They were in trouble indeed.
The whole golden wind.
The reputation of the "Golden Bull Challenge" quickly spread.
Both Tencel Bull's overseas profits increased by 500 percent.
Or the explosive profit of Golden Wind tripled in seven days.
The crazy profiteering of tens of millions of US dollars shocked the industry circles of both parties.
Gu Sheng had no idea what the situation was with the Bulls.
However, Golden Wind has received countless invitations and related negotiations during this period of time.
Some wanted to discuss cooperation, some wanted to invest, some wanted to help them go public, and some wanted to join them as their younger brothers...
Among them, the most want to invest and assist them in going public.
Gu Sheng knew best what these people were planning.
It's simply that now that Golden Wind's business is thriving and its profits have grown wildly over the past three years, they want to rush in and get a piece of the pie.
This is a money tree!
And it’s a mature money tree!
Because in this world, most countries in the world, including China, require that "companies must have been profitable for three years before they can apply for listing."
so.
Today’s golden season is a good time to go public!
Domestic and foreign investment banks and trust institutions of all kinds have sent lobbyists to persuade Golden Wind to seize the current opportunity, attract investment to enter the stock market, stir up the business world, and open up a new situation for the Chinese gaming industry.
In response, Gu Sheng just smiled.
Here we have to mention why the company wants to go public.
Simply put, just two sentences -
First, it will help some companies (especially those that require long-term investment) obtain sufficient investment and maintain their competitiveness.
Second, it provides the core team of the enterprise with capital appreciation gains outside of operations, while also providing the enterprise's long-term external investors with profitable exit opportunities.
One is need, the other is demand.
Enterprises need more investment, increase growth rate, and expand production and operation scale, which is simply like blowing up a balloon.
External investors, on the other hand, need to fill this highly elastic balloon with air that smells like money in order to gain more profits from it.
Enterprises have needs and capital demands.
Combined with demand, going public has become a must for most companies after reaching a certain scale.
Except for the Golden Wind.
Over the past three years, perhaps Shen Miaomiao has grown and changed a lot as the president.
But no matter what, there are two principles that she has never changed:
Slacking off at work and never going public.
Although Gu Sheng didn't know why little Nezha was so resistant to going public, there was no doubt that he himself was not interested in it.
After all, other companies want to go public in order to attract investment, expand their scale, and take big steps and work hard.
But Golden Wind has no such requirement.
Today, the output efficiency of the two major studios, Golden Experience and Steel Chain Fingers, is sufficient for them to produce games.
Moreover, in terms of capital needs, Golden Wind's current profits can provide them with supply in a healthy and orderly manner.
You know.
Sometimes having too much money isn't a good thing.
Indeed, if Golden Wind announced an IPO at this time, considering their current reputation.
Not to mention the Nasdaq, which has relatively low requirements, they might also give the New York Stock Exchange a try.
but!
What would you do with the nine-digit or even ten-digit funds raised through public offerings?
Investors will not allow you to deposit so much money in the fucking Bank of China and earn interest regularly!
You have to spend as much money as you have!
Use them to create profits and create greater value!
But the problem is that once such a huge amount of funds is injected, it will definitely disrupt Gu Sheng’s established plans for game production to a certain extent.
At that time, the development plan of the entire company will become scattered, and the two studios will become confused and forced to merge for a long time, jointly responsible for projects worth hundreds of millions or even billions of dollars.
It's tempting to take big steps and work harder .
But don't forget.
If you take too big a step, you may easily pull your balls.
certainly!
Not wanting to be kidnapped by capital is just one of them.
What Gu Sheng was more worried about was——
…
“Mergers and acquisitions.”
"If Golden Wind chooses to go public, we can attack their new projects during this period, lower their share price, and then initiate a merger and acquisition of them through equity acquisition."
United States.
In the office of the president of Yunwei Group.
Barber Cordick, chairman and CEO of the group, was sitting on one side of the reception sofa and speaking to the middle-aged woman on the other side of the sofa with a smile on his face. His attitude was respectful and his smile was even a little flattering.
Codick is in his early fifties, a little fat, with a big nose, small eyes, brown slicked back hair, a broad forehead, and a deep "J"-shaped wrinkle on his brow whether he smiles or not. He was born in Long Island, the United States, and has a typical American style.
As for the woman sitting opposite him, she looked to be around fifty years old, and was very well maintained, with blonde hair, a bright pink suit on the upper body, and a well-cut one-step skirt on the lower body. Although she was not beautiful in appearance, she had an excellent temperament, and her every move and gesture showed the noble and dignified manner of a lady.
The identity of this noble lady can also be seen from Kodick's attitude.
Sarah Gascogne is the vice chairman of the board of directors of Vivendi Group, who is one-quarter Gallic noble.
After hearing what Kodick said, Sarah nodded without changing her expression, motioning for him to continue.
Then Kodick continued:
"Five years ago, there was an acquisition of Ubisoft for $800 million, and we won it."
"To date, Ubisoft's Rayman, Speed ​​Racer, Skyhawk, and Origin Island series and their sequels have brought us nearly ten times the profit,"
"However, Ubisoft's vitality has not been optimistic recently. Firstly, it is not keeping up with the pace of innovation in the motion sensing cabin, and secondly, those IPs have been almost fully exploited."
"I plan to take advantage of this year to directly put the team up for sale, which will also bring us a considerable amount of profit."
good!
This is the key reason why Kotick and Vivendi have been invincible across the Western Hemisphere for many years!
Different from the copy-paste, borrowing and integration of the "Chinese Big Devil" Xunteng.
It is also different from the "Asian Overlord" Konami, which cuts here and there to make up for the deficit, focusing on profit and making sequels to make money.
As the world's largest comprehensive game manufacturer, Yunwei-Vivedi's operating model can be said to have integrated the "strengths" of Xuntong and Konami, making it an international enterprise with all the best features.
Take Ubisoft, which Kotick just mentioned as an example.
Five years ago was a turning point for Ubisoft.
With nearly two decades of industry accumulation and sufficient sensitivity to changes in the gaming era, Ubisoft has seized the opportunity of the rise of the somatosensory cabin and is preparing to use the "Origin Island" IP, which once had a good reputation and sales in the PC era, to launch an impact on the somatosensory cabin.
To this end, Ubisoft has made a lot of preparations and invested a lot of money.
Although she is not as good as the rising star Shen Miaomiao, who is also the Golden Wind, and dares to bet the entire company on it.
But in order to produce the motion cabin version of "Origin Island 2", Ubisoft can be said to have used up most of the company's working capital, and even had to issue additional shares for refinancing in order to get more investment.
And Kotick seized this opportunity.
He first launched an attack on "Origin Island 2" to shake the investors' determination.
At the same time, a huge amount of money was invested to create a "Void Game", which copied all the settings and related innovations of "Origin Island 2".
The reason why Kotick's game is called a "void game" is because the entity of this game does not actually exist.
A large amount of Kotick's money was spent on CG and so-called "real machine demonstrations", and he didn't make any games at all.
That's it!
The result is predictable .
After all, with the technology at the time, the real pie made by Ubisoft was definitely not as delicious as the big pie drawn by Kotick using technology.
Ubisoft's stock price has continued to be sluggish, coupled with the large-scale acquisitions of Kotick and Vivendi Group.
In the end, the Yunwei-Vivedi Joint Group became Ubisoft's new shareholder, holding the largest majority of shares.
after!
The most exciting one is coming.
Kotick mixed up the facts and directly announced that the big plan he had originally planned was incorporated into the development of "Origin Island 2".
In this way, "Origin Island 2" was successfully released. Although the quality was slightly different from Kotick's previous big pie, Ubisoft's strong strength did not disappoint everyone. The game sold well and a lot of money went into Vivendi's pocket.
Kotick calls this a "merger and acquisition."
But in fact, anyone who understands what Cotick did can understand what a despicable means this so-called merger and acquisition is.
This is not a "merger" at all.
It's a "hostile takeover".
certainly.
If what was done to Ubisoft ended here, although this hostile takeover was despicable, it is actually not a big bad thing for Ubisoft as a whole. In fact, because Vivendi is rich and powerful, it is a good thing for Ubisoft to rely on such a big power for future game development.
But the problem is——
Kodick's methods of gaining profits were far more ruthless than they had imagined.
The year after Ubisoft was hostilely acquired, Kotick's crazy exploitation plan began.
Almost all of Ubisoft's games that have ever been successful in the market have been dug out by Kotick.
If there are sequels that can be released, then release sequels; if there are mobile games that can be released, then release mobile games; make money as quickly as possible until they become a failure.
In just four years.
Ubisoft, a game company that has been established for more than 20 years, has been tortured into a mess like a female warrior who fell into a goblin cave.
The studio's reputation plummeted, to the point where everyone was calling for its destruction, and no one was willing to buy the games it produced anymore.
but!
This is not the end yet.
As Kotick just said.
Today, although Ubisoft is rotten, it is rotten to the point of being hopeless.
But the people in these studios are all experts.
As long as they simply reorganize and sell off, they can still squeeze out the last wave of value.
"And this is the case with Ubisoft alone. What if we can acquire Golden Wind?"
Speaking of which!
I saw Codick's eyes flashing and even a faint scarlet light flickering in them!
Just like a vicious dog smelling meat and bones, a man-eating shark smells blood!
“They are so tempting…”
Kodick's fierce eyes flashed with the greed of a hyena.
The sequel to Left 4 Dead!
Titanfall sequel!
The sequel to Escape!
Sekiro sequel!
Escape sequel!
Just for these four games, if I could get them to release three or four sequels for each of them within two to three years.
So!
The huge profits like gold bars falling from the sky will gather into rivers, lakes and seas, and flow continuously into the company's accounts!
What?
You said Golden Wind is only a medium-sized company now? Two studios can't handle so many projects?
You are confused!
What is “reorganization ” used for?
When I get it in my hand, I take it apart . If I need to be a Sekiro, I become a Sekiro. If I need to be a Titan, I become a Titan!
Just take it apart, any group you want, as long as you can make the game!
Anyway, what I want are those attractive IPs and fanatical reputations with almost no negative reviews!
Just hang up the four big words "Golden Wind"! Add our huge marketing methods!
There will definitely be a huge number of players willing to pay for these sequels!
As for those mini-games, just play them on mobile phones, and you can play them all with skins and krypton gold!
Just like that Overcooked show!
Is it okay for me to release some paid skins?
It’s not too much to increase the cooking speed for the paid skin, right?
It’s not too much to require physical strength for mobile games, right?
It’s not too much to spend money to buy more when you don’t have enough physical strength, right?
At that time, we will cooperate with other games of Golden Wind and hold some lottery activities to obtain more powerful characters and props.
For example, BT’s mecha skin, Sekiro’s gourd props, and Plants vs. Zombies’ sunflower pet.
Not too much, right?
What?
Too much?
Just play separately, because there are a lot of people who spend money on it!
and!
God knows how much value teams like Golden Experience and Steel Chain Fingers will be able to continue to grab after all these IPs are squeezed out!
He couldn't even sell top executives like Gu Sheng and Moritani Tetsuya.
Directors and supervisors in the Gold Experience and Steel Chain Fingers can also get top-notch prices!
after all!
They created brilliant works back then and even defeated Konami’s designers!
Just think of this!
Codick was so excited that even his fat body was shaking slightly!
So exciting!
How much money will a golden wind bring them?
One billion? Three billion? Five billion?
even……
Kotick took a deep breath.
In his opinion, the time he had spent squeezing Ubisoft was too long.
If he could take over Golden Wind, he was confident that within two years, he could squeeze out all the available value from the company and then sell it off at a cool price!
Not to mention tens of billions, at least tens of billions of dollars should be no problem in getting back in two years!
Kotick was in a hurry.
After all, as Golden Wind produces more and more types of games, the entire game market has become increasingly prosperous.
Especially China.
Following the footsteps of the golden wind, companies such as Phantom Technology, Qunfeng Games, Bluebird Games, etc. are gradually rising.
The cute little peanuts are just waiting to be crushed and squeezed clean!!!