Chapter 201: Want to lie down? Get up and roll up!
"Amazing! The graphics of this game are absolutely amazing!"
"How can a game be so successful?"
"The sound effects make my scalp tingle, the realism is too strong!"
"It's full of details, it's simply a work of art!"
"Just this opening alone is enough to beat all the current 3A games!"
“You told me this was a game??”
…
As soon as the live video of the new game Honghuang spread, the entire gaming community went wild.
In just one day, the Internet was flooded with news about this game.
All major live streaming platforms, video websites, gaming media, and even the film and television circles were in an uproar.
It was the first time for them to see a game of such exaggerated quality.
No matter the graphics or the various details of the gameplay, it has reached a height that is difficult for ordinary people to achieve.
Two hours of trial play.
It's like experiencing an epic blockbuster gaming experience.
Even the 3A games on the market seem to pale in comparison to it, and are simply not in the same dimension!
"How cruel! Honghuang has directly raised the level of top-level game graphics by several levels!"
"Is this the new game that Honghuang has been holding back? The technology has actually reached this level!"
"Even those big companies would have to invest a lot of money and manpower to reach this level!"
"No wonder, no wonder they dare to challenge Juqing Juying."
All the major manufacturers who received the news were also shocked by the game that Honghuang suddenly launched.
They have always believed that even though Honghuang has great potential, it is at most a first-class studio in the country and is still a bit behind the big companies.
But this incident made them deeply realize the strength of Honghuang.
It is like a sleeping dragon suddenly awakening, creating huge waves in the lake of the gaming industry!
And all this.
Just because of a huge rejection, he offended the other party's boss.
This caused major manufacturers to be shocked.
If it weren't so hard.
I’m afraid this giant dragon from Honghuang is still lying in the water?
"What I want to know most now is the expressions of the top executives of Juying Rentiandi . If I remember correctly, Honghuang took this game to negotiate with them, right?"
A senior executive of a manufacturer said with gloating.
"It is indeed this game, and I heard that Juying didn't even take a look at it, which directly pissed off the boss of Honghuang and he left."
"Goodness, they pushed back a game that had the potential to be an epic masterpiece. Aren't they going to regret it?"
As professionals, they are better at predicting a game than players.
Nothing else to say.
Just look at the current level of online discussion.
As long as the subsequent content of "Red Dead Redemption" maintains the level of a trial play, it will definitely become a hit.
And it is likely to reach heights they can hardly imagine!
Earning 20 to 30 billion is considered too little.
What’s more important is the promotional value of this game.
Once this game becomes a hit, it will definitely be the most powerful brand for a company or even a platform.
The player base it brings is immeasurable.
Even if Juying is a wealthy and powerful person, he cannot ignore such an existence. I'm afraid he has already convened an emergency meeting to discuss this matter.
…
As they say.
At this moment, the top executives of the two giants were holding a video conference, and the atmosphere was more tense than they had imagined.
"Carter, this incident was caused by you, don't you think you should give us an explanation?"
The director of Juqing had a gloomy face and questioned through the screen.
Deliberately squeeze out competitors' market schedule.
This is the most common method of suppressing competition in the gaming industry.
Normally they only use it for other manufacturers, but today, due to negligence on the part of Giant Hardware, they made such a fool of themselves by announcing it publicly for the first time, causing the entire player community to lose confidence in their game.
This is not just a small loss.
It will take at least tens of millions in publicity and promotion expenses to make up for it!
It even affected their stocks, which began to fall in just half a day.
The market value that evaporated is more than tens of millions!
As the operations director of the Giant Hard Division, Carter knew this and his face looked unhappy.
"Don't worry, I will give you a reasonable explanation."
He really didn't expect that the studios he had ignored would actually produce a game that surpassed their annual exclusive.
And they also promote it at the same time as they are promoting it.
If the headquarters knew about this, they would definitely think that he was not capable of doing the job and would transfer him immediately.
You know, many people at the headquarters are eyeing China's emerging market and are eager to kick him out of this position and replace him.
This mistake.
It will undoubtedly become a handle for them to make a big fuss.
It has to be resolved as soon as possible.
"How do you think we should deal with this matter better?" Carter asked.
"I have tried to register the trademark and guide public opinion, but it didn't work. Honghuang should have made some preparations."
Seeing Carter give in, Director Juqing gradually calmed down.
Generally speaking.
There are several types of competition in the gaming industry.
Squeezing out competitors' market schedules, guiding online public opinion to smear, grabbing registration resources, maliciously reporting negative reviews, hacking to steal information, poaching, plagiarizing and acquiring, cutting off relations with rival companies, etc.
Just the first few.
Generally, small factories cannot withstand the pressure from large factories.
But Honghuang is different.
Now their new game has become extremely popular.
Under this terrifying public opinion, their rash guidance will only have a counterproductive effect.
Copycat acquisitions are even more unlikely.
The game they were so proud of had just been beaten, who could come up with a better game in such a short time?
Moreover, the total value of Honghuang’s games is not low now. Even if they are successfully acquired, it will be a huge loss, giving competitors an opportunity to take advantage.
Not to mention cutting off company ties.
Honghuang does not rely on capital at all. Even the game materials can be obtained through the newly established "Honghuang Kaitian" platform, without any leverage.
"The decision maker in this prehistoric world is not a simple person."
Thinking deeply, the director of Juqing suddenly woke up.
It turns out that before Honghuang took action against them, he had already made so many preparations to guard against their targeting!
The reason why it broke out so suddenly was probably because the preparations had been sufficient and there were no worries.
That is to say.
They have missed the best opportunity to suppress Honghuang!
"At this point, we can only try to poach their people." Carter also understood the key and said in a muffled voice.
They are very strong and have everything, but they have the most money.
As long as you spend a lot of money, aren't you afraid of not being able to recruit Honghuang's core employees?
He has always believed in what Hua Guo said.
Money makes the world go round!
Without the core employees, the game Honghuang cannot be completed successfully.
It would be great if it could have an impact on the quality of the game or get the core data.
"Alright, this should be the best way to deal with Honghuang at the moment. They have only been established for a few years, so they don't have too many core technical personnel."
Director Juqing nodded and agreed with this approach very much.
Why can't many small factories escape the suppression of large factories?
Here's why.
Large companies have abundant resources, and they can easily hollow out your company or even poach all of their core personnel by just paying a small amount.
No one makes games anymore, they either go bankrupt or accept the fate of being acquired.
This is the tragedy of small factories.
After reaching a consensus and a brief discussion, the online meeting ended quickly.
The two companies each went back to their subordinates to assign tasks and prepare to work together to eliminate the huge hidden danger of Honghuang.
…
And at this time.
Inside the Honghuang studio.
Chen Lin, Lao Song and Lao Li gathered in the office to discuss things.
"If I'm not mistaken, they should be considering poaching our people now."
Chen Lin supported his chin with his hands crossed, looking calm.
Having been in the gaming industry for two lifetimes, he is very familiar with this thing, otherwise he would not have made so much preparation in advance.
"If we do this this time, those two families might target us together." Old Song said solemnly.
At the same time, I was very worried that those core employees would not be able to resist the temptation and choose to leave Honghuang.
"Have you forgotten why I named my studio Honghuang when I first established it?"
Chen Lin slowly raised his head: "We must rely on our own strength to change this corrupt industry and open up a new world!"
"It's better to get rid of those who are wavering and have impure thoughts as soon as possible. There will be more such cases in the future."
Yes.
He never forgot what he said.
Bringing changes to the gaming industry.
Before, due to lack of strength, I could only slowly build up my strength in secret.
Now that Honghuang has grown strong, it is time to bring shock to the gaming industry.
And "Red Dead Redemption" is the stepping stone for him to implement the first step of his plan.
Don’t you guys like to make a lot of money by playing crappy games with different skins?
Then I will roll with all my might!
Until you can no longer make money and have to make games seriously!
Only this way.
Only then can he create the gaming boom he wants.
Let the entire gaming industry become better!
"Mr. Chen is right."
Lao Li next to him said, "We have given them the best treatment in the industry. If they still can't stay, it means they have ulterior motives. It's better for them to leave as soon as possible."
"That's true." Old Song nodded. "They probably don't realize that our core is not our employees, but our game engine. As long as we have a firm grasp on the copyright, it will be useless even if we recruit more people."
From beginning to end.
The most powerful thing about them in Honghuang is not their employees.
Rather, it is the Honghuang game engine, which is the key that enables them to surpass other manufacturers at the same technical level.
If employees are poached, at most we can train another batch of them and spend more time and effort, but it will not cause serious damage to them.
Nowadays, the popularity of new games is unstoppable.
The only thing they need to worry about is that the big players might become desperate and spend a lot of resources to suppress them.
In this case, it would be a bit difficult for them to cope with it with their current strength.
Ring, ring, ring——
Just as I was thinking about it, the phone suddenly rang.
Chen Lin picked it up and put it to his ear.
"Mr. Chen, there is a gentleman who claims to be the agent of the Steam platform in China. He said he wants to see you for something important."
"Steam platform? Okay, take them to the living room first, I'll be there soon."
After hanging up the phone, Chen Lin finally put on a smile: "Come on, follow me to the living room, our ally against the tough guy is here."
After saying that, he took Old Song and Old Li, who looked puzzled, into the reception room and slowly closed the door.
…
That afternoon.
A breaking news.
Suddenly appeared below the official account of Steam China.
[Official announcement: I am honored to tell you that Steam has reached an in-depth cooperation with @洪荒工作室. The open world game "Red Dead Redemption" will be available for pre-order on Steam. Please refer to the official announcement for the specific launch time. Western world, welcome all cowboys! ]
This news can be said to have appeared very suddenly.
Including major manufacturers, all have fallen into a long silence.
Honghuang Studio.
A collaboration with Steam platform! ?
Everyone became confused and uncertain.
This is undoubtedly a bombshell for the entire gaming community, exploding among players and manufacturers!
