Chapter 194 There is an old Chinese saying: Those who work hard in the west are outstanding.
"Gentlemen, I hope you can face the reality. The wave of charity created by the Golden Wind is rolling towards us."
at the same time!
Japan!
Konami Digital Entertainment Co., Ltd.!
Top floor meeting room!
Tetsuya Moriya, who was sitting on the top with his head bowed, spoke up:
"If you have paid attention to the recent word-of-mouth trends of players, it is not difficult to find some signs,"
"Now, some players are comparing us with Golden Wind,"
"We are all family here. I think we should not be shy about anything and just speak frankly—"
"Why is there so much public pressure on Silent Hill? Why are we constantly being attacked and criticized?"
Looked around the venue.
Moriya Tetsuya ignored the sullen face of the president, Kamitsu Keimasa, and said fearlessly:
"Because we kicked out our partners for the sake of profit and tried to maximize our earnings."
"But at this time, what did Golden Wind do?"
"They are working hard for social welfare and charity, even at no cost, publicly donating all sales."
Speaking of this.
Moriya shook his head slightly, his brows furrowed.
"Gentlemen, we betrayed our trust for the sake of profit, while they gave up their interests and devoted themselves to charity. Now it is clear who is at the commanding height of public opinion, right?"
Hearing this.
The executives and Silent Hill project leaders attending the meeting all lowered their heads.
although!
Managing Director Moritani's words are very hurtful, and even seem to be a bit of a boost to others' morale and a dent to his own prestige.
But everyone knew that Moritani was right.
Let’s not discuss whether this Golden Wind charity campaign was deliberately targeted at them or whether someone was behind it.
There is no doubt that Golden Wind was a success.
Now, Golden Wind not only stands at the commanding heights of public opinion, but can even point fingers at them from the commanding heights of public opinion!
a long time!
Then the president, Keizo Kamikoshi, asked, "Then according to what CEO Moriya said, what should we do?"
Everyone looked at Moritani.
Moriya did not hesitate at all:
“Announce it in advance.”
hiss--
As soon as these words came out!
Even the president, Kamikoshi Keima, took a deep breath!
Announce in advance!
That's easy to say!
But you have to know that just such a simple sentence will increase their publicity and promotion costs by several million dollars!
now!
The development of Silent Hill is nearing completion, with a total development cost of approximately $15 million.
If calculated based on the normal publicity and promotion ratio, the publicity and promotion costs are basically the same as the development costs, which is also around 15 million US dollars.
However, the mission started off badly.
The bold move of kicking out Golden Wind at the beginning brought them a lot of public opinion trouble.
Therefore, they will need to spend at least another five million dollars on publicity and promotion costs to fill the reputation gap.
The publicity and promotion costs became 20 million dollars.
And now, because Golden Wind turned around and started a big charity project, their already stable reputation was shaken indirectly.
So they need to pay more money to advance and extend the promotion period.
With a slight shudder, another 2 to 3 million dollars went in.
Such as this!
All in all, the publicity and promotion costs of "Silent Hill" have reached 22 million US dollars, and the total cost is close to 40 million US dollars!
The most important thing is!
This money cannot be wasted!
No one here is stupid, we all know clearly——
If we don't promote it in advance now, we should nip this wave of public opinion in the bud as soon as possible before it explodes and quickly hype up the popularity of "Silent Hill".
Then, when this wave of discussion becomes popular again at the beginning of next month, they will need to use more publicity and promotion funds to fill the gap!
Until then!
But it's not something that can be solved by just paying two or three million dollars!
unless!
"Unless we give up the investment in Silent Hill right now and continue to follow the normal promotion process,"
Moriya said:
"After all, when it was first launched, we just treated it as a supporting game."
"It is also a good idea for us to stop the loss in time."
A sober Moriya.
Have to say!
Tetsuya Moritani, who once made Gu Sheng extremely jealous and has not given up the idea of stealing his girl, has an extremely accurate judgment on the form of the gaming market!
Moreover, his loyalty is outrageous!
Although he couldn't stand it, or even despised everything Konami did on the "Silent Hill" project!
but!
However, he is still able to keep a clear head and use his best ability to try to keep this IP and its profitability!
I despise you, but that doesn't stop me from defending you to the death.
Such sentiments and professional ethics are definitely not something that ordinary people can achieve.
And now!
Moritani had already seen that something was wrong.
Regardless of whether "To the Moon" was a project that Gu Sang deliberately targeted at Konami, it has already affected the reputation of "Silent Hill" and even the entire Konami.
Just in case!
Does Golden Wind have any backup plan?
What will Konami do then? What will happen to Silent Hill? Should we continue to follow suit?
Don't call?
You've already invested 40 million dollars, can you still stop?
Call?
By then, fifty or eighty million or even hundreds of millions will be worth it. Is it just a pure gamble with your life?
Moritani's worries are not groundless!
Do the math!
Now, it has been several months since they kicked Gu Sang out and terminated their cooperation with Golden Wind.
What was Konami doing during this long period of time?
They were developing Silent Hill, a game that cost $15 million to develop.
So what did Golden Wind do?
They're developing Go to the Moon? A game that cost only $70,000 to $80,000 to develop?
Obviously!
This is not the actual efficiency of Golden Wind at all!
Such a small pixel-style game can be completed in about half a month if the Golden Wind Project Department works together and with the help of outsourcing!
Even if we take a step back!
The script of this game is indeed excellent and has been polished over time!
A one-month development cycle is completely enough for them!
So what does Golden Wind do in the rest of the time?
Taking vacation?
That's a bit ridiculous, right?
Isn’t this worthy of suspicion?
so!
Faced with today's predicament, Moritani has only two suggestions!
Otherwise, start publicity and promotion immediately to minimize the losses.
Or, put on the brakes in time, stop holding out any hope for Silent Hill, and stop increasing your investment!
The publicity and promotion costs are only 15 million, so you can do whatever you want with it.
It is equivalent to treating Silent Hill as an abandoned pawn.
After all, Konami has a lot of games to release this time, including guns, cars, and balls, so there is no need to rely on just one game.
"So which path does General Manager Moriya prefer?"
After listening to Tetsuya Moritani's words, Keizo Uetsu hesitated for a moment and asked.
"I remember I told you before that Golden Wind has not made any official announcements or released any development plans since the PT project, which is a bit unusual."
Moriya said:
"And now with the emergence of To the Moon, I feel even more uneasy,"
"There is an old Chinese saying: Those who work hard in the west are outstanding people."
"It means that anyone who can correctly understand the situation is a hero, no matter whether he advances or retreats."
"so……"
Moriya didn't express his opinion directly, but just tilted his head.
However, his attitude was already very clear.
He sensed danger.
Toru Moritani also wanted to stop because Gu Sheng was everywhere outside.
But after these words were spoken, Yamamoto Tsuna could no longer sit still!
No! This project must not be abandoned!
After all, once this project is successful, he will become the biggest winner in this new game release period and the only true god among the three top studios!
One person controls two blockbuster projects, unprecedented and unrivaled!
Yes.
Konami has many studios, large and small.
Among the many game studios, there are three established studios at the top:
Yamamoto Studio, Koizumi Studio, Takasugi Studio.
The three studios are of the same level, similar size, and enjoy basically the same resources. They are all old teams from Konami and are in competition with each other on a daily basis.
They are collectively referred to as "Japan's three top studios" by the outside world.
The three great families.
Over the years, the three major families have been competing openly and secretly.
This time, Yamamoto Tsuna finally seized the opportunity, combining shooting and racing, and won the majority of the publicity and promotion resources with the movie "Yakuza".
He even kicked out Golden Wind and Gu Sheng by "giving advice" and monopolized the popular horror IP Silent Hill.
Two potential masterpieces in hand!
Once successful!
From now on in Konami, he will let the sky be high and the birds fly freely, the sea be wide and the fish leap freely, and he will have the final say over the three major families!
Moreover, in two years, Kamikoshi Keimasu will be relegated to the second line.
By then, it would be extremely difficult for him to find such an opportunity again.
Opportunity is fleeting!
Therefore, Yamamoto Tsuna must do his best to preserve the resources of "Silent Hill"!
No matter how much, he has to follow the bet. He wants to put all his efforts into becoming the leader of the Big Three!
"Manager Moriya is being too cautious,"
Yamamoto Tsuna said:
"Besides, even if Golden Wind has a backup plan and has kept it secret, what does that matter?"
"Now that the Silent Hill IP is firmly controlled by us, they dare not produce similar themes unless they want to sue us for copyright,"
"I believe they are not stupid enough to fight against a rock with an egg,"
"That is, they have to start over and open a new business,"
"Without the popularity of the previous work, without any foreshadowing, everything starts from scratch."
"The only thing he can rely on is the undeserved reputation of being the 'King of Horror Games'."
"But compared to our publicity, what does that little bit of glory mean?"
well.
idiot.
Toru Moritani sighed in his heart and cursed Yamamoto for being so stupid.
Until now, he still believed that Gu Sheng's halo of "King of Horror Games" was just for show.
He neither acknowledges nor wants to acknowledge the existence of genius.
He lived completely in his own world, firmly believing that he was experienced and one of the three directors of the Royal Three, so he must be stronger than Gu Sang.
Shaked his head.
Moritani was too lazy to pay attention to him and looked at the president Kamikoshi Keimasa, who actually held the power of life and death.
Silence.
Then, Kamikoshi Keisha shook his head: "We can't retreat."
Finished.
As soon as he said this, Moritani closed his eyes.
After all, the president was wearing the same pants as Yamamoto.
Don't ask.
As for the profits of the Silent Hill project, the two of them have probably already made a distribution of the profits.
It is even possible that the president will get the lion's share.
An old man who is about to retire is pursuing profit, while an ambitious man in his prime is pursuing fame.
One is the president of the company and the other is the chief designer of the Big Three.
The Gambler's Abyss has begun.
And in the deepest part of the abyss, perhaps Gu Sang is already ready, waiting for the two unfortunate guys who were blinded by fame and fortune to offer their souls.
"All right."
Moritani nodded and said nothing more.
Because he knew that even if he talked a lot, it would be just .
The interests of both parties have diverged.
If you don't agree, there's no need to talk too much.
Moriya raised his hand: "Then I agree to make additional investments and advance the release of the Silent Hill project."
Hearing this.
Joetsu Keimasa and Yamamoto Tsuna both breathed a sigh of relief and smiled with satisfaction.
Then, Shang Yue raised his hand:
"Director Moritani has already expressed his stance, what about everyone else?"
Crash——
Everyone raised their hands.
Passed unanimously.
Additional funding of $3 million.
Like a car starting suddenly.
Without any warning.
Friday.
Silent Hill announced that its development has been completed and has started global promotion!!!
…
《Breaking news! Konami announced that Silent Hill has been developed and will be released in the middle of next month!》
"It's finally here! Silent Hill has been developed! It will be released next month!"
"Silent Hill announces release date! Horror game players rejoice!"
[It’s here! It’s here! The psychological horror masterpiece “Silent Hill”, which is hailed as the ‘savior of horror games’, has finally announced its release date and will be released simultaneously around the world on the 15th of next month! ]
[Silent Hill, independently developed by Japan's Konami Digital Entertainment, announced that it has completed development. It is reported that the development team of Silent Hill this time is Yamamoto Studio, one of Konami's "Top Studios" independently...]
[The main work will continue the suspense left at the end of "PT". The new main protagonist will experience a more bizarre and terrifying journey, searching for the truth in the strange town of Silent Hill.]
'Oh my god I finally waited for it to be developed! I can't wait!'
'A psychological horror masterpiece! I believe that Mr. Yamamoto Tsuna, who is experienced, will definitely make it better than PT's game!'
"Forty million dollars investment! My God! This is the most expensive horror game Konami has ever made!"
"……"
For a moment!
Media news, comments from all sides, and discussions among players are all rising, and the popularity of "Silent Hill" is rapidly increasing!
and!
It is not difficult to see that Konami did spend a lot of money on this wave.
Because whether it is the official media or comments from all parties, they are almost all deliberately avoiding negative comments, and even deliberately avoiding its trial version "PT".
Konami is working hard to make Silent Hill a "completely independent" and "new generation horror masterpiece" designed by a "well-known game designer."
even.
Even the player discussions in major mainstream forums are controlled by Konami .
Fvk KONAMI's voice was completely suppressed.
And keywords such as "Gu Sheng", "Golden Wind" and "King of Terror" have almost disappeared.
It was a scene of peace and prosperity, with players eagerly looking forward to it.
"General."
At the same time, Binjiang No. 1 Villa is the best building.
Shen Wanlin fired at Gu Sheng's vanguard, aiming his gun directly at veteran Gu Sheng:
"How's it going? Have they made any moves?"
"Vaulting horse,"
Gu Sheng nodded, turned his horse's head, and lightly dispelled Shen Wanlin's aggressive general:
"Just as you thought, they have brought forward the concentrated promotion time and are now promoting it everywhere..."
