwise, if a pharmacy calls to ask for supply, and if the price increases or the product is too popular and they can’t get the goods temporarily, the business will be snatched away by other distributors.
Second, although Hangu Group’s weight loss pills are well advertised, their competitiveness is far lower than that of Yanhuang Pharmaceutical’s weight loss pills. What if they buy too much and keep them at home and can’t sell them later?
Are you feeding the pigs with your hands?
This feeds the pigs and they have to lose weight. And they have to pay compensation.
With the purchase price of several thousand yuan per box, dealers will probably consider it carefully even if they have mines at home.
What's more, many dealers do not have sufficient working capital.
Because when dealers purchase goods from manufacturers, they pay in cash.
But it was difficult for him to get cash when he sold the goods to drugstores. Usually, it was very good to be able to get monthly settlement.
Therefore, the money in the hands of distributors is basically used to cover the sales of medicines.
In order to pursue the highest profit, he must use his limited funds to purchase the most profitable products.
The combination of several factors has led to a decline in the sales of Hangu Group's weight loss drugs, which had originally been rising sharply.
This is just the beginning . If it continues, the sales of Hangu Group's weight loss drugs will continue to decline.
But overall, Hangu Group is still able to make money now.
Just a few days ago, Ma Wangcai's additional investment in advertising was a bit high. Almost 100 million yuan was added to the advertising fee. All this money had to be deducted from the profit.
"Secretary Wang, what was our sales volume yesterday?" Ma Wangcai asked again.
"Boss, we sold a total of 46,874 boxes yesterday."
Secretary Wang took out another document.
This is yesterday’s sales volume calculated by Hangu Group.
There are clear statistics on which dealer took how much goods, how much was sold in which province, and how much was sold in which city.
"Fuck you... Our Hangu Group spent nearly 200 million on advertising, but it's still not as good as that guy named Li's two small ads on Douyin?"
Ma Wangcai turned around and went to move the exquisite coral tree.
"Hey, Mr. Ma, please don't be impulsive. You told me that if you want to smash this coral tree figurine one day, I must stop you."
Secretary Wang quickly opened his arms and stood in front of Ma Wangcai.
"I, I just can't get over this. Why did we invest nearly 200 million yuan in advertising fees, and we were nearly two months ahead of Yanhuang Pharmaceutical, so we had the upper hand, but look at the shipment volume, it's actually nearly 10,000 boxes less than them. I'm so angry..."
Ma Wangcai was breathing heavily.
"Boss, please stay calm. What we need to do now is to quickly research countermeasures and do our best to reduce losses. Last month, you saw that the sales of our diet pills were increasing, so you ordered the pharmaceutical factory to increase production and stock up a large amount of stock. A week ago, you even stopped the production of two drugs that were not selling well, freed up the production line, and converted it to produce diet pills."
"Right now, our warehouse has at least over a million boxes of stock. Our daily output has reached about 60,000 boxes. Do you think that sales are falling now? Should we suspend production?"
Secretary Wang suggested cautiously.
Ma Wangcai is a complete gambler, a particularly crazy one.
He was very confident in the weight-loss drug he developed this time, and after it was put on the market, sales volume increased significantly.
He saw signs of take-off, so he decided to increase investment and production and stockpile large quantities of goods.
But he didn't expect that Yanhuang Pharmaceutical would suddenly appear and give him a heavy blow.
"Are you mentally ill? We have just started a war with Yanhuang Pharmaceutical, and the two armies have just deployed their troops. The other side has only taken the lead temporarily and occupied a hilltop, and you are shouting that you want to withdraw your troops, forcing our army to withdraw its food and logistics first. Can you be a little more cowardly, you bastard?"
"If it were a real battlefield, the first person I would kill would be someone like you."
"As a military advisor, if you don't even have this much self-control, you are not qualified to be a military advisor."
Ma Wangcai wished he could slap Secretary Wang to death.
Now, Hangu Group's sales volume was only one day lower than that of Yanhuang Pharmaceutical, but Secretary Wang actually asked him to stop the production line.
Doesn't this mean that he is shouting about wanting to escape as soon as the two armies engage in battle?
"Boss, I'm worried that we have too much stock. What if... what if we can't sell them..." Secretary Wang explained with his head down.
"Shut your stinky mouth. If you continue to be so useless, prepare to hand in your resignation letter." Ma Wangcai interrupted him rudely. "Keep an eye on Yanhuang Pharmaceutical and see how much they can ship in the next two days. Also, hire a group of professional black fans to go to Li Quan's Douyin account and blast him."
"Remember, use your brains. First, you have to ruin Li Quan's reputation. Then, you can attack the diet pills he recommended, saying that they can kill people and cause muscle dissolution. Go ahead and discredit Yanhuang Pharmaceutical's diet pills to death. You can even use some so-called true stories to spoof them."
Ma Wangcai's ugly face was completely revealed at this moment.
He was not a cultured person to begin with.
Before he became rich, he was no different from a gangster. Even after he became rich, he still couldn't change his despicable habits.
The two small advertisements that Li Quan placed on Douyin have seriously infringed on his interests.
Naturally, he would not show mercy, and the first thing he thought of was to hire black fans to discredit Li Quan.
…
Li Quan earned 505,000 yuan in advertising fees and was very happy.
While I was eating, Dr. Luo Wenhao from the emergency department came over with a rice bowl.
"Doctor Li, long time no see!"
Doctor Luo Wenhao greeted with a smile and sat down opposite Li Quan.
"I haven't seen you for nearly a month. Doctor Luo doesn't look well." Li Quan stared at Luo Wenhao and found that Luo Wenhao looked haggard and had serious bags under his eyes.
He has a good relationship with Dr. Luo Wenhao, so he speaks very casually.
Otherwise, when you meet a colleague, wouldn't it be annoying if you start by saying that the other person doesn't look well?
"Oh, don't mention it. My current situation in the emergency department is really embarrassing. Before you were in the emergency department, I could still follow you and make a living. But your girlfriend got sick, and you left the emergency department directly. I don't have your ability, so the special orthopedic clinic added to the emergency department has become a joke."
"Now, I am lucky enough to be able to do odd jobs in the emergency department."
Luo Wenhao complained to Li Quan.
"I no longer work in the emergency department. Since you don't know how to set bones, you can continue to work in your original emergency surgery clinic!" Li Quan asked puzzledly.
"Didn't the hospital transfer the attending physician named Fu from the surgery department to take over my position last time? Doctor Fu has never moved, so how could I get the position in the emergency surgery department? A while ago, Doctor Fu treated me like a chorman, and he probably thought it was new. When the salary was settled last month, Director Zhang took care of me and gave me some of Doctor Fu's commission for seeing patients."
"This has affected Doctor Fu's interests. Since this month, he has not asked me to help him again."
Doctor Luo Wenhao's face was full of bitterness.
It really feels bad to beg for food from other people's bowls.
Being treated as a chorman and being despised.
"That Doctor Fu is really a tough guy. He's happy to ask you for help and give you a commission. But he's treating you like a free worker. He's taking all the benefits. There's no such thing as a good thing in the world."
A trace of anger surged in Li Quan's heart.
Luo Wenhao was his former superior physician, so he still had some feelings for him.
Now he was being bullied by a chief physician transferred from the surgery department, and he couldn't stand it anymore.
We all have families to support, and how can we live with just that little basic salary every month?
Luo Wenhao looked around and saw that there were not many people around. He lowered his voice and pleaded, "Doctor Li, I heard that your TCM research department is still recruiting. Can you ask your teacher, Professor Liu, to transfer me over? As for the emergency department, Director Zhang has already told me the truth. He said that Doctor Fu was actually kicked out of the surgery department and it will be difficult for him to return to the surgery department. I guess he will have to stay in the emergency surgery clinic in the future."
"Director Zhang gave me the opportunity to find another way out."
Luo Wenhao is just an ordinary emergency doctor, and Li Quan was not affected by the last incident.
But he was implicated.
In addition, he did not have a good teacher like Professor Liu to take care of him, and his own ability was only average. This also caused his situation in Huier Hospital to become very bad.
"Well, I will help you with this matter. After dinner, I will go to talk to my teacher. By the way, do you know anything about Chinese medicine?" Li Quan agreed immediately.
"I know a little bit. I have been working hard to learn Chinese medicine knowledge recently. If you give me another month or two, I should be able to pass the TCM theory exam."
It seems that Dr. Luo Wenhao has already started looking for a way out.
He would not learn Chinese medicine for no reason. He must have made a plan to transfer to the Chinese medicine research department, which is why he made these preparations.
"Okay, I'll go talk to the teacher later. Also, I'm not so busy these days, and I plan to go back to the emergency department to continue setting up the emergency specialty orthopedic clinic. I'll teach you the art of bone setting."
Li Quan decided to take Luo Wenhao as his apprentice.
As long as Dr. Luo Wenhao is taught the traditional Chinese medical skills of bone setting, even if Li Quan leaves the emergency department in the future, Dr. Luo Wenhao will still be able to make a living and live well.
