Chapter 23 On the Importance of IP
"Agency copyright?"
Chen Lin, who was recording game information, turned around and took the call in surprise.
As soon as I put it to my ear, a polite voice came from the other side.
"Hello, is this Mr. Chen? I'm Su Peng, the person in charge of marketing at Station B. I'd like to talk to you about the rights to Prison Break Rabbit."
"Yes, I am. You guys are pretty quick."
Chen Lin raised his eyebrows, a little surprised.
Are video sites so popular now?
"Mr. Chen, you're joking. In our line of work, what matters is our sense of the market. I wonder if your studio has any plans to become the copyright agent?"
“Yes, there are, but it depends on whether the price is suitable.”
In Chen Lin’s system, wealth value is only obtained from the revenue generated by the game, and other additional income will not be included.
But there's nothing he can do, he's poor.
The previous two games had made more than three million.
But after setting up the studio and expanding the equipment, there is not much left.
In addition, there are so many employees waiting to be fed, and the development of new games and recruitment of personnel are all very expensive.
The revenue from just two games is simply not enough.
I have to find a way to make some extra money.
"Price..." Su Peng on the other end of the phone was silent for a moment, then said, "How about 600,000? Buy the agency rights for the first and second seasons of Prison Break Rabbit for two years."
"It's less." Chen Lin replied without thinking, "Given the current popularity of Prison Break Rabbit, 300,000 per season is too low. It should be at least 500,000, unless you give up the exclusive copyright."
The agency copyright of animation is the same as that of games, divided into exclusive and non-exclusive, and is generally only sold for two years.
Whether to renew the contract will depend on subsequent developments.
Anyone who is not stupid knows that exclusive copyright is definitely much better than non-exclusive copyright, and the income it can generate is naturally different.
Su Peng didn't say anything, and seemed to be having a psychological struggle.
Because he couldn't guarantee that he could make back his investment at a higher price. After all, "Prison Break Rabbit" was just a small-scale animation.
If the product dies suddenly after being put on the shelves, or its performance fails to meet expectations and causes losses, the top management will definitely scold you.
"I can also give you the premiere of season three."
At this time, Chen Lin's voice sounded, and he added another handful of firewood into it.
"Okay! Deal!"
Su Peng gritted his teeth and finally agreed.
Although the exclusive copyright of 500,000 per season is much more expensive than expected, it will be a different story if it is combined with the premiere of the third season, which will definitely attract a lot of attention.
“It’s been a pleasure working with you.”
“It’s a pleasure to work with you!”
After a few brief greetings, Chen Lin hung up the phone.
He made a lot of money for nothing and was in a good mood. At least his short-term funding problem was solved.
Anyway, making a season of Prison Break Rabbit's CG animation only requires 180,000 wealth points, so it's not a loss.
After thinking about it, he called up the interface and took a look.
[Game Wealth Value: 1.47 million/10 million]
There is still more than one million wealth points left.
It is still a long way from the goal of 10 million.
Considering that part of the money will be spent on making games, if you want to save up all at once, you will need several games or a big hit.
After thinking for a long time, he looked at Du Xing who had just returned from outside.
"Du Xing, how is the investigation of other manufacturers going?"
"It's been investigated, Mr. Chen." Du Xing quickly took out a piece of information from his arms and came over quietly.
"This is the result of my survey and statistics at the venue over the past two days. Some of it was learned from my peers in other manufacturers."
Chen Lin took the information and took a look. Wow, it was filled with game information exhibited by major manufacturers and studios, and even the upcoming game project plans of some major manufacturers were recorded.
This made him look up to Du Xing.
I didn't expect this guy to have such talent.
"Well done, it's more detailed than I thought. Are you interested in transferring to the marketing department?"
"Ah? Isn't this a bad idea?" Du Xing scratched his head. "I still prefer to sit in front of the computer and write code. I was lucky to meet a few friends this time to be able to investigate so much."
Prefer to write code?
What a strange hobby...
It turns out that the employees under him are not ordinary people.
However, Chen Lin still respected personal choices and said, "Okay, if you want to change departments in the future, you can tell Lao Song."
"Thank you, Mr. Chen!"
Du Xing grinned and was not upset about losing a promotion opportunity.
Perhaps it is his free and easy personality that allows him to make so many friends in the circle, some of whom have even made friends with other manufacturers.
This reminded Chen Lin of his time as a programmer.
That's what it means to be oblivious to the world outside and only see 1s and 0s...
Shaking his head, he looked at the information in his hand again and studied it carefully.
Soon, he discovered the clue.
Among these large manufacturers, including Huanhai, nearly 60% are currently developing survival and adventure games.
Even among the remaining 40%, half are considering expanding business in this direction.
The reason is very simple. It is because a large number of well-known movies such as wilderness adventure and battlefield survival have appeared in China recently, which immediately pushed the popularity of this theme to the peak and was sought after by countless netizens.
Naturally, all the major game manufacturers would not let go of such a big and tempting piece of cake. They immediately changed their plans and joined in the research and development of such games.
Chen Lin knew it very well.
Market demand is the main factor that determines the gaming industry.
A game that is extremely popular in this world may not be as popular in another world. There are many uncertainties involved.
However, the development trajectory of the world's gaming industry is obviously different from what he imagined.
If he just focuses on making games that he thinks are good without familiarizing himself with market demand, there is a high possibility that he will fail.
“I think I know what I’m going to do with the next game.”
After reading the information, a confident smile gradually appeared on Chen Lin's lips.
"The next game? Mr. Chen, do you have any plans for a new game?"
The four employees who were greeting the players turned around, looking excited and expectant.
Their idea is simple.
As long as there are games to make, they will get more money.
We don't have to be like the previous Dawn Studio, which only started working when there were outsourcing orders and was idle when there were no orders.
"Well, it's a survival adventure game. If nothing goes wrong, this game will be our first IP!"
Chen Lin stood up from his seat, full of heroic spirit. Anyone could feel a strong determination from him.
With a new idea, there was no need for him to stay here any longer. He turned around and said, "I'll go back to the studio to prepare. I'll leave this to you. Is that ok?"
"No problem, just leave it to us!" the four answered in unison.
Because of the emergence of Prison Break Rabbit Season 2, more and more players have been attracted to it, and the scale is even more terrifying than yesterday.
At this rate, it is only a matter of time before he surpasses Huan Hai.
As long as there is enough player traffic, they are still very confident in the games they have worked hard to make.
