"Geese, geese, geese, geese!" In the office, Director Ren turned on the TV and was watching it with great joy.
Since the Spring Festival Gala entered the official track, Director Ren has left the preparatory group and is only a figurehead.
You know, Director Ren will be the general manager of Huaying Group in the future. When Tan Wulin takes office, he will not do many things personally. At this time, all these things will be handled by Director Ren.
However, on the night of the Spring Festival Gala, Director Ren had no way to go home. In his words, he had to finish his last shift.
Director Ren was looking at the TV in front of his desk and was laughing so hard.
The young man holding the fax of the ratings was nervous.
This time, should I knock on the door or not?
“Bang!”
Hesitation will lead to failure. In the end, I failed to brake and crashed.
Director Ren was startled and saw that it was his subordinate: "How reckless."
"After twelve o'clock, I changed shifts and a new director came. You are still so reckless. What if he doesn't like you?"
Young man: "Ah? Director Ren, don't worry. I know the successor, Deputy Director Luo, very well... cough cough cough."
Director Ren smiled and said, "Okay, you are quite clever... What are you doing here?"
The young man raised the A4 paper in his hand: "Ratings statistics!"
Director Ren raised his eyebrows, took off his glasses and wiped them: "Let me guess, Han Zhou's initial ratings must be the highest in history."
The young man nodded.
Director Ren took a sip of tea and asked, "How much?"
Young man: "Forty-seven point thirty-six percent!"
Director Ren was stunned for a moment.
With just one move from Han Zhou, the ratings have reached the peak of the Spring Festival Gala in recent years?
In fact, ratings, especially the Spring Festival Gala ratings, are very difficult to reach.
According to statistics, the ratings of the Spring Festival Gala in southern provinces have been declining since eight years ago.
Last year, the ratings of the Spring Festival Gala in Northeast China reached as high as 80%.
In other words, eight out of ten televisions sold that are equipped with TV networks are turned on to watch the Spring Festival Gala.
The lowest was on Nanhai Island, where the Spring Festival Gala ratings were 1.3, and only one out of a hundred channels was watching the Gala.
As for Cantonese, the proportion is 5%, and the Western Cantonese audience rating is a pitiful 2%.
The ratings in the transitional areas of Yunnan, Guizhou, Sichuan, Jiangsu, Zhejiang and Shanghai were only a few percent.
As you go north, the lowest rate is over 50 percent.
But there is a problem. The economy in the South is more developed, there are more small families, the number of televisions per capita is higher than in the North, and the population is higher than in the North.
Therefore, the theoretical maximum viewership of the Spring Festival Gala is 47 percent.
It’s not that the directors of each Spring Festival Gala didn’t do a good enough job, but certain factors made it impossible for the ratings of the Spring Festival Gala to be high.
But this year is different.
A month in advance, Han Zhou asked his people to carry out large-scale publicity on the Cantonese-speaking Internet section, stating that Lin Xiaoxing would be the first singer to perform at this year's Spring Festival Gala.
Just Lin Xiaoxing's performance can increase the ratings in the Cantonese area by more than 10%.
There weren’t many TV options on New Year’s Eve, and the ratings were low because no one turned on the TV at all.
However, audiences in the Cantonese area, including Western Cantonese, heard that Lin Xiaoxing would be on stage very early, so it would be okay to turn on the TV and watch it first.
Whether or not we can retain people is a big problem.
Han Zhou's second strategy for ratings is to kick out people from the Beijing circle and keep the sketch actors from Northeast China, so as to continue to maintain the ratings base of the four northeastern provinces and the four mountain and river provinces.
Other personnel also put a lot of thought into this aspect.
This year, Han Zhou has recruited a large number of people from Jiangsu, Zhejiang, Shanghai and Guangdong provinces, so it is normal that the basic viewership rate is 47%.
The first non-dance program, "The Protagonist and the Supporting Actors", was intended to change the audience's perception of the Spring Festival Gala at one time.
Director Ren: “So, how much did the second program slip?”
You know, before the Spring Festival Gala begins, the news broadcasts and weather forecasts have very high ratings even in Cantonese and even on the South China Sea islands.
Many people didn't want to watch the Spring Festival Gala, but they just didn't have time to turn off the TV.
Young man: "Forty-seven point eighty-three."
Director Ren: "It's still a drop... How much? Forty-seven point eighty-three?"
You have to know that in recent years, people are embarrassed to talk about the ratings of the Spring Festival Gala.
In this world, in 2003, the Spring Festival Gala had a viewership rate of 52 percent.
This continued until 2010 when it fell to 30 percent.
In 2011, it suddenly plummeted to 15 percent!
The show recovered a lot in 2012, but has maintained a viewership rate of over 20 since then.
Until last year, it fell below twenty again.
So in recent years, all we have been talking about is the highest ratings. The highest ratings can still be over 40% at any time, so it is not embarrassing to talk about it.
This year, the opening ratings were 47%, as you can imagine.
After all, a large number of TV viewers have been watching Han Zhou's TV series in the past two years. Through promotion through the media and emerging networks, everyone knows that the director of this year's Spring Festival Gala is Han Zhou, so there is more expectation.
But it didn’t fall?
You have to know that in the past few years, as soon as the first skit started, the ratings began to decline rapidly.
At this moment, Guyu was introducing: "Xiao Lan, what do you usually do during the Chinese New Year?"
Male host Lan Heyun: "Me? Usually I just lie down at home."
The audience laughed. Guyu said, "Aren't there any serious activities?"
Lan Heyun shook his head: "Before I was underage, I was the one who asked for red envelopes, so I was more active."
"Recently, people have been asking me for red envelopes. I have been closing my shop since the first day of the Lunar New Year until I go back to work."
Guyu Lehe: "Stingy."
“I like to play mahjong during the Chinese New Year.”
Lan Heyun: "Oh, you still have this hobby!"
The audience was also surprised that the host of the Spring Festival Gala said that he liked playing mahjong, which was totally out of line.
Normally CCTV hosts would not talk about this on stage. However, this year Han Zhou is the director, and Han Zhou has the final say on what the host says. He is worthy of being Han Zhou.
Guyu: "Of course. Then let me ask you, what do Chinese people usually wish each other when they meet during the Spring Festival?"
Lan Heyun: "Happy New Year?"
Guyu: "How is that possible? Don't we always say 'Congratulations and prosperity' when we meet?"
Lan Heyun said shyly, "Well... I'm so sorry. I'm too embarrassed to even speak. Now that you've brought it up, I wish you great fortune and prosperity. Here's the red envelope."
The audience laughed.
Lan Heyun: "Don't laugh, I learned this from director Han Zhou."
Guyu: "Look at my clothes, do they look like they can be used to bring red envelopes?"
"An old friend wants to give everyone red envelopes, so everyone should be prepared."
The audience all knew that this must be the link, and the next song must be "Wish you good fortune and prosperity".
Lan Heyun continued: "This year, Yinlang has prepared 600 million red envelopes for everyone. You can grab the red envelopes while watching the show!"
Many viewers looked down on it and used the lines they had just learned: Han Zhou, Han Zhou, I didn't expect that a guy with thick eyebrows and big eyes like you would insert such a hard advertisement!
At this time, Lin Xiaoxing had already come on stage and the music could be heard.
The song information is also given on the screen.
"May you be happy and prosperous"
Lyrics and composition: Han Zhou
Singer: Lin Xiaoxing
Dancer: Yanjing Dance Troupe
"Congratulations on your fortune
I congratulate you for being wonderful
The best please come
If it's not good, please go away
Oh, the more gifts, the less blame! "
This song caught many people by surprise.
Very direct, he just starts by wishing you good luck and prosperity.
It's really pleasing.
Everyone can listen for fun.
"I wish all the girls in the world
Marry a good boy
The two little ones are always together
I wish all the children in the world
Smarter than talented
IQ fills your head
I wish my respected aunt
Thirty-six lap race
No breath, no change in expression
I wish my uncle good luck in his business.
Business is famous all over the world
Good fortune and a luxurious house!"
This song is the first song program that Han Zhou came up with after studying it for a long time.
Is there anything we can’t do for the sake of ratings?
The ratings of the Spring Festival Gala in the south are now pitifully low.
The word has been out that Lin Xiaoxing will be allowed to go on stage. Lin Xiaoxing at least represents the hometown people of about 150 million Cantonese-speaking audiences. Everyone should give him some face and listen to him.
This song was written based on the language habits of the Cantonese-speaking area. Although it is a Mandarin song, every sentence is actually written in Mandarin from the Cantonese dialect.
Many viewers watching TV now think it sounds a little different.
In previous years, the Spring Festival Gala, whether it was language programs or music, catered too much to the north, so that southern audiences were indifferent to the programs.
Originally, northern audiences were complaining that the Spring Festival Gala was ugly, while southern audiences not only thought it was ugly, they also felt it was out of touch with their lives.
Northern audiences cursed as they watched.
The southern audiences didn't even watch the movie, they just cursed, and they knew they would not make the wrong choice.
However, everyone was a little surprised that this song was the first song.
Because this is so un-Northern.
Although this kind of deliberate flattery may not be very effective, it still works.
Many people who were about to turn off the TV did not turn it off when they heard such a festive scene.
Anyway, playing mahjong with the TV on doesn't affect anything.
The entire South is full of mahjong addicts.
It goes without saying that Yunnan, Guizhou and Sichuan are the provinces with the highest number of mahjong addictions, and Zhejiang Province has the second largest number of mahjong enthusiasts in the country.
There are also a lot of mahjong enthusiasts in Lianghu.
In Guangdong, many people also like mahjong.
If not for anything else, everyone should turn on the TV just because this song is so likable.
"Swaggering and optimistic to help you get rid of disasters
Shout "Wish you a prosperous fortune" loudly
May you be happy and prosperous
I congratulate you on your fortune!"
After the first successful performance, Han Zhou knew that this year was a sure win.
In the corner, Han Zhou stood up, walked to the side door, and went directly into the backstage.
Backstage, the next performer is waiting here.
Han Zhou must come and see this performer in person.
Chen Yiran, a little girl who is only eleven years old, is still a little nervous at this time.
When Han Zhou was selecting singers for the Spring Festival Gala, the second song they considered was the one that made it difficult to decide whether or not to perform on the show.
Because it's hard to find the right person to sing.
Many famous singers want to sing this song, but they can't.
Even An Lan, who is extremely talented in every aspect, can't sing this song!
The song had been abandoned, but during the second audition, an employee's little niece was brought to CCTV to play.
As a result, he was met by Han Zhou.
The employees thought that Director Han would go crazy and curse at people, and they might even lose their jobs at CCTV.
But what no one expected was that after Han Zhou heard what the little girl said, he asked her to sing.
After the little girl sang a song, Han Zhou taught him to sing the song step by step.
This is Han Zhou’s second apprentice.
The first apprentice, Zheng Xiaolong, is a rough man who only knows martial arts. The second apprentice is much cuter because she is a girl after all.
Chen Yiran breathed a sigh of relief when he saw Han Zhou coming.
Han Zhou reached out and held Chen Yiran's hand: "Behave well."
Chen Yiran nodded heavily.
Executive Director: "Director Han, it's almost done."
Han Zhou patted Chen Yiran's head and adjusted her hat: "Go ahead."
Chen Yiran, wearing a small red tweed coat and a tilted hat that only artists wear, ran onto the stage cutely.
Han Zhou turned around and said, "If there is any problem with the performance, immediately cut to the audience shot and then play the third rehearsal footage."
Age is definitely an uncontrollable factor.
The first time in Chen Yiran's life that she faced a formal stage with an audience was the Spring Festival Gala stage. This was just like a young football player's first official appearance in his life was as a starter in the World Cup final.
It is inevitable to make preparations for both scenarios.
Han Zhou slipped back through the door again.
This time, Han Zhou reserved a seat in the first row.
The purpose is to allow Chen Yin to see herself while singing.
After listening to the introduction and seeing the song information, the audience also saw the little girl on the stage.
Everyone was confused.
Who is this kid?
Live webcast, many people are asking.
But no one could give an answer.
Everyone looked again at the program introduction which had not yet dispersed.
Congratulations
Lyrics and composition: Han Zhou
Singer: Chen Yiran
There are no dancers.
Absolutely amazing!
A little kid, whom no one knew, performed on the Spring Festival Gala and sang solo.
It's not just a solo, it's a one-woman show! It's just her, no dancers!!!
Crazy?!
As expected, it’s Han Zhou!
In fact, Han Zhou also had a lot of grievances that he couldn't express.
The song "Congratulations" should really be sung like this.
This song was written when the Japanese invaders were defeated, in order to celebrate their exit from China.
The tune and rhythm of this song are slow in all aspects.
There is a feeling that all death is gone.
That's right, it's the feeling. Many people survived the disaster, but they are no longer alive. Although we are congratulating them, it is actually a elegy.
It is an apology to those who survived. It is sorry that only you survived, while many people have passed away.
However, anyone who is a fan of the song from the previous life knows that "Congratulations" is a New Year's greeting song.
When did this change come?
Back in the 1960s, pop diva Deng Diva covered "Congratulations".
Did Queen Deng change this song?
No, that was the only song that Queen Deng sang badly in her life.
Of course, this was a failed performance despite high standards and strict requirements, but this version was still very popular for a while.
But this song was put by Queen Deng in an album called Christmas, and it was undoubtedly a failure.
It was not until the 1990s that a little girl sang this song and sped up the tempo, making the song popular across the country overnight and becoming the designated New Year song for the Spring Festival.
This genius little girl is Yiting.
The little girl who was the only one in the 80-year history of Chinese music who had the opportunity to challenge Queen Deng, but who retired from the music scene due to illness.
When this version came out, it changed the entire Chinese music world in an instant.
Let the festive atmosphere of the Spring Festival continue to rise.
Many famous singers have covered this version.
Sorry, whoever sings will smash it.
Even when Yiting, who was already an adult, sang her own songs after her illness, it was believed that the agency had found someone who looked like Yiting to impersonate her, and fans stubbornly believed that Yiting was dead.
But "Congratulations" is not right, and that is the evidence!
However, the fact is that this song "Congratulations" can only be sung by little girls over ten years old and under sixteen years old.
Otherwise, no matter who it is, the sadness of the original song will be exposed.
It is deep-rooted hatred, it is the remembrance of family members who died in the war, it is the sorrow of the devastated surroundings, it is the sadness of the empty streets and alleys.
If the song could disappear simply by changing the rhythm, it would not be a classic anti-Japanese war song!
Only a young girl can use the unique characteristics of her voice to suppress the sadness and coldness and create a Spring Festival song!
Therefore, even though An Lan had perfect singing skills and talent, Han Zhou was not satisfied with her singing of this song.
Until I met Chen Yiran.
Chen Yiran on the stage was very cute. Before she even started singing, she had already attracted many middle-aged women and middle-aged comrades in front of the TV.
“Every street and alley
In everyone's mouth
First words when meeting
Just congratulations! "
Festive, cheerful, youthful and full of spring!
After Yiting's song, the music industry had to wait for forty years until "Youthful China" before it had a second hint of youthfulness.
However, in this world, Young China came out first, and "Congratulations" has waited until today.
"Congratulations, congratulations to you
Congratulations, congratulations to you!"
"Winter is coming to an end
That's great news.
Warm spring breeze
It will blow the earth awake..."
If this song is sung by an adult, starting from this part, it will make people's scalps tingle and their minds explode.
Only a little girl's voice like Chen Yiran's can make the audience feel the literal meaning.
Spring is back and the winter snow is melting. Isn’t this the first day of spring?
Many audience members at the scene applauded wildly.
Many people in front of the TV were also stunned.
This song "Congratulations" has more than ten times more New Year flavor than Lin Xiaoxing's previous song "Congratulations on your prosperity" .
Many people have realized that this Spring Festival, it’s not just people saying congratulations on the streets, but everyone on the streets is celebrating!
"Congratulations, congratulations to you
Congratulations, congratulations to you!
The vast melting of ice and snow
Seeing the plum blossoms bloom
The long night passed
I heard a cock crow!"
Han Zhou was filled with mixed feelings at this moment.
It is probably difficult for fans in this world to imagine the state of mind in which this song was written.
However, when they go to KTV to sing, they will definitely find something wrong with the song.
If someone asks me, I will honestly explain that I wrote a song to commemorate the victory of the War of Resistance Against Japanese Aggression and cheer for the surrender of the Japanese.
"Congratulations, congratulations to you
Congratulations, congratulations to you!
After how many difficulties
How much training have you gone through?
How many hearts are looking forward to
Looking forward to the news of spring
Congratulations, congratulations to you
Congratulations, congratulations to you!"
At this time, many entertainment company bosses who were watching the Spring Festival Gala said to their subordinates: "Three minutes, I want all the information about this girl!"
Don’t even think about that. Han Zhou has already signed Chen Yiran.
Moreover, Han Zhou thought about it and wanted to avoid a tragedy like Yiting's.
The first priority is to let Chen Yiran grow up healthily and healthily, and not let her become too popular.
Once you become too popular, it will be difficult to become popular again as an adult.
Han Zhou would let her study instead of letting her make money through commercial performances.
Nor will she be allowed to attend too many parties.
One song per year at most.
It was not until she reached adulthood that the apprentice was considered to have completed his apprenticeship.
Han Zhou turned around to see the audience's reaction.
It was a really smiling day, everyone was smiling.
Many people can be seen to be very happy from their body movements, and their smiles are not fake.
At this time, at a certain table, the bald-headed Zheng Xiaolong winked at Han Zhou.
Zheng Jianjun was smiling as happily as everyone else.
Han Zhou looked at Zheng Xiaolong, his face darkened, and he said silently: "Look at you, then look at your junior sister."
Zheng Xiaolong immediately felt like an eggplant hit by frost.
This guy, even though it’s Chinese New Year, I still can’t help but say a few words to him.
Damn it, when Zhan Zhao became famous, he showed off how famous he was in the company every day.
Although these behaviors are quite pleasing to children, everyone also likes to see him look smug.
But Han Zhou got furious when he saw his lack of modesty.
"When the next movie starts filming, let him play the role of my younger self and teach him a lesson!"
Han Zhou's current plan is to shoot "Dying to Survive" in the second half of the year, but he will also shoot a traditional cultural film in the first half of the year. In this film, Han Zhou's character had a very miserable childhood.
After spraying, Han Zhou sighed.
Hey, how old am I? I'm only 26 years old, but I'm already in the mentality of a middle-aged person.
They discipline their children just like parents...
Turning around, Chen Yiran on the stage had finished singing. She held her red tweed coat, raised her left foot obediently, leaned down a little, tilted her head, smiled happily, and glanced at Han Zhou.
Han Zhou raised his hands and clapped.
Then he signaled that the camera could switch to the host.
As the camera switched, Han Zhou immediately stood up and went backstage through the small door to greet Chen Yiran.
Chen Yiran's uncle, Chen Aiwu, the skit director of the Spring Festival Gala preparation team, was still showing off. Han Zhou asked, "Aren't you going to watch the skit you're in charge of?"
Chen Aiwu ran away.
Chen Yiran’s parents came over to greet them.
Han Zhou smiled as he watched Chen Yiran step down from the stage.
As soon as Chen Yiran came out, he jumped up and down: "Master, did I sing well?"
Han Zhou smiled and said, "Good, very good."
Then he looked up and said, "Take Yiran back with you. I'll call you when it's time for class."
Chen Yiran's mother: "You have a movie coming out tomorrow, do you want to let Yiran perform..."
Han Zhou shook his head: "No, remember, don't accept any performances for Yi Ran. Sister Hong will inform you of everything Yi Ran needs to do in the future."
Chen Yiran's father: "Yiran, say Happy New Year to Master!"
Chen Yiran: "Master, Master, congratulations on your prosperity. Give me the red envelope!"
Han Zhou took out a thick red envelope from his bag and handed it to Chen Yiran, then patted her head and said, "Be good, go home."
Not far away, Chen Feng, who was putting on makeup, looked at his six-yuan red envelope, then looked at Chen Yiran's one-centimeter-thick red envelope. Subway, cell phone, old man's face/jpg.
Chen Yiran had finished her performance, so there was no need for Han Zhou to sit in the front.
Han Zhou now has to focus on the first martial arts program.
Once these two songs come out, it will definitely be full of joy.
Coupled with the perfect performance of "The Protagonist and the Supporting Actor", it has attracted many audiences.
And what follows is a lively, masculine show.
At this time, the show has already begun.
Wu Li took the stage with a group of young warriors.