Chapter 304: Waiting and crying, good news comes
Secretary Wang is really something. The sales of Gu Han Group’s newly launched weight loss drugs are rising steadily, and the situation is very good.
It can be said that there are triumphant songs everywhere, but he behaves so flustered and fearful, which is really a spoiler.
"Boss, something terrible has happened. A pharmaceutical company called Yanhuang Pharmaceutical Company has also started selling pure Chinese medicine-based weight loss pills. I just happened to see Dr. Li Quan from Huier Hospital recommending this type of weight loss pill in a short video on TikTok."
Wang Pilei was frightened when he saw his boss' unhappy expression and he quickly reported what happened.
"Yanhuang Pharmaceutical Company?" Ma Wangcai's eyes narrowed slightly. "Isn't this a shell company controlled by He Youlong?"
Large companies like these will deliberately register subsidiaries in order to avoid various risks, or to facilitate the operation of some businesses that may bring risks to the main company, or to expand other businesses.
A subsidiary is like a tentacles extending out from the parent company.
If the business expansion goes smoothly, it can continue to grow, which in turn consolidates the strength of the parent company and makes the parent company even stronger.
If the business is hindered, or even legal risks occur, or the business is poorly managed, then the company can sever its ties with the parent company to avoid being implicated.
After all, for many heavyweight listed companies, any bad negative news may cause the stock price to plummet.
Generally speaking, the larger a company is, the more risk-avoidance measures it has.
If there are not enough risk avoidance measures, it is easy to capsize.
We often see heavyweight listed companies collapse overnight, the chairman flees, and the company executives are arrested. This is because these companies are not cautious enough or have not done enough risk prevention and control.
Either they know there are huge risks, but in order to pursue profits, or in order to save the company from decline, they are willing to let the parent company take huge risks and take the risk themselves.
Ma Wangcai even knew the alias account registered by He Youlong. It seems that he has a thorough understanding of the information of all his competitors.
Those who have been able to fight their way up among so many pharmaceutical companies, it turns out that none of them are simple characters.
"Hehe, quite interesting!" After listening to Secretary Wang's report, Ma Wangcai was not frightened but laughed instead.
"Boss, why are you still so happy? He Youlong's company has also started to promote Chinese herbal weight loss drugs. This is a strong competitor of ours." Secretary Wang looked puzzled.
He Youlong's Shennong Pharmaceutical is a pharmaceutical giant with strong strength.
The Hangu Group is at most its younger brother.
Now He Youlong has also started to make Chinese herbal weight loss drugs, which will pose a huge threat to Hangu Group's weight loss drug business.
He didn't understand why his boss could still laugh?
"You've been with me for a while, right? Your vision is still not broad enough, and your thinking is not broad enough. Our Han Gu Group is not the first to make traditional Chinese medicine weight loss drugs. There are many pharmaceutical companies that are more powerful than ours. As far as I know, two leading pharmaceutical companies have gone undercover. What happened later? They all disappeared without a trace."
Ma Wangcai gave advice to his confidants.
A qualified secretary needs to do more than just arrange the boss's daily schedule and help the boss organize documents.
A truly excellent secretary should help the boss come up with ideas and solve many problems.
"He Youlong also started making Chinese herbal weight loss drugs, which just shows that our weight loss drugs are very successful. That's why he couldn't sit still, and he even didn't hesitate to rush to the end."
"It's not easy for our Hangu Group to fight its way through. We played the trump card of traditional Chinese medicine."
"He Youlong's Shennong Group has also been deeply involved in the traditional Chinese medicine category for decades. With He Youlong's shrewdness and ability, he must have seen the huge potential market for traditional Chinese medicine weight loss drugs a long time ago. He didn't do it earlier or later, but waited until we made some achievements before he did it. He was forced into this situation by us."
A smug smile appeared on Ma Wangcai's face.
Secretary Wang's originally flustered expression disappeared, replaced by an expression of admiration.
"Boss, that's great! Your analysis has made me feel less panicky and anxious. As the military strategists say, a victorious general never fights an unprepared battle. He Youlong is rushing to launch a traditional Chinese medicine weight loss drug in an attempt to compete with us. He is courting death."
Secretary Wang's flattery was very appropriate.
Just look at the smile on Ma Wangcai’s face and you will know.
The eyes and eyebrows were almost squeezed into one.
"Hehe, Shennong Pharmaceutical used to be something we had to look up to. The Chinese herbal medicine for weight loss that we made this time is very successful, and I believe it will soon become a best-seller. By then, Shennong Pharmaceutical, which has been the regional leader for many years, should give way. He Youlong following our lead this time and also selling Chinese herbal medicine for weight loss is simply a stupid move."
"It is destined to be our foil and a joke in the industry."
Ma Wangcai was extremely proud, and his conversation and laughter revealed his lofty ambition and domineering attitude.
His confidence comes from the sharp increase in sales of Hangu Group's newly launched weight loss drugs.
He has absolute confidence in this Chinese herbal weight loss drug.
"Boss, do you think He Youlong himself is not confident?" asked Secretary Wang.
"Humph, do you think that Chinese herbal medicine for weight loss is so easy to develop? It would be strange if he had the confidence to rush into the battle. But He Youlong has always been cautious. It's a bit too petty for him to follow us to sell Chinese herbal medicine for weight loss this time."
"It would be fine if they just set up a shell company to make this weight loss drug, but they didn't even bother to invest in advertising."
"You said that it is a listed company after all. Even if you don't buy advertising space in subways and train stations to advertise weight loss drugs, you should at least advertise on local TV stations and mainstream media platforms, right?"
"Putting ads in short videos on TikTok is something that only people who sell fake products would do. It just lowers your reputation. It's a loss of face."
Ma Wangcai was full of contempt for He Youlong's petty behavior.
If a pharmaceutical company with some strength wants to launch a new drug, it will at least advertise it on provincial television stations.
Advertising in short videos on Tik Tok is just a small-scale operation and it is unlikely to have a big effect.
"Boss, Li Quan is now a little internet celebrity. If he personally advertises and endorses He Youlong's weight loss pills, do you think he will win the trust of a group of potential customers?"
Secretary Wang asked with some concern.
"Hey! You think too highly of that kid named Li. Isn't he just a resident doctor? Isn't he just using the American experts to stir up some hype? Consumers are smart. Do you think they will buy into a weight loss drug he promotes? That kid takes himself too seriously."
"Don't worry, we'll just wait and see until He Youlong and that kid surnamed Li start crying!"
Ma Wangcai said confidently.
"By the way, I just checked the shipment of our Gu Han Group's weight loss drugs in recent days, and the momentum is encouraging. You should immediately ask the Corporate Propaganda Department to increase our company's weight loss drug advertising investment. I want to see our products on CCTV within a week."
A wolf-like light flashed in Ma Wangcai's eyes.
Secretary Wang trembled for a moment, and said carefully, "Boss, our advertising investment in weight loss pills has exceeded the normal advertising investment by three times. Isn't it a bit too hasty to advertise on CCTV now?"
Advertising on CCTV is not only a form of recognition, it is also a symbol of a product’s strong competitiveness. It also means that companies have to pay huge advertising fees.
"Time is money, understand? We must seize this opportunity and give it a big push, so that our Hangu Group's weight loss pills can be sold out. I want to show He Youlong that my Ma Wangcai's Hangu Group is also competitive and powerful. I have two requirements for the corporate publicity department. First, we must let our weight loss pills advertise on CCTV in the shortest possible time. As for the length of time, choose the prime time, 60 seconds in length. Sign a three-month contract first."
"You have to know that other weight loss drugs cannot even get on CCTV. Why? Because they don't meet the safety standards. Our weight loss drugs are pure Chinese medicine and are absolutely safe."
“That’s also the biggest selling point.”
There was shrewdness in Ma Wangcai's eyes, as well as the madness that is unique to a businessman.
All successful businessmen are adventurers and gamblers.
Otherwise you can’t be a real businessman.
Fortune and wealth are achieved through risk, this is an eternal saying.
Benefits and risks are often proportional.
Normally, according to the normal corporate advertising process, when launching a new product, they would first run some small advertisements to test the waters.
If the effect is good, we will continue to increase the publicity efforts.
Only when sales reach a certain level will we consider advertising on CCTV.
"Boss, what is the second request?" Secretary Wang knew that his boss was going crazy and no one could persuade him.
He wisely stopped trying to persuade her.
If he insisted on persuading Ma Wangcai and made him dissatisfied, he would probably have to look for another job.
"Secondly, we need to invite a reputable traditional Chinese medicine doctor to endorse our weight loss pills, and then invite a popular first-line celebrity to endorse them. Remember, we need to invite a slim female celebrity, not a slightly plump one."
The meaning of endorsement is similar to guarantee.
It means having an authoritative person recommend the product with his or her own credibility, thereby gaining the trust of consumers.
"Okay, I'll do it right away!"
Secretary Wang agreed and hurried off to take care of these things.
If you run a CCTV ad, especially a 60-second ad during prime time, the cost will be very scary.
It would be even more terrifying to invite a popular first-line female star to be the spokesperson. The cost would probably not be much lower than the cost of three months of CCTV advertising.
Ma Wangcai is really crazy this time.
However, he has the confidence to make such a huge investment.
If a company wants to grow bigger and stronger, it sometimes has to fight hard.
With his rich business experience, he saw the potential of this weight loss drug, which is why he was willing to put a lot of effort into promoting it.
…
In the blink of an eye, four days passed.
Hangu Group has been working at full capacity recently, spending a lot of money on advertising to promote its newly developed Chinese herbal weight loss drug.
Li Quan only ran two short video advertisements on Douyin and then left it alone.
In addition to continuing to treat Sophie these days, the little girl with leukemia in the hematology department and Ms. Huang who also had leukemia became his main treatment targets.
The little girl was already in the advanced stage of leukemia, and even with Li Quan's best efforts, he could only stabilize her condition.
Her recovery is still elusive.
On the contrary, Ms. Huang, whose condition seemed serious, showed significant improvement under Li Quan's traditional Chinese medicine treatment.
However, because she did not practice the Five Animal Exercises breathing method, Ms. Huang's recovery speed was far slower than Sophie's.
Li Quan also intended to use Ms. Huang as an experiment.
See if it can be cured by just doing some regular physical exercise without practicing Wu Qin Xi?
From the current perspective, it should be possible to cure the disease without practicing the Five Animal Exercises.
It just takes a lot longer.
There was no way, the Five Animal Exercises breathing method was too powerful, he didn't dare to pass it on to others.
At around ten o'clock in the morning, Li Quan went to the pediatric department as usual to treat the little girl with leukemia.
Director Li Manzi was already waiting for him.
"Morning, Doctor Li!"
As the head of the department, she smiled and took the initiative to greet Li Quan.
"Haha, good morning, Director Li!" Li Quan responded with a smile.
"Doctor Li, do you still remember the little boy with hemophilia that you treated last time?" asked Director Li Manzi.
"I remember, what's the matter?" Li Quan thought it was a relapse.
"His family just brought him here for a follow-up examination. They did a series of tests including prothrombin consumption test, activated partial thromboplastin time test, and simplified thromboplastin generation test, which showed that he has reached the level of a normal person. In other words, his hemophilia has been completely cured by you. I have reported this matter to the hospital and the statistics department of the Health Bureau in accordance with medical practice."
"If there are hemophilia patients next time, could you please try using traditional Chinese medicine to treat them? As long as you verify a few more cases and prove that traditional Chinese medicine is indeed effective and can completely cure the disease, you can try to promote it. Then it will surely benefit all hemophilia patients."
There was a gleam of light in Li Manzi's eyes.
As a hematologist, she knows all too well the suffering of hemophilia patients.
Li Quan's traditional Chinese medicine will be the savior and hope for those patients.
"That's no problem. I've been thinking about this for a long time. If the hospital agrees, I can recruit a group of Chinese medicine interns. I will train them, teach them the treatment methods, and then promote them vigorously."
Li Quan nodded happily in agreement.
He has no intention of hoarding his medical skills .
By then, we can train a group of apprentices of traditional Chinese medicine.
"Okay, let's treat Cai Xiaojie first! I have to see the outpatient clinic in the afternoon." She is a chief physician and has certain outpatient clinic arrangements every week.
It goes without saying that Li Quan used acupuncture to treat the little girl.
As a senior doctor, Li Manzi had to watch from the side.
…
Two hours later, Li Quan walked out of the ward tiredly. Although he was very tired, he had a smile on his face.
Because every time the little girl is treated, there is a certain effect.
If he had not treated the little girl with traditional Chinese medicine, the little girl would probably no longer be alive.
Li Quan felt that his traditional Chinese medicine skills were still somewhat ineffective in treating patients with late-stage leukemia.
It would be great if it could be combined with Western medicine.
In particular, the bioregulatory agents that the Aixen team is developing.
Maybe it can be the only hope to cure this little girl.
Unfortunately, the American experts have been wasting time and refused to agree to Li Quan's conditions. These days, Li Quan even found that some Chinese medicine practitioners invited by other hospitals entered and exited the No. 4 laboratory where Aixen and others were.
He doesn't care about it.
Because in just a few days, several groups of people have been replaced. This shows that the Chinese medicine doctor that Aixen had managed to invite was not able to help him solve the problems in his research.
It's already past noon.
Li Quan went to the cafeteria to eat.
Just then, his cell phone rang.
It was He Youlong who called.
"Brother He, you really know how to pick the time. You always call me when I get off work or have lunch." Li Quan joked with a smile.
"Haha, I know your doctor is very busy, so I called you at these two times. I called you today for no other reason than to tell you the good news. Didn't you advertise our diet pills on Douyin? The effect is more than a hundred times better than I expected. Do you know how many boxes of diet pills we have sold in the past few days?"
He Youlong asked with a smile.
