Chapter 236: Rival Appears
The online test of the new game Honghuang ended very quickly.
Because it is a test version, there is not much content to explore. It is just a warm-up before the game is officially released.
But even so.
The response to this game is still not low.
Especially after the live broadcast videos of several major anchors were uploaded, it caused a sensation on various video websites.
"Supernova, this game is so cool!"
“They even did this kind of celestial evolution.”
"When I looked up at the Earth from the Moon, my scalp exploded!"
"Is this Honghuang's new game?"
"I can fly my own spaceship to the moon. How cool."
"Haha, crashing into a planet, this game is so fun."
The most discussed topic online recently, apart from certain celebrities cheating on their partners, is the upcoming rocket launch.
The game Honghuang undoubtedly opened the eyes of netizens, who had never thought that they would be able to experience flying a spaceship to the moon in person in the game.
There is also a first-person supernova explosion, which brings them an unprecedented shock and allows them to experience the charm of space in a game for the first time.
Plus the various entertaining operations performed by the anchor players.
But they were very happy.
The discussion naturally increased.
When other manufacturers received the news, they all felt a sense of pressure and held meetings to increase their financial investments.
The entire science fiction game market is booming, with new games constantly emerging, adding fuel to the rise of science fiction.
…
finally.
This popularity lasted for more than a month.
Tianhe Pictures suddenly announced that "The Wandering Earth 2" has entered the final stage and will be released the day before the rocket launch. They wish the launch a success.
As soon as the news came out, the whole Internet was in an uproar.
Especially those who have watched the first movie are looking forward to it.
"Okay, okay, finally the second part is here."
“I watched the first one before, and it was really good.”
"I heard that the special effects of this film were made by Honghuang, I must support it!"
"Honghuang? Is that the studio that's been very famous recently?"
“It is said that the quality of the games they make is very high and it is really worth looking forward to.”
"I don't have high expectations, just don't make it any worse than the first one."
The film and television circle is different from the gaming circle. We focus on film and television related consultations, so we only have some understanding of Honghuang games.
Many people heard that the special effects of "The Wandering Earth 2" were made by Honghuang, so they curiously went to search for relevant information about Honghuang.
As a result, I happened to search for the recently very popular "Outer Wilds", and was shocked by the grand scenes in the video.
For a moment.
The works of the two companies are linked.
Players and spectators switched sides, raising the temperature again.
The Internet is full of discussions about Honghuang and Tianhe, calling them pioneers of the science fiction era and even benchmarks in the science fiction market.
This made other film and television companies jealous.
In just two days, they have officially announced their upcoming science fiction films, hoping to compete for this title.
After all, for those big directors.
The appeal of this reputation is absolutely fatal.
The most eye-catching one was an official announcement issued by another well-known domestic film and television company.
[China Television: The disaster science fiction blockbuster "Fortress at Sea" will be officially released on the 30th of this month. It is our duty to open the door to science fiction! ]
As soon as the news was released, it sparked widespread discussion.
Because the leading actor of this movie is the top young actor in the past two years and a popular idol of the new generation. His status is even more important than Anna who has recently been promoted to the first-line.
"China Television also made a science fiction film?"
"I remember this director used to shoot love-themed films."
"His first few films were really good, and he even switched to science fiction."
"It seems that science fiction is really going to rise."
"With CTS interfering, Tianhe will probably be unable to sit still."
It is rare to see two major film and television companies competing on the same stage, and the themes of the films are the same.
This is clearly a competition for the emerging science fiction market.
Moreover, CTS was obviously well prepared, having directly invited top movie stars to star in the film, and its traffic alone surpassed that of Tianhe.
In a blink of an eye, the topic of online discussion changed, and most of it was absorbed by China Television Pictures.
The number of likes for the comments under the announcement was rapidly approaching, and a large number of fans came to support.
"Very good. If we keep up this momentum, we should be able to surpass Tianhe soon."
China Television Corporation Headquarters.
The top executives smiled with satisfaction as they watched the topic grow so rapidly.
Unlike movies and games, the influence of traffic is crucial, otherwise there wouldn’t be so many traffic stars who are hard-core promoted.
Although they spent a huge amount of money to invite top-tier leading actors this time, the rewards they received are obvious.
Such high heat.
When the movie is released, its box office will definitely surpass that of Tianhe and secure its position as the leader in domestic science fiction.
"Go, ask the publicity department to send more people to hype up the topic of our movie. You can also release some behind-the-scenes footage. Such a large amount of traffic cannot be wasted."
After the meeting, each department began to make intensive preparations.
Then came the overwhelming publicity, and movie posters for "Fortress at Sea" could be seen almost everywhere, with the cover still using a still of that top-tier hunk.
The horrific investment in publicity and promotion resources overshadowed all the films produced by Tianhe Pictures, as if they had all become supporting roles.
At the same time, many remarks discrediting "The Wandering Earth 1" appeared online, which pushed down the ratings on various film review websites.
…
Tianhe Pictures, conference room.
After receiving the news, Xu Jian quickly summoned the senior management with a serious look on his face.
"It seems that CTS is very confident in its movie and has invested so much resources in its promotion. Let's talk about it. How should we deal with it next?"
Xu Jianli stood in front of the stage and glanced at the report in his hand.
As their old rival, CTS’s strength is unquestionable. This time they have invited so many celebrities to star in the film, and one can tell at a glance that they are determined to get a piece of the sci-fi pie.
If they don't handle it well, their new movie might really be outdone.
"I think we should increase investment in publicity and promotion." Someone spoke up immediately.
"No, we have already invested too much extra money to finish the filming as soon as possible. If we increase the publicity and promotion resources, I am afraid it will be difficult to make back the investment."
"Yes, I just looked at the financial report. It cost at least 1 billion, which is far over budget."
"If we increase the amount further, the shareholders probably won't agree."
A movie with a budget of 1 billion is definitely a huge investment considering the current domestic market conditions.
Because when they make a movie they not only want to recoup their investment, they also want to make money.
Considering the commission from theaters, the profits from production companies, and various dividends, it is estimated that the box office revenue must reach at least three times higher, which is 3 billion!
Currently, only a dozen or so films in China have achieved this box office record, and the most recent one is "Titanic" produced by Honghuang.
Xu Jian naturally knew this truth.
So even if they are unhappy, they dare not increase the bet easily.
"I hope the special effects made by Honghuang can turn the tables."
At this point, we can only place our hopes on Honghuang.
After all, they have done what they can, and now all that’s left is the synthesis of the special effects from Honghuang.
Everything will be revealed once the final product comes out.
"Boss Xu, Honghuang sent a message saying that the film is ready."
Speak of the devil, and here comes an employee, running over and reporting hastily.
"Done?"
The senior management looked delighted.
"Okay, let the audit department review it immediately and finalize the final product. Zhang Shicheng, you will be responsible for supervision. There must not be any mistakes."
Zhang Shicheng is a senior executive in the censorship department of Tianhe Pictures, specifically responsible for reviewing the quality of film and television works.
Normally Xu Jian didn't ask about such matters.
But this time the matter was of great importance, so he did not dare to be careless and started to explain.
"I'll arrange the staff right away."
Zhang Shicheng stood up and said something, then left the meeting room with the employee and rushed to his department.
However.
As he walked through the corridor and returned to the Examination Department.
But I found that a large group of employees were gathered in front of several computers, exclaiming constantly, and the scene was extremely lively.
"What's going on? Didn't I tell you to review the movie properly?"
Zhang Shicheng's face darkened and he walked towards them from a distance.
I had only been in the meeting for over half an hour, and already these guys were in chaos.
If this gets out, won’t other departments laugh at us?
"The manager is back!"
"Manager, come and watch! What an awesome movie!"
"The finished film Hong Huang sent over is amazing!"
The employees were frightened by Zhang Shicheng's yell.
But they reacted immediately and turned around in excitement and shock.
Zhang Shicheng was surprised. It was the first time he saw such expressions on the faces of these bastards.
Without bothering to ask more questions, he took a few steps through the crowd and saw the picture playing on the computer at a glance.
In just a dozen seconds of special effects footage, he stood there in a daze, his eyes wide open.
After an unknown amount of time, he suddenly came back to his senses.
"What the hell! Is this the movie we made??"
…
…
"The Fortress at Sea" and "The Wandering Earth 2" are about to be released!
The day before the rocket launch, a piece of breaking news swept the entire Internet.
The film and television circles, which were originally in the midst of heated discussions, were suddenly plunged into an uproar.
Many netizens rushed to the cinema to buy tickets as soon as possible, ready to watch this science fiction movie that has been promoted for so long.
Tianhe and CTS, which had been in a stalemate for several months, suddenly became the focus of attention of all film and television companies.
"Xu Jian, don't you know how much money you've invested? You actually increased the proportion of publicity and promotion without our consent. If the box office loses money, what will you give us to explain?"
Tianhe Pictures, Chairman’s Office.
The shareholders who received the news called Xu Jian immediately and questioned him about his decision to temporarily increase the publicity and promotion expenses, their tone filled with anger.
"Don't worry, I will take all the responsibility regardless of whether there is a loss or not this time, and I will give you an explanation when the time comes."
Xu Jian frowned and cursed in his heart.
CTS is so determined to promote it, are you all blind and can't see it?
It's just that they spent a little more money on publicity, but it's like killing their parents. They are really a bunch of money-grubbing guys.
What’s the point of having a good movie if the publicity and promotion efforts can’t keep up?
not to mention.
He has absolute confidence in this film.
It is totally worth it for him to increase his investment in publicity and promotion.
"You said it, if the box office loses money, let's see how you can explain it to us!"
The shareholder left a warning and hung up the phone angrily.
Afterwards, more calls came in one after another, all from shareholders who wanted to accuse the company.
After more than half an hour of persuasion, Xu Jian finally suppressed the matter, and the burden on his shoulders became heavier.
"Honghuang, ah Honghuang, I put all my wife's money into this, please don't let me down."
With a wry smile, Xu Jian immediately called his employees and began to work on the theater promotion.
They must win this battle!
…
that's all.
All companies are making intensive preparations.
Two movies that have been very popular recently have finally been released. A large number of audiences flocked into the cinema, creating a bustling scene.
"The promotional images for both movies look good. Which one should we watch first?"
"Fortress on the Sea? I heard the actor is more famous."
"The cast of The Wandering Earth is not bad either, and they are all veteran actors."
"What's there to choose? It's not like there's only one show. At worst, I can watch one and then the other."
"Good idea, let's not sleep tonight and go all night long!"
Tonight may very well be a critical moment to witness the rise of domestic science fiction, and the audience naturally does not want to miss the opportunity to watch the movie first.
After buying the tickets, I followed the crowd into the screening hall and waited for the movie to start.
The excitement was even more exaggerated than the Chinese New Year.
