Chapter 25: Jiang Taigong Fishing
When asking Song Yang this question, Greg couldn't help but feel a little excited and timid. This was something Greg had never experienced before.
He was originally just a small lawyer. He understood the basics, but this kind of high-end stuff involving capital operation was not something that Greg could handle. Not to mention Greg, even Josiah, the most famous lawyer in his law firm, had little exposure to it.
But Gleick still understood basic common sense. At DoubleClick, accepting investment was a must, and there might be multiple rounds of investment in the future. Otherwise, this baton game of burning US dollars might not be able to continue.
Accepting investment is not a casual thing. You may have seen pigs run even if you have never eaten pork. This thing is a bit like opening a blind box. No one knows what the investors introduced are. It is like Microsoft, Netscape, etc., where investors and founders work together to cut leeks. No, they work together to send the company to the market so that more investors can enjoy the benefits of development...
Those who are unlucky can ask the Cisco couple, who have already entered retirement, how it felt to be kicked out of Cisco, and how it felt for Steve Jobs, who is secretly competing with the Apple board of directors.
The same is true for DoubleClick Company. If the investors introduced here can get along well with Song Yang and are willing to support DoubleClick Advertising Company, then DoubleClick may be able to soar to success. Otherwise, there will probably be infighting.
"It's time!"
Song Yang was sitting there, he was not much better off, he had never experienced these in his previous life. When he entered university, those big Internet and technology companies had already developed, and all he had heard were various legends about the founders and companies, such as how Alibaba received tens of millions of dollars in investment from Softbank in just a few minutes.
Now, facing those investors, Song Yang couldn't help feeling a little nervous, but he had to go on.
"You heard what Ryan said just now. DoubleClick needs to advertise. Chris Jahn also called to ask about financial matters. He won't give DoubleClick too much time!" Song Yang said to Greg, "In addition, we must also guard against the emergence of competitors!"
Greg also knew that what Song Yang said was true. With DoubleClick's current financial situation, it could only last for two or three months at most.
"Which investment company are you going to accept?" Greg asked Song Yang as he stood up and left. Choosing a different investor would mean that he would end up in a dead end.
Song Yang shook his head. He didn't have any feelings about venture capital companies. Without this industry, the Internet industry would not have been able to develop so quickly. But to say how good this industry was, that was bullshit.
"Let's release the news first and see how the outside world reacts!" Song Yang planned to release the news first to see how Silicon Valley venture capital and Wall Street investment banks reacted to Double Click Company.
Investors in these two places are all shrewd people with sharp eyes. The valuations they make for Double Click Companies are basically the most accurate. How much money a company can get from investors depends on how much the Double Click Company is worth in their eyes.
The news that DoubleClick would start looking for the first round of financing began to spread quietly within the company. For those who had just joined DoubleClick, this was special news.
Double-clicking is not a big deal for ordinary employees in the company. Although they have expectations, they don't have much hope. But for managers like Ryan and Wesley, this may also change their destiny.
Compared with traditional industries, companies in the Internet industry move at a very fast pace. They start raising funds just six months after they are established, and then start looking for ways to go public. This is unimaginable in traditional industries. Of course, this also means that money comes very quickly. It used to take five or even ten years to go public and reap the benefits, but now it only takes two years, one year, or even less than a year...
Through the slightly simple office glass, you can see a group of people busy outside. Double Click Company has slowly started to get on track.
The digital advertising business is still developing rapidly. Netscape and Yahoo are the ones carrying the banner of digital advertising. In fact, Netscape is suspected of being overshadowed by Yahoo in this regard.
Although Netscape
But Yahoo is different. Yahoo really accepts all offers. No matter what the advertisement is, as long as you pay, Yahoo will put it up, because it really is short of money!
After receiving investment from Sequoia, Yahoo began to promote and advertise. Sequoia not only gave Yahoo 5 million US dollars, but also introduced a professional manager to Yahoo, who was also Yang Zhiyuan and Filo's Stanford classmate, Kugel. It was said that the manager would help the two manage Yahoo, but in fact he was just watching over them and preventing them from causing any trouble.
The first thing Kugel did after joining Yahoo was to "make Yahoo look profitable," which naturally meant introducing a lot of advertising.
Yahoo, which received the money, sold advertisements in order to attract more users and continuously added various information for users to browse. Hot news, stocks, football games, etc. all appeared on the Yahoo website. Yahoo already had the prototype of a portal website.
In addition to development, Yahoo, which was acquired by Sequoia, has already had the idea of going public. In addition to its crazy development, it also began to "create gods" in the same way as Netscape. Compared with Filo, who has a dull personality and is unwilling to accept media interviews, Yang Zhiyuan is much more likely to be on camera.
Yahoo began to promote Yahoo and Zhiyuan Yang on major television stations and newspapers, and even directly invested in several tabloids and magazines, and began to continuously promote Yahoo and Zhiyuan Yang. Zhiyuan Yang also began to be touted as the "Global Internet Chief."
Compared with DoubleClick Advertising Company, Yahoo spent money much faster, and the several million US dollars were not enough to build it. When Song Yang started looking for investment for DoubleClick Company, Yahoo also started its second round of financing, and the speed was simply astonishingly fast.
Less than three months later, when Yahoo raised its second round of financing, its market value soared again. With the introduction of digital advertising, Yahoo, which seemed "very profitable", was favored by many venture capital companies. Softbank, which made its first foray into the Internet industry, also proposed to invest in Yahoo, and it was rumored that the investment was a huge one!
When Song Yang in Houston saw the news from Yahoo, he couldn't help but shake his head, sighing that Silicon Valley is indeed the center of the global Internet. It's simply crazy.
A few months ago, Yahoo begged and pleaded with everyone and finally raised US$5 million in investment. However, a few months later, it changed its mind. Although the media has not yet reported how much Softbank and Masayoshi Son will invest in Yahoo, it is obviously an astonishing number that has made the media report it in this way.
Looking at Netscape's valuation of more than one billion US dollars, and then looking at Yahoo which is being pursued for investment by Softbank, Song Yang couldn't help but feel helpless. DoubleClick Company can barely be regarded as the promoter of these two companies. Compared with these two companies, the treatment is simply not worth mentioning. Song Yang couldn't help but speculate, could it be that Xiucun's feng shui is not good?
Just when Song Yang was still thinking about whether to go to Chinatown to ask a Feng Shui master to set up the formation, Irene, with an excited expression, hurried into the office.
"Bartley, the manager of the Telephone and Telegraph Group, called me. He seems to want to discuss investment!"
Erin Doherty looked at Song Yang. She didn't know whether DoubleClick was really valuable or Song Yang was lucky. As soon as the news was released, a company came to ask for the price, and it was a giant like Telegraph. However, it was the first time for Erin to encounter investment from a giant, so she couldn't help but feel excited.
Song Yang was stunned. He didn't expect that the first group to come to him would be the Telephone and Telegraph Group.
After hearing the news, Greg and others also rushed to the office. For a while, a lot of people gathered in Song Yang's office.
"Please answer the phone!" Song Yang took a deep breath and said to Irene.
As soon as the phone was connected, Bartley's voice was heard soon. However, unlike last time, Bartley's attitude towards Song Yang was completely different this time.
In the New York Telephone and Telegraph Company, Bartley sat in a conference room, opposite him sat the company's president, board members, financial director, investment department head and other members.
Bartley already knew what the call was for. Thinking of what the bigwigs of the Telephone and Telegraph Group had just said to him, Bartley was still not able to calm down.
Until now, Bartley can still remember the look on Song Yang's face when he first asked to see him. At that time, Song Yang was still a poor boy who came to the telephone and telegraph company to beg for cooperation. It was even Bartley's help that prevented Song Yang from returning empty-handed.
And now, Bartley shook his head. As long as the call is connected and the person on the other end of the phone agrees, perhaps a multi-millionaire will be born. Think about Song Yang's age. How many multi-millionaires who started from scratch at the age of 18 are there in the whole of America?
"Manager Bartley, I'm glad to receive your call!" After the call was connected, Song Yang said to Bartley, "I have always wanted to visit Manager Bartley again. Thank you, Manager Bartley and AT&T, for your support for DoubleClick!"
As soon as he came on stage, Song Yang praised Bartley, saying that DoubleClick Company’s success today was inseparable from Bartley’s keen eye for talent.
Whether it was true or false, this little flattery made Bartley feel comfortable all over, especially in front of the bigwigs of the Telephone and Telegraph Group, which further highlighted Bartley's ability.
"The AT&T Group is also very satisfied with the cooperation with DoubleClick. The company has decided to increase its cooperation with DoubleClick in the next quarter and will invest more advertising funds in DoubleClick!"
Bartley spoke for a while, and when he saw the director of the investment department, he winked at him impatiently. Bartley coughed and said, "I heard that DoubleClick Company needs funds recently?"
