Chapter 194: One Month in a Blink of an Eye
Thinking of this, Chen Yan couldn't help but think of the evaluation function of [Photo Paper].
So he looked at the changes in the reviews of "Photo Paper" and wanted to find out what caused the box office increase.
As a result, after taking a look, Chen Yan couldn't help but exclaimed "Huh" again.
【23 Days of Broken Love】
Production cost: about 25 million (2-3 times the normal cost).
Distribution and publicity costs: 35 million.
Expected income: 4...900 million-6...100 million (Box office betting distribution plan + 30 million lower limit, 20 million upper limit. Enemy propaganda + 10 million lower limit, 30 million upper limit...)
Note: Because of Song Chuang's sudden box office betting and distribution plan and your enemy's publicity, the box office of your movie increased significantly.
See the explanation in the notes.
Chen Yan was stunned.
Box office betting distribution plan?
What's this?
Enemy propaganda?
What is this?
Thinking of this, Chen Yan couldn't help but ask Song Chuang who hadn't hung up the phone yet.
Song Chuang did not hide anything and directly told them about the plan he had discussed with the cinema chains to allocate the gambling funds according to the share of box office revenue of each cinema chain.
After listening to this, Chen Yan was also a little surprised.
This plan is indeed good.
This can not only prevent cinema chains from playing tricks, but also allow them to compete with each other in selling their own movies. Killing two birds with one stone.
While chatting, Chen Yan also roughly understood what "enemy's propaganda" meant.
It seems that it was mostly due to the flattery of the Xu brothers.
They boasted that their movie could earn 600 million at the box office, thinking of making a fool of themselves, but they didn't expect that they actually gave their own movie some publicity.
This must be the legendary humanitarian spirit!
I don’t know who came up with such a good idea.
If he knew who it was, Chen Yan would definitely say "thank you" to him sincerely!
After talking to Song Chuang and reassuring him that he didn't need to worry too much, Chen Yan hung up the phone.
Chen Yan actually understood Song Chuang's anxiety, and also understood why the Xu brothers wanted to praise him to death.
For a movie with a niche theme like this, no matter how well it is made, the market is limited. It is impossible to achieve particularly good results, and it is estimated that only make 300 to 400 million at most.
Even Yang Rou, the golden planner who planned this movie, only expected 400 million yuan for this film.
Therefore, they think that 600 million is an over-the-top praise and will cause trouble for themselves.
But... only Chen Yan himself knew that this movie really had such great potential! It was really possible for it to reach a box office of 600 million!
Chen Yan believes that the day this movie is released at the box office will be a day of shock for the entire industry!
…
For the next month, nothing happened and all plans were proceeding step by step.
With the extra [Xiao Ha's Polaroid Photo Paper], Chen Yan finally verified the new game "Clay Man Elimination Tournament".
After the results were verified, he was stunned.
Because the results of the verification were completely beyond his expectations.
This game...is so popular?
This also made Chen Yan, who had always been a little worried about the new game, finally put his mind at ease.
So, with the peace of mind of his gaming achievements and the blessing of the [Imagination Potion], Chen Yan was like a drug addict this month, and he independently wrote ten new game levels!
Moreover, each level looks eye-catching and very interesting.
The other game planning teams, under the leadership of Chen Yan, also began to work hard on their planning. The game production process can be said to be advancing by leaps and bounds.
With the planned and designed levels, the artists and technicians also had their tasks assigned, and they began to design the game step by step.
Judging from the situation, the new game will be completed in a few months.
At the same time, the promotion of "23 Days of Broken Love" is also in full swing.
When Lu Man terminated her contract with her original agency, she got back her own Weibo account and began to actively promote her new drama.
However... the effect is not very obvious.
Fans generally have a somewhat negative attitude towards Lu Man’s styling in the new drama: because... it doesn’t look good.
Or rather, it wasn't that she looked bad. Rather, in order to be closer to an ordinary girl, Lu Man's makeup was deliberately made to be more ordinary, which didn't quite match her usual glamorous and elegant appearance.
This also made people in the circle laugh at it further.
I feel that not only will Lu Man's movie not perform well at the box office, it may even cause her to lose her own fan base.
You know, the most important thing for Lu Man now is her traffic and fans.
If fans stop following Lu Manke because her appearance in this play is too ugly, then Lu Manke will really be back to the time before liberation overnight.
The feedback and surveys given by the cinema were also somewhat unsatisfactory.
Perhaps because Lu Man’s previous image did not quite match the movie, most of the audience took a wait-and-see attitude towards this movie.
They think this movie is just another farce where traffic stars make money.
It was not until this moment that Chen Yan suddenly understood why the film's bottom line was so low because Lu Man was chosen as the female lead.
Because... her previous personality and positioning are really far from this movie.
In comparison, "Overheard 3" is much more popular.
With the foundation of the previous films and the appeal of two best actor and one best actress, "Overheard 3" became the most popular movie in November when it was first released.
Many viewers left messages online saying they wanted to see this movie.
Such a huge difference in audience expectations made Chen Yan a little uneasy.
Therefore, in between working on new games, he would check the box office forecast for "Love Is Not Blind".
Luckily, no matter how many times he checked, the movie's box office estimates had not dropped.
This also made Chen Yan feel a little relieved.
However, although he felt relieved, he was still looking for ways to reverse the current decline of "Love Is Not Blind".
If one is not strong enough, who wouldn't want to win heartily?
So, after thinking about it for more than ten days, Chen Yan came up with a good idea.
He thinks that since the box office and word of mouth of "Love Is Not Blind" are so good, then if some test screenings are held before the movie is released to let the movie build word of mouth online, will it help the box office?
Chen Yan discussed this idea with Song Chuang and Yang Rou, but was rejected by these two senior experts.
Their reasons are simple.
Judging from the quality of the current films, it is indeed very likely that they will build word of mouth and increase the box office of the premiere.
But...it is also very likely that it gave the Xu brothers an opportunity.
After all, the Xu brothers have much better resources in the entertainment and film and television circles than here.
If they seize the opportunity and directly backstab the movie by hiring trolls to discredit the movie, then we will be in trouble.
Chen Yan felt that... what they said made sense. But he still used the [Photographic Paper] to verify it.
The result was exactly as Song Chuang and Yang Rou had predicted. If the film had been screened earlier, the box office would have dropped by 10 or 20 million.
Although this is just a fraction of the box office of 500 to 600 million yuan, it does prove that the two people's ideas are correct.
So, Chen Yan, who couldn't think of any other solution, simply did the only thing he was good at: investing money in advertising!
Anyway, this movie will definitely break even, so just keep advertising it!
As a result, the trailers of the movie’s opening segment “Interviewing the Feelings of a Broken Heart” began to be pushed all over the Internet.
Even with the joint efforts of Song Chuang and Yang Rou, these trailers were pushed out in different versions according to major cities.
Song Chuang is also actively cooperating with major platforms such as Weibo, Douban, and Zhihu.
For example, hold a "Singles' Day Spokesperson Event" or "Tell me how you felt when you were heartbroken."
Nowadays, who hasn’t experienced a few failed loves?
Therefore, once these activities were carried out, the movie immediately became a hot topic.
Even though everyone is still concerned about Lu Man's acting skills and the fact that the movie is starring a popular star, at least there is a lot more anticipation for this movie.
Time passed day by day, and in the blink of an eye it was November 10th.
On the evening of November 10th.
Tiandu.
Xu Brothers Film Group, Chairman’s Office.
Xu Zhaorong stood in front of the floor-to-ceiling window of his office, staring at the bustling night view of Tiandu below, wondering what he was thinking.
After a while, there was a knock on his office door.
As if he knew someone would come, he said without turning his head, "Come in."
After a while, the door of his office was pushed open, and his younger brother Xu Zhaoqing walked in from outside, "Brother. Are you looking for me?"
Xu Zhaorong nodded, then waved behind him, "Come on, second brother. Talk to me."
Perhaps it was the first time that he discovered his brother having such emotions. Xu Zhaoqing walked over in confusion and stood side by side with Xu Zhaorong.
After a while, he asked, "Brother. Is there something wrong?"
Xu Zhaorong nodded and said, "Yes, a little bit."
He said, "I feel like... I seem to have done something wrong during this period of time."
Xu Zhaoqing asked in confusion, "Which aspect?"
Xu Zhaorong said, "The plan for Chen Lu."
